The Secret to Brand Visibility in the LLM Era
As large language models become primary information gatekeepers, brands can earn visibility by adding real value in human-moderated communities such as Reddit, where authentic Q&A-style interactions and balanced, conversational content are increasingly indexed by LLMs.
Overall, LLMs favor “helpfulness” cues (question/response formats and balanced perspectives), and that’s making brands prioritize trust and a return on engagement (ROE) over pure costs per action or vanity metrics.
The 2026 GEO vs SEO AI Search Evolution That Changes Everything
The search landscape is shifting from keyword-driven SEO to AI-first “generative engine optimization” (GEO). AI overviews now appear in roughly 21% of searches and analyses show AI-cited sources often don’t match top Google organic results.
GEO focuses on earning citations inside AI responses through modular, FAQ-style content, definitive data points, and clear statements, and new KPIs such as citation frequency, citation accuracy, and AI share-of-voice.
[10-minute podcast] How to Set Sales Goals That Actually Stick
In the latest episode of the Money Monday Sales Gravy podcast, host Jeb Blount argues that sales success depends less on wishful targets and more on a clear personal vision plus a repeatable system.
He breaks goals into three buckets: to-have, to-be, and to-do. And he insists that every goal answers five tactical questions: what, when, is it attainable, how badly do you want it, and how you’ll get there.
December Core Update: More Brands Win "Best Of" Queries
Google’s December core update favored narrow, category-specific expertise. Brands and specialized retailers gained visibility on “best of” and mid-funnel product queries while broader publishers and generalist sites lost ground.
GamesRadar lost rankings for several game-guide queries while Nintendo and Epic’s catalog pages rose, for example. And Macy’s slipped on apparel and fragrance queries, while Columbia and The North Face gained.
