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Link to How to Use Our One-Page Proposal Template to Win Deals
How to Use Our One-Page Proposal Template to Win Deals
Read our article on how to create a one-page proposal and snag our free one-page proposal template, plus examples and tips.
Link to Sales Script Examples: Format, Templates, and Best Practices
Sales Script Examples: Format, Templates, and Best Practices
Read our article to learn the steps for creating a sales call script, and receive a free sales script template and examples of effective scripts.
Link to 6 Essential B2B Buyer Persona Templates Every Sales Team Needs
6 Essential B2B Buyer Persona Templates Every Sales Team Needs
Get free buyer persona templates for any sales situation, and learn the common components and best practices for creating your own template.
Link to Top B2B Social Media Planner Templates for Faster Growth
Top B2B Social Media Planner Templates for Faster Growth
Build a stronger B2B social strategy with our free social media planner templates. Get tips and examples to plan content, optimize LinkedIn, and drive growth.
Link to Outbound Cold Call Script Examples to Get Prospects Talking (+Free Templates)
Outbound Cold Call Script Examples to Get Prospects Talking (+Free Templates)
Boost your outbound calls with proven sales scripts, cod call script examples, and free templates to start better conversations and book more meetings.
Link to How to Write a Business Proposal Letter (+ Template)
How to Write a Business Proposal Letter (+ Template)
Learn how to write a business proposal letter with clear steps, expert tips, and a free template to help you pitch solutions and win more clients.
About Us About Us

Faithe J. Day

Author

Faithe J. Day, Ph.D., is a technology researcher, writer, and communications expert specializing in voice-over-internet protocol (VoIP), unified communications (UCaaS), office technology, collaboration tools, and workflow automation software. With more than a decade of experience studying human-computer interaction (HCI), she helps businesses understand the tools that power modern workplace collaboration and customer communication.

Faithe holds a Ph.D. in Communication Studies from the University of Michigan and has spent years researching how people interact with technology, communication platforms, and digital systems. Her professional experience spans education, research, publishing, and content development, giving her a unique perspective on the role technology plays in business communication, analytics, and team collaboration.

In addition to her work as a technology writer, Faithe has served as an Assistant Professor at the University of California, Santa Barbara, and has developed educational content on emerging technologies and digital platforms from algorithms to AI. Her work has been featured in major media outlets, academic publications, and news organizations, including MSNBC, Vox, and NPR.

At TechnologyAdvice, Faithe covers VoIP systems, unified communications platforms, office technology, cloud computing, data analytics, and business productivity tools. She combines rigorous research with practical analysis to help organizations evaluate technology solutions, improve communication workflows, and make informed software purchasing decisions.

Expertise

Voice-over-internet-protocol (VoIP)
Unified communications as a service (UCaaS)
Project management
Online business

Business owner reviewing SEO performance analytics to evaluate agency ROI and decide when to hire an SEO agency.

When to Hire an SEO Agency (And What ROI to Expect)

Do you need an SEO company? Learn when to hire an agency, what services cost, how to calculate SEO ROI, and which red flags to avoid.

Aug 20, 2026

Smart phone on desk of creative

Which Business Cell Phone Plans Are Worth It in 2026?

I chose Verizon as the best business cell phone plan for 2026. Compare its pricing and features with T-Mobile, AT&T, and other top providers.

Aug 11, 2026

sales pipeline management

Sales Engagement: What Top Teams Are Doing Differently

Sales engagement has changed. A few years ago, many teams relied on high-volume email sequences, basic call cadences, and generic follow-ups to secure enough meetings. That approach is becoming less effective as buyers tune out repetitive outreach and expect sellers to understand their business before asking for time. When I evaluate sales and marketing tools, […]

Jun 8, 2026

The B2B buyer's journey and their path to purchase.

Lead Generation

How to Find & Enrich Your Leads Across the Web

Finding leads online is easy. Finding leads that actually match your ideal customer profile, have accurate contact information, and are ready for relevant outreach is much harder. A basic web search can help you collect names, companies, and job titles. But if your team wants to turn those names into a qualified pipeline, you also […]

Jun 4, 2026

Alarm clock and magnifying glass next to notebook with 'Get more leads' message

What Is Lead Enrichment? Role in Modern Marketing

Lead enrichment is the process of adding missing, updated, or more detailed information to existing lead records. For marketing teams, this can mean appending details such as job title, company size, industry, revenue, or verified contact information to a lead that entered the database with only a name and email address. In practice, lead enrichment […]

May 28, 2026

LinkedIn marketing agency

ABM Tools vs Agencies: Which Is Right for You?

Choosing between ABM tools and an account-based marketing agency comes down to one question: Do you need more control, more execution support, or both? In my experience reviewing B2B sales and marketing solutions, most teams don’t fail at ABM because they picked the wrong buzzword. They struggle because they choose an operating model that doesn’t […]

May 26, 2026

Training, manager and employees with computer, programming and coaching on computer.

ABM Software in 2026: Top Platforms & Trends

Compare top ABM software platforms for 2026, including ZoomInfo, Demandbase, and HubSpot, with guidance on features, pricing, trends, and buyer fit.

May 21, 2026

Lead generation concept with teal magnet attracting user icons, surrounded by marketing and analytics symbols on a dark blue background.

What Is B2B Sales & Marketing Data? How to Align It for Greater Impact

B2B sales and marketing data helps revenue teams target, prioritize, and convert the right accounts. Learn how to align data across teams for better pipeline impact.

May 18, 2026

lead generation on linkedin

Lead Generation

Strategies and Best Practices for LinkedIn Lead Generation in 2026

Learn the best LinkedIn lead generation strategies for 2026, including profile optimization, outreach, content, paid lead forms, and safe prospecting best practices.

May 11, 2026

A person holding a piece of paper with the words SEO written alongside related words about it.

Best CMS for SEO: My Top Picks for Better Rankings in 2026

Compare the best CMS for SEO in 2026. Explore top platforms like WordPress, Wix, and HubSpot to boost rankings, traffic, and conversions with expert tips.

Apr 23, 2026

B2B Software Guides

The 6 Best Headless CMS for B2B Teams in 2026

Compare the best headless CMS platforms for B2B teams in 2026. Explore features and pricing to find the right solution for your marketing and development needs.

Mar 9, 2026

one page proposal

Free Tools & Resources

How to Use Our One-Page Proposal Template to Win Deals

Read our article on how to create a one-page proposal and snag our free one-page proposal template, plus examples and tips.

Feb 3, 2026

Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.

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