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Lead generation companies are businesses that help you find and attract new leads that fit your ideal customer profile. Most serve B2B clients, and the top ones offer a tailored strategy that includes engaging with leads via social media or inbound and outbound marketing, then researching and qualifying leads, and finally nurturing leads to some extent. To help you choose the right company, we’ve listed the best options and how they generate leads for you.
Here are the top seven lead generation companies for quality prospects:
Because most businesses want to work with a lead generation company that helps them identify and qualify new leads at a reasonable price, we first looked at services offered and cost. Next, we took customer service and tech offerings into account. The companies that generate leads via online and outbound methods tended to score best due to their comprehensive approach, but the social media ad agencies listed are also great options for social-forward businesses.
Although some companies had high scores in one category or another, CIENCE seems to offer the best overall value for those looking for a company to help them generate qualified leads. Below, check out how each company scored in terms of cost, offerings, and primary use cases.
Has offices in several countries and can communicate with leads in 10 languages.
Price Range: $5,400+ per month (call for quote)
CIENCE calls themselves a People-as-a-Service (PaaS) company, assigning a team to tailor your messaging for domestic or international lead generation. You tell them where your inbound leads come from, then they help engage, qualify, and book meetings with them. They also send emails, make calls, write ads, and more to hook the best outbound leads. CIENCE has international employees, so they're a great choice for those with international clients.
Specializes in lead generation for three industries and charges a month-to-month flat rate.
Price Range: $5,000 per month (flat rate)
EBQ is a lead gen company with a holistic approach to pipeline growth, helping in every stage of the buyer journey. They enrich your existing data, then generate and qualify new leads via inbound marketing and cold calling. They can also schedule meetings, make sales, and onboard customers. EBQ's specialty in software, hardware, and cloud tech makes it good for those companies wanting help finding leads and guiding them through the full pipeline.
Provides access to an array of sales and marketing tools to help productivity and efficiency.
Price Range: Call for quote
Callbox is the largest B2B marketing and sales service provider in the world. They compile a list of target companies matching your ideal customer, then generate leads for you via calls, emails, social media, live chat, ads, and landing pages. In addition to lead generation and appointment setting, they provide sales and marketing tools; for those wanting software to support your sales process, Callbox is a smart choice to get both service and products.
Exclusively serves B2B tech organizations and delivers a customized strategy within a few days after signing.
Price Range: $5,000+ per month (call for quote)
Martal Group is a lead generation and sales company that has access to 100 million contacts. They offer three tiers dictating how far they take the most appropriate leads from their database through your buyer journey: inbound and outbound lead gen, customer onboarding, and/or account management. They invest up to 20 hours in the first week after signing to learn, strategize, and finalize marketing materials for you, so consider them for quick leads.
Discovers lead information primarily through phone calls, saving you time by delivering SQLs.
Price Range: Call for quote (28-day guarantee)
SalesRoads is a cold-call-focused lead generation company that identifies SQLs via phone. Their team calls your list of leads and runs a needs assessment, returning the prospects that are a good fit so you can follow up with them and close deals quickly. They can also book appointments for you. Because SalesRoads has these initial conversations and asks about follow-up interest, busy businesses wanting only SQLs can benefit most from their services.
Sculpt is a B2B marketing agency focusing on paid social media ads to supplement your organic reach. They audit your existing paid social strategy and establish a three-month goal, then they launch a tailored campaign on Facebook, Instagram, and LinkedIn. They also offer social media consulting, short-term campaign launch support, and long-term social media management, so they're a good option to generate quality MQLs via paid social media.
Sculpt is one of the best social media ad agencies for lead generation, but they aren't the only option. For more, check out our article on the top social media advertising agencies.
Ignite Social Media is a social media marketing agency that emphasizes their "Organish" approach, offering a dozen organic and paid social media services to help you create the best hybrid plan. They create targeted content and social ads, then manage additional content and the community that finds you. Brands hoping to generate and nurture higher-quality social media leads should consider trying Ignite's dual approach via their a la carte services.
Choosing the lead generation company that best serves your industry and goals will allow you to attract more and better qualified leads, onboard them as new customers, and even maintain relationships with them. Ultimately, purchasing business leads will save you time so you can focus on the tasks that are tougher to outsource. Any business can benefit from at least one of the seven options in this article; start with a consultation to see how they can help.