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Lead generation companies are businesses that help you find and attract new leads that fit your ideal customer profile. Most serve B2B clients, and the top ones offer a tailored strategy that includes engaging with leads via social media or inbound and outbound marketing, then researching and qualifying leads, and finally nurturing leads to some extent. To help you choose the right company, we’ve listed the best options and how they generate leads for you.
Here are the top seven lead generation companies for quality prospects:
- CIENCE (Overall Winner): Best for businesses with international clients ($5,400 starting price)
- EBQ: Best lead generation agency for software, hardware, or cloud tech ($5,000 starting price)
- Callbox: Best lead generation company for additional sales and marketing tools (call for quote)
- Martal Group: Best sales technology option for a fast campaign launch ($5,000 starting price)
- SalesRoads: Best lead generation agency for lead qualification via cold calls (call for quote)
- Sculpt: Best social media agency for targeting B2B decision makers ($5,000 starting price)
- Ignite Social Media: Best option for organic and paid social media advertising (call for quote)
How We Evaluated the Best Lead Generation Companies
Because most businesses want to work with a lead generation company that helps them identify and qualify new leads at a reasonable price, we first looked at services offered and cost. Next, we took customer service and tech offerings into account. The companies that generate leads via online and outbound methods tended to score best due to their comprehensive approach, but the social media ad agencies listed are also great options for social-forward businesses.
Evaluation Criteria
We determined our scoring criteria and organized them into five categories. We then used key subcriteria to assign each lead generation company a score out of five for each category. The category scores totaled an overall score for each company on our list.
Pricing Overview
We evaluated the minimum price clients can expect to pay, sample leads or test pilots offered, billing options, and cost transparency.
Criteria Winner: CIENCE
Core Offerings Overview
We looked at whether the companies research and qualify leads for each client, focus on intent, conduct outbound and inbound marketing, and offer analytics and reporting on their efforts.
Criteria Winner: Multiple winners
Advanced Offerings Overview
Some companies take lead generation a step further. Here, we checked for industry specialties, tailored strategies, lead scoring and/or nurturing, appointment setting, and sales development representatives (SDRs).
Criteria Winner: Multiple winners
Customer Service Overview
We scored the options based on whether they provide an account manager and general training resources, as well as how they can be reached (live chat, email, phone).
Criteria Winner: Multiple winners
Tech Offerings Overview
For those who want tech-related support for convenience or effectiveness, we reviewed whether companies offer CRM integrations, access to a client database of leads, and improvements to clients’ websites.
Criteria Winner: Multiple winners
Although some companies had high scores in one category or another, CIENCE seems to offer the best overall value for those looking for a company to help them generate qualified leads. Below, check out how each company scored in terms of cost, offerings, and primary use cases.
Bottom Line: Lead Generation Companies
Choosing the lead generation company that best serves your industry and goals will allow you to attract more and better qualified leads, onboard them as new customers, and even maintain relationships with them. Ultimately, purchasing business leads will save you time so you can focus on the tasks that are tougher to outsource. Any business can benefit from at least one of the seven options in this article; start with a consultation to see how they can help.