SEO Lead Generation: Guide & Strategies for 2023

SEO lead generation is a powerful tool to increase your business's visibility and online presence. Learn the top strategies for successful SEO lead gen in 2023.

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SEO lead generation is the process of writing online articles relevant to your niche, then ranking them organically in Google and capturing readers' contact information using a lead magnet. Businesses that use SEO often focus on a three-fold strategy of website performance, a content plan, and earned links back to their website that increase visibility with their ideal customer. When done well, these efforts generate new leads to be further qualified and nurtured.

What Is Search Engine Optimization (SEO)?

SEO is the act of optimizing your website and writing content that answers your target audience’s questions so you appear in Google for relevant keywords. Google crawls the internet and ranks content based on how well it answers a specific query or collective group of queries. This means that if you have good SEO, you’ll increase your visibility in relevant Google search results, and your ideal customer will have a higher chance of finding you.

There are three components of SEO — technical, on-page, and off-page:

  • Technical SEO: The work you do to your website to improve user experience through site speed and stability and to ensure that search engines can properly crawl and index the site.
  • On-Page SEO: The content you plan, organize into topic clusters, and write targeting relevant keywords.
  • Off-Page SEO: The backlinks you generate from reputable websites to increase your domain authority and bring new users to your site.

SEO is effective and affordable, but it takes a long time to master, and search engines frequently change their algorithms and ranking parameters. If you want to try pay-per-click (PPC) ads for guaranteed placement at the top of relevant search results, read our article on PPC lead generation. Keep in mind, though, that PPC ads can be expensive and organic search results often receive more clicks than paid ads.

How SEO Lead Generation Works

Typically, marketers identify questions their audience is asking via search queries, then give the best answers by writing informative articles that rank on a search engine results page (SERP) for related keywords, ultimately driving organic traffic to their website. Next, a valuable lead magnet captures visitors’ info, and the marketing team initially qualifies them. Marketing then often hands them off to sales, who continue qualifying and nurturing them through the sales pipeline to close.

The steps to generate leads via SEO are:

SEO lead generation process infographic

We’ll cover all six steps in this article and how to properly execute each one to see results. However, let’s first identify the businesses, teams, and individuals that can benefit from SEO lead generation to make sure the strategy is a good fit for your needs.

Who Should Use SEO Lead Generation

B2B and B2C companies can both benefit from generating online leads through SEO. If you have an online presence and want to initiate inbound lead generation, this is a solid way to generate highly relevant leads because you can target specific keywords relevant to your offering. However, ranking web pages organically in Google requires a lot of time, effort, and/or money. For this reason, it's not best for everyone.

More specifically, SEO lead generation is a great option for:

Brands Focused on Building Credibility

Posting high-quality, informative content will demonstrate your expertise in your industry and field.

Companies Launching a Paid Campaign

Content created for SEO can be repurposed and used as part of a larger paid advertising campaign.

Those Actively Building Their Email List

SEO content often has natural places for content upgrades you can offer your audience in return for their email.

Content and Inbound Marketers Who Generate Leads

Consumers who find you and opt in organically are often more likely to close than leads you pay for.

Businesses Focused on Sales Prospecting

Couple your outbound lead gen efforts with an additional SEO strategy since buyers typically read multiple pieces of content before engaging with a seller.

If the above sounds like you, then SEO lead generation might be a good strategy to explore. Again, even though SEO is "free," it requires a lot of time and resources. If you don't want to manage your own SEO lead generation, jump down to our list of the top SEO agencies. Otherwise, check out the steps required to generate leads from SEO.

How to Generate Leads From SEO

Enticing organic leads to provide their contact information starts with being highly visible to your target audience. Once you attract visitors to an optimized website through quality content, you can establish credibility, demonstrate value, and execute lead capture strategies. Below are the specific steps you can take to generate leads through great SEO.

1. Optimize Your Website for SEO Leads

There are two main ways to optimize your site for SEO: improve your user experience (UX) and speed, and correctly build out your site structure. These actions are part of technical SEO and will result in better visibility in search results and more traffic to your site. You can then start capturing contact information from the visitors to convert them into leads.

Improve Your Site Speed & UX

Websites with better UX and site speed typically rank higher in search results. Google measures UX according to Core Web Vitals, which are metrics that assess how fast your website’s initial content and largest elements on the page load, as well as the total loading time. All of these are part of Google’s overall ranking factors.

