Learn about the top lead generation strategies for optimizing and improving your existing inbound or outbound lead generation process.
Alanding page is one of the best ways to capture online leads and connect with prospects. With a landing page builder, you can create attention-grabbing web pages that will generate leads. Better yet, it doesn’t matter if you don’t know how to code since most landing page builders are accessible enough for anyone to use. We’ve developed a list of the eight best landing page builders and their primary use cases to help you make the best choice.
These are the top eight landing page builders 2021:
In evaluating the best landing page builders, we placed the most emphasis on costs, standard features, and ease of use. In addition to those criteria, we took into consideration the availability of customizable elements like templates and widgets that will allow businesses to create landing pages for effective lead generation. We rounded out our analysis by factoring in access to customer service.
Note: All monthly prices are with a one-year commitment unless noted.
Although every category features at least one clear winner, we found the top landing page builder overall to be HubSpot Marketing Hub with a cumulative 4.1 stars and two criteria wins. (Unbounce is a very close runner-up with a 4-star rating and three criteria wins.) See how each of our top landing page builders scored across all six categories below.
The best overall landing page builder is free while providing premium upgrades for larger companies.
Price Range: Free to $3,200 per month
HubSpot Marketing Hub’s landing page builder tops our list thanks to its suite of free features and drag-and-drop editor that allows individuals to create a page in minutes. HubSpot’s free builder is a great choice for small businesses that already use HubSpot CRM since it pulls data from the CRM to deliver personalized content for visitors. As your business scales, upgrade from $45 a month for unlimited pages and no HubSpot branding.
Unbounce features an intuitive editor along with machine learning to help drive conversions and track visitor habits.
Price Range: $72 to $270 per month (14-day free trial)
Unbounce’s user-friendly visual editor makes it easy for anyone to launch a landing page in no time. Drag and drop text, images, and widgets where you want them (you can preview your edits right before publishing). Meanwhile, under the hood is Smart Traffic, an AI-powered optimization tool that directs visitors to pages where they’re most likely to convert. Smart Traffic takes the place of manual A/B testing; just set a conversion goal and the AI will handle the rest.
Elementor’s free plan is enough to build WordPress landing pages, but upgrade if you want more robust functionality..
Price Range: Free to $999 per year
Elementor enables you to build landing pages right on the WordPress platform. Simply drag-and-drop images, texts, widgets, and other design elements. Opt for Elementor’s free-for-life platform if you only need the basics; it includes over 30 templates and 40 widgets. However, upgrading to one of Elementor’s paid plans is recommended if you plan to eventually build a full-fledged marketing blog, portfolio, or WooCommerce-powered ecommerce shop.
Landingi offers hundreds of pre-made templates plus other design elements for customization.
Price Range: $55 to $149 per month (14-day free trial)
Landingi boasts over 400 premade template designs for various industries and use cases — great news if you lack web design know-how. You can further customize your landing page by browsing Landingi’s many design elements, which include thousands of royalty-free images and more than 800 Google Fonts. On the backend, Landingi integrates with email marketing apps and CRM software to create a unified marketing hub that’ll help target and convert leads.
Build a landing page and full website that’s hosted on the Squarespace platform.
Price Range: $12 to $40 per month (14-day free trial)
Squarespace is ideal for users who want a simple yet stylish landing page. Although it may be limited in functionality and customization when compared to most options on this list, Squarespace still remains one of the quickest and easiest ways to create a landing page. It’s also a good option for building full-fledged sites without needing third-party hosting, from blogs and portfolios to ecommerce stores. If you’re ever in a pinch, Squarespace offers 24/7 customer support via live chat and email.
Entrepreneurs who are willing to pay a premium for an easy way to build viable sales funnels will find value in ClickFunnels.
Price Range: $99 to $2,497 per month (14-day free trial)
ClickFunnels is geared toward busy entrepreneurs who want to build a viable sales funnel but lack the technical know-how. Users can create a drag-and-drop funnel featuring a landing page, sales page, upsell page, and membership area. ClickFunnels is one of the pricier landing page builders on this list, but many business owners report that the step-by-step funnel approach has yielded an increase in lead generation and conversions, so it may pay for itself in the long run.
Boost your marketing campaigns with OptimizePress, which features over 60 email, analytics, and affiliate tracking integrations.
Price Range: $99 to $299 per year (30-day money back guarantee)
OptimizePress is touted as a complete marketing platform that lets users build a landing page that is fully integrated with their marketing and sales strategy. Its native features are somewhat limited, but OptimizePress is enhanced by an array of plugins and integrations — including over 60 marketing app integrations and WordPress-supported plugins. OptimizePress doesn’t include a trial per se, but it does offer a 30-day money back guarantee, no questions asked.
Landing page builders not only help save you time and money, but they can add renewed vigor to a struggling website and help start your brand off on the right foot. They can even introduce new concepts in lead generation like offering personalized content and interactive elements that will motivate visitors to act. A landing page builder can be a valuable lead generation software, so consider incorporating any of the eight software options above into your overall marketing strategy.