9 Best CRMs for Salespeople & Sales Teams

Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.

Customer relationship management (CRM) software helps sales teams manage interactions with customers and prospects. The best CRMs allow you to store customer data, map your sales process, and help with things like reminders and task automation. When putting together this list, we considered core features like these as well as cost and ease of use to determine the nine best, including who each is right for.

Here are the top nine CRM options for salespeople:

  • HubSpot CRM (Overall Winner): Best free option with premium upgrades
  • Pipedrive: Best CRM with a visual pipeline to represent the sales process
  • Less Annoying CRM: Best no-frills option without complex features or pricing
  • Agile CRM: Best for sales team collaboration and gamification
  • Zoho CRM: Best for sellers who generate leads via social media
  • Freshsales: Best for AI-powered sales forecasting
  • Insightly: Best CRM for project management and workflow features
  • Salesforce Essentials: Best for an overall suite of advanced features
  • Copper CRM: Best for integrating your CRM with G Suite

How We Evaluated the Best CRMs

The best CRMs are reasonably priced, easy for sales teams to implement, and robust in core features. Thus, those three criteria carry the most weight in our ratings. Preferences vary among sales teams, but businesses of all sizes care about their bottom line and are keen to only invest in CRM software that will provide the most value for their salespeople. 

Evaluation Criteria

We gave each option and expert review based on quantitative analysis of cost and capabilities. Here are the specific criteria we used to evaluate the best CRMs for salespeople, giving each of our options a rating out of five to determine the overall winner as well as primary use cases for each.

Core Features:
25%
Cost:
25%
Ease-of-Use:
20%
Customization:
10%
App Integration:
10%
Customer Support:
10%

Note: All monthly per-user prices are with a one-year commitment unless otherwise noted.

While all the options on our list scored well in specific categories as well as received high overall marks, we found the best CRM for salespeople to be HubSpot CRM. Check out our complete breakdown below to see how each option scored.

HubSpot CRM: Best Free CRM With Upgrades

HubSpot offers a great set of features for free as well as the ability to upgrade to paid tiers later.

Price Range: Free to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Free CRM is flush with features
  • Extensive knowledge base
  • 24/7 customer support

Cons:

  • Premium plans are costly
  • Some app integrations are costly
  • Lacks in-depth data & reporting

HubSpot CRM is an industry leader in lead generation, offering sales and marketing tools as well as a top-of-the-line CRM. Its free CRM is scalable with unlimited users, up to one million contacts, and great features for the price. Further, the company also provides a wealth of free training materials and certification programs and even offers add-ons and Sales Hub, which integrates with its other premium bundles, for additional monthly fees.

Just because HubSpot is our top choice, it still might not be best for you. If so, check out our article on the top HubSpot alternatives and competitors.

HubSpot CRM Cost

  • Free Plan: Support for unlimited users
  • Sales Hub Starter: $45 per month for two users
  • Sales Hub Professional: $450 per month for five paid users
  • Sales Hub Enterprise: $1,200 per month for 10 paid users

Hubspot CRM Notable Features

  • Free CRM option offers unlimited users and up to one million contacts
  • Deal tracking, contact management, live chat widgets, and email templates
  • Available add-ons, such as premium automation and custom reports
  • Wealth of supplementary/educational material from HubSpot Community

hubspot dashboard example

Visit Hubspot

Pipedrive: Best CRM With a Visual Pipeline

Pipedrive offers a highly visual, drag-and-drop interface for easy pipeline management and oversight.

Price Range: $12.50 – $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Visual interface is easy to customize
  • Affordable plans with a free trial
  • 24/7 customer support

Cons:

  • App integration may be difficult
  • Analytics reporting is not robust
  • Lead segmentation can be difficult

Pipedrive is an intuitive CRM that’s easy to use, providing a Kanban-style, drag-and-drop visual pipeline. It’s supplemented by an extensive knowledge base to make learning and implementing the software a painless experience for sales teams. Pipedrive does not have a free-for-life tier, but its paid plans are quite affordable from $12.50/user and come with a 14-day trial.

Pipedrive might be the most visual option, but that doesn't necessarily make it right for you. For detail on alternatives, check out our review of the best Pipedrive alternatives and competitors.

Pipedrive Cost

  • Essential: $12.50/user
  • Advanced: $24.90/user
  • Professional: $49.90/user
  • Enterprise: $99/user (minimum 10 users)
  • Free Trial: 14 days for all plans

Pipedrive Notable Features

  • Intuitive, visual interface with drag-and-drop pipeline customization
  • App marketplace with access to over 150 integrations
  • 24/7 online support, vast knowledge base, data merging, and built-in calendar
  • Premium features: workflow automation, security alerts, and smart contacts

Pipedrive CRM dashboard example

Visit Pipedrive

Less Annoying CRM: Best for Basic Needs

Less Annoying CRM offers a no-frills and single-tier pricing approach for all your core CRM features and needs.

