6 Best Free CRM Software for Salespeople in 2021

Check out our detailed guide on the best free CRM software options for price-conscious sellers or those who want to test before they invest.

Is it necessary to spend top-dollar on customer relationship management (CRM) software? For small businesses in particular, finding an affordable CRM with a solid suite of key features should be the aim. Fortunately, there are CRMs that provide contact management tools, custom dashboards, social media integration, and much more at no cost. We’ve evaluated several free-for-life CRM software options and chose the six best ones available for multiple uses.

Here are the top six free CRM options and their primary use-cases:

  • Bitrix24: (Best overall) Teams seeking advanced features for free (unlimited users)
  • HubSpot CRM: Teams that want a free CRM that’s easy to implement (unlimited users)
  • Freshsales: Users wanting a free CRM with robust customer support (unlimited users)
  • Zoho CRM: Sales teams that want a free CRM with lead generation tools (3 users)
  • Agile CRM: Teams that want a free CRM with collaborative features (10 users)
  • Streak: Salespeople who want a free CRM that integrates with G Suite (1 user)

How We Evaluated the Best Free CRMs

The best free CRM software options are scalable, fairly easy to learn, and have a solid range of core features available with a free tier. Thus, those three criteria hold the most weight in our final rankings. We also took into consideration customer support accessibility, level of customization, and an expert score that factors in the overall value of the software.

Evaluation Criteria

All of the free CRMs here were required to offer a free tier as well as premium upgrades. Check out the breakdown of our specific evaluation criteria, including our overall best free CRM option.

Free Plans + Trials:
25%
Key Features:
20%
Ease-of-Use:
20%
Expert Score:
15%
Customer Support:
10%
Customization:
10%

Note: All per-user prices are with a one-year commitment unless noted.

While some may score high in one category, we found that the overall best free CRM option is Bitrix24 with an overall score of 4.1 stars. Take a look below to see how each of our top CRM software scored across all six categories, including a summary of features, pricing, and more:

Bitrix24: Best Free CRM With Advanced Features

Solid CRM option with unlimited user and contacts for free, with the ability to upgrade into premium tiers.

Price Range: Upgrades $39 to $159 per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-fullstar-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • No cap on users, contacts, and more
  • Convert deals to quotes & invoices
  • Project management tools available

Cons:

  • No automation included with free CRM
  • Customer support can be lacking
  • Learning curve can be steep

Bitrix24 Pricing Upgrades

  • Basic: $39 per user, per month; 5-seat max
  • Standard: $79 per user, per month; 50-seat max
  • Professional: $159 per user, per month
  • Free Trial: 30 days

Bitrix24 Key Features

  • Support for unlimited users, contacts, and leads
  • Convert deals to quotes and invoices with one click
  • Customer engagement tools with social media networks and messengers
  • Kanban-style interface with customizable sales stages
Visit Bitrix24

HubSpot CRM: Best Free CRM for Ease-of-Use

Intuitive and easy-to-use free CRM software with up to one million contacts; rated our best CRM overall.

Price Range: Upgrades $45 to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Free Plans + Trials star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • Accessible, easy-to-use interface
  • Unlimited users & one million contacts
  • Solid suite of key features for a free CRM

Cons:

  • No free trial for paid CRM tiers
  • Premium upgrades are among the priciest
  • Customer support limited with free plan

Small businesses owners new to CRMs can’t go wrong with HubSpot’s free CRM. An accessible user interface, vast knowledge base, and reputable customer support means even the least tech-savvy salesperson can become acclimated in little time. HubSpot CRM doesn’t skimp on key features with contact management, live chat widgets, activity tracking, and one million contacts. HubSpot CRM’s free tier also offers unlimited users.

HubSpot CRM Pricing Upgrades

  • Sales Hub Starter: $45/mo. for 2 users; simple automation, quotes, and Stripe integration
  • Sales Hub Professional: $450/mo. for 5 users; account overviews and forecasting
  • Sales Hub Enterprise: $1,200/mo. for 10 users; predictive scoring and team organization

HubSpot CRM Key Features

  • Support for unlimited users plus up to one million non-marketing contacts
  • Contact management features include activity tracking and email notifications
  • Interact with visitors via live chat widget and Facebook Messenger integration
  • 10 customizable properties: tailor specific data to deals, companies, and contacts
Visit Hubspot

Freshsales: Best for Customer Support

Standout customer service options at their free tier, including a supportive Freshsales community.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-full star-full Key Features star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Unlimited users in free tier
  • 24/5 customer support & knowledge base
  • Can make phone calls from the CRM

Cons:

  • Some core features unavailable for free
  • Social media integrations lacking
  • Free tier difficult to access

Freshsales free CRM stands out for its inclusive customer support. All users receive 24/5 service via live chat, email, or telephone — privileges typically reserved for paying customers of other CRMs. Freshsales free CRM supports unlimited users and has an in-app phone system, data management, and live chat widgets. The company’s popular Freddy AI is missing from Freshsales free CRM, but you can still try it at no cost with a 21-day trial.

