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Lead capture software helps businesses collect contact information and other details from interested parties via embedded forms, surveys, and pop-ups. At minimum, businesses can use that data to convert those leads into customers. However, the best lead capture software also allows sales teams to test campaigns and identify what’s working (or not). We looked at a variety of lead capture software and found eight solutions to be the best.
Here are the eight best lead capture software options for 2021:
Our list includes a mix of general CRMs with lead capture capabilities as well as and lead generation software with the primary purpose of capturing online leads. In scoring our choices, we placed the most emphasis on features, from the quality of lead gen tools (web forms, chatbots) to lead management functions (lead scoring, list segmentation). Other areas we graded include cost, accessibility (a combination of usability and access to customer support), app integrations, reporting & analytics, and task automation.
Note: All per-user or monthly prices are with a one-year commitment unless noted.
Per our evaluation, Freshsales is the best lead capture software with an overall score of 4.1 stars. It placed first in two criteria (automation, reports & analysis) and ranked above average in most other categories. Meanwhile, OptiMonk and OptinMonster both took the top spot in the most-weighted category of lead capture features. Keep reading for a complete breakdown of how our top lead capture software options fared across all six categories.
Allow Freshsales' Freddy AI to engage with and nurture leads so you can spend more time on closing deals.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales sits at the top of our list of best lead capture software. It features an array of lead generation tools — web forms, landing pages, and bulk SMS messaging, to name a few. However, Freshsales especially stands out for its Freddy AI virtual assistant, which engages with leads through live chat widgets. Freddy AI also uses historical data to score contacts, forecast revenue, and deliver insights to help convert leads into customers.
ActiveCampaign makes it simple to build custom automations or implement pre-made recipes that’ll best suit your business.
Price Range: From $9.00 to $229+ per month with 500 contacts (14-day free trial)
Task automation is at the heart of ActiveCampaign — from email blasts to social media posts. Create workflows using the drag-and-drop automation builder or browse a selection of pre-made automation recipes. If learning the ins-and-outs of the software throws you for a loop, all users have access to free 1:1 training, virtual Q&As, webinars, and a vast knowledge base. Every base price includes a minimum of 500 contacts; adding contacts will increase costs.
Use any of OptiMonk’s 200-plus pre-designed interactive web elements to capture leads and track visitor habits.
Price Range: Free to $199 per month (3,000 to 500,000 pageviews)
OptiMonk specializes in interactive lead capture tools. Alert site visitors of promotions and other events with custom popups, spinning wheels, side messages, and full screens. OptiMonk offers over 200 templates and provides the average conversion rates for each design so you know ahead of time what’s tried-and-true. Also included with most OptiMonk plans is integrated A/B testing; run unlimited campaigns to find out what’s working in your lead generation strategy.
Zoho CRM is an ideal lead capture solution for companies active on social media. Follow what people are saying about you on Facebook, Twitter, LinkedIn, and Instagram with Zoho CRM’s social dashboard. Meanwhile, Zoho CRM makes it easy to create web forms with its drag-and-drop builder plus a selection of pre-built templates. These web-to-lead forms even add visitor data right into the CRM, further streamlining your lead capture and conversion efforts.
OptinMonster is trusted by over a million sites for its interactive web elements with high-level targeting.
Price Range: $9.00 to $49 per month (3,500 to 250,000 pageviews) (14-day money-back guarantee)
Over one million sites use OptinMonster for hyper-targeted campaigns via pre-made popups and other web elements. Businesses can tailor content based on location, cookies, device used, and real-time actions. This makes for a unique visitor experience, but it also gives sales teams a heads-up when it’s time to convert these leads into bonafide customers. The only major downside to OptinMonster is low pageview caps and forced upgrades with overages.
Unlike most of its competitors, Leadpages has no caps on traffic, allowing websites to scale without the need to upgrade.
Price Range: $27 to $239 per month (1 to 50 sites)
Leadpages is a full-scale online lead capture solution that creates web sites and landing pages. What helps Leadpages stand out among the competition is its unlimited pageviews, which eliminates the issue of businesses outgrowing their plans and being forced to upgrade. But what if you don’t have anywhere to host your page? Fortunately, Leadpages offers free secure hosting (SSL and HTTPS) along with GDPR compliance and a year of free domain registration.
Optinopoli offers a solid suite of base features at no cost, and its paid plans add premium functions at reasonable prices.
Price Range: Free to $29 per month (10,000 to 100,000 pageviews) (30-day money-back guarantee)
For small businesses on a budget, Optinopoli’s free lead capture software is a wise choice — especially since it includes unlimited campaigns. Also standard with Optinopoli’s free-for-life platform is advanced visitor targeting, conversion analytics, and access to over 60 templates. Scale Optinopoli to your growing business by upgrading to one of its paid plans, which include increased pageviews and premium features like A/B testing and geo-targeting.
amoCRM’s intuitive chatbots integrate with WhatsApp, Telegram, and other popular messaging apps.
Price Range: $15 to $45 per user, per month (14-day free trial)
amoCRM focuses on lead capture via SMS and messaging apps. It lacks a lot of features you’d expect from most lead capture software, but for a niche piece of software amoCRM is quite solid. Its AI-powered chatbot integrates with some of the world’s most popular messaging apps including WhatsApp, Telegram, and WeChat. For a more personal touch, you can create your own chatbot using amoCRM’s visual chatbot builder — no coding experience required.
As our list shows, lead capture software covers a broad range of solutions. If you’re keen to cast a wider net in your lead generation strategy, a general CRM may be suitable for your needs. Meanwhile, a niche program will do if you’d prefer to focus primarily on one method of lead capture, like web forms or SMS. Ultimately, every business has their own idea of which lead capture software will work for them; we trust this list will help you make that final decision.