Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
Marketing CRMs combine standard CRM features for pipeline management with powerful marketing capabilities to help with lead generating and nurturing. The best solutions offer features like email marketing, social media integration, website tracking, and more. While this leaves a lot of options to choose from, we make your decision a little easier by highlighting some of the best solutions for various needs.
You’ll find our list of the top eight marketing CRMs for marketers and salespeople below:
Marketing CRM software specializes in helping inbound or online marketers generate leads as well as nurture those leads through automated marketing efforts. Manage your social media, email marketing, and website visitor interactions via this software. If you’re interested in learning about other software types, check out our article on the four types of CRMs, which includes marketing CRM software.
Our evaluation centered on six key areas. Marketing CRM integration gives us specific information for its effectiveness in the field. Ease of use lets us determine how easy (or difficult) each solution is for novice users. Standard CRM features cover all of the tools you’d expect to see in CRM software, while expert scoring gives us the chance to weigh in with our own opinion. Finally, pricing and customization reflect affordability and customizability.
Note: All per-user prices are with a one-year commitment unless noted.
While all of the CRMs on this list are great options, we found that Zoho CRM offers the best overall value for sales and marketing professionals seeking a marketing CRM. Check out how each service fared with regard to each scoring category below.
Zoho CRM offers robust social media integrations across all the main platforms along with a core set of CRM and lead nurturing features. These social media integrations allow you to post social content directly from your CRM, receive alerts when people interact with your brand, and even segment prospects based on their social media behavior. But, some of these features — including those meant for social media — are only available in their paid tiers.
Zoho was also rated our top CRM for ecommerce.
Pipedrive CRM provides a visual approach to marketing, data management, analytics, reporting, and general pipeline management. It gives you full control over your sales pipeline by organizing the entire process with visualizations, custom stages, specific activities, and more, which is ideal for those who need a straightforward, visual representation of their data.
MailChimp CRM is a marketing CRM offered as part of a full-service email marketing platform.
Price Range: Free to $299 per user, per month
Billed as an all-in-one email marketing platform with a built-in CRM, MailChimp meets all of your email marketing, inbound lead nurturing, and data capturing needs. It even supports transactional emails for order confirmations and verifications. Additionally, MailChimp offers a fully functional website builder, landing page support, pop-up forms, social media integration, and a custom domain name to host your online business.
Agile CRM offers robust integrations with a variety of email clients, even lesser-used options outside of Gmail and Outlook.
Price Range: Free to $47.99 per user, per month
Whether you want to transition your entire email server to a CRM or you just want to keep the third-party email address you already have, Agile CRM gives you all the freedom and flexibility you need. With native support for Office 365 and Gmail, and with additional integrations available via IMAP, Agile CRM is a great choice if you’re already attached to your current email address, whether it’s through Gmail, Office 365, or any IMAP server.
Nimble is a highly collaborative solution for sales and marketing teams, including BYOD and remote workspaces.
Price Range: $19 per user, per month (14-day free trial)
Since Nimble was developed specifically around Office 365 and Google Workspace productivity apps, it naturally provides a team-based approach that’s great for collaborative environments. Apart from those using Office 365 and Google Workspace, it also accommodates teams across multiple different platforms, too. This makes Nimble is a great choice for bring-your-own-device (BYOD) and remote environments, or in any scenario when your teammates could all be using different software or hardware configurations.
Monday CRM provides all the customizability you need in a full-scale marketing CRM solution.
Price Range: Free to $48 per user, per month
Monday CRM excels at custom-tailoring the CRM experience with fully customizable dashboards, unlimited custom fields when capturing data, complete control over your online forms, and custom notifications to remind you of important events or activities. It’s a great solution for those operating in niche markets where a standardized approach just won’t do the trick, or even if you just want to do things your own way.
Connect with customers on their preferred platform, including online, SMS, social media, or traditional voice chat.
Price Range: Free to $1,200 per month (Sales Hub)
HubSpot CRM is ideal for those who need to communicate with customers in a live setting — via your website, social media comments, and even SMS. HubSpot CRM supports telephony with 50+ third-party calling apps, too. Teams can use the robust free plan until they’d like to upgrade to Sales Hub, which they can then pay to integrate with other hubs for more features. If you regularly provide live support to your customers, HubSpot CRM is a great choice.
Capsule is a great choice to automate the simple, and often menial, tasks of sales and marketing.
Price Range: $18 to $54 per user, per month (30-day free trial)
Capsule CRM focuses on automating the menial tasks that marketers and salespeople have come to dread, like chasing down leads, entering data manually, compiling reports, and trying to spot emerging trends. This is achieved in several different ways, including automating the tasks that don’t require human interaction, sending reminders for those that do require professional attention, and arranging everything in an easy-to-use calendar.
Advertising and marketing campaigns are rarely successful in the 21st century without the support of CRM marketing software. But CRM software is more than a simple hub for connecting salespeople and marketers with their customers. In modern times, it can serve as a launchpad for your entire business model.