To measure these Core Web Vitals, Google offers a tool called PageSpeed Insights that lets you know how quickly your site runs and how usable it is. It tracks first contentful paint, largest contentful paint, speed index, and more. Then it gives you a score in each category, as well as an overall speed and usability score, shown below:

Example overall Core Web Vitals score
Example Core Web Vitals score

Let’s look at how to improve your speed and UX:

  1. Run a Core Web Vitals Report: Check out the PageSpeed Insights page to receive your score. The score fluctuates, so run the report every few minutes initially, and focus on the suggestions for improvement versus the score itself.
  2. Make Any Manual Improvements: Your Core Web Vitals report will help you improve your website’s speed. Read the suggestions in the “opportunities” section and make any changes you can.
  3. Hire a Web Developer: If your site needs improvement, consider hiring a web developer specializing in site performance optimization. Freelance platforms such as Upwork allow you to choose from a list of categories and specialties and easily hire a developer.

Ensuring your site is healthy and meeting Google’s speed metrics directly translates into how and where they suggest it to potential customers. Keeping your site’s visitors experience top of mind is vital when looking to use SEO lead generation.

Build Proper Site Structure

Website structure also affects UX and Google’s ability to crawl your site. To make sure your site and content are easy for Google to understand, define the site’s primary categories and then choose the detailed subcategories underneath them.

Consider the following when creating your categories and subcategories:

  • Categories: What are the main topics on your site? These should be the broadest subjects that are also the most visible.
  • Subcategories: What are the subjects within each category? Get more specific here, and create two levels of subcategories if that helps you end up with the most logical, organized version of your site.

These categories and subcategories will also make it easier for your website visitors to navigate your site and read your content. Once you improve your site’s UX and speed and you plan out the structure and generally how your content will fit into it, you can get started on creating a content strategy that uses your categories and subcategories as a foundation.


Additional Reading:

To learn more about how to create and optimize a website for lead generation, check out our article on creating a lead generation website. There, you'll find detailed processes on how to build and optimize one for your needs.

2. Create Your Content Strategy

Your content strategy is how you improve your on-page SEO, and it should incorporate target customer research, relevant keywords, and thought-out topic clusters, which are groups of articles that relate to each other and support a broader topic through interlinking. As you plan your strategy, remember that the key is to identify the questions that are being asked and answer them for your intended audience.

Research Your Target Customers

Decide who your ideal customers are, as well as what they need and want. When you understand what they care about, the problems they have, and the solutions they’re seeking, you can create the best content to help them find and connect with you.

Here are a few common techniques to research your target audience:

  • Survey Your Current Customers: Send satisfaction surveys to your existing customers to better understand how they perceive your business. Ask about pain points they faced before becoming a customer and how your product or service alleviated them.
  • Create Buyer Personas: Review your current or ideal customers and note their demographics, industry, company size, job title, goals or motivations, and anything else that helps to know. You can also build one using a buyer persona template.
  • Conduct Interviews and Focus Groups: Reach out to consumers that you believe could be a good fit for your product or service. Invite them to watch a demo about your product or try it out themselves, and ask them questions about their needs and motivations.

To get the best picture of who you’re targeting, try all three of the methods above using your current and ideal customers. When you know your intended audience well, you can anticipate the questions they’ll ask and help answer them.

Define Your Relevant Keywords

The keywords (words, terms, or phrases) that people use in their Google searches give critical insight into their questions and motivations. To identify the keywords you should be targeting with articles, choose your topic areas and figure out the primary questions people are asking about them, then shorten those questions to relevant keywords.

Hone in on the following concepts in order:

  1. Your Topic Areas: What topics should your content cover? These should closely relate to the categories and subcategories you defined above.
  2. Common Questions in Each Area: What are people’s needs regarding your chosen topics? Brainstorm what questions they're asking. If you're using voice search, these questions will come in handy.
  3. Keywords for the Questions: Determine which keywords are tied to the questions. Ahrefs is a good tool for this; their Keywords Explorer function gives keyword ideas in various formats. Use it in tandem with Moz’s master guide to SEO keyword research.
  4. Relevant Keywords: Read each keyword you identified for the topic area questions and choose the most relevant ones to incorporate into your content. This can later help you organize your cluster map.
  5. Search Intent: Ask yourself whether they're looking for information, navigating to a specific website, or planning to make a purchase when they search the keyword.

