Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
Is it necessary to spend top-dollar on customer relationship management (CRM) software? For small businesses in particular, finding an affordable CRM with a solid suite of key features should be the aim. Fortunately, there are CRMs that provide contact management tools, custom dashboards, social media integration, and much more at no cost. We’ve evaluated several free-for-life CRM software options and chose the six best ones available for multiple uses.
Here are the top six free CRM options and their primary use-cases:
The best free CRM software options are scalable, fairly easy to learn, and have a solid range of core features available with a free tier. Thus, those three criteria hold the most weight in our final rankings. We also took into consideration customer support accessibility, level of customization, and an expert score that factors in the overall value of the software.
Note: All per-user prices are with a one-year commitment unless noted.
While some may score high in one category, we found that the overall best free CRM option is Bitrix24 with an overall score of 4.1 stars. Take a look below to see how each of our top CRM software scored across all six categories, including a summary of features, pricing, and more:
Solid CRM option with unlimited user and contacts for free, with the ability to upgrade into premium tiers.
Price Range: Upgrades $39 to $159 per month (30-day free trial)
Small businesses owners new to CRMs can’t go wrong with HubSpot’s free CRM. An accessible user interface, vast knowledge base, and reputable customer support means even the least tech-savvy salesperson can become acclimated in little time. HubSpot CRM doesn’t skimp on key features with contact management, live chat widgets, activity tracking, and one million contacts. HubSpot CRM’s free tier also offers unlimited users.
Standout customer service options at their free tier, including a supportive Freshsales community.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales free CRM stands out for its inclusive customer support. All users receive 24/5 service via live chat, email, or telephone — privileges typically reserved for paying customers of other CRMs. Freshsales free CRM supports unlimited users and has an in-app phone system, data management, and live chat widgets. The company’s popular Freddy AI is missing from Freshsales free CRM, but you can still try it at no cost with a 21-day trial.
Small sales teams looking for a nice suite of lead generation tools will appreciate Zoho CRM’s free platform, which includes activity tracking, web forms, and live chat widgets. Meanwhile, Zoho CRM’s visual reports make it simple to analyze key metrics and data. Zoho CRM only supports up to three users on its free-forever tier. However, all paid plans come with 30 days free and add social media integration, custom reporting, and advanced analytics.
Free CRM offering sales team gamification tools as well as core features like unlimited contacts.
Price Range: Upgrades $8.99 to $47.99 per user, per month
Agile CRM is a free platform with custom deal milestones and other gamification tools to encourage your team to stay focused and work together to hit goals. It also comes with unlimited deals, tasks, and documents so the CRM can scale with your business. Agile CRM’s free platform allows for one automation trigger and one app integration. However, if that won’t be enough, paid plans expand upon those features from only $8.99 per user.
Prices for all monthly plans are with a 2-year commitment.
Google CRM that lives directly in your Gmail inbox and integrates with G Suite.
Price Range: Upgrades $15 to $129 per user, per month (14-day free trial)
Streak is a free CRM designed for salespeople reliant on Gmail. It lives right inside your Gmail inbox and automatically indexes emails for quick categorization and pipeline placement. If you use Google’s other productivity tools like Docs and Sheets, Streak integrates with those and other G Suite properties as well. Streak’s free CRM only supports a single user so opting for a paid plan with unlimited user support will be inevitable over time if your business grows.
The best free CRM software provides salespeople with the essentials they need to help grow their client base — and in some cases can even scale along with a business. The six free CRM options on our list will suit the needs of small businesses seeking access to reliable sales software without breaking the bank.