8 Best Landing Page Builders for Lead Generation

Learn about the best landing page builders for generating online leads with our independent editorial review, including use-cases for each.

Alanding page is one of the best ways to capture online leads and connect with prospects. With a landing page builder, you can create attention-grabbing web pages that will generate leads. Better yet, it doesn’t matter if you don’t know how to code since most landing page builders are accessible enough for anyone to use. We’ve developed a list of the eight best landing page builders and their primary use cases to help you make the best choice.

These are the top eight landing page builders 2021:

  • HubSpot Marketing Hub (Overall Winner): Best free landing page builder (free starting price)
  • Unbounce: Best for AI-powered metrics and optimization ($64 starting price)
  • Elementor: Best for building WordPress landing pages ($49 starting price)
  • Landingi: Best for a large library of premade templates ($55 starting price)
  • Squarespace: Best landing page and all-in-one web builder ($12 starting price)
  • ClickFunnels: Best for building a full sales funnel ($97 starting price)
  • OptimizePress: Best for integrations with marketing apps ($99 starting price) 
  • PluginOps: Best for affordable premium features ($48 starting price)

How We Evaluated the Best Landing Page Builders

In evaluating the best landing page builders, we placed the most emphasis on costs, standard features, and ease of use. In addition to those criteria, we took into consideration the availability of customizable elements like templates and widgets that will allow businesses to create landing pages for effective lead generation. We rounded out our analysis by factoring in access to customer service.

Evaluation Criteria

We divided our scoring criteria into six categories. Then, we used a list of key subcriteria to assign every page builder a score out of five in each category and used that information to determine an overall score for all options on our list.

Cost:
25%
Core Features:
25%
Ease-of-Use:
20%
Plugins:
15%
Templates & Widgets:
10%
Customer Support:
5%

Note: All monthly prices are with a one-year commitment unless noted.

Although every category features at least one clear winner, we found the top landing page builder overall to be HubSpot Marketing Hub with a cumulative 4.1 stars and two criteria wins. (Unbounce is a very close runner-up with a 4-star rating and three criteria wins.) See how each of our top landing page builders scored across all six categories below.

HubSpot Marketing Hub: Best Free Landing Page Builder

The best overall landing page builder is free while providing premium upgrades for larger companies.

Price Range: Free to $3,200 per month

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-full Plugins star-fullstar-fullstar-fullstar-full Templates & Widgets star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Simple drag-and-drop editor
  • Integrates with HubSpot’s CRM
  • Personalized visitor content

Cons:

  • Account verification takes time
  • HubSpot branding on free pages
  • Only 20 pages included for free

HubSpot Marketing Hub’s landing page builder tops our list thanks to its suite of free features and drag-and-drop editor that allows individuals to create a page in minutes. HubSpot’s free builder is a great choice for small businesses that already use HubSpot CRM since it pulls data from the CRM to deliver personalized content for visitors. As your business scales, upgrade from $45 a month for unlimited pages and no HubSpot branding.

HubSpot Marketing Hub Pricing

  • HubSpot Marketing Hub Free-for-Life: Includes 20 pages
  • Marketing Hub Starter: $45 per month, unlimited pages
  • Marketing Hub Professional: $800 per month, unlimited pages
  • Marketing Hub Enterprise: $3,200 per month, unlimited pages

HubSpot Marketing Hub Key Features

  • Drag-and-Drop Editor: No coding is required to build a landing page here.
  • Responsive Layout: Create landing pages from mobile-optimized templates.
  • Free Tools: Access HubSpot’s free CRM, email marketing tools, and more.
  • Custom Content: This premium feature tailors content based on individual visitor data.

HubSpot Marketing Hub Landing Page Builder

Visit Hubspot Marketing Hub

Unbounce: Best for AI-Powered Optimization

Unbounce features an intuitive editor along with machine learning to help drive conversions and track visitor habits.

Price Range: $72 to $270 per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Plugins star-fullstar-fullstar-fullstar-fullstar-full Templates & Widgets star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Accessible visual page editor
  • AI-optimization for lead conversion
  • Over 60 app integrations

Cons:

  • Trial requires a credit card
  • Lower tier lacks AI optimization
  • Reports of extended downtimes

Unbounce’s user-friendly visual editor makes it easy for anyone to launch a landing page in no time. Drag and drop text, images, and widgets where you want them (you can preview your edits right before publishing). Meanwhile, under the hood is Smart Traffic, an AI-powered optimization tool that directs visitors to pages where they’re most likely to convert. Smart Traffic takes the place of manual A/B testing; just set a conversion goal and the AI will handle the rest.

Unbounce Pricing

  • Launch: $72 per month for 2 users
  • Optimize: $108 per month for unlimited users
  • Accelerate: $180 per month for unlimited users
  • Scale: $270 per month for unlimited users
  • Free Trial: 14 days

Unbounce Key Features

  • Smart Traffic: AI directs visitors to page variants where they’re most likely to convert.
  • Visual Landing Page Editor: Preview all edits before publishing them to the web.
  • Unlimited Access: Every plan has unlimited pages, pop-ups, and client sub-accounts.
  • Secure Hosting: All landing pages are encrypted and adhere to compliance standards.