By following the steps above, you can find out what your target audience is entering into search engines and why so you can incorporate the best keywords into your content strategy.

ahrefs keyword planner
Ahrefs Keywords Explorer page

Build Your Cluster Map

After you've found your keywords based on the questions your audience is asking, it's time to organize your topic clusters by identifying your high-level keyword topics plus the related keywords that will cover the more specialized subtopics within them. The topic and subtopics in a cluster work together to provide comprehensive information about a subject, which in turn improves a site’s SEO and UX.

Create a topic cluster by looking at your list of keywords and figuring out how they relate to one another. Then organize those interrelated topics into a cluster map using the following:

  • Pillars: The broadest form of the keyword. This is the most generic topic.
  • Subpillars: Slightly more specific versions of the keyword, aka the first level of subtopics.
  • Normal Content: Very specific subtopics that nest within both a subpillar and the pillar.

With your cluster map created, connect the articles in the cluster using internal links. Your normal content should link to both the subpillar and pillar it sits beneath, as well as to all closely related normal content. Every subpillar should also link back to its pillar. This map from HubSpot shows an example of this interlinking between articles:

Example content cluster

Plan Your Content Runway

When you’ve planned out your clusters, create a posting schedule that’s realistic for your business and prioritizes consistency. You can then start writing new articles and optimizing existing articles. Plan to write the most specific content in each content cluster first and the broadest content last to build the cluster from the ground up. Depending on the amount of content you have, decide on your publishing frequency, such as one new article per day or week.

Let's say you've created a cluster with one pillar, three subpillars, and three normal content articles within each subpillar. Build a content calendar that prompts you to publish the nine normal articles first, then the three subpillars, then the pillar article. The pillar page will serve as a directory to your more specific articles, and you'll avoid writing duplicate content on multiple pages.

3. Write the Content

With your content strategy in mind, you’re now ready to write new content. This is also the time to identify existing content that fits into your topic clusters and optimize it with the same strategy. If you create quality articles, you’ll reap the benefits later on in your SEO sales funnel, so take the time to do these well and make sure they accurately answer the question. Consider hiring expert writers on Upwork or another freelancing platform to help you write the best content possible.

Draft New Content

To start writing new content, take a look at the list of content you decided to write when you planned your content runway. Then follow these steps to draft the outline for your first article, write the full text, and add the finishing touches:

  1. Brainstorm the Content: Type up all the specifics you want to focus on related to the keyword.
  2. Research the Keyword: Further research the keyword by entering it into Google, paying attention to search results plus the “people also ask” and “related searches” sections.
  3. Outline the Article: Organize your research into the main headers, detailed subheaders, and key points you want to cover underneath each subheader. As you create the outline, keep adding to and rearranging it until you feel it will fully answer your audience’s question.
  4. Write the Article: Fill in the text and make sure it’s well written, it’s easy to read, and it answers the questions the reader is asking, plus any closely related questions they should know the answer to but might not have thought to ask.
  5. Design the Article: Read the article from the perspective of different kinds of readers, and adjust the design until both the quickest scanners and the most in-depth readers will get value out of the article. Selectively add images where they can enhance your message.

Your new content should complement any existing content you plan to update. We'll look at this existing content next.

Update Existing Content

If you’ve already written content that's relevant to your new content strategy and will be beneficial to your SEO and the visitors it brings in, take the necessary actions to be able to use that content. Follow the key steps you took when creating new content to also refresh, update, and add to your existing content so it follows your new strategy, and examine the existing content using a few guiding questions to make sure it's serving the right purpose.

To make sure you properly optimize your existing articles, ask yourself questions about the below:

  • Audience: Does it appeal to my target customer?
  • Keywords: Does it incorporate relevant keywords?
  • Interlinking: Does it fit into a logical topic cluster and link to related articles?
  • Effectiveness: Does it fully answer the reader's question(s) with direct info and links?
  • Efficiency: Does it follow a logical structure and flow so it's easy to follow?

The new content you’re writing will need to be continually optimized too, so make asking these questions a common practice. When you’ve written and optimized your quality articles, you can start sharing them with your audience through your own site and backlinks on other sites.

Pro Tip:

When writing your content, a good approach is to write the most niche-specific articles first, working backward from more detailed topics to the broader topics at the top of your cluster. This way, you can improve your own expertise about the topic from the ground up and ensure broader pieces of content are supported by more detailed answers.

4. Generate Backlinks

Backlinks are links to your website that show up on other sites. They’re an effective off-page SEO tool to help you rank in searches. Backlinks from authoritative, high-ranking sites will give you better results than those from lower-ranking sites. There are two types of backlinks: passive and active. As your website and content start ranking and readers discover and share your articles, you'll naturally build passive links; however, you'll still want to request backlinks.

