8 Best Marketing CRM Software for Sales & Marketers

Take a look at our independent, editorial deep-dive into the best marketing CRM software and the primary use cases for each.

Marketing CRMs combine standard CRM features for pipeline management with powerful marketing capabilities to help with lead generating and nurturing. The best solutions offer features like email marketing, social media integration, website tracking, and more. While this leaves a lot of options to choose from, we make your decision a little easier by highlighting some of the best solutions for various needs.

You’ll find our list of the top eight marketing CRMs for marketers and salespeople below:

  • Zoho CRM (Overall Winner): Best CRM for social media marketing (free starting price)
  • Pipedrive: Most visual marketing CRM pipeline ($12.50 starting price)
  • MailChimp CRM: Best CRM for inbound email marketing (free starting price)
  • Agile CRM: Best for third-party email integrations ($8.99 starting price)
  • Nimble: Best marketing CRM for team collaboration ($19 starting price)
  • Monday CRM: Most customizable marketing CRM (free starting price)
  • HubSpot CRM: Best marketing CRM for live chat (free starting price)
  • Capsule CRM: Best for sales and marketing task automation (free starting price)

What is Marketing CRM Software?

Marketing CRM software specializes in helping inbound or online marketers generate leads as well as nurture those leads through automated marketing efforts. Manage your social media, email marketing, and website visitor interactions via this software. If you’re interested in learning about other software types, check out our article on the four types of CRMs, which includes marketing CRM software.

How We Evaluated the Best Marketing CRM Software

Our evaluation centered on six key areas. Marketing CRM integration gives us specific information for its effectiveness in the field. Ease of use lets us determine how easy (or difficult) each solution is for novice users. Standard CRM features cover all of the tools you’d expect to see in CRM software, while expert scoring gives us the chance to weigh in with our own opinion. Finally, pricing and customization reflect affordability and customizability.

Evaluation Criteria

We used six benchmarks to analyze our options, with each benchmark holding a specific amount of weight toward the final score. Then, we used these benchmarks to give each option a rating out of five, as well as determine an overall winner.

Marketing Features:
30%
Ease of Use:
20%
Core Features:
15%
Expert Score:
15%
Pricing:
10%
Customization:
10%

Note: All per-user prices are with a one-year commitment unless noted.

While all of the CRMs on this list are great options, we found that Zoho CRM offers the best overall value for sales and marketing professionals seeking a marketing CRM. Check out how each service fared with regard to each scoring category below.

Zoho CRM: Best for Social Media Marketing

Zoho CRM offers robust social media management capabilities, also rated our top social media CRM.

Price Range: Free to $52 per user, per month (15-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Marketing Features star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Manage social media platforms
  • Keep track of important messages
  • Free version is readily available

Cons:

  • Missing online tutorials and guides
  • Occasional duplicate database entries
  • Technical support can improve

Zoho CRM offers robust social media integrations across all the main platforms along with a core set of CRM and lead nurturing features. These social media integrations allow you to post social content directly from your CRM, receive alerts when people interact with your brand, and even segment prospects based on their social media behavior. But, some of these features — including those meant for social media — are only available in their paid tiers.

Zoho was also rated our top CRM for ecommerce.

Zoho CRM Cost

  • Free version available
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • 15-day free trial available

Zoho CRM Key Features

  • Social Media Monitoring: Zoho CRM monitors social media posts for tags or mentions of your brand name. Choose whether to react and respond or ignore them altogether.
  • Manage Your Accounts: Keep track of all your accounts, including posts and private messages, from a centralized dashboard.
  • Lead Import/Export: Automatically convert your social media audience into leads or vice versa.
  • Track Your Competitors: Create a customized feed of competing brands so you can stay ahead of the game and up-to-date with the latest trends

Zoho CRM Marketing CRM

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Pipedrive: Most Visual Marketing CRM Pipeline

Pipedrive offers an intuitive pipeline for easy visualization; rated a top ecommerce marketing CRM.

Price Range: $12.50 to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Marketing Features star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Easily organize your sales process
  • Create highly visual pipelines
  • Easy to use platform

Cons:

  • Aggressive upselling strategies
  • Features locked behind higher prices
  • Social media management lacking

Pipedrive CRM provides a visual approach to marketing, data management, analytics, reporting, and general pipeline management. It gives you full control over your sales pipeline by organizing the entire process with visualizations, custom stages, specific activities, and more, which is ideal for those who need a straightforward, visual representation of their data.

