6 Best CRMs for Salespeople & Teams 2022

Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.

Customer relationship management (CRM) software helps salespeople manage interactions with leads, prospects, and customers. The best CRMs allow you to store customer information, map your sales process, analyze data, collaborate with teammates, and help with things like reminders and task automation. To determine the top option for you, we reviewed dozens of products and scored each out of five to arrive at our overall list, including primary use cases for each.

Here are the top six CRM options for salespeople and teams:

  • Freshsales: Best overall mix of features, pricing, and ease-of-use (free starting price)
  • HubSpot CRM: Best free CRM software option with premium upgrades (free starting price)
  • Zoho CRM: Best for advanced online marketing and sales pipeline features (free starting price)
  • Pipedrive: Best for those needing an intuitive CRM with add-on upgrades (14-day free trial)
  • Salesforce Essentials: Best for sales teams with long or complex sales cycles (14-day free trial)
  • Insightly CRM: Best CRM software for project management and sales (free starting price)

Take Our Quiz for Your Best CRM

Answer a few questions about your business, and we'll give you a personalized product match.

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What is Your Price Range?

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    Question 2

    How Many Users Will You Have?

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      Question 3

      What is Your Most Important Feature-Set?

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        How We Evaluated the Best CRMs

        In our editorially independent review of the best CRM software, we analyzed dozens of top options based on six weighted scoring categories. To determine our list, every possible CRM option was scored in each one of these categories to calculate a total score out of five. Only those scoring highly enough made our list. Also included in our analysis is a primary use case for each option.

        Evaluation Criteria

        The best CRMs are reasonably priced, easy to implement and use, and include a robust set of sales and marketing features. Thus, these three criteria carry the most weight in our ratings. Also included are criteria for native and third-party customizations, as well as customer support:

        Core Features:
        25%
        Cost:
        25%
        Ease-of-Use:
        20%
        Customization:
        10%
        App Integration:
        10%
        Customer Support:
        10%

        Note: All monthly per-user prices are with a one-year commitment unless otherwise noted.

        While all the options on our list scored well in specific categories as well as received high overall marks, we found the best CRM for salespeople to be Freshsales. Check out our complete breakdown below to see how each option scored:

        Freshsales: Best Overall CRM for Salespeople

        Industry-leading CRM for salespeople and teams with an intutive UI and advanced sales features for a good price.

        Price Range: Free to $69 per user, per month (21-day free trial)

        Overall Rating star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Integration star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-full star-full

        Pros:

        • Easy-to-use interface
        • Built-in phone, chat & SMS
        • AI forecasting & custom reporting

        Cons:

        • Lacking many marketing features
        • Only a few app integrations
        • Customer support could be better

        Freshworks' Freshsales is a robust yet easy-to-use CRM offering core and advanced sales features for a competitive price. Its free tier offers contact management and tools like phone, web forms, live chat, and SMS. Upgrade for a well-designed pipeline interface and advanced features like custom reporting, workflow automation, sales forecasting, and AI insights — these tools even earned Freshsales our titles of best operational CRM and best analytical CRM.

        While Freshsales is powerful and affordable, it lacks some marketing features and its free tier doesn't offer a visual pipeline. If you need more marketing features, check out Zoho CRM. If you need a free and robust visual sales pipeline, check out HubSpot CRM.

        Freshsales Pricing

        • Free Version: Support for unlimited users
        • Growth: $15 per user, per month
        • Pro: $39 per user, per month
        • Enterprise: $69 per user, per month
        • Free Trial: 21 days
        • Integration with Freshwork's free marketing and service platform tiers

        Freshsales Key Features

        • Free Contact Management: Freshsales' free-forever plan supports unlimited users and contacts as well as offers a phone dialer, SMS, and live chat.
        • Intuitive User Interface: Manage your sales process with an easy-to-use pipeline tool and organize all your most important features for easy access.
        • AI-Powered Sales Tools: Use the Freddie AI tool to automate workflows, generates insights, score leads, engage with customers, and more.
        • Sales Reporting & Analytics: Take advantage of custom reports and dashboards as well as robust sales analytics and forecasting.

        freshsales crm example

        If you'd like to learn more, take a deep dive by reading our editorially-independent Freshsales review. Otherwise, visit their site to take advantage of their free tier and free trials:

        Visit Freshsales

        HubSpot CRM: Best Free CRM With Upgrades

        HubSpot offers a great set of free sales and marketing features as well as the ability to upgrade into paid tiers later.

        Price Range: Free to $1,200 per month (Sales Hub)

        Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Ease-of-Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

        Pros:

        • Free CRM is flush with features
        • Extensive knowledge base & support
        • Premium sales upgrades

        Cons:

        • Premium tiers can be costly
        • Not specifically sales-focused
        • Lacks in-depth data & reporting

        HubSpot CRM is a top-rated free CRM option offering unlimited users and one million sales contacts you can nurture through your pipeline. In addition to free sales features like live chat, email, quotes, and calling, you also get access to its free Marketing and Service Hub platforms, which integrate within your CRM for added help desk and digital marketing functionality. Upgrade your CRM for advanced sales features like custom reporting and forecasting.

