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Email marketing CRMs are sales software offering email marketing functionality for lead nurturing. The best CRMs for email marketing provide core sales pipeline features to manage your sales process as well as features like template emails, mass email sends, ongoing drip sequences, email analytics, list segmentation, and more. To help you find the best platform for your business, we reviewed the top email marketing CRMs to arrive at the best options.
Here are the top seven email marketing CRMs for salespeople and marketers:
Per our evaluation, we found that Zoho CRM offers the best value for salespeople and marketers needing an email marketing CRM, claiming the top spot for customization and integrations and tying in three categories. Continue reading to delve deeper into each option, including its use case, pricing plans, and key features. Otherwise, see our scoring logic below.
Note: All per-user prices are with a one-year commitment unless otherwise noted.
The below email marketing features are included in the top CRMs for email marketing:
Create reusable email marketing templates using drag-and-drop builders. Many of the top email marketing CRMs also offer pre-built templates you can use as is or customize for your specific needs. Save important templates and tag them for easy management.
When evaluating the best CRM software for email marketing, we first identified six weighted scoring categories and then scored every option in each category. We then used the individual category scores to assign each option on our list an overall score out of five, including the identification of primary use cases. Check out our specific scoring criteria below:
The top CRM email marketing tools should have standard CRM tools and email-specific functionality offered across cost-effective plans. Hence, we first assessed each option’s core feature set and pricing plans. From there, we looked into their customization capabilities and third-party integrations, followed by ease of use, advanced features available, and the quality of customer support.
You’re already expecting a certain amount of functionality from your CRM solution, so we’ve made sure to include all of the common features in this category.
This includes overall pricing as well as free tiers and free trials.
We checked each option’s capability to customize pipelines, drip sequences, email templates, and more, as well as how it syncs with third-party applications.
We looked into how real users rate and review the platforms’ usability across certified websites and also considered the accessibility of their knowledge bases.
We assessed the sophisticated tools the email marketing software offer, including lead scoring and routing, campaign analytics, and A/B testing.
We evaluated real user feedback from reputable sites and looked into the quality of user support solutions via email, live chat, phone, and onboarding.
Email marketing tools offer email marketing capabilities for nurturing leads as well as integrated standard sales pipeline features. Top platforms provide a wealth of email templates, bulk email sends, custom drip sequences, and advanced campaign analytics. Businesses need email marketing tools to engage leads as they move through the pipeline and also help identify which marketing channels generate the most revenue.
The right CRM email marketing tool should respond to what your business needs, especially when it comes to nurturing your leads, and also fit into the resources you have, including your budget, manpower, and skills. As drip campaigns are part of a company’s marketing strategy, finding an email marketing platform that can easily sync with other channels such as social media, landing pages, and blogs will allow your team to cover critical customer touch points.
A robust email marketing tool should offer the right mix of email features, standard CRM tools, customization options, and tight marketing integrations. When choosing an email marketing platform, look for email builders, mass email features, list segmentation, and advanced tools like campaign analytics and generative AI. Also consider pipeline management and standard reports, plus the customizability and availability of apps for email, social media, and more.
Never underestimate the reach of a strong email marketing campaign. Although they often work best when paired with other strategies, your email campaigns have the potential to reach far more consumers than social media or SMS advertising alone. Since campaigns can be difficult to manage, it’s recommended to find a CRM with built-in email marketing features. If you’re looking for a platform with other marketing features, see our list of the best marketing CRMs.
This article was written by J.R. Johnivan and updated by Kezia Jungco.
JR Johnivan is a contributing writer for Selling Signals and a self-identifying tech nerd with a background in programming and hardware. He uses his understanding of tech to help people make SaaS- and software-related decisions through comparative guides. For Selling Signals, JR writes about CRMs and related software to help readers choose the best option for their business.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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