Pipedrive Cost

  • Essential: $12.50 per user, per month
  • Advanced: $24.90 per user, per month
  • Professional: $49.90 per user, per month
  • Enterprise: $99 per user, per month (at least 10 users required)
  • 14-day free trial available

Pipedrive Key Features

  • Sales Process Visualization: Customize and visualize the entire sales process for easier organization than ever before.
  • Establish Sales Activities: Define various sales-oriented activities, including meetings, consultations, emails, and phone calls, for easier tracking.
  • Customizable Stages: Define various stages to the sales process — or use a premade template — to make sure your entire team stays on track.
  • Pipedrive Marketplace: Organize sales even further by downloading and installing third-party apps from the Pipedrive Marketplace.

pipedrive dashboard example

Visit Pipedrive

MailChimp CRM: Best for Inbound Email Marketing

MailChimp CRM is a marketing CRM offered as part of a full-service email marketing platform.

Price Range: Free to $299 per user, per month

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Marketing Features star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Email templates for mobile and desktop
  • 250+ third-party app integrations
  • Get started free and upgrade later

Cons:

  • Data sync isn’t always available
  • Templates and themes limited
  • Confusing dashboard and UI

Billed as an all-in-one email marketing platform with a built-in CRM, MailChimp meets all of your email marketing, inbound lead nurturing, and data capturing needs. It even supports transactional emails for order confirmations and verifications. Additionally, MailChimp offers a fully functional website builder, landing page support, pop-up forms, social media integration, and a custom domain name to host your online business.

If you’d like to check out our full list of the best email marketing CRMs, read our article on the best CRMs for email marketing and the best CRMs for Mailchimp.

MailChimp CRM Cost

  • Free version available
  • Essentials: $9.99 per month
  • Standard: $14.99 per month
  • Premium: $299 per month

MailChimp CRM Key Features

  • Monthly Email Sends: Distribute millions of emails per month with MailChimp’s highest pricing tier.
  • Transactional Emails: Built-in support for sending transactional emails, such as order confirmations via API or SMTP.
  • Website Builder: MailChimp’s drag-and-drop interface makes it easy to create a professional website — no coding is required.
  • Custom Domain Name: MailChimp provides everything needed for your next email marketing campaign, including a custom domain name for added professionalism.

mailchimp dashboard example

Visit Mailchimp

Agile CRM: Best for Third-Party Email Integrations

Agile CRM offers robust integrations with a variety of email clients, even lesser-used options outside of Gmail and Outlook.

Price Range: Free to $47.99 per user, per month

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Marketing Features star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • Email and social media campaigns
  • Built for marketers and sellers
  • Supports up to 10 users for free

Cons:

  • Limited functionality in the free version
  • UI is confusing at times
  • Broken social media integrations

Whether you want to transition your entire email server to a CRM or you just want to keep the third-party email address you already have, Agile CRM gives you all the freedom and flexibility you need. With native support for Office 365 and Gmail, and with additional integrations available via IMAP, Agile CRM is a great choice if you’re already attached to your current email address, whether it’s through Gmail, Office 365, or any IMAP server.

If you’re specifically looking for a CRM that integrates with Gmail or Outlook, check out our comparative guides on the best Google CRMs and the best Outlook CRMs.

Agile CRM Cost

  • Free version available
  • Starter: $8.99 per user, per month
  • Regular: $29.99 per user, per month
  • Enterprise: $47.99 per user, per month

Agile CRM Key Features

  • Office 365 Integration: Agile CRM supports numerous Microsoft products, including Office 365, Exchange, and Outlook.
  • Google Apps Integration: Agile CRM is compatible with Gmail and many other Google apps, including Google Calendar, Contacts, and Drive.
  • Keep Your Email Address: Unlike some of their competitors, Agile CRM lets you keep your current email address in most cases.
  • Lead and Contact Categorization: Quickly categorize your leads and contacts to make them easier to find in the future.

Agile CRM Marketing CRM

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Nimble: Best for Team Collaboration

Nimble is a highly collaborative solution for sales and marketing teams, including BYOD and remote workspaces.

Price Range: $19 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Marketing Features star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-full star-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • Teams can use preferred browser
  • Customizable to meet team requirements
  • User-friendly interface

Cons:

  • In-browser ads can get annoying
  • Social media integration is difficult
  • Strict data storage limitations

Since Nimble was developed specifically around Office 365 and Google Workspace productivity apps, it naturally provides a team-based approach that’s great for collaborative environments. Apart from those using Office 365 and Google Workspace, it also accommodates teams across multiple different platforms, too. This makes Nimble is a great choice for bring-your-own-device (BYOD) and remote environments, or in any scenario when your teammates could all be using different software or hardware configurations.

Nimble Cost

  • Nimble Business: $19 per user, per month
  • 14-day free trial available

Nimble Key Features

  • Built for Office 365 and G Suite Teams: Nimble was specifically designed for teams that already use Office 365 and G Suite, but they support unstructured teams, too.
  • Unified Activity Tracking: Nimble’s unified activity tracking dashboard lets you track team-oriented events and activities, including appointments, calls, and other projects.
  • Contact Notes: Attach notes to each contact for your teammates to see. These can be reminders, file attachments, task checklists, or important things to keep in mind.
  • BYOD Environments: If you don’t know what software or hardware your teammates will be using, Nimble is a highly flexible solution that will likely help bridge any gaps.