        However, HubSpot's paid tiers can be pricey for single users or those seeking a mix of marketing and sales features. If you're seeking inexpensive yet robust upgrade options, check out Freshsales for affordable sales features or Zoho CRM for a mix of marketing and sales.

        HubSpot CRM Pricing

        • Free Plan: Support for unlimited users
        • Sales Hub Starter: $45 per month for two users
        • Sales Hub Professional: $450 per month for up to five paid users
        • Sales Hub Enterprise: $1,200 per month for up to 10 paid users
        • Additional users can be purchased for extra
        • Integration with HubSpot's free marketing, service, and operation platform tiers

        Hubspot CRM Key Features

        • Robust Free CRM: Offers a sales pipeline with unlimited users, up to one million contacts, and free integration with marketing and service tools.
        • Core Sales & Marketing Functionality: Deal tracking, contact management, live chat widgets, email marketing, landing page creation, and sales forecasting, and more.
        • Integrates With HubSpot Ecosystem: Not only can you upgrade your CRM, but you can also integrate with HubSpot's Marketing, Service, or Operations Hubs.
        • Extensive Knowledge Base: Wealth of educational material from the HubSpot Community, including free HubSpot Academy and HubSpot Certifications.

        hubspot pipeline example

        For a closer look at HubSpot, check out our HubSpot CRM review, which includes an independent analysis and user roundup. Or, visit their site directly below:

        Visit Hubspot CRM

        Zoho CRM: Best for Online Marketing & Sales

        Zoho CRM is a robust option offering advanced sales tools as well as marketing features like social media lead management.

        Price Range: Free to $52 per user, per month (15 to 30-day trial)

        Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

        Pros:

        • Good social media integrations
        • Advanced marketing automations
        • Robust sales reporting & forecasting

        Cons:

        • Free plan lacks social integrations
        • May be too robust for some
        • User experience could be better

        Zoho CRM is a sales pipeline software with AI-powered sales tools and leading marketing CRM and collaborative CRM functionality not typically found in its competitors. The free tier is basic, but upgrade into the affordable paid tiers for sales features like forecasting and inventory management plus marketing features like social media management and email marketing. Zoho is highly customizable with a large number of app integrations and add-ons you can purchase.

        While Zoho CRM may be robust, its user-interface isn't the best. For a more intuitive and easy-to-use CRM, check out Freshsales for general sales or Pipedrive for their marketing add-on.

        Zoho CRM Pricing

        • Zoho CRM Free-for-Life: Supports up to three users
        • Standard: $14 per user, per month
        • Professional: $23 per user, per month
        • Enterprise: $40 per user, per month
        • Ultimate: $52 per user, per month
        • Free trial: 15 to 30 days for all paid plans

        Zoho CRM Key Features

        • Online Marketing Functionality: Zoho offers advanced features for sales and marketing, such as social media management, email marketing, Google Ads management, and more.
        • Inventory & Product Management: Manage vendors, create price books, generate quotes, and send invoices or purchase orders.
        • AI-Powered Sales Tools: Zoho offers an AI-assistant to help with things like data enrichment, workflow automation, sales analytics, suggestions, and more.
        • Advanced Customizations: Take advantage of advanced custom fields, native integrations, as well as a robust sandbox for complete customization ability.

        Zoho crm example

        Zoho CRM is a great blend of sales and marketing tools, but if you're looking for other options, check out our article on the top Zoho CRM alternatives and competitors.

        Visit Zoho CRM

        Pipedrive: Best CRM for Add-on Purchases

        Pipedrive offers a visual, drag-and-drop interface with the ability to add-on features for sales and marketing.

        Price Range: $14.90 to $99 per user, per month (14-day trial)

        Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

        Pros:

        • Visual interface is easy to use
        • Affordable plans with a free trial
        • Add-on features available

        Cons:

        • App integration may be difficult
        • Analytics reporting is not robust
        • Lead segmentation can be difficult

        Pipedrive is an intuitive CRM that’s easy to use, providing a Kanban-style, drag-and-drop visual pipeline to manage leads and prospects. It offers a basic set of solid sales tools, but you can choose to pay for add-on features like LeadBooster, Smart Docs, Campaigns, and more. This lets you choose the most important sales, marketing, or service features and only pay for what you need. However, add-ons can become pricey.

        If you're instead looking for a pre-built suite of sales or marketing features, check out Freshsales for an intuitive yet powerful sales tool or Zoho CRM for its sales and marketing mix.

        Pipedrive Pricing

        • Essential: $14.90 per user, per month
        • Advanced: $24.90 per user, per month
        • Professional: $49.90 per user, per month
        • Enterprise: $99 per user, per month (minimum 10 users)
        • Free Trial: 14 days for all plans
        • Pay for sales and marketing add-ons like LeadBooster or Campaigns

        Pipedrive Key Features

        • Visual Pipeline Tool: The original kanban pipeline with an intuitive, visual interface and drag-and-drop customization.
        • Large Number of Integrations: Take advantage of Pipedrive's app marketplace with access to over 300 integrations for added features and customization.
        • Add-On Features Available: In addition its its tiers, pay for powerups like LeadBooster, which helps with prospecting, or Smart Docs for trackable quotes and more.
        • Industry-Relevant Uses: Because its a solid all-around option with integrations and add-ons, it's a good choice for many industry-specific sales needs.

