Editorial Policy

Our editorial policy is driven by our mission to provide the best, most trustworthy, and most actionable advice for sales professionals. To ensure our content is highly useful to our audience, we rely on the following parameters: 

• Accuracy: Our advice is accurate, relevant, and up-to-date.
• Clarity: Our advice is easy to digest, understand, and ultimately, take action on.
• Authority: We give our advice in a trustworthy, expertly written, comprehensive way.
• Objectivity: Any purchase recommendations we make are data-driven and unbiased.
• Specificity: Our specific, actionable insights help solve real-world problems.
• Accessibility: Our writing is in depth but also scannable for busy salespeople.

To meet these standards, we ask ourselves the following:

• Who: Who is the specific audience we’re speaking with?
• What: What do they specifically want to know or accomplish?
• What Else: What related advice might our audience need to know?
• Where: Where are they in terms of understanding a concept? Do they need a definition, step-by-step guide, or purchase recommendation?
• How: How can we best deliver our info so our audience can understand it and take action?

Editorial independence is of paramount importance in our product reviews and buyer’s guides. While we partner with product and service providers to make money, we make all recommendations independently and solely based on our expert writers’ quantitative and qualitative evaluation of a certain product type. If a partner product is not the best option for our readers in a given article, we do not include it. Our partners understand that the value of our affiliation comes from our commitment to providing the best answer to our readers.

Selling Signals writers understand that plagiarism or duplication of their previous work are not tolerated and will result in disciplinary action, including potential termination.