7 Best Marketing CRM Software for 2024

Compare the seven best marketing CRM platforms to find the perfect fit for your business. Get started with CRM software and maximize your marketing efforts.

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Marketing CRMs are software that combine standard sales and pipeline management features with powerful marketing capabilities that help you generate and nurture inbound leads. The top options offer tools like social media integration, email marketing, website visitor tracking, and marketing automation and analytics, which help you reach leads from multiple sources and bring them into your pipeline. We've reviewed the best solutions to help you choose one.

Below is our list of the top seven marketing CRMs for marketers and salespeople:

  • Zoho CRM: Best overall marketing CRM for features and pricing (free starting price)
  • HubSpot Marketing Hub: Best free marketing CRM with upgrades (free starting price)
  • Bitrix24: Best marketing CRM to run social media advertisements (free starting price)
  • Mailchimp: Best marketing CRM option for email automation tools (free starting price)
  • EngageBay: Best bundled marketing, sales, and service features (free starting price)
  • Salesforce: Best CRM option for advanced reporting and analytics (30-day free trial)
  • Pipedrive: Best software with advanced add-on marketing features (14-day free trial)

While all of the CRMs on this list are great options, we found that Zoho CRM offers the best overall value for sales and marketing professionals seeking a marketing CRM. Continue reading to dig deeper into each option, including its use case, pricing plans, and key features. Otherwise, skip down to see how we evaluated the CRMs across the six main categories.

Note: All per-user prices are with a one-year commitment unless otherwise noted.

Zoho CRM: Best Overall Marketing CRM

Offers robust marketing features such as email campaigns, social media management, and more.

Price Range: Free to $52 per user, per month (15- to 30-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Advanced Features star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Tight social media integration
  • Highly customizable platform
  • Free sales & marketing tools

Cons:

  • Missing online tutorials & guides
  • Occasional duplicate database entries
  • Users report slow technical support

Zoho CRM is a leading sales and marketing CRM that offers robust multichannel marketing features and a free plan. Starting at its paid Standard level, you'll receive access to marketing automations, email campaigns, social media management tools (earning it the top spot as a social media CRM), and more in addition to standard CRM sales tools. Zoho CRM also offers affordable marketing add-ons, such as Campaigns for advanced email marketing.

While Zoho offers a free level with basic sales and marketing features, you must upgrade to access most of its key tools. Check out HubSpot Marketing Hub if you're looking for a free plan that's truly usable.

Zoho CRM Pricing

  • Free Version: Supports up to 3 users
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • Free Trial: 15 to 30 days
  • Access to Zoho One Marketplace Apps

Zoho CRM Key Features

  • Social Media Monitoring: Flags social media posts that mention your brand name.
  • Intelligent Sales Tools: Use Zia AI for robust workflows, data enrichment, and more.
  • Campaigns: Send mass emails from within Zoho CRM or via Gmail, Outlook, or Yahoo.
  • Competitor Tracking: Create a feed of competing brands and keep up with trends.

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HubSpot Marketing Hub: Best Free CRM With Upgrades

Provides solid features in its free tier plus the ability to upgrade and integrate with Sales Hub and Service Hub.

Price Range: Free to $3,600 per month

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Advanced Features star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Wealth of free tools & templates
  • Automatic reminders for activities
  • Prioritizes your leads & contacts

Cons:

  • Leads can be difficult to manage
  • Paid tiers can get expensive
  • Data management can be better

HubSpot Marketing Hub is HubSpot's marketing platform that offers critical free and paid tools. When you sign up for the free version (aka HubSpot CRM), you'll receive some Marketing Hub tools like email marketing, web forms, and live chat, plus basic sales and service features. Upgrade to a paid Marketing Hub level for more robust versions of your existing marketing features plus additional ones like social media management and landing page A/B testing.

HubSpot's free version of Marketing Hub is highly useful, and its upgrades provide a solid amount of additional features plus seamless integration with the Service and Sales Hubs, but the paid tiers get pricey. For a free CRM with more affordable upgrades, check out Zoho CRM.

