8 Best Places to Buy Business Leads 2021

Learn where to buy business leads, along with who each option is right for, in our independent editorial review of the best lead generators.

Business leads are potential customers you can generate yourself or acquire from several sellers, including lead gen companies that find and follow up with leads for you, lead databases that aggregate leads from all over the internet, and enterprise companies that sell access to internal leads. The top sources deliver leads that fit your niche and ideal customer profile quickly and affordably. To help you choose, we’ve evaluated the best sources and their use cases. 

Here are the eight best places to buy quality business leads:

  • SalesRoads (Winner): Best for leads that have been qualified over the phone (call for quote)
  • CIENCE: Best platform to find international leads (call for quote)
  • UpLead: Best database for specific search filters ($99 starting price)
  • LeadGeneration.com: Best option for a low starting price (call for quote)
  • ZoomInfo: Best database for building lists of B2B decision makers (call for quote)
  • Soleadify: Best database for technology search filters (call for quote)
  • Experian: Best lead seller for credit and finance information (call for quote)
  • D&B Hoovers: Best lead seller for advanced searches (call for quote)

The above is a mix of lead gen companies and lead databases that provide the best overall places to buy business leads. If you'd specifically like a list of either the top companies or databases, check out our guides on the best lead generation companies and the best sales prospecting databases.

How We Evaluated the Best Places to Buy Business Leads

Businesses that generate leads by purchasing often want access to many quality leads with accurate lead info for a fair price. So, we first looked at each company’s core offerings, automatic lead generation, targeting capabilities, and cost. Because all offer tools in one way or another, we evaluated integrations and ease of use next. Companies that provide qualified leads rather than access to a database tended to score slightly higher since they offer more value.

Evaluation Criteria

We split our criteria into six weighted categories, each of which also contained multiple weighted subcategories. Then, we assigned scores out of five for each category and totaled the companies' overall scores. The company with the highest total score was considered the overall winner.

Core Offerings:
25%
Qualification:
20%
Targeting:
20%
Cost:
15%
Integration:
10%
Ease of Use:
10%

Note: All per-month prices are with a one-year commitment unless noted.

At the end of the analysis, SalesRoads came out on top, scoring the highest overall and also receiving perfect scores in the qualification and ease of use categories. Keep in mind that every option on this list has its strengths and weaknesses. They’re all solid, trustworthy places to purchase leads, and the one you ultimately choose depends on your specific needs. Read on to learn more about each lead source and how they scored on each criterion.

SalesRoads: Best for Phone-Qualified Leads

Customers receive leads that have already been qualified through a cold call.

Price Range: Call for quote (28-day guarantee)

Overall Rating star-fullstar-fullstar-fullstar-full Core Offerings star-fullstar-fullstar-fullstar-full Qualification star-fullstar-fullstar-fullstar-fullstar-full Targeting star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Calls every lead to qualify them
  • Offers a 28-day guarantee
  • Also will set appointments

Cons:

  • Outbound lead gen only
  • Can be pricey
  • Limited tools

SalesRoads is a lead generation services company that contacts and cold-call qualifies every lead before sending them your way. They’ll reach out to people who fit your ideal customer profile, run a live needs assessment over the phone, and share the results with your team, thereby setting you up to begin nurturing the lead. Companies looking to outsource outbound lead generation and receive qualified leads will benefit from working with SalesRoads.  

SalesRoads Pricing

  • Call for Quote
  • Guarantee: 28 days

SalesRoads Key Offerings

  • Cold Call–Focused Lead Qualification: Qualifies over the phone to increase familiarity and depth of information gathered.
  • Appointment Setting: Gets in touch with decision makers and sets appointments for your business.
  • Complete Sales Cycle Support: SalesRoads assists with every step of the sales process, all the way through close.
  • Follow-Up Qualification: Their sales qualified lead assessment includes a question about follow-up interest so you know how likely a lead is to accept a meeting.

Salesroads Buy Business Leads

Visit SALESROADS

CIENCE: Best for International Leads

Offers premium international lead generation services as a multilingual provider.

Price Range: Call for quote

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Pros:

  • Staff speaks 10 languages
  • Highly in-depth data
  • User-friendly interface

Cons:

  • Can be expensive
  • Overkill for some domestic operations
  • 100-day minimum subscription

CIENCE is a lead generation company offering everything from lead gen to custom sales research. Focusing on cutting-edge technology, they find leads from around the globe that most closely match each client’s niche, then have a team of in-house sales reps call them in one of 10 languages. This makes it great for companies with international customers, plus CIENCE is also listed in our lead generation company comparative guide.