Price Range: $15 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Easy, single-tier pricing
  • Customizable & clean interface
  • Good customer support

Cons:

  • Too basic for large sales teams
  • Inability to add on features
  • Lacks some integration options

Less Annoying CRM offers a single tier of basic features for $15 per month, which deviates from the standard practice of offering multiple price points with costly add-ons. Its customizable interface makes it easy to sort and organize contacts, pipelines, and much more. All users receive phone and email support—even during the trial. Businesses that only need basic functions without the stress of pricing will benefit from Less Annoying CRM.

Less Annoying CRM Cost

  • Single-Tier Pricing: $15/user
  • Free Trial: 30 days

Less Annoying CRM Notable Features

  • Single-tier pricing with free product updates added automatically
  • Phone and email support included, even during the free trial
  • Highly customizable interface with a small learning curve
  • Assistance for importing and uploading data provided at no cost

less annoying crm dashboard example

30-day Visit Less Annoying CRM

Agile CRM: Best for Sales Gamification

Agile CRM is a solid CRM option with a free tier and custom gamification tools for your sales team.

Price Range: Free to $47.99 per user, per month with a two-year commitment

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Low-cost premium plans
  • All tiers have automation rules
  • Gamification for collaboration

Cons:

  • Reporting can be lacking
  • Free plan is limited overall
  • Some tiers lacking integrations

Gamification is one of Agile CRM’s main selling points. Custom leaderboards with real-time updates can foster collaboration and healthy competition among sales teams to meet or exceed targets. Agile CRM has a free-forever plan that includes 1,000 contacts, automation rules, lead scoring, and support for up to 10 users. Paid plans start at $8.99 and add two-way email integration, social media monitoring, and phone and email support.

Agile CRM Cost

  • Agile CRM Free-for-Life: Support for up to 10 users
  • Starter: $8.99/user
  • Regular: $29.99/user
  • Enterprise: $47.99/user

Agile CRM Notable Features​

  • Custom leaderboards and other gamification tools help motivate teams to succeed
  • Free plan includes 1,000 contacts, automation, lead scoring, contact level analytics
  • Paid plans feature two-way email integration, social media monitoring, added support

agile crm dashboard

Visit Agile CRM

Zoho CRM: Best for Social Media Integrations​

Zoho CRM is one of the top CRMs for social media integration and management for lead generation and nurturing.

Price Range: Free to $52 per user, per month (15-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Affordable plans with 30-day trial
  • Good social media integrations
  • Real-time reporting & insights

Cons:

  • Free plan lacks social integration
  • AI only available in higher tiers
  • Customer service may be lacking

Zoho CRM integrates with Facebook and Twitter to enrich data, automate social media lead generation, and interact with customers and prospects. Other features include basic and advanced reporting, email and contact automation, and app integration. Zoho CRM has a free-forever platform, but it lacks those social media integration tools. Those are accessible via Zoho CRM’s paid tiers, which start at $12.

Zoho CRM is a great blend of sales and marketing tools, but if you're looking for other options, check out our article on the top Zoho CRM alternatives and competitors.

Zoho CRM Cost

  • Zoho CRM Free-for-Life: Supports up to three users
  • Standard: $12/user
  • Professional: $20/user
  • Enterprise: $35/user
  • Free trial: 30 days for all paid plans

Zoho CRM Notable Features

  • Free-forever plan plus 30-day trial for all paid plans
  • Straightforward interface that’s fairly easy to navigate
  • All tiers have standard reporting, lead and contact generation, and page customization
  • Premium tiers include email insights, social media integration, and custom dashboards
  • Solid mobile app with robust features, rated our number one mobile CRM option

Zoho CRM dashboard example

Visit Zoho CRM

Freshsales: Best for AI-Powered Forecasting

AI-powered CRM through its Freddie AI function helps with detailed sales forecasting and automation.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Integration star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Intuitive, customizable interface
  • Built-in phone & AI forecasting
  • Free plan with unlimited users

Cons:

  • Social media integration lacking
  • Only a few app integrations
  • Mobile app can cause lag

Freshsales, can be thought of as the Smart CRM. Its Freddy AI automatically identifies leads, generates forecasts, and engages with customers and prospects via live chat. Freshsales also features business app integration, lead scoring, custom reports, and a built-in phone service. Its free-forever tier supports unlimited users, and its premium plans include a 21-day trial period.

