Landing page builders create online pages designed to entice a user to take a specific action such as signing up or making a purchase. It's one of the primary ways to capture online leads and connect with prospects. There are many landing page builders out there requiring little-to-no code and offering basic to advanced features. To help, we used a scoring model to come up with a list of the best landing page builders and their primary use cases.
These are the top landing page builders for lead generation:
- HubSpot (Overall Winner): Best free landing page builder with upgrades (free starting price)
- Leadpages: Best combination of features and scalability (14-day free trial)
- Unbounce: Best for AI-powered metrics and optimization (14-day free trial)
- Freshsales Suite: Best mix of sales and marketing features (free starting price)
- ClickFunnels: Best landing page solution for creating a full sales funnel (30-day free trial)
- Instapage: Best landing page software with advanced features (14-day free trial)
The list above only focuses on full landing page builders. If you're also interested in creating popups and embedded forms, check out our best lead capture software. Otherwise, keep reading for a rundown of the top landing page builders:
How We Evaluated the Best Landing Page Builders
In evaluating the best landing page builders, looked at dedicated lead generation software builders as well as CRM or marketing software that offers landing page capabilities. To determine our list, we identified six scoring categories and assigned each category key subcriteria to score all top options out of five. Also determined were primary use cases for each. Check out our specific evaluation criteria below, then read on for our a product-specific breakdown:
Evaluation Criteria
We placed the most emphasis on costs, standard features (basic and advanced), and the overall ease of use for the user. In addition, we took into account the availability of customizable elements as well as factoring in access to things like customer service.
This includes monthly costs, free options (trials and/or free-for-life platforms), and the availability of unlimited landing pages.
This takes into account native features like real time editing, responsive layouts for mobile browsing, and marketing integrations.
In addition to testing the landing page builders ourselves, we also took user reviews regarding implementation into account.
We looked at how well each landing page builder integrates with popular third-party software — especially WordPress, WooCommerce, and Google Analytics.
This entails the availability of pre-made templates and widgets, as well as the potential for custom-made options.
We considered the quality of each landing page builder’s customer support channels and knowledge base — all essential for set-up and beyond.
Note: All monthly prices are with a one-year commitment unless noted.
Although every category features at least one clear winner, we found the top landing page builder overall to be HubSpot Marketing Hub with a cumulative 4.1 stars and two standalone criteria wins. See how each of our top landing page builders scored across all six categories below.
Bottom Line: Landing Page Builder
Landing page builders not only help save you time and money, but they can add renewed vigor to a struggling website and help start your brand off on the right foot. They can even introduce new concepts in lead generation like offering personalized content and interactive elements that will motivate visitors to act. A landing page builder can be a valuable lead generation software, so consider incorporating any of the eight software options above into your overall marketing strategy.
