7 Best Lead Generation Companies for Prospects 2022

Read our independent editorial review of the best lead generation companies to source qualified prospects via direct outreach and online marketing.

Lead generation companies are businesses that help you find and attract new leads that fit your ideal customer profile. Most serve B2B clients, and the top ones offer a tailored strategy that includes engaging with leads via social media or inbound and outbound marketing, then researching and qualifying leads, and finally nurturing leads to some extent. To help you choose the right company, we’ve listed the best options and how they generate leads for you.

Here are the top seven lead generation companies for quality prospects:

  • CIENCE (Overall Winner): Best for businesses with international clients ($5,400 starting price)
  • EBQ: Best lead gen company for software, hardware, or cloud tech ($5,000 starting price)
  • Callbox: Best company for additional sales and marketing tools (call for quote)
  • Martal Group: Best sales tech option for fast campaign launch ($5,000 starting price)
  • SalesRoads: Best company for lead qualification via cold calls (call for quote)
  • Sculpt: Best social media agency to target B2B decision makers ($5,000 starting price)
  • Ignite Social Media: Best agency for organic and paid social media advertising (call for quote)

How We Evaluated the Best Lead Generation Companies

Because most businesses want to work with a lead generation company that helps them identify and qualify new leads at a reasonable price, we first looked at services offered and cost. Next, we took customer service and tech offerings into account. The companies that generate leads via online and outbound methods tended to score best due to their comprehensive approach, but the social media ad agencies listed are also great options for social-forward businesses.

Evaluation Criteria

We determined our scoring criteria and organized them into five categories. We then used key subcriteria to assign each lead generation company a score out of five for each category. The category scores totaled an overall score for each company on our list.

Pricing:
25%
Core Offerings:
25%
Advanced Offerings:
25%
Customer Service:
15%
Tech Offerings:
10%

Although some companies had high scores in one category or another, CIENCE seems to offer the best overall value for those looking for a company to help them generate qualified leadsBelow, check out how each company scored in terms of cost, offerings, and primary use cases.

CIENCE: Best for International Clients

Has offices in several countries and can communicate with leads in 10 languages.

Price Range: $5,400+ per month (call for quote)

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-full star-full Core Offerings star-fullstar-fullstar-fullstar-fullstar-full Advanced Offerings star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full Tech Offerings star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Offers sample evaluation results
  • Provides detailed reporting
  • Numerous positive reviews

Cons:

  • No free trial available
  • Sometimes outsources domestic leads
  • Occasional reports of poor lead quality

CIENCE calls themselves a People-as-a-Service (PaaS) company, assigning a team to tailor your messaging for domestic or international lead generation. You tell them where your inbound leads come from, then they help engage, qualify, and book meetings with them. They also send emails, make calls, write ads, and more to hook the best outbound leads. CIENCE has international employees, so they're a great choice for those with international clients.

CIENCE Pricing

  • Call for Quote: Starts at $5,400 per month

CIENCE Key Offerings

  • Sales Data Solutions: Curates unique, detailed sales data on your target audience and evaluates your ideal customer profile (ICP).
  • Lead Research and Qualification: Uses AI and employees to build hard-to-find target audiences and qualify leads according to your ICP.
  • Inbound and Outbound Marketing: Trained copywriters handle your messaging and replies in up to 10 languages.
  • CRM Integration: Creates a single, organized view of your prospects and clients to get your sales and marketing teams on the same page.

Cience Lead Generation Companies

Visit CIENCE

EBQ: Best for Software, Hardware, or Cloud Tech

Specializes in lead generation for three industries and charges a month-to-month flat rate.

Price Range: $5,000 per month (flat rate)

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-fullstar-full star-fullstar-full Core Offerings star-fullstar-fullstar-fullstar-fullstar-full Advanced Offerings star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-full Tech Offerings star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • In-house, US-based team
  • Flat rate benefits big companies
  • No setup or cancellation fees

Cons:

  • Less cost-efficient for small businesses
  • Some report uninterested leads
  • Specific results not guaranteed

EBQ is a lead gen company with a holistic approach to pipeline growth, helping in every stage of the buyer journey. They enrich your existing data, then generate and qualify new leads via inbound marketing and cold calling. They can also schedule meetings, make sales, and onboard customers. EBQ's specialty in software, hardware, and cloud tech makes it good for those companies wanting help finding leads and guiding them through the full pipeline.

