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Lead capture software helps businesses collect contact information and other details from online leads via embedded forms or pop-ups and sometimes landing pages or chat widgets. The best lead capture software collects lead data for further nurturing as well as lets you A/B test campaigns, create automated lead funnels, and more. To help you choose the best solution, we looked at a variety of lead capture software to determine the best and who they're right for.
Here are the best lead capture software options for marketing and sales:
If you're only looking to capture online leads via landing pages and not embedded forms or popups, check out our expert roundup of the top landing page builders. Otherwise, continue reading for a complete breakdown of our best lead capture options:
The best lead capture software include a mix of lead generation software specializing in capturing leads as well as CRMs or marketing software with lead capture capabilities. To determine the best, we identified six categories important to lead capture software and used key subcriteria in each category to assign every option an overall score out of five. Also determined were primary use cases for each of the best-rated choices. Check out our specific scoring criteria below:
We placed the most emphasis on general and premium features related to lead generating forms and popups, but also considered landing page and live chat. Other areas we graded include the cost for access to features, accessibility, app integrations, reporting & analytics, and automation.
This entails both lead capture tools and lead management functions.
We considered overall costs, free options, the potential for forced upgrades, and the amount of campaigns included.
This includes how easy the software is to implement — and whether support is accessible in case of an issue.
We looked at how well each option interacts with CRMs and other lead-generation solutions like social media and email.
Capturing and managing leads is a lot of work, so we looked for software that can at least automate basic tasks.
The ability to analyze incoming lead data is crucial; we graded each program’s ability to provide metrics and produce reports.
Note: All per-user or monthly prices are with a one-year commitment unless noted.
Per our evaluation, Freshsales is the best lead capture software with an overall score of 4.1 stars. It placed first in two criteria (automation, reports & analysis) and ranked above average in most other categories. Meanwhile, OptinMonster and OptiMonk both took the top spot in the most-weighted category of lead capture features. Keep reading for a complete breakdown of how our top lead capture software options fared across all six categories.
As our list shows, lead capture software covers a broad range of solutions. If you’re keen to cast a wider net in your lead generation strategy, a general CRM may be suitable for your needs. Meanwhile, a niche program will do if you’d prefer to focus primarily on one method of lead capture, like web forms or live chat. Ultimately, every business has their own idea of which lead capture software will work for them; we trust this list will help you make that final decision.
Alison is a Philadelphia-based technology writer for Selling Signals. She has 15 years of experience in the digital space, and her specialties include comparison guides and reviews across CRM, ecommerce, and various SaaS products. In her free time, Alison has received two HubSpot certifications plus a TEFL certification, as well as leads an online martial arts learning program.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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