Nimble Marketing CRM

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Monday CRM: Most Customizable Option

Monday CRM provides all the customizability you need in a full-scale marketing CRM solution.

Price Range: Free to $48 per user, per month

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Marketing Features star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • Create custom surveys and forms
  • Modify automations & workflows
  • Easy to import data from external sources

Cons:

  • Online file management is clunky
  • Dashboards light on data
  • Limited automation options

Monday CRM excels at custom-tailoring the CRM experience with fully customizable dashboards, unlimited custom fields when capturing data, complete control over your online forms, and custom notifications to remind you of important events or activities. It’s a great solution for those operating in niche markets where a standardized approach just won’t do the trick, or even if you just want to do things your own way.

Monday CRM Cost

  • Free version available
  • Basic: $24 per month
  • Standard: $30 per month
  • Pro: $48 per month
  • Enterprise: Contact provider for quote

Monday CRM Key Features

  • Fully Customizable Dashboards: Monday CRM gives you full control over the look and feel of your dashboards with every pricing tier.
  • Unlimited Custom Fields: Whereas other options place strict limits on custom fields, Monday CRM understands how critical these are when capturing and nurturing leads.
  • Forms Customization: Customize online forms with your brand name and logo. You can even choose your favorite background color.
  • Customized Notifications: Send and receive customized notifications to remind you of tasks, activities, meetings, and other obligations.

monday dashboard example

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HubSpot CRM: Best for Live Customer Chat

Connect with customers on their preferred platform, including online, SMS, social media, or traditional voice chat.

Price Range: Free to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Marketing Features star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • Quick and responsive UI
  • Automatic reminders for activities
  • Prioritize your leads and contacts

Cons:

  • Leads are difficult to manage
  • More customization could be helpful
  • Sales pipeline can be complicated

HubSpot CRM is ideal for those who need to communicate with customers in a live setting — via your website, social media comments, and even SMS. HubSpot CRM supports telephony with 50+ third-party calling apps, too. Teams can use the robust free plan until they’d like to upgrade to Sales Hub, which they can then pay to integrate with other hubs for more features. If you regularly provide live support to your customers, HubSpot CRM is a great choice.

HubSpot CRM Cost

  • Free Plan: Support for unlimited users
  • Sales Hub Starter: $45 per month for 2 users
  • Sales Hub Professional: $450 per month for 5 users
  • Sales Hub Enterprise: $1,200 per month for 10 users

HubSpot CRM Key Features

  • Online Chat: HubSpot CRM gives you the ability to chat with visitors while they’re browsing your website. You can also chat via Facebook Messenger.
  • Voice Chat: Easily add support for live voice chat, such as VoIP and even traditional telephony, with more than 50 calling apps available.
  • Conversational Bots: Automate your chats with conversational bots that are designed to mimic human actions and responses.
  • Easy and Affordable Scalability: Premium services let you upgrade to higher pricing tiers as your company expands.

Hubspot Marketing CRM

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Capsule CRM: Best for Task Automation

Capsule is a great choice to automate the simple, and often menial, tasks of sales and marketing.

Price Range: $18 to $54 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Marketing Features star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • Supports tasks automations
  • Flexible and versatile calendar
  • Customized training for some tiers

Cons:

  • Missing some key CRM features
  • No drag-and-drop interface
  • Lacks some dashboard customizations

Capsule CRM focuses on automating the menial tasks that marketers and salespeople have come to dread, like chasing down leads, entering data manually, compiling reports, and trying to spot emerging trends. This is achieved in several different ways, including automating the tasks that don’t require human interaction, sending reminders for those that do require professional attention, and arranging everything in an easy-to-use calendar.

Capsule CRM Cost

  • Professional: $18 per user, per month
  • Teams: $36 per user, per month
  • Enterprise: $54 per user, per month
  • 30-day free trial

Capsule CRM Key Features

  • Automate Tasks: Automate tasks that need to be completed on a daily basis. You can even trigger tasks to occur after a previous task has been finished.
  • Reminder Emails: Capsule CRM automatically sends reminder emails at the start of each business day to remind users of their daily obligations.
  • Versatile Calendar: View your calendar on a weekly or monthly basis. You can also subscribe to ongoing tasks that cover several days, weeks, or months.
  • Custom Task Categories: Define specific categories and assign recurring tasks to each category for improved tracking.

Visit capsule crm

Bottom Line: Best Marketing CRM Software

Advertising and marketing campaigns are rarely successful in the 21st century without the support of CRM marketing software. But CRM software is more than a simple hub for connecting salespeople and marketers with their customers. In modern times, it can serve as a launchpad for your entire business model.

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