EBQ Pricing

  • Flat Rate: $5,000 per month

EBQ Key Offerings

  • Data Enrichment: Scrubs your existing data and/or finds new data to provide targeted account information.
  • MQL Attraction: Strengthens your brand and brings marketing qualified leads (MQLs) to you through inbound and outbound marketing.
  • Appointment Setting: Schedules meetings for your sales team through cold calling, MQL follow-ups, and sales qualified lead (SQL) identification.
  • Sales, Onboarding, and Retention: Closes deals for you, onboards customers for your company and product or service, then handles inquiries and nurturing to retain revenue.

 

EBQ Lead Generation Companies

Visit EBQ

Callbox: Best for Sales & Marketing Tools

Provides access to an array of sales and marketing tools to help productivity and efficiency.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-full star-fullstar-fullstar-full Core Offerings star-fullstar-fullstar-fullstar-fullstar-full Advanced Offerings star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full Tech Offerings star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Specializes in 10 industries
  • Multi-touch, multichannel approach
  • Established (founded in 2004)

Cons:

  • Some report poor customer service
  • Prices not on website
  • No test pilot available

Callbox is the largest B2B marketing and sales service provider in the world. They compile a list of target companies matching your ideal customer, then generate leads for you via calls, emails, social media, live chat, ads, and landing pages. In addition to lead generation and appointment setting, they provide sales and marketing tools; for those wanting software to support your sales process, Callbox is a smart choice to get both service and products.

Callbox Pricing

  • Call for Quote

Callbox Key Offerings

  • Lead Generation: Finds, qualifies, and sets appointments with leads using multiple channels.
  • Account-Based Marketing: Identifies likely targets, builds detailed profiles of decision makers, and nurtures leads to convert them.
  • Database Solutions: Helps you enrich your data through data cleansing, customer profiling, and targeted lists.
  • Event and Webinar Marketing: Boosts your turnout and conversions for the in-person or virtual events you host.

Visit Callbox

Martal Group: Best Sales Tech Option for Fast Launch

Exclusively serves B2B tech organizations and delivers a customized strategy within a few days after signing.

Price Range: $5,000+ per month (call for quote)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Pricing star-fullstar-full star-fullstar-full Core Offerings star-fullstar-fullstar-fullstar-fullstar-full Advanced Offerings star-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-full Tech Offerings star-fullstar-fullstar-fullstar-full

Pros:

  • Offers free sample leads
  • Has 100 million contacts
  • Website lists what to expect

Cons:

  • No pricing on website
  • Live chat not offered
  • No guaranteed amount of leads

Martal Group is a lead generation and sales company that has access to 100 million contacts. They offer three tiers dictating how far they take the most appropriate leads from their database through your buyer journey: inbound and outbound lead gen, customer onboarding, and/or account management. They invest up to 20 hours in the first week after signing to learn, strategize, and finalize marketing materials for you, so consider them for quick leads.

Martal Group Pricing

  • Call for Quote: Starts at $5,000 per month

Martal Group Key Offerings

  • Inbound Lead Generation: Creates custom campaigns that incorporate blogs, social media, and landing pages and offer demos to new leads.
  • Outbound Lead Generation: Creates custom target lists and campaigns, then reaches out through email, phone, and LinkedIn and monitors engagement.
  • Customer Onboarding: Helps with setting appointments, customizing offers, facilitating deal closings, negotiating with prospects, and onboarding new customers.
  • Account Management: Facilitates customer acquisitions plus creates and carries out a strategy to maximize customer value long term.

Martal Group Lead Generation Companies

Visit Martal Group

SalesRoads: Best for Lead Gen via Cold Calls

Discovers lead information primarily through phone calls, saving you time by delivering SQLs.

Price Range: Call for quote (28-day guarantee)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-full star-fullstar-full Core Offerings star-fullstar-fullstar-full star-full Advanced Offerings star-fullstar-fullstar-full star-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full Tech Offerings star-fullstar-fullstar-full star-full

Pros:

  • Easy follow-up with SQLs
  • Accelerated results
  • Offers a guarantee

Cons:

  • Metrics can be tough to retrieve
  • Focuses solely on outbound
  • Limited lead gen web page

SalesRoads is a cold-call-focused lead generation company that identifies SQLs via phone. Their team calls your list of leads and runs a needs assessment, returning the prospects that are a good fit so you can follow up with them and close deals quickly. They can also book appointments for you. Because SalesRoads has these initial conversations and asks about follow-up interest, busy businesses wanting only SQLs can benefit most from their services.