CIENCE Pricing

  • Call for Quote

CIENCE Key Offerings

  • International Operations: They have offices in multiple countries, providing a local presence for international leads.
  • Cutting-Edge Sales Development Research: CIENCE gathers demographic, firmographic, technographic, and psychographic data for in-depth info on your market.
  • CRM Services: For those who like to go one place for everything, CIENCE offers CRM services to help you organize and contact the leads you buy.
  • Lead Nurturing: Not only do they generate leads for you, but they can also nurture those leads with phone calls and emails.

CIENCE Buy Business Leads

Visit CIENCE

UpLead: Best Database for Search Filters

Users can use 50+ filters to find highly targeted leads.

Price Range: $99 to $299+ per month (7-day free trial)

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Pros:

  • High number of data filters
  • Guarantees 95% data accuracy
  • Live chat customer service

Cons:

  • Smaller database than some
  • Numbers aren’t direct dial
  • Relatively expensive

UpLead, a B2B contact database, offers access to 62 million B2B contacts and their real-time verified contact information. While ZoomInfo takes the cake for the sheer quantity of data, UpLead is the best database for search targeting based on specific customer profile criteria. For niche industries, this makes UpLead an easy first choice since you can ensure that leads you pull from the database fit your ideal customer profile.

UpLead Pricing

  • Essentials: $74 per month for 2,040 annual credits (1 lead per credit)
  • Plus: $149 per month for 4,800 annual credits
  • Professional: $299 per month for 12,000 annual credits
  • Enterprise: Call for quote
  • Free Trial: 5 credits for 7 days

UpLead Key Offerings

  • Extensive Search Filters: 50+ search filters, more than any other database of its size.
  • Superb Accuracy: Guarantees 95% data accuracy or your credit is refunded.
  • Versatile CRM Integration: Integrates with almost all major CRM software.
  • Useful Tech Data: Offers the ability to see what technologies and software leads use.

UpLead Buy Business Leads

Visit UPLEAD

LeadGeneration.com: Best Low-Cost Source

Offers a la carte lead generation services so budget-conscious companies can buy leads at a reasonable cost.

Price Range: Call for quote

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Pros:

  • Wide variety of tools available
  • Low cost for quality leads
  • 100% exclusive leads

Cons:

  • No particular specialty
  • Outdated interface
  • No mention of bilingual services

LeadGeneration.com is an end-to-end lead generation service that launches and manages multichannel lead generation campaigns — both organic and paid — for a fee. While costs vary depending on the campaign strategy, LeadGeneration.com offers one of the lowest entry points available, with a free consultation and a la carte options starting below $1,000. This makes it a great choice for those looking to buy quality leads on a budget.

LeadGeneration.com Pricing

  • Call for Quote

LeadGeneration.com Key Offerings

  • Dedicated Management Team: Your project gets a dedicated team to ensure you’re always talking to the same reps.
  • Custom Integrations: No matter what CRM you use, they will be able to import leads and nurture them the way you want.
  • Lead Follow-Up: After you make use of their full suite of lead generation strategies, you can also have them follow up and nurture those leads.
  • Offers Inbound and Outbound Tools: In addition to their inbound strategies, LeadGeneration.com helps with websites, landing pages, and PR/marketing visibility.
  • Multichannel Marketing Approach: They offer a full lead generation campaign, complete with calls, emails, PR, and social media.

LeadGeneration Buy Business Leads

Visit LEADGENERATION.COM

ZoomInfo: Best to Find B2B Decision Makers

Offers top-notch data on millions of company profiles and the C-level contacts and decision makers within them.

Price Range: Call for quote (7-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Offerings star-fullstar-fullstar-full star-full Qualification star-fullstar-fullstar-fullstar-fullstar-full Targeting star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-full star-fullstar-full

Pros:

  • High volume of quality leads
  • Robust research & buyer insights
  • Versatile CRM integrations

Cons:

  • High volume of data to export
  • Limited search filtering options
  • Only a database

ZoomInfo is a B2B lead database that offers access to a large number of quality leads. Users can find third-party verified insights and contact information about 19 million companies, 6 million C-suite contacts, and 27 million decision makers, making it perfect for B2B sellers looking to build information-rich lists of leads for outbound prospecting. ZoomInfo is also rated a top software option in our sales prospecting tools editorial review.