There are many tactics to actively earn or build valuable backlinks. A few to try are below:

  • Report Broken Links: Notify site webmasters of links that aren't working properly and recommend links to your relevant articles to replace them.
  • Try Out Competitors' Strategies: Use Similarweb to conduct competitor analysis, including their marketing strategy and what's generating the most traffic for them, and emulate them.
  • Form Mutually Beneficial Partnerships: Collaborate with other sites through guest blogs and other cross-promotion.
  • Write Reviews for Other Companies: Publish testimonials for the businesses, products, or services you use.
  • Request Inclusion in Roundups: Promote your best content to websites that run roundups — curated links to the best relevant content in a given time period — as well as to influencers that are active online.
  • Design Relevant Images: Create helpful infographics that websites can easily share, and use alt text to help Google find them.

Moz wrote a beginner’s guide to link building that provides more information on how backlinks work to benefit your business. If you’re new to backlinks, reading the guide will give you a solid foundation so you can start generating them. While we recommend trying to build links yourself, you can also consider enlisting help from a link building agency, as long as you properly vet them.

5. Capture Lead Contact Information

After you complete the steps above, you should start to see traffic. Next, collect contact information from visitors so you can add them to your pipeline and start to build relationships. Optimize your website for lead capture and make sure the form works well on both desktop and mobile. Then create lead magnets relevant to the articles that are organically ranking the best on Google, offer your lead magnet within those articles, and encourage visitors to supply their info.

Create a High-Value Lead Magnet

A lead magnet, or content upgrade, is free content that you make available to your target audience in exchange for their contact information. The objective is to create content that is so valuable to your leads that they voluntarily opt in so they can receive access to it.

A few examples of effective lead magnets include checklists, cheat sheets, templates, ebooks, webinars, free trials or discounts, and more. Below is an example of a checklist lead magnet:

seo lead generation example checklist lead magnet
Example checklist lead magnet

The type of lead magnet you choose for SEO lead generation should depend on your chosen topic area and ideal customer, plus the high-ranking article to which you'll add the lead magnet.


Additional Reading:

To learn more about lead magnets, check out our article on how to create a lead magnet that converts. In the article, you'll see how lead magnets work, the steps to make one that your ideal customer will find valuable, and examples of different kinds of magnets.

Use a Landing Page Builder

Landing page builders are one of the specific ways to offer lead magnets to your visitors. They enable you to create single web pages that can capture leads or facilitate online transactions. When you add a lead magnet to the successful article you've identified, you can link it to a specific landing page so that when a reader clicks the lead magnet, they're taken to the page.

Here are a few quality landing page builders that can help you create these pages:

  • HubSpot: Best free landing page builder with premium upgrades (free starting price)
  • Leadpages: Best builder offering a combo of features and scalability (14-day free trial)
  • Unbounce: Best builder that uses AI-powered metrics and optimization (14-day free trial)

When you design a landing page, double-check that it delivers on its promises so you can gain your visitors’ trust. For example, if you tell the reader to click a lead magnet to receive it and then you bring them to a landing page, make sure the magnet is easy to retrieve on the page.


Additional Reading:

We’ve written an article on the best landing page builders according to cost, general and advanced features, and our expert score. Take a look and choose the one you believe will best serve your business.

Use Lead Capture Software

Lead capture software refers to tools, utilities, and apps that collect lead contact information online. It can prompt visitors to hand you their information when they sign up to receive a lead magnet or when they request a call or email from your sales team, register an account, or make a purchase. This software commonly includes pop-up or embedded forms on websites.

Some of the best lead capture software options available are:

  • Freshsales: Best software for robust sales and marketing solutions (free starting price)
  • OptinMonster: Best option offering a range of lead capture elements (14-day guarantee)
  • Leadpages: Best lead capture software supporting unlimited traffic (14-day free trial)

When you add your lead magnet to the successful article you've chosen, set up the lead capture form to pop up when a reader clicks the magnet, or add the form to a landing page and link the magnet to the page. The benefit of connecting the form directly to the lead magnet is that it's a quicker process for the lead, but taking them to a form on a landing page can communicate more info to them — for each article and lead magnet you create, choose the right option for you.


Additional Reading:

In addition to the above, there are several factors to consider when choosing which lead capture software to use. We’ve put together a guide to help you choose the right software for your sales process.

