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6 Best Social Media Advertising Agencies 2023

Written By

Jul 28, 2023

2 minute read

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Social media advertising agencies are companies that help sellers generate leads by creating and managing ad campaigns across various social networks — from established ones like Facebook to newer ones like TikTok. The top social media ad agencies offer customized ad packages that include ad strategy, ad creation, campaign monitoring, testing, and consistent reporting on performance. To help you choose, we evaluated the best agencies and their use cases.

Here are the six best social media advertising agencies for salespeople:

MuteSix: Best overall ad agency for eye-catching ad designs ($23,000 starting price)
Sculpt: Best option for visibility among B2B decision makers ($3,500 starting price)
LYFE Marketing: Best low-cost ad agency for small businesses ($1,150 starting price)
Ignite Social Media: Best to implement paid + organic social strategies (contact for quote)
Fiverr Pro: Best for a la carte social media advertising services ($100 starting price)
SmartSites: Best for managing client engagement across platforms (contact for quote)

Although some options scored highly in one category or another, overall, we found that MuteSix offers the best overall value for those seeking quality full-service social media advertising. However, if you're specifically looking for an agency to help with your Facebook ads, check out our guide to the best Facebook ad agencies. Otherwise, keep reading or jump down to learn how we evaluated the top options.

Note: All prices are with a month-to-month commitment unless noted.

MuteSix: Best for Eye-Catching Ads

Creates beautiful video ads, banners, landing pages, and designs that attract social media users.

Price Range: $3,000+ monthly management fee plus $20,000+ monthly ad spend

Overall Rating

4.1

Core Offerings

4.8

Reporting and Analytics

4.0

Cost

3.3

Access to Ad Data

4.5

Additional Services

4.0

Customer Support

4.2

Pros

Creates stunning visual ads
Data-driven ad campaigns
Uses five top B2C social networks

Cons

No LinkedIn or Twitter advertising
Minimum monthly ad spend of $20,000
Fees can be high

MuteSix is a digital advertising agency that creates and manages ad campaigns across various social networks like Facebook. Their award-winning in-house creative team works with their clients to create impressive videos, images, and photos to use in eye-catching ads, which help win more clicks and engagement. For this reason, businesses that sell aesthetic products such as makeup, fashion, cars, or food should try MuteSix.

If you’re more interested in an agency that offers more a la carte services rather than paying a large fee for campaign creation and management, MuteSix might not be for you. Instead, check out Fiverr Pro for their available freelance services.

MuteSix Pricing

Single-Tier Pricing: $3,000+ monthly management fee plus $20,000+ monthly ad spend

MuteSix Key Offerings

Intriguing Ad Designs: An in-house video production and ad design team works with you to create on-brand, visually intriguing social ads.
Ad Campaign Setup: Works with you to create ad campaigns that achieve your objectives and target an audience of potential buyers.
Continuous Ad Testing: Consistently AB tests different landing pages, ad placement, ad banners, and messaging.
Dedicated Account Team: Their team of experts leads the advertising process and gives insight into your marketing strategy.

Sculpt: Best to Attract B2B Decision Makers

Creates and manages ad campaigns across Facebook, LinkedIn, and Instagram to help companies book meetings with SQLs.

Price Range: $3,500+ monthly management fee plus monthly ad spend

Overall Rating

3.8

Core Offerings

4.0

Reporting and Analytics

3.8

Cost

2.8

Access to Ad Data

4.4

Additional Services

5.0

Customer Support

3.4

Pros

Helps reach decision makers
Offers both paid & organic social
Guaranteed meetings after 100 days

Cons

Not great for B2C companies
Management fees can be prohibitive
Onboarding process can be long

Sculpt is a B2B social media advertising agency that offers social ad setup and ongoing management, as well as one-off projects like a product launch ad campaign. The company specializes in attracting qualified decision makers using highly targeted LinkedIn and Facebook advertising, and guaranteeing booked meetings after 100 days. This makes Sculpt perfect for B2B companies and salespeople looking to spend less time prospecting and more time selling.

Since Sculpt specifically services B2B companies, if you’re a B2C company or an individual rep, check out MuteSix for their advertising offerings. They emphasize the design component of marketing campaigns, which makes them great for when the solution you sell is a product.