Freshsales Cost

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days

Freshsales Notable Features

  • Freddy AI automates workflow, generates insights, and engages with customers
  • Free-forever plan has support for unlimited users
  • All tiers include lead management, built-in calling, and 24/5 customer support
  • Premium features: pipeline management, lead scoring, and customizable reports

freshworks crm dashboard

Visit Freshsales

Insightly: Best CRM for Project Management

Insightly is known as a solid all-around CRM with robust project management and post-sale features and functions.

Price Range: $25 to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Integrates with 250+ apps
  • Information is easy to organize
  • Highly functional mobile app

Cons:

  • Free plan is limited
  • Add-ons can be costly
  • Lead routing missing from Plus

Integration and customization are the cornerstones of Insightly, which makes it ideal for teams who need a CRM with project management capabilities. It features milestone tracking and has over 250 native app integrations with productivity and communication software like Slack. The best value for small-to-medium sales teams is the mid-tier Professional plan at $49/user, which includes the lead routing and custom BI features missing from the cheaper Plus plan ($29/user).

Insightly Cost

  • Insightly Free-for-Life: Supports up to two users
  • Plus: $29/user
  • Professional: $49/user
  • Enterprise: $99/user
  • Free Trial: 14 days for all paid plans

Insightly Notable Features

  • Integration with G Suite, Microsoft Suite, Slack AI bot, and 250+ more business apps
  • Organize and manage leads, contacts, tasks, and events
  • Companion mobile app has real-time data sync
  • Premium features include lead routing, expanded customer support, and in-app cals

Insightly CRM dashboard

Visit Insightly

Salesforce Essentials: Most Advanced Features

Built on the powerful Salesforce platform, this small business CRM is great for advanced features.

Price Range: $25 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Integration star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-full star-fullstar-full

Pros:

  • Advanced features & reporting
  • Campaign management capabilities
  • Syncs with Salesforce mobile app

Cons:

  • Interface can be confusing
  • Missing lead scoring automation
  • Customer support is lacking

Salesforce Essentials boasts an extensive suite of software that features lead assignment and routing, opportunity management, and much more. Sales teams can customize everything from dashboards and reports to email templates and page layouts. Teams will need time to acquaint themselves with Salesforce Essentials’ myriad features, but it’s well worth the investment of time and money for any growing business.

Salesforce is an industry leader, but it's pricy for some. If you're looking for alternatives, check out our article on the top Salesforce alternatives and competitors

Salesforce Essentials Cost

  • Essentials: $25/user (up to 10 users)
  • Free Trial: 14 days

Salesforce Essentials Notable Features

  • Features include lead assignment, opportunity management, custom sales processes
  • Scalable and customizable so it can evolve along with a sales team
  • Can be tailored for a various industries including finance, e-commerce, and nonprofits
  • Salesforce Trailblazer offers access to free training materials and seminars

Salesforce Essentials CRM dashboard

Visit Salesforce

Copper CRM: Best for Google Workspace

Copper is built specifically with Google Workspace in mind, integrating seamlessly with Google apps and email.

Price Range: $25 to $119 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • User-friendly, feels like Google
  • Highly visual dashboard
  • Access to live reporting

Cons:

  • No free-forever plan
  • Not great for non-Google users
  • Basic plan lacks some integrations

Copper CRM is heavily influenced by Google. It not only has a CRM that’s reminiscent of Gmail, but it integrates with various G Suite products including Google Calendar, Google Sheets, and Google Data Studio. Other features include basic reporting and sales forecasting, multiple pipelines, and a minimum of 2,500 contacts. Copper CRM does not have a free-forever plan, but a 14-day free trial is available with no credit card or commitment required.

Copper CRM Cost

  • Plus: $25/user (up to three users)
  • Professional: $59/user
  • Business: $119/user
  • Free Trial: 14 days for all plans

Copper CRM Notable Features

  • Sales teams that rely on G Suite will benefit from integration of those apps
  • Visual dashboards give teams a clear picture of sales progress
  • All plans include live reporting, multiple workflows, at least 2,500 contacts
  • Upper-tier plans feature automation and third-party app integration

Copper CRM dashboard

Visit Copper CRM

Comparing the Top CRM Options

If you're able to narrow down your choices to a few top options but still need help deciding on the best CRM software for you, we have in-depth articles comparing and contrasting the best choices against each other. Check out our two-product comparative CRM articles below if you'd like a side-by-side comparison:

In the above articles, you'll get a complete breakdown of how each option stacks up against the other, including determined winners for key categories like pricing, features, and ease-of-use.

Bottom Line: Best CRM Software

With so many CRMs on the market, it can be daunting to go through every single one of them. We hope this list of our favorite CRMs makes the process of finding the best sales software for your team much easier.

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