ZoomInfo Pricing

  • Call for Quote
  • Free Trial: 7 days

ZoomInfo Key Offerings

  • Industry-Leading B2B Database: One of the largest and most thoroughly verified databases available.
  • Versatile Databases: Offers solutions for salespeople, marketers, account managers, and even recruiters.
  • Advanced List-Building: Offers the ability to create lists targeting your ideal customer profile to ensure lead quality.
  • Extensive Lead Data: Extensive analysis on leads in the database, as well as versatile forms of contact, including phone numbers and social media links.

ZoomInfo Buy Business Leads

Visit ZOOMINFO

Soleadify: Best Database for Technology Filters

Offers the ability to find leads using certain technologies or software platforms.

Price Range: Call for quote (100-lead free trial)

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Pros:

  • Unique tech filters
  • Convenient free plan
  • 43 million leads

Cons:

  • Limited CRM integration
  • Limited analytics
  • Niche application

Soleadify is a lead database for tech-based businesses and offers access to information about millions of small businesses. While it is more limited in scope than the other two databases, it has accurate international data that allows businesses to search for leads by the tech and software programs they use. This makes it perfect for companies looking to use a competitive tech advantage over competitors as a way to open opportunities with leads. 

Soleadify Pricing

  • Call for Quote
  • Free Trial: 100 leads (unlimited searches and data sampling)

Soleadify Key Offerings

  • Unique Tech Filters: Find leads based on the technology they use.
  • International Lead Coverage: Offers 43 million leads in 100+ countries.
  • Small Business–Focused: Find info for millions of small businesses.
  • Web Presence Data: Data points describe lead presence on the internet and social media, plus their interest in and engagement with similar companies and products.

Soleadify Buy Business Leads

Visit SOLEADIFY

Experian: Best for Financial & Credit Data

Users can filter leads based on credit rating and other financial data points.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-full star-full Core Offerings star-fullstar-fullstar-full star-full Qualification star-fullstar-fullstar-fullstar-fullstar-full Targeting star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Integrations star-fullstar-fullstar-full star-full Ease of Use star-full star-fullstar-fullstar-full

Pros:

  • Credit-qualified leads
  • Extensive financial data
  • 300 million customers in database

Cons:

  • Lacks a versatile database
  • Only internal Experian leads
  • No free option

Experian is a lead seller, meaning they sell leads from a database generated through their own operations. Experian handles hundreds of millions of customers and compiles some of the best financial data available in their searchable lead database, which you can filter by criteria like credit rating or annual income. If you work in the finance industry, this one’s for you.

Experian Pricing

  • Call for Quote

Experian Key Offerings

  • Credit and Financial Data: Experian is a credit reporting agency, so they have all necessary credit and financial data to verify a lead.
  • Extensive Database: Owns 300 million leads from 120 million households.
  • Accuracy: Offers a high standard of accuracy on lead information due to the nature of their business.
  • Reputable Source: Experian is a leader in their industry and a trustworthy place to search for leads.

Experian Buy Business Leads

Visit EXPERIAN

D&B Hoovers: Best for Advanced Searches

Offers 175 different search filters to find companies that fit your ideal customer profile.

Price Range: Call for quote (7-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Offerings star-fullstar-fullstar-full star-full Qualification star-fullstar-fullstar-full star-full Targeting star-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Integrations star-fullstar-full star-fullstar-full Ease of Use star-full star-fullstar-fullstar-full

Pros:

  • Extensive business analytics
  • 175 different search filters
  • 150 million+ companies

Cons:

  • Limited CRM integration
  • Outdated interface
  • Fewer leads than Experian

D&B Hoovers is Dun & Bradstreet’s score system that determines the creditworthiness of small businesses. They compile hundreds of data points, including credit and financial data, that can help their clients ensure that leads fit their ideal customer profile before importing them to their CRM. Businesses that sell to a niche market of small businesses will benefit from working with D&B Hoovers.

D&B Hoovers Pricing

  • Call for Quote
  • Free Trial: 7 days

D&B Hoovers Key Offerings

  • Unique Analytics: Access to all of the credit and financial data that made D&B famous.
  • Extensive Database: 150 million+ companies in over 1,000 industries.
  • Advanced Search Capabilities: 175 search filters available for more targeted leads.
  • Trustworthy Source: D&B is an industry leader, and you can trust that the leads they offer are high quality.

D&B Hoovers Buy Business Leads

Visit D&B HOOVERS

Bottom Line: Buy Business Leads

Whether you’re willing to pay top dollar for a lead generation service or just need some quality databases to help you build lists, you’ve got all of the options you need here to buy business leads. Measure your needs, figure out how much time you have available to touch on the leads you gather, and choose accordingly. And remember, one of the best ways to learn more about these companies is by hopping on the phone and asking their sales team some questions.

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