Sculpt Pricing

Ongoing Social Ad Management: $3,500 monthly management fee for ad budgets under $15,000 per month
One-Off Project: $4,000 to $10,000 monthly or milestone fee (build, launch, then transition a campaign back to you)
Social Media Ad Consulting: $5,000+ per project (e.g., social media audit and targeting recommendations)

Sculpt Key Offerings

LinkedIn Advertising: Specializes in getting B2B companies meetings with decision makers through LinkedIn ads.
Facebook Advertising: Retargets past buyers, boosts posts to decision makers, and leverages Facebook lead forms.
Data Sync: Launches cross-network conversion campaigns that sync with your CRM so you have ongoing analytics and reporting.
Ongoing Ad Testing & Optimization: Uses AI to analyze the videos and images of your ads to consistently improve them.

LYFE Marketing: Best Low-Cost Option

Designs, manages, and optimizes ad campaigns across Twitter, Facebook, Instagram, and LinkedIn for small businesses.

Price Range: $650 to $1,150 monthly management fee plus $500 to $9,999 monthly ad spend

Overall Rating

3.6

Core Offerings

4.3

Reporting and Analytics

3.9

Cost

3.5

Access to Ad Data

4.4

Additional Services

1.5

Customer Support

2.5

Pros

Low monthly minimum ad spend ($500)
Focused on helping small businesses
Add networks for only $100 per month

Cons

Setup fee of $300 (call to waive)
Only 2 hrs free monthly consult
No TikTok advertising

LYFE Marketing is an award-winning social media management agency that offers social advertising campaign setup, monitoring, and testing. Their minimum ad spend of $500 per month is more affordable than most other agencies; however, they still provide robust, quality advertising services, from strategy creation to reporting, on all major social networks, making LYFE the perfect partner for small businesses generating leads on a budget.

LYFE’s diverse pricing structure makes it a great choice for small businesses. But if you’re particularly interested in a social media advertising agency that also includes a dedicated account management team for your brand or online profiles, consider MuteSix.

LYFE Marketing Pricing

Good Plan: $650 monthly management fee plus $500 to $3,499 monthly ad spend
Better Plan: $850 monthly management fee plus $3,500 to $6,999 monthly ad spend
Best Plan: $1,150 monthly management fee plus $7,000 to $9,999 monthly ad spend
Custom Plan: Call for quote
Setup Fee: $300 to set up an account (call to waive)
Add a Social Network: $100 per month

LYFE Marketing Key Offerings

Affordable Social Media Ad Packages: You can have them run ads across one social network for just $1,150 per month.
Full-Service Social Ad Management: Creates ads, manages them, and optimizes them over time through testing.
Offers Ads Across the Big 5 Social Networks: Manages campaigns across Twitter, LinkedIn, Facebook, Instagram, and Pinterest.
Laser-Targeted Campaigns: LYFE targets audiences based on their demographics, interests, and online behaviors.

Ignite Social Media: Best Paid + Organic Strategy

Creates social media lead generation campaigns that include both organic and paid social media strategies.

Price Range: Contact for quote

Overall Rating

3.6

Core Offerings

4.3

Reporting and Analytics

2.7

Cost

2.8

Access to Ad Data

4.4

Additional Services

4.3

Customer Support

3.3

Pros

Social first, social only agency
Skilled in every social network
A la carte options

Cons

Must contact for quote
Focused on assisting larger brands
No Google or PPC ads

Ignite Social Media is an ad agency that creates, manages, and optimizes customized social media lead generation campaigns for its clients. Unlike most ad agencies, Ignite also gives you the option to create a campaign that combines organic social and paid social, meaning they’ll run your social account and post free content on it while also managing advertisements across the network. As such, Ignite is great for those wanting a diverse inbound social strategy.

Ignite runs strong customized social media campaigns across a diverse portfolio of platforms. They also target supporting larger brands with complex marketing needs. If you’re interested in an agency to help with your small business, look into LYFE Marketing.

Ignite Social Media Pricing

Contact for Quote: Receive a detailed proposal

Ignite Social Media Key Offerings

Create a Custom Social Package: Combines various social offerings like social ads, organic social, and influencer marketing.
Dedicated Media Planners: Employs media planners and strategists who are solely focused on social media trends and analytics.
Strategic Ad Placement: Optimizes your budget by placing ads across the social platforms where your audience resides.
Ad Creative Development: Their in-house creative team can create custom videos, graphics, and images and even capture on-site events.

Fiverr Pro: Best for A La Carte Services

Provides an online marketplace for quality freelancers offering a variety of social media advertising services.

