Check out our breakdown of Salesforce vs HubSpot CRM features, pricing, and more, then decide whether either CRM is right for your business.
Customer relationship management (CRM) software helps sales teams manage interactions with customers and prospects. The best CRMs allow you to store customer data, map your sales process, and help with things like reminders and task automation. When putting together this list, we considered core features like these as well as cost and ease of use to determine the nine best, including who each is right for.
Here are the top nine CRM options for salespeople:
The best CRMs are reasonably priced, easy for sales teams to implement, and robust in core features. Thus, those three criteria carry the most weight in our ratings. Preferences vary among sales teams, but businesses of all sizes care about their bottom line and are keen to only invest in CRM software that will provide the most value for their salespeople.
Note: All monthly per-user prices are with a one-year commitment unless otherwise noted.
While all the options on our list scored well in specific categories as well as received high overall marks, we found the best CRM for salespeople to be HubSpot CRM. Check out our complete breakdown below to see how each option scored.
HubSpot offers a great set of features for free as well as the ability to upgrade to paid tiers later.
Price Range: Free to $1,200 per month (Sales Hub)
HubSpot CRM is an industry leader in lead generation, offering sales and marketing tools as well as a top-of-the-line CRM. Its free CRM is scalable with unlimited users, up to one million contacts, and great features for the price. Further, the company also provides a wealth of free training materials and certification programs and even offers add-ons and Sales Hub, which integrates with its other premium bundles, for additional monthly fees.
Just because HubSpot is our top choice, it still might not be best for you. If so, check out our article on the top HubSpot alternatives and competitors.
Pipedrive offers a highly visual, drag-and-drop interface for easy pipeline management and oversight.
Price Range: $12.50 – $99 per user, per month (14-day free trial)
Pipedrive is an intuitive CRM that’s easy to use, providing a Kanban-style, drag-and-drop visual pipeline. It’s supplemented by an extensive knowledge base to make learning and implementing the software a painless experience for sales teams. Pipedrive does not have a free-for-life tier, but its paid plans are quite affordable from $12.50/user and come with a 14-day trial.
Pipedrive might be the most visual option, but that doesn't necessarily make it right for you. For detail on alternatives, check out our review of the best Pipedrive alternatives and competitors.
Less Annoying CRM offers a no-frills and single-tier pricing approach for all your core CRM features and needs.
Price Range: $15 per user, per month (30-day free trial)
Less Annoying CRM offers a single tier of basic features for $15 per month, which deviates from the standard practice of offering multiple price points with costly add-ons. Its customizable interface makes it easy to sort and organize contacts, pipelines, and much more. All users receive phone and email support—even during the trial. Businesses that only need basic functions without the stress of pricing will benefit from Less Annoying CRM.
Agile CRM is a solid CRM option with a free tier and custom gamification tools for your sales team.
Gamification is one of Agile CRM’s main selling points. Custom leaderboards with real-time updates can foster collaboration and healthy competition among sales teams to meet or exceed targets. Agile CRM has a free-forever plan that includes 1,000 contacts, automation rules, lead scoring, and support for up to 10 users. Paid plans start at $8.99 and add two-way email integration, social media monitoring, and phone and email support.
Zoho CRM integrates with Facebook and Twitter to enrich data, automate social media lead generation, and interact with customers and prospects. Other features include basic and advanced reporting, email and contact automation, and app integration. Zoho CRM has a free-forever platform, but it lacks those social media integration tools. Those are accessible via Zoho CRM’s paid tiers, which start at $12.
Zoho CRM is a great blend of sales and marketing tools, but if you're looking for other options, check out our article on the top Zoho CRM alternatives and competitors.
AI-powered CRM through its Freddie AI function helps with detailed sales forecasting and automation.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales, can be thought of as the Smart CRM. Its Freddy AI automatically identifies leads, generates forecasts, and engages with customers and prospects via live chat. Freshsales also features business app integration, lead scoring, custom reports, and a built-in phone service. Its free-forever tier supports unlimited users, and its premium plans include a 21-day trial period.
Insightly is known as a solid all-around CRM with robust project management and post-sale features and functions.
Price Range: $25 to $99 per user, per month (14-day free trial)
Integration and customization are the cornerstones of Insightly, which makes it ideal for teams who need a CRM with project management capabilities. It features milestone tracking and has over 250 native app integrations with productivity and communication software like Slack. The best value for small-to-medium sales teams is the mid-tier Professional plan at $49/user, which includes the lead routing and custom BI features missing from the cheaper Plus plan ($29/user).
Built on the powerful Salesforce platform, this small business CRM is great for advanced features.
Price Range: $25 per user, per month (14-day free trial)
Salesforce Essentials boasts an extensive suite of software that features lead assignment and routing, opportunity management, and much more. Sales teams can customize everything from dashboards and reports to email templates and page layouts. Teams will need time to acquaint themselves with Salesforce Essentials’ myriad features, but it’s well worth the investment of time and money for any growing business.
Salesforce is an industry leader, but it's pricy for some. If you're looking for alternatives, check out our article on the top Salesforce alternatives and competitors.
Copper is built specifically with Google Workspace in mind, integrating seamlessly with Google apps and email.
Price Range: $25 to $119 per user, per month (14-day free trial)
Copper CRM is heavily influenced by Google. It not only has a CRM that’s reminiscent of Gmail, but it integrates with various G Suite products including Google Calendar, Google Sheets, and Google Data Studio. Other features include basic reporting and sales forecasting, multiple pipelines, and a minimum of 2,500 contacts. Copper CRM does not have a free-forever plan, but a 14-day free trial is available with no credit card or commitment required.
If you're able to narrow down your choices to a few top options but still need help deciding on the best CRM software for you, we have in-depth articles comparing and contrasting the best choices against each other. Check out our two-product comparative CRM articles below if you'd like a side-by-side comparison:
In the above articles, you'll get a complete breakdown of how each option stacks up against the other, including determined winners for key categories like pricing, features, and ease-of-use.
With so many CRMs on the market, it can be daunting to go through every single one of them. We hope this list of our favorite CRMs makes the process of finding the best sales software for your team much easier.