Freshsales Pricing Upgrades

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month; 1,000 active contacts and AI contact scoring
  • Pro: $39 per user, per month; 3,000 active contacts and Freddy AI insights
  • Enterprise: $69 per user, per month; 5,000 active contacts, custom modules, sales forecasting
  • Free Trial: 21 days

Freshsales Key Features

  • Scalable free CRM with support for unlimited users
  • 24/5 customer service via live chat, email, or phone
  • Built-in phone system with caller ID and personalized welcome messages
  • Manage data for leads, deals, and contacts in one place
Visit Freshsales

Zoho CRM: Best Free CRM for Lead Generation

Known for helpful lead generation tools, including web forms and social media integrations; rated our best mobile CRM.

Price Range: Upgrades $12 to $35 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-full star-full Key Features star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • User-friendly interface & visual reports
  • Web forms & chat widgets available
  • Streamline processes with workflow rules

Cons:

  • Free tier only supports three users
  • Social media tools missing on free plan
  • Takes some time to setup and implement

Small sales teams looking for a nice suite of lead generation tools will appreciate Zoho CRM’s free platform, which includes activity tracking, web forms, and live chat widgets. Meanwhile, Zoho CRM’s visual reports make it simple to analyze key metrics and data. Zoho CRM only supports up to three users on its free-forever tier. However, all paid plans come with 30 days free and add social media integration, custom reporting, and advanced analytics.

Zoho CRM Pricing Upgrades

  • Standard: $12/user; 100 custom reports and social media integration
  • Professional: $20/user; unlimited custom reports and custom dashboards
  • Enterprise: $35/user; developer tools and advanced analytics
  • Free trial: 30 days for all paid plans

Zoho CRM Key Features

  • Customize list views and pages to fit business and industry standards
  • Lead generation tools include activity tracking and web forms
  • Visual reports for breakdowns of key metrics
  • Workflow rules for email notifications, tasks, and field updates
Visit Zoho CRM

Agile CRM: Best Free CRM for Collaboration

Free CRM offering sales team gamification tools as well as core features like unlimited contacts.

Price Range: Upgrades $8.99 to $47.99 per user, per month

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-full star-fullstar-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Supports unlimited deals, tasks & more
  • Custom deal milestones available
  • Trackable analytics and events included

Cons:

  • Free CRM only allows 10 users
  • Automation and 3rd-party apps limited
  • No free trial for paid plans

Agile CRM is a free platform with custom deal milestones and other gamification tools to encourage your team to stay focused and work together to hit goals. It also comes with unlimited deals, tasks, and documents so the CRM can scale with your business. Agile CRM’s free platform allows for one automation trigger and one app integration. However, if that won’t be enough, paid plans expand upon those features from only $8.99 per user.

Agile CRM Pricing Upgrades

  • Starter: $8.99/user; marketing automation and 2-way email integration
  • Regular: $29.99/user; social monitoring and mobile marketing
  • Enterprise: $47.99/user; unlimited workflow and automation rules

Prices for all monthly plans are with a 2-year commitment.

Agile CRM Key Features

  • Unlimited deals, tasks, and documents for up to 10 users
  • Custom data fields and deal milestones to help teams hit the right goals
  • Lead scoring, email tracking, and up to 10,000 contact level analytics
  • Google Sync and Google Chrome extension
Visit Agile CRM

Streak: Best Free CRM With G Suite Integration

Google CRM that lives directly in your Gmail inbox and integrates with G Suite.

Price Range: Upgrades $15 to $129 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-full star-full Customer Support star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Great for Gmail and G Suite
  • Auto-streamline contact management
  • Pipelines are easy to organize

Cons:

  • Lower tiers only support single user
  • Limited customer support with free plan
  • No third-party app integrations

Streak is a free CRM designed for salespeople reliant on Gmail. It lives right inside your Gmail inbox and automatically indexes emails for quick categorization and pipeline placement. If you use Google’s other productivity tools like Docs and Sheets, Streak integrates with those and other G Suite properties as well. Streak’s free CRM only supports a single user so opting for a paid plan with unlimited user support will be inevitable over time if your business grows.

Streak Pricing Upgrades

  • Solo: $15 for 1 user; customer support emails and 800 mail merges per day
  • Pro: $49/user; shared pipelines, enriched contacts, and unlimited rows of data
  • Enterprise: $129/user; more customized features and priority support
  • Free trial: 14 days for Pro plan

Streak Key Features

  • A CRM that lives right inside your GMail inbox for easy contact management
  • Integrates with the rest of G Suite including Docs, Chat, and Sheets
  • Autoboxing automatically indexes emails and adds them to the pipeline
  • Email tracking tells you when emails have been opened and read
Visit Streak

The Bottom Line: Best Free CRM Software

The best free CRM software provides salespeople with the essentials they need to help grow their client base — and in some cases can even scale along with a business. The six free CRM options on our list will suit the needs of small businesses seeking access to reliable sales software without breaking the bank.

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