Provide an Online Chat Service

When you add a chat function to your website, you can use it to support new visitors to the site and even send relevant lead magnets to them via chat. You can set a chat box to pop up, or it can be an option on your “contact us” page.

Chat boxes can benefit your lead generation process and support you to:

  • Collect Contact Information: By adding a virtual chat box to your site, a live agent or chatbot can find out what your website visitors need, then request their contact information to deliver personalized information to them.
  • Boost Your Conversions: Companies often convert leads more quickly and consistently with live chat, largely because they feel more supported and can receive a more immediate answer by chatting with a live agent or giving their information for prompt follow-up.
  • Save Time and Money: Live agents can chat with multiple people at a time, which isn’t possible with phone calls. This means you can assist more visitors with fewer employees.

If you add a web chat tool to your site, look for one that works well for the type of business you’re in and can integrate with your preferred CRM platform. If you use a CRM or plan to in the future, connecting it to chat means you’ll be able to easily track and organize your newly generated leads.


Additional Reading:

For detailed information on live chat for sales and service, check out our article on the best live chat software options available to learn more about their features and how to choose your chat software.

Incorporate Calls-to-Action (CTAs)

Well-crafted CTAs further encourage leads to trade their contact information for something of value to them. When you offer a lead magnet or another tool to capture information, be sure you’re effectively using CTAs to convince your visitors to accept the added value.

Follow these best practices for calling your visitors to action:

  • Use Enticing Verbiage: Include strong phrases such as “join us,” “sign up,” “try free,” or “subscribe.” Be clear about the value the lead will receive — your CTA should communicate what’s in it for them if they follow your instructions.
  • Connect the CTA to the Page Topic: Tailor your CTAs to the topics they’re associated with. Make sure your audience understands why they’re being asked to take a certain step.
  • Be Selective to Avoid Overuse: Focus on the pages that are visited the most so you don’t end up with CTA overload.

The example below includes a CTA for the site visitor to RSVP for a company sponsored webinar:

Example CTA for lead magnet
Example CTA for lead magnet

Lead magnets paired with landing page builders, landing page software, online chat capability, and CTAs will help you capture your leads’ contact information. Your next move should be to promptly reach out to them so you can start to build relationships while you’re top of mind.

6. Nurture Your Generated Leads

As soon as you’ve generated leads from your content and collected their information through lead magnets, it’s time to nurture them through qualification, direct contact, and follow-ups. The goal is to move them through your sales pipeline to close. Let's look at each step to nurture them.

Qualify Your Leads

Compare the leads you’ve generated to your target customer. How closely do they match the key information you found when researching your existing and ideal clients? If there seems to be a fit based on your lead qualification threshold, reach out to establish a relationship.

Contact Your Leads

Use personalized emails and/or a discovery call to get in touch with your qualified leads (aka prospects). During your discussion, confirm that there’s a fit, learn about the pain point(s) they’re trying to solve, and gauge their interest to convert them into a prospect.

Continue to Follow Up Over Time

Follow up a specific number of times over a specific period of time (e.g., three times over a total of three weeks). Continually remind them that you understand their pain points and are available to help if and when they need you or your product or service. Aim to overcome your prospects’ objections and meet their needs so you can make the sale.


Additional Reading:

For more on how to move your generated leads through your pipeline, see our article on lead nurturing, where you'll learn the steps to get your new leads closer to becoming customers.

3 Best SEO Lead Generation Services

Generating leads through organic traffic is time-consuming, but there are SEO agencies that can support you. The top SEO lead generation services help their clients optimize their website (technical SEO), plan their content (on-page SEO), and build links (off-page SEO). These are a few agencies to consider hiring if you want to outsource this part of your lead gen strategy:

High Level Marketing

WebFX is a data-driven revenue marketing agency. They offer AI-powered strategy recommendations and competitor site, strategy, and lead generation monitoring. You can customize your SEO lead generation package while WebFX prioritizes accelerating your ROI and growing your bottom line, making it ideal for personalization lead generation. Their custom pricing starts at $2,500 per month, but contact them directly for a quote.

seo lead generation webfx

SmartSites is an SEO optimization company that uses scalable PPC marketing that drives traffic to your website. They also ensure the traffic you do get is qualified for the search terms that matter most to your business. Next, they help build or elevate your website to represent your brand. SmartSites doesn’t disclose any pricing tiers online, but they offer free proposals and quotes if you’re considering them.

seo lead generation smartsites

High Level Marketing is a digital marketing agency specializing in SEO, website design, and paid media strategies. They offer tools like advanced keyword search, on-page SEO tactics, and ongoing content optimization. High Level Marketing is best for access to exclusive tools to monitor and improve your SEO campaign. To get a feel for their pricing tiers, contact them directly for a quote.

seo lead generation high level marketing

While link building agencies can be helpful, it's sometimes safer to go with an SEO or digital marketing agency like these so they can help you with all aspects of your SEO strategy, not just off-page. Any of the options above would be a good choice, so check them out to see if they offer what your business is looking for as you work to find new leads.