HubSpot Marketing Hub Pricing

  • Free Version: Supports up to 2,500 users
  • Starter: $18 per month for 1,000 marketing contacts
  • Professional: $800 per month for 2,000 marketing contacts
  • Enterprise: $3,600 per month for 10,000 marketing contacts
  • Additional marketing contacts can be purchased for a monthly fee
  • Integrates seamlessly with HubSpot CRM’s free tier

HubSpot CRM Key Features

  • Online Chat: Talk to visitors while they’re browsing your website or Facebook page.
  • Conversational Bots: Automated bots can mimic human actions and responses.
  • Voice Chat: Easily add support for live voice chat, such as VoIP and even telephony.
  • Scalability: Upgrade within Marketing Hub and sync with the Sales and Service Hubs.

marketing crm hubspot

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Bitrix24: Best for Social Media Advertising

Give users access to native social media advertising management not typically provided by other CRMs.

Price Range: Free to $325 per month (15- to 30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-full star-fullstar-full Advanced Features star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Free version supports unlimited users
  • Offers a mix of sales & marketing tools
  • Wealth of team management features

Cons:

  • Upgrades can get expensive
  • User interface could improve
  • Customer support is lacking

Bitrix24 is an online workspace offering many sales and marketing tools, including robust social media management. What makes Bitrix unique is that within the CRM, you can manage your social media profiles, create lookalike audiences, and publish social media advertisements. Most CRMs require you to leave the platform when working with social media ads, so this native integration is useful for businesses that prioritize social media marketing for lead generation.

Bitrix24's paid social media features make it more convenient to use if social media is key to your marketing plan, but its UI can be tough to navigate. If you want an easier-to-use CRM that also offers great social media tools, consider EngageBay as an alternative.

Bitrix24 Pricing

  • Free Version: Supports unlimited users
  • Basic: $43 per user, per month for 5 users
  • Standard: $87 per user, per month for 50 users
  • Professional: $175 per user, per month for 100 users
  • Ultimate: $325 per user, per month for 250 users
  • Free Trial: 15 to 30 days
  • Access to Bitrix24.Market

Bitrix24 Key Features

  • Social Media Ads: Natively distribute paid social campaigns to lookalike audiences.
  • Website Builder: Create and host a site that helps you generate and capture leads.
  • Collaboration Tools: Use team chat, a shared calendar and workspace, and more.
  • Projects and Tasks: Set, delegate, and manage tasks to avoid missing deadlines.

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Mailchimp: Best for Email Automation

Helps you launch drip campaigns with its pre-set automations and time-based triggers.

Price Range: Free to $350+ per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Advanced Features star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Free email marketing
  • Robust customer service
  • Built-in A/B testing tool

Cons:

  • Missing pipeline features
  • Steep learning curve
  • Limited reporting tools

Mailchimp is an email marketing platform that allows you to create a targeted series of emails with its wide selection of automations. Choose from its wealth of classic email automation triggers such as campaign activities, audience behavior, workflows, and even actions from your connected ecommerce store. You can also opt for date-based automation to target subscribers based on specific events like birthdays, anniversaries, and other recurring dates.

While Mailchimp offers a wide selection of email marketing automations, it has a steep learning curve, which can be challenging for newbies. For a marketing CRM that’s easier to learn, check out EngageBay, which won in the ease of use category and offers email marketing features.

Mailchimp CRM Pricing

  • Free Version: Supports 1 user
  • Essentials: $13+ per month for 3 users
  • Standard: $20+ per month for 5 users
  • Premium: $350+ per month for unlimited users
  • Free Trial: 30 days for Standard and Essentials

Mailchimp Key Features

  • Pre-Built Templates: Choose from 100+ customizable email templates for your brand.
  • A/B Testing: Try out different content designs, subject lines, and send times for emails.
  • Customer Journey: Automate workflows to send emails based on customer interaction.
  • Optimization: Analyze your email data to find the best time for your drip campaigns.

marketing crm mailchimp

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EngageBay: Best for a Variety of Features

Provides a highly affordable all-in-one package for marketing, sales, and service.

