How B2B Companies Can Optimise for AI Citations in 2026
AI agents and generative search tools increasingly answer questions by quoting and synthesizing sources, not sending traffic. That means your content has to be built for “citation-worthiness”: clear claims, tight structure, credible evidence, and language that makes your expertise easy to extract without losing meaning. The assets most likely to get cited tend to include: strong point of view, explicit takeaways, definitions, frameworks, comparisons, and original data (or well-attributed data).
Practically, this shifts how teams should write: fewer fluffy intros, more scannable sections, clearer headings, and “quotable” lines that state what you believe and why. If your content can’t be summarized cleanly, AI will summarize it poorly.
Content implication: Write so your best insights can be quoted, referenced, and synthesized—because that’s often the first version of your brand a buyer sees now.
B2B Marketing on Instagram: What You Need to Know
Instagram isn’t just a consumer playground anymore. B2B brands are using Reels, founder POV, “day-in-the-life,” customer moments, and behind-the-scenes build stories to create familiarity before buyers ever raise their hand. The win isn’t “going visual.” It’s showing proof of competence in a way that feels human: how your team thinks, how you ship, how customers use the product, and what your brand actually stands for when it’s not in pitch mode.
The best Instagram B2B content also plays a specific role in the funnel: it doesn’t need to “convert” on-platform. It needs to reduce skepticism, increase recall, and make your brand feel like a safe shortlist pick when the buyer finally switches to LinkedIn, search, or a demo.
If your team is expanding beyond one channel, revisit our guide to social media lead generation strategies that actually convert to ensure Instagram activity supports the pipeline, not just impressions.
Marketing implication: Use Instagram to contextualize why you exist and build trust cues that make later channels convert faster.
Why LinkedIn Is the New Customer Hub for B2B Marketing
LinkedIn has quietly become the place where buyers do the ongoing “Are they legit?” check. It’s no longer just top-of-funnel prospecting; it’s a full-funnel credibility layer where customers and prospects evaluate your expertise, consistency, and relevance long after the first touch. Teams are using LinkedIn for thought leadership, product education, community moments, event distribution, customer proof, and even lightweight support (answering questions, clarifying misconceptions, showing the “how,” not just the “what”).
It’s also where your employees become part of the brand experience. A buyer might trust the company page, but they believe a real person’s POV, especially when it’s specific and grounded in real work.
If you want to sharpen execution here, our breakdown of LinkedIn lead generation best practices covers how to align content, profiles, and outreach so LinkedIn functions as a true revenue channel, not just a visibility platform. And for teams scaling paid efforts, this overview of the best LinkedIn advertising agencies for B2B growth can help you evaluate where outside expertise makes sense.
Marketing implication: Treat LinkedIn less like a campaign blast channel and more like owned media + customer confidence maintenance. Consistent value beats one-off announcements.
