Learn how a buyer persona works, why you should create one, and how to do it, and to see some persona templates and examples.
Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.
Learn how a buyer persona works, why you should create one, and how to do it, and to see some persona templates and examples.
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