Price Range: Free to $110.39 per user, per month

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Strong free bundle
  • Affordable Basic plan
  • Free service tools

Cons:

  • Lowest tier lacks automation
  • UI is clunkier than others
  • Newer and less established

EngageBay is a newer CRM and marketing platform with a free version and premium tiers. It offers separate marketing, CRM and sales, and service packages, but it's designed as an all-in-one platform. This is reflected in its bundle pricing, which is affordable and similar in cost to the individual plans. This means your marketing team can generate leads, sales team can close deals, and support team can handle tickets, all on a single platform for a low monthly fee.

EngageBay offers a basic free option and a discount on a two-year commitment, but if you have budget constraints and are looking for the best free bundle available, check out HubSpot Marketing Hub, which offers even better marketing, sales, and service tools for free.

EngageBay Pricing

  • All-in-One Free Version: Supports 250 contacts
  • All-in-One Basic: $13.79 per user, per month
  • All-in-One Growth: $59.79 per user, per month
  • All-in-One Pro: $110.39 per user, per month

EngageBay Key Features

  • Biennial Pricing: Choose a two-year commitment for more savings than an annual plan.
  • Free Service Bay: The service package is fully free, including a help desk and live chat.
  • Landing Pages & Web Forms: Bring leads to a designated page and capture them there.
  • Push Notifications: Send timely messages and review analytics to improve results.

EngageBay marketing CRM

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Salesforce: Best for Advanced Reporting

Allows you to track marketing campaigns across channels with robust reports and dashboards.

Price Range: $25 to $500 per user, per month (30-day trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Cost star-full star-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Advanced Features star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Fully customizable platform
  • Lots of third-party integrations
  • AI-powered recommendations

Cons:

  • Complex & challenging UI
  • No free-for-life version
  • Plans can be expensive

Salesforce Sales Cloud is a highly customizable CRM that lets you manage and monitor marketing campaigns. Sales Cloud is primarily sales-focused, but it’s an affordable alternative to Marketing Cloud for organizing your marketing plans and assets and associating them with your sales activities. Communicate your return on investment (ROI) to stakeholders and make budgeting decisions based on past campaign data with its reporting and analytics features.

Although Salesforce comes with advanced reporting tools and decent marketing features, its interface can be complicated. If you’re looking for a more intuitive marketing CRM with reports and visual dashboards across paid tiers plus marketing add-ons, consider Pipedrive.

Salesforce Sales Cloud Pricing

  • Starter: $25 per user, per month
  • Professional: $80 per user, per month
  • Enterprise: $165 per user, per month
  • Unlimited: $330 per user, per month
  • Unlimited+: $500 per user, per month
  • Free Trial: 30 days
  • Access to Salesforce AppExchange

Salesforce Sales Cloud Key Features

  • Campaign Influence: Understand how marketing campaigns affect your opportunities.
  • Collaborative Forecasting: Get a complete view of all your sales and marketing efforts.
  • Integrations: Sync third-party marketing apps such as email, social media, and more.
  • Mass Email: Create targeted emails and track how leads or contacts interact with them.

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Pipedrive: Best for Marketing Add-Ons

Offers a la carte marketing add-ons to get the best possible sales and marketing features.

Price Range: $14.90 to $99 per user, per month (14-day trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Intuitive sales tools
  • Affordable add-ons
  • Easy to use platform

Cons:

  • Aggressive upselling strategies
  • Features locked behind higher prices
  • Social media management lacking

Pipedrive is an easy-to-use CRM with a visual approach to marketing and lead management via its kanban-style pipeline. While its plans include some marketing features, where it really shines is with its marketing add-ons, including LeadBooster to generate leads, Web Visitors to track your site viewers, and Campaigns to market to your new leads via email. The add-ons transform this solid sales CRM into a robust marketing tool and one of the best email marketing CRMs.