Unbounce Landing Page Builder

Visit Unbounce

Elementor: Best for WordPress Landing Pages

Elementor’s free plan is enough to build WordPress landing pages, but upgrade if you want more robust functionality..

Price Range: Free to $999 per year

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Plugins star-fullstar-fullstar-fullstar-full Templates & Widgets star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Works well with WordPress
  • Build full WordPress websites
  • Active user support community

Cons:

  • Free plan is quite limited
  • Builder prone to glitches
  • Only works with WordPress

Elementor enables you to build landing pages right on the WordPress platform. Simply drag-and-drop images, texts, widgets, and other design elements. Opt for Elementor’s free-for-life platform if you only need the basics; it includes over 30 templates and 40 widgets. However, upgrading to one of Elementor’s paid plans is recommended if you plan to eventually build a full-fledged marketing blog, portfolio, or WooCommerce-powered ecommerce shop.

Elementor Pricing

  • Elementor Free-for-Life: Over 30 templates and 40 widgets
  • Essential: $49/year for 1 site
  • Advanced: $99/year for 3 sites
  • Expert: $199/year for 25 sites
  • Studio: $499/year for 100 sites
  • Agency: $999/year for 1,000 sites

Elementor Key Features

  • Made Especially for WordPress: Compatibility issues will never be an issue here.
  • Marketing Integrations: Works with MailChimp, HubSpot, and other third-party apps.
  • Premade Templates: Choose from over 100 designer-made landing page templates.
  • WooCommerce Builder: Includes all the tools to build a full-fledged ecommerce store.

Elementor Landing Page Builder

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Landingi: Best for Pre-made Templates

Landingi offers hundreds of pre-made templates plus other design elements for customization.

Price Range: $55 to $149 per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Plugins star-fullstar-fullstar-fullstar-fullstar-full Templates & Widgets star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Over 400 premade templates
  • Unlimited conversions
  • Works with WordPress

Cons:

  • Lacks social media integration
  • No templates with lower tiers
  • AMP support unavailable

Landingi boasts over 400 premade template designs for various industries and use cases — great news if you lack web design know-how. You can further customize your landing page by browsing Landingi’s many design elements, which include thousands of royalty-free images and more than 800 Google Fonts. On the backend, Landingi integrates with email marketing apps and CRM software to create a unified marketing hub that’ll help target and convert leads.

Landingi Pricing

  • Create: $55 per month for 10 domains and 50,000 visitors
  • Automate: $79 per month for 20 domains and 100,000 visitors
  • Agency: $149 per month for 30 domains and 300,000 visitors
  • $15 Add-Ons: Subaccounts, 10 domains, 50,000 visitors
  • Free Trial: 14 days

Landingi Key Features

  • 400+ Pre-Made Templates: Build pages for real estate, education, and much more.
  • Unlimited Features: Get unlimited pages, user access, and conversions. 
  • Design Elements: Access over 5,000 free images, 600 icons, and 800 Google Fonts.
  • Email Marketing: Integrates with MailChimp, MailerLite, Drip, and GetResponse.

Landingi Landing Page Builder

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Squarespace: Best All-in-One Web Builder

Build a landing page and full website that’s hosted on the Squarespace platform.

Price Range: $12 to $40 per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-full star-full Plugins star-fullstar-fullstar-fullstar-fullstar-full Templates & Widgets star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • No bandwidth or storage caps
  • 24/7 user support access
  • Can also build full websites

Cons:

  • Builder can be unintuitive
  • Commerce platform is lacking
  • Limitations with SEO tools

Squarespace is ideal for users who want a simple yet stylish landing page. Although it may be limited in functionality and customization when compared to most options on this list, Squarespace still remains one of the quickest and easiest ways to create a landing page. It’s also a good option for building full-fledged sites without needing third-party hosting, from blogs and portfolios to ecommerce stores. If you’re ever in a pinch, Squarespace offers 24/7 customer support via live chat and email.

Squarespace Pricing

  • Personal: $12 per month for 2 users
  • Business: $18 per month for unlimited users
  • Basic Commerce: $26 per month for unlimited users
  • Advanced Commerce: $40 per month for unlimited users
  • Free Trial: 14 days

Squarespace Key Features

  • Unlimited Bandwidth & Storage: No need to worry about overages or caps.
  • SEO Features: Optimize your landing page for search engines and track key metrics.
  • 24/7 User Support: Reach out via email or chat; also check out the knowledge base.
  • Build Full-On Web Sites: Launch portfolios, blogs, and ecommerce stores.

Squarespace Landing Page Builder

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ClickFunnels: Best for a Full Sales Funnel

Entrepreneurs who are willing to pay a premium for an easy way to build viable sales funnels will find value in ClickFunnels.