Price Range: $100 to $3,500 monthly management fee

Overall Rating

3.5

Core Offerings

4.2

Reporting and Analytics

2.3

Cost

3.5

Access to Ad Data

4.1

Additional Services

5.0

Customer Support

2.5

Pros

Affordable social advertising services
Commitment-free
Skilled freelancers across platforms

Cons

Less access to ad data
No large team of experts
Quality differs by the freelancer

Fiverr Pro isn’t quite a social media advertising agency but an online marketplace that offers access to top-notch freelance social media advertisers who will create and manage your campaigns at a low price. Freelancers offer a wide variety of services, from Facebook copywriting to Instagram ad management, so you can customize your strategy. It’s great for companies who want to test the market and networks before making a long-term commitment.

Since Fiverr Pro isn’t an advertising agency, the services you get are completely dependent on the freelancer(s) you hire through them. This may be the kind of personalization you want in a service, but if not, check out MuteSix for their campaign creation and management offerings.

Fiverr Pro Pricing

Ad Creation & Management: Varies by freelancer (typically $100 to $3,500 monthly management fee)

Fiverr Pro Key Offerings

Wide Range of One-Off Services: Purchase advertising gigs for as low as $5, such as the creation of a Facebook ad image.
Skilled Freelancers: Find freelancers skilled in anything from ad video production to TikTok ad management.
Ad Campaign Setup: If you purchase monthly ad management, the freelancer will also create your ad campaign, targeting, and creative.
Ad Campaign Management: Most will manage your ads month-to-month until you decide to cancel.

SmartSites: Best for Managing Engagement

Establishes your brand's voice through personalized responses to audience’s comments and DMs.

Price Range: Contact for quote

Overall Rating

3.5

Core Offerings

4.3

Reporting and Analytics

2.9

Cost

2.8

Access to Ad Data

3.8

Additional Services

3.5

Customer Support

4.2

Pros

Access to social media strategist
Offers web design services
Full-service social media management

Cons

No upfront pricing
Doesn’t support Pinterest
No free trial

SmartSites is a multi-service marketing agency that offers SEO, web design, and email/SMS marketing in addition to social media advertising. They focus on building brand awareness and establishing your brand’s presence on social media like Meta, LinkedIn, TikTok, and more. After boosting your posts for maximum visibility, they manage engagement by replying to comments or DMs from your audience using tone and visuals that are consistent with your brand.

SmartSites is a great option if you’re wanting to strengthen your entire brand’s online presence and voice. If you’re more interested in a social media advertising agency that can design extremely eye-catching designs across your social media platforms, consider MuteSix instead.

SmartSites Pricing

Contact for Quote: Content created and billed monthly

SmartSites Key Offerings

Meta Certified Partner: Work with a certified agency that follows all of Meta's company guidelines.
Video Content Creation: SmartSites posts not only images but also high-quality produced video content.
Monthly Ad Design: Receive new ad designs monthly to approve for the next month’s content calendar.
Ongoing Social Media Strategies: Conceptualize, deploy, and track entire strategies or campaigns with one-on-one help.

The four most popular offerings by agencies include:

Content creation might be the top offering or feature social media ad agencies can offer. They take ownership of the actual design and uploading of content that serves the purpose of attracting an audience of customers. Some content might include posts, videos, profile photos, banners, and more.

How We Evaluated the Best Social Media Advertising Agencies

Good social media ad agencies should act as a lead generation tool for your business, creating and managing personalized ad campaigns. To evaluate and fairly score the ad agencies found above, we divided our evaluation into six weighted categories, each containing subcriteria. We scored each agency using that subcriteria that resulted in an overall category score out of 5. We then totaled the scores for each agency to find the top six agencies to include.

Evaluation Criteria

We put the most emphasis on core offerings like ad creation, management, and ongoing optimization. Next, we looked at cost and reporting analytics to ensure each agency's pricing and reporting were reasonable. Access to ad data, additional features, and customer service rounded out our evaluation.

Methodology weights

Core Offerings 25%

Reporting and Analytics 20%

Cost 20%

Access to Ad Data 15%

Additional Services 10%

Customer Support 10%

Each social media ad agency above offers services where they’ll create the right advertising campaign that takes into account your budget and audience. These companies have their merits, and the one you choose depends on your preferences and needs. Visit the website of the agency that sounds like a good fit, or give them a call to learn more. Read our social media lead generation article for free strategies you can adopt in addition to working with an agency.

Sam Rinko

Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.