Social media advertising agencies are companies that help sellers generate leads by creating and managing ad campaigns across various social networks — from established ones like Facebook to newer ones like TikTok. The top social media ad agencies offer customized ad packages that include ad strategy, ad creation, campaign monitoring, testing, and consistent reporting on performance. To help you choose, we evaluated the best agencies and their use cases.
Here are the six best social media advertising agencies for salespeople:
- MuteSix: Best overall ad agency for eye-catching ad designs ($23,000 starting price)
- Sculpt: Best option for visibility among B2B decision makers ($3,500 starting price)
- LYFE Marketing: Best low-cost ad agency for small businesses ($1,150 starting price)
- Ignite Social Media: Best to implement paid + organic social strategies (contact for quote)
- Fiverr Pro: Best for a la carte social media advertising services ($100 starting price)
- SmartSites: Best for managing client engagement across platforms (contact for quote)
Although some options scored highly in one category or another, overall, we found that MuteSix offers the best overall value for those seeking quality full-service social media advertising. However, if you're specifically looking for an agency to help with your Facebook ads, check out our guide to the best Facebook ad agencies. Otherwise, keep reading or jump down to learn how we evaluated the top options.
Note: All prices are with a month-to-month commitment unless noted.
Top 4 Social Media Ad Agency Offerings
The four most popular offerings by agencies include:
Content creation might be the top offering or feature social media ad agencies can offer. They take ownership of the actual design and uploading of content that serves the purpose of attracting an audience of customers. Some content might include posts, videos, profile photos, banners, and more.
How We Evaluated the Best Social Media Advertising Agencies
Good social media ad agencies should act as a lead generation tool for your business, creating and managing personalized ad campaigns. To evaluate and fairly score the ad agencies found above, we divided our evaluation into six weighted categories, each containing subcriteria. We scored each agency using that subcriteria that resulted in an overall category score out of 5. We then totaled the scores for each agency to find the top six agencies to include.
Evaluation Criteria
We put the most emphasis on core offerings like ad creation, management, and ongoing optimization. Next, we looked at cost and reporting analytics to ensure each agency's pricing and reporting were reasonable. Access to ad data, additional features, and customer service rounded out our evaluation.
We evaluated which social networks each agency is compatible with and if they offer campaign setup and personalized ongoing campaign management.
We checked the regularity of each agency's reporting and how easy it is to access performance analytics.
We assessed minimum ad spend, starting management fees, and a la carte/customized pricing options.
Based on their years in operation, number of customers/ad spend managed, and technology, we estimated how data-driven each agency's campaigns are.
We checked if they offered TikTok advertising, Snapchat advertising, website design, and other niche-specific services.
This criteria scored the customer service available, including live chat, phone, and email support and the hours they operate in.
Bottom Line: Best Social Media Advertising Agency
Each social media ad agency above offers services where they’ll create the right advertising campaign that takes into account your budget and audience. These companies have their merits, and the one you choose depends on your preferences and needs. Visit the website of the agency that sounds like a good fit, or give them a call to learn more. Read our social media lead generation article for free strategies you can adopt in addition to working with an agency.