Price Range: $99 to $2,497 per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-full star-full Plugins star-fullstar-fullstar-full star-full Templates & Widgets star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Funnels based on your business model
  • Email and Facebook marketing
  • Free automatic updates

Cons:

  • Plans are expensive
  • Interface may be overwhelming
  • TwoCommaClubX has limited slots

ClickFunnels is geared toward busy entrepreneurs who want to build a viable sales funnel but lack the technical know-how. Users can create a drag-and-drop funnel featuring a landing page, sales page, upsell page, and membership area. ClickFunnels is one of the pricier landing page builders on this list, but many business owners report that the step-by-step funnel approach has yielded an increase in lead generation and conversions, so it may pay for itself in the long run.

ClickFunnels Pricing

  • ClickFunnels Standard: $97 per month for 1 user
  • ClickFunnels Platinum: $297 per month for 3 users
  • TwoCommaClubX: $2,497 per month for 10 users
  • Free Trial: 14 days

ClickFunnels Key Features

  • Sales Funnels: Include a landing page, sales page, upsell page, and member page.
  • Targeted Messages: Send CTAs via email, social media, SMS, or desktop notifications.
  • Marketing Automation: Reach out to leads through email and Facebook.
  • TwoCommaClubX: An exclusive tier that includes VIP support and 1-on-1 training.

ClickFunnels Landing Page Builder

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OptimizePress: Best for Marketing Integrations

Boost your marketing campaigns with OptimizePress, which features over 60 email, analytics, and affiliate tracking integrations.

Price Range: $99 to $299 per year (30-day money back guarantee)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-full star-fullstar-full Ease-of-Use star-fullstar-fullstar-full star-full Plugins star-fullstar-fullstar-fullstar-full Templates & Widgets star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-full star-fullstar-full

Pros:

  • 30-day money back guarantee
  • Over 60 app integrations
  • Free monthly webinars

Cons:

  • Email is only support channel
  • Relies mostly on plug-ins
  • Interface can be buggy

OptimizePress is touted as a complete marketing platform that lets users build a landing page that is fully integrated with their marketing and sales strategy. Its native features are somewhat limited, but OptimizePress is enhanced by an array of plugins and integrations — including over 60 marketing app integrations and WordPress-supported plugins. OptimizePress doesn’t include a trial per se, but it does offer a 30-day money back guarantee, no questions asked.

OptimizePress Pricing

  • Essential: $99 per year for 1 site
  • Business: $149 per year for 20 sites
  • Suite: $299 per year for 20 client sites
  • Money Back Guarantee: 30 days

OptimizePress Key Features

  • 60+ Marketing Integrations: Works with MailChimp, YouTube, Drip, and more.
  • Funnels Plugin for WordPress: Create complete sales funnels for goods and services.
  • Monthly Webinars: Attend free sessions to learn how to enhance your lead gen.
  • Unlimited Features: All plans include unlimited pages, leads, and traffic.

OptimizePress Landing Page Builder

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PluginOps: Best for Affordable Premium Features

PluginOps will suit tech-savvy users who want premium features at an affordable price.

Price Range: $48 to $199 per year (14-day money back guarantee)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Ease-of-Use star-fullstar-fullstar-full star-full Plugins star-fullstar-fullstar-full star-full Templates & Widgets star-fullstar-fullstar-full star-full Customer Support star-full star-fullstar-fullstar-full

Pros:

  • Inexpensive plans
  • Advanced widgets and elements
  • Integrated A/B testing tool

Cons:

  • Must pay a year up-front
  • Limited support resources
  • Restrictive drag-and-drop interface

PluginOps offers premium functions at affordable yearly rates. It’s a good choice for businesses with smaller budgets that want to take advantage of features like A/B testing, interactive elements, and marketing app integrations. Despite a drag-and-drop interface that restricts widget placements, PluginOps is quite customizable for users knowledgeable in JavaScript and CSS; tech-savvy individuals may not mind the lack of customer support channels, either.

PluginOps Pricing

  • Advanced: $48 per year for 1 domain
  • Business: $72 per year for 10 domains
  • Agency: $199 per year for unlimited domains
  • Money Back Guarantee: 14 days

PluginOps Key Features

  • Widget Library: Add elements like video players, animations, and testimonials.
  • JavaScript and CSS Support: Add tracking scripts and customize the look of the page.
  • A/B Testing: Use this integrated tool to analyze metrics and make necessary changes.
  • App Integrations: Works with MailChimp, Drip, and other marketing software.

PluginOps Landing Page Builder

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Bottom Line: Landing Page Builder

Landing page builders not only help save you time and money, but they can add renewed vigor to a struggling website and help start your brand off on the right foot. They can even introduce new concepts in lead generation like offering personalized content and interactive elements that will motivate visitors to act. A landing page builder can be a valuable lead generation software, so consider incorporating any of the eight software options above into your overall marketing strategy.

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