        Pipedrive CRM dashboard example

        For a complete breakdown of Pipedrive, including whether it's right for you and alternative options, check out our Pipedrive review. Otherwise, visit their site directly:

        Visit Pipedrive

        Salesforce Essentials: Best for Complex Sales

        Salesforce Essentials is built for businesses with small sales teams working on long or more complex sales processes.

        Price Range: $25 per user, per month (14-day free trial)

        Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-full star-fullstar-full

        Pros:

        • Advanced custom reporting
        • Multiple pipeline tracking
        • Customer support features

        Cons:

        • Interface can be confusing
        • Missing some advanced features
        • Customer support is lacking

        Salesforce Essentials is a small business CRM offering robust sales reporting dashboards as well as separate pipelines to manage leads and opportunities. Contact records are robust, and Essentials offers communication tools like a phone as well as chat. This makes it easier to connect with customers and prospects across a range of channels as well as keep track of longer or complex sales cycles. Also included are basic team collaboration tools.

        While you can upgrade into Salesforce's Sales Cloud, you may find that Saleforce is lacking features for the price. For more affordable sales features check out Freshsales, and for a mix of sales and marketing features, check out Zoho CRM.

        Salesforce Essentials Pricing

        • Essentials: $25 per user, per month (up to 10 users)
        • Free Trial: 14 days

        Salesforce Sales Cloud Upgrade Pricing

        • Professional: $75 per user, per month
        • Enterprise: $150 per user, per month
        • Unlimited: $300 per user, per month
        • Free Trial: 30 days

        Salesforce Essentials Key Features

        • Lead & Opportunity Pipelines: Manage separate lead and opportunity pipelines with multiple pipeline views and robust contact records for easy oversight.
        • Custom Reporting Dashboards: Use pre-built or customized sales reports to create reporting dashboards to stay on top of important pipeline metrics.
        • Multichannel Communication Tools: Connect with customers and prospects using Essentials' built-in dialer, online chat functionality, and more.
        • Scalable Upgrade Options: As your team grows, scale up into Salesforce Sales Cloud for advanced sales and marketing features that grow with you.

        Salesforce Essentials CRM dashboard

        For a complete review of Salesforce and its tiers, check out our independent Salesforce CRM review. Or, check out their website directly below:

        Visit Salesforce Essentials

        Insightly: Best CRM for Project Management

        Insightly is known as a solid all-around CRM with robust tools for internal or external project management.

        Price Range: Free to $99 per user, per month (14-day free trial)

        Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

        Pros:

        • Integrates with 250+ apps
        • Seperate project pipeline tools
        • Highly functional mobile app

        Cons:

        • Free plan is limited
        • Upgrades can be costly
        • Customer support could improve

        Insightly is ideal for teams who need a CRM with project management capabilities thanks to its separate project pipeline and available integrations with productivity apps for customization. It features updated milestone tracking and has over 250 native app integrations with communication software like Slack. The best value for small-to-medium sales teams is the mid-tier Professional plan at $49 per user, which includes lead routing and custom BI features.

        While Insightly is great for sales and ongoing project management, if you only need a CRM for its sales features it may be better to explore one of the above options like Freshsales.

        Insightly Pricing

        • Insightly Free-for-Life: Supports up to two users
        • Plus: $29 per user, per month
        • Professional: $49 per user, per month
        • Enterprise: $99 per user, per month
        • Free Trial: 14 days for all paid plans

        Insightly Key Features

        • Extensive Integrations: Link your CRM with G Suite, Microsoft Suite, Slack AI bot, and 250+ more business apps that help with productivity and project management.
        • Sales & Project Pipeline Views: Organize and manage leads, contacts, tasks, and events, and more using separate sales and project management pipelines.
        • Functional Mobile App: Insightly's companion mobile app has real-time data sync, among other features, making it great for those managing projects in the field.
        • Advanced Sales Functionality: Premium features include lead routing, expanded customer support, in-app calls, and more.

        Insightly CRM dashboard

        Visit Insightly

        Comparing the Top CRM Options

        If you're able to narrow down your choices to a few top options but still need help deciding on the best CRM software for you, we have in-depth articles comparing and contrasting the best choices against each other. Check out our two-product comparative CRM articles below if you'd like a side-by-side analysis:

        In the above articles, you'll get a complete breakdown of how each option stacks up against the other, including determined winners for key categories like pricing, CRM features, and ease of use.

        Bottom Line: Best CRM Software

        With so many CRMs on the market, it can be daunting to go through every single one of them. Use our list to narrow your choices, and take our quiz for a personalized answer. If you still need to compare and contrast a few options, read our versus articles to make a final decision.

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