SalesRoads Pricing

  • Call for Quote
  • Money-Back Guarantee: 28 days (return of unused funds)

SalesRoads Key Offerings

  • Phone-Focused Outbound: Reaches leads on the phone to gather information that's otherwise difficult to uncover from leads.
  • SQL Identification: Focuses solely on SQLs, stating that SQLs generated by sales teams are three times more likely to convert than MQLs generated by marketing teams.
  • Appointment Setting: Speaks with and qualifies decision makers, then schedules them for a follow-up conversation with you.
  • Full-Cycle Sales: Can support you through the entire sales process, from finding leads to closing deals.

Visit Salesroads

Sculpt: Best for Targeted B2B Social Media Ads

Targets the right B2B leads through Facebook, Instagram, and LinkedIn campaigns.

Price Range: $5,000+ monthly retainer plus monthly ad spend

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-full star-fullstar-full Core Offerings star-fullstar-fullstar-full star-full Advanced Offerings star-full star-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full Tech Offerings star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Paid and organic social strategy
  • Claims to double MQLs in 6 months
  • Highly rated by customers

Cons:

  • Lengthy onboarding process
  • Does not support B2C companies
  • Advertising is billed separately

Sculpt is a B2B marketing agency focusing on paid social media ads to supplement your organic reach. They audit your existing paid social strategy and establish a three-month goal, then they launch a tailored campaign on Facebook, Instagram, and LinkedIn. They also offer social media consulting, short-term campaign launch support, and long-term social media management, so they're a good option to generate quality MQLs via paid social media.

Sculpt is one of the best social media ad agencies for lead generation, but they aren't the only option. For more, check out our article on the top social media advertising agencies.

Sculpt Pricing

  • Ongoing Social Ad Management: $5,000 monthly retainer plus monthly ad spend
  • One-Off Social Media Project: $5,000 to $10,000 monthly or milestone fee
  • Social Media Ad Consulting: $10,000+ per project

Sculpt Key Offerings

  • Paid Social Ads: Helps you launch campaigns to reach your target customer so you can book more meetings.
  • Social Media Consulting: Receive suggestions to improve your paid and organic social media strategy, including content and targeting.
  • Ongoing Social Media Management: Offers an option to continue managing your social media strategy and content after launching the initial campaign.
  • B2B Chatbot: Sculpt can add a chatbot to your site so inbound leads from social media can get real-time answers and book a meeting.

Visit Sculpt

Ignite Social Media: Best for Organic & Paid Social Media

Strikes a balance between organic and paid social media to attract the highest-quality leads.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Pricing star-full star-fullstar-fullstar-full Core Offerings star-fullstar-fullstar-full star-full Advanced Offerings star-full star-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full Tech Offerings star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Works with major brands
  • Skilled in all major social networks
  • Offers short- and long-term projects

Cons:

  • Can get expensive
  • Few reviews from past clients
  • No prices listed online

Ignite Social Media is a social media marketing agency that emphasizes their "Organish" approach, offering a dozen organic and paid social media services to help you create the best hybrid plan. They create targeted content and social ads, then manage additional content and the community that finds you. Brands hoping to generate and nurture higher-quality social media leads should consider trying Ignite's dual approach via their a la carte services.

Ignite Social Media Pricing

  • Call for Quote

Ignite Social Media Key Offerings

  • Social Media Strategy: Works with you to develop a plan to attract and convert your ideal customer with the right messages.
  • Social Media Consulting: Helps you identify areas for improvement in your current strategy and establish goals to stay on track in fixing them.
  • Crisis Management: Protect your brand by having Ignite Social Media step in when you receive a surge in complaints or experience another issue.
  • Influencer Marketing: Choose from 4 million influencers to find one that fits your brand and can communicate your message to a new audience.

Visit Ignite Social Media

Bottom Line: Lead Generation Companies

Choosing the lead generation company that best serves your industry and goals will allow you to attract more and better qualified leads, onboard them as new customers, and even maintain relationships with them. Ultimately, purchasing business leads will save you time so you can focus on the tasks that are tougher to outsource. Any business can benefit from at least one of the seven options in this article; start with a consultation to see how they can help.

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