While Pipedrive is great for teams that are willing to purchase a paid CRM plus add-ons, it's not right for those looking to start with a free plan and upgrade only when necessary. If this is you, check out HubSpot Marketing Hub for a great free place to start.

Pipedrive Pricing

  • Essential: $14.90 per user, per month
  • Advanced: $27.90 per user, per month
  • Professional: $49.90 per user, per month
  • Power: $64.90 per user, per month
  • Enterprise: $99.00 per user, per month
  • Free Trial: 14 days
  • Pay for sales and marketing add-ons

Pipedrive Key Features

  • Visual Pipeline: See and move leads along the kanban-style drag-and-drop pipeline.
  • Campaigns Add-On: Segment your lists and send targeted email marketing drips.
  • Customizable Stages: Use a premade template or reflect your unique sales process.
  • Pipedrive Marketplace: Choose from 400+ third-party app integrations for more tools.

marketing crm pipedrive

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Top 4 Marketing CRM Features

The best marketing CRM platforms provide the following features:

Email Marketing Builder

Email & Web Templates

Social Media Management

Marketing Analytics

Design, launch, and optimize targeted email drip campaigns to support your business’ marketing funnel to capture leads, generate ROI, and build email databases.

Boost your business’ marketing campaigns with attractive emails and website pages built from pre-made templates and customizable designs with the help of a drag-and-drop tool.

Create, schedule, and monitor social media campaigns across channels such as Facebook, LinkedIn, Instagram, and more directly from your CRM via built-in tools or app integrations.

Find patterns in your marketing data, including email opens, social media interactions, and website traffic, to see which campaign generates the most ROI and recommend the next best action based on past marketing performance.

How We Evaluated the Best Marketing CRM Software

In our evaluation of the best CRM software for marketing features, we used six criteria to analyze our options, each containing subcriteria and holding a specific amount of weight toward the final score. Then, we used these benchmarks to assign each option a rating out of five, as well as to determine an overall winner. Finally, we identified a main use case for each option on our list.

Evaluation Criteria

The best marketing CRMs offer core CRM features and strong marketing tools and are affordable, so these criteria held the most weight. Next, we assessed each option’s ease of use and ensured that each CRM also comes with solid advanced features and customization capabilities. Finally, we assessed the different types of customer support solutions available.

Core Features:
25%
Cost:
20%
Ease of Use:
15%
Advanced Features:
15%
Customization:
15%
Customer Support:
10%

Frequently Asked Questions (FAQs)

How Do I Select the Right Marketing CRM for My Business Needs?

An effective marketing CRM will help your business generate and nurture leads through various tools and customization capabilities. Finding the right marketing CRM depends on your goals (both short-term and long-term), the audience you’d like to reach, and the types of marketing campaigns you’d like to run. Also consider the resources your business has, such as your budget allotted for marketing tools, manpower, and technical expertise.

What Are the Key Features to Look for in a Marketing CRM?

Marketing CRMs should include standard CRM tools for managing tasks, automating workflows, and basic reporting. Robust marketing platforms also offer lead generation tools such as lead capture forms and web visitor trackers, as well as nurturing tools including email builders, social media management, and marketing analytics. Marketers should also look for advanced tools (whether built-in or add-ons) for lead scoring, competitor tracking, A/B testing, and AI.

What Is a Marketing CRM & Why Is It Important for Businesses?

A marketing CRM is a platform that helps businesses manage their marketing activities and customer interactions. While general CRMs offer standard features for sales activities and daily operations, marketing CRMs put more weight on launching successful inbound campaigns across various channels. Businesses need marketing CRMs to reach the right audience with the right content and fund the activities that bring them the most revenue.

Bottom Line: Best Marketing CRM Software

Advertising and marketing campaigns are rarely successful in the 21st century without the support of CRM marketing software. But CRM software is more than a simple hub for connecting salespeople and marketers with their customers. In modern times, it can serve as a launchpad for your entire business model. Choose from this list of the best marketing CRMs or check out our article on the four types of CRMs, which includes marketing CRM software plus others.

This article was written by J.R. Johnivan and updated by Kezia Jungco.

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