In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Email marketing CRMs are sales software offering email marketing functionality for lead nurturing. The best CRMs for email marketing provide core sales pipeline features to manage your sales process as well as features like template emails, mass email sends, ongoing drip sequences, email analytics, list segmentation, and more. To help, we reviewed the top email marketing CRM options to arrive at the six best.
Here are the top six email marketing CRMs for salespeople and marketers:
When evaluating the best CRM software for email marketing, we first identified six weighted scoring categories and then scored every option in each category. We then used the individual category scores to assign each option on our list an overall score out of five, including the identification of primary use cases. Check out our specific scoring criteria below:
All pricing based on annual commitments unless otherwise noted.
Overall, we found Pipedrive to be the best overall CRM for email marketing based on our analysis above. However, all of the options on our list provide good solutions for specific use cases. Check out how each scored below.
Pipedrive is an easy-to-use CRM with an inexpensive add-on to natively integrate email marketing features.
Price Range: $14.90 to $99 per user, per month (14-day trial)
Pipedrive is an intuitive CRM offering core sales pipeline features as well as an inexpensive email marketing add on called "Campaigns". With Campaigns, you can create reusable email marketing templates, then segment your email lists and send automated email drips. From there, track your email performance with robust email analytics in pre-built or customizable reports. Campaign cost is $13.33 per user, per month.
Pipedrive is our top-rated email marketing CRM, but it doesn't come with a free version. If you need a free email marketing CRM option, visit HubSpot Marketing Hub.
Zoho offers a robust sales CRM with advanced marketing features, including email marketing capabilities and insights.
Price Range: Free to $52 per user, per month (15+ day trial)
Zoho CRM is a top-rated marketing CRM offering core sales features as well as email marketing functionality. It's sales pipeline features include customizable fields, AI-powered sales forecasting, invoicing, and more. As far as for email marketing, create and send mass emails using templates as well as gain valuable, AI-powered email insights that include notifications and more. You can even add on Zoho Campaigns for more features.
Even though Zoho offers is a leading marketing CRM, its interface can be hard to use. If you're looking for a more intuitive option offering similar features, check out Pipedrive.
ActiveCampaign is a full-service email marketing software with CRM capabilities and advanced automation.
Price Range: $9 to $229+ per month (14-day free trial)
ActiveCampaign is email marketing software with a built-in CRM, letting you automate your email marketing campaigns with just a few clicks. Not only does it provide automated follow-ups and notifications, but you can kick off the entire customer relationship with an automated message that’s sent after they visit your site. Because ActiveCampaign is email marketing software first, it provides one of the top solutions available.
ActiveCampaign is robust email marketing software, but its CRM features may be lacking when compared to traditional CRMs. If you need a more robust sales CRM with email marketing features, check out Pipedrive instead.
HubSpot Marketing Hub offers free email marketing capabilites as well as free integration with HubSpot Sales Hub.
Price Range: Free to $3,200 per month
HubSpot Marketing Hub is the marketing platform offered by HubSpot with a free tier as well as premium paid tiers you can upgrade into. Its free option includes email marketing capabilities, and its paid tiers include things like lead scoring, social media management, and more. While it doesn't come with a visual pipeline, you can integrate natively with HubSpot's free CRM to supercharge your efforts.
HubSpot Marketing Hub is a great free email marketing solution, but you need HubSpot's CRM to make full use of it. If you'd rather have a native CRM with email marketing capabilities, try Pipedrive instead.
Freshsales is a leading and easy-to-use CRM offering core sales features and template email creation and management.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is our top-rated CRM offering a robust yet easy-to-use sales tool with a free version and paid options with advanced sales features. It also includes email marketing capabilities such as template emails, bulk emails, email sequences, and more. Its email marketing templates include advanced template tagging allowing you to better manage your reusable email templates. It even offers AI-powered tools for advanced features.
Freshales is a great option, but its email marketing drip capabilities are lacking. If you need an intuitive sales CRM with more robust email marketing functionality, visit Pipedrive.
Cooper CRM is the best available solution for current Google Workspace users, formerly G Suite.
Price Range: $25 to $119 per user, per month (14-day free trial)
Copper CRM is compatible with many other apps and services but was built specifically for Google Workspace. Formerly known as G Suite, it features native integration