Top 7 Tips for Successful SEO Lead Generation

SEO lead generation is a skill you can learn by following the concrete steps we've laid out, but since it's a complex strategy, practicing it and tweaking your methods is necessary to master it. Check out these top seven best practices to keep in mind as you get started generating leads through SEO:

Optimize Your Site for Mobile

Many of your readers will likely view your articles on their phones, so Google will reward you for optimizing your site for mobile, and your visitors will enjoy their experience and be more likely to return.

Write Compelling Meta Tags

To help Google rank your article and to encourage readers to click on it, write unique metas that include your keyword, a CTA, and the value they'll receive, and keep them under 150 characters.

Fix Broken Links Routinely

Create a schedule to regularly search your own website on Ahrefs and fix any broken links you find.

Publish Original Content on Each Page

Keep your content different, as duplicate content can confuse Google and force it to choose which identical text to rank; this can impact both pages' ability to rank.

Use Keywords Naturally

Rather than keyword stuffing your articles in an attempt to rank in Google, prioritize your readers' experience and stick to a 1–2% keyword density to keep the text sounding natural.

Include Internal & External Links

Whenever it makes sense to do so, link to other articles on your site and to quality outside articles; this will help provide the full answer to your readers' questions and help Google crawl your site.

Optimize Your Blog Posts

To increase traffic to your website and improve your domain authority, optimize your blog for SEO. This will help Google crawl your articles and make it easier for your visitors to find, read, and share them.

As you become more familiar with SEO, including using it to get more traffic to your site and collect visitors' information, you'll naturally discover what works well for your business. Keep track of the lessons you learn, follow the tips above, and continue learning new best practices and strategies, and you'll gain SEO lead generation expertise.

Benefits of SEO Lead Generation

SEO lead generation is a tried-and-true way to answer your potential customers’ questions, attract them to your site, collect their contact information, and start moving them through your sales funnel. If you properly implement SEO lead generation, you’ll start to see the specific benefits below:

Earn Credibility With Your Target Audience

As you publish high-quality, relevant content that benefits your target customers, you’ll gain their trust and they’ll see you as an expert in your field.

Get Ahead of the Competition

Being more visible than your competitors will help your audience find you first. From there, you can provide value to earn their loyalty.

Reach a High Return on Investment

Because SEO is organic, generating leads through SEO is cost-efficient compared to other marketing methods.

Increase Visibility & Performance on Other Platforms

As more people discover you through your SEO, and as you post your new content and lead magnets to platforms like social media, you’ll become more visible to your audience on Google and other sites.

Improve Your Site’s UX

If you want good SEO, you need good UX so Google and your visitors can understand your website. Therefore, pursuing SEO lead generation forces you to take a hard look at your site and make improvements to its speed and structure.

Achieve Higher Close Rates

Not all leads that visit your site and opt in will become prospects, but they will be more likely to convert than those who neither know your business well nor voluntarily hand you their contact information.

See Long-Term Results

While PPC advertising gives you a temporary spot at the top of the Google SERP, your SEO lead generation efforts will help you build your brand, scale your business, and improve your visibility for as long as you continue those efforts.

Even if you don’t experience all of these benefits, achieving even a couple should affirm to you that SEO lead generation is a valuable way to spend your time and resources. SEO is a long game — you’ll reap the benefits in a more substantial way in time.

Bottom Line: SEO Lead Generation

SEO lead generation is a vital component of a successful sales strategy. To capture leads that convert, first organize your website; next, plan, write, and organically rank your articles; then get yourself seen by your target audience; and finally collect their contact information so you can build relationships. If you prioritize consistency and patience, you’ll produce lasting results. Now that you’re targeting new SEO leads, check out our article on how to qualify them.

This article was written by Meghan Lafferty and updated by Allyssa Haygood-Taylor.

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