Learn about the best CRM for law firms, plus the primary use case of each top law firm CRM option, in our independent editorial review.
Marketing CRMs combine standard CRM features for pipeline management with powerful marketing capabilities to help with lead generating and nurturing. The best solutions offer features like email marketing, social media integration, website tracking, and more. While this leaves a lot of options to choose from, we make your decision a little easier by highlighting some of the best solutions for various needs.
You’ll find our list of the top eight marketing CRMs for marketers and salespeople below:
Marketing CRM software specializes in helping inbound or online marketers generate leads as well as nurture those leads through automated marketing efforts. Manage your social media, email marketing, and website visitor interactions via this software. If you’re interested in learning about other software types, check out our article on the four types of CRMs, which includes marketing CRM software.
Our evaluation centered on six key areas. Marketing CRM integration gives us specific information for its effectiveness in the field. Ease of use lets us determine how easy (or difficult) each solution is for novice users. Standard CRM features cover all of the tools you’d expect to see in CRM software, while expert scoring gives us the chance to weigh in with our own opinion. Finally, pricing and customization reflect affordability and customizability.
Note: All per-user prices are with a one-year commitment unless noted.
While all of the CRMs on this list are great options, we found that Zoho CRM offers the best overall value for sales and marketing professionals seeking a marketing CRM. Check out how each service fared with regard to each scoring category below.
Advertising and marketing campaigns are rarely successful in the 21st century without the support of CRM marketing software. But CRM software is more than a simple hub for connecting salespeople and marketers with their customers. In modern times, it can serve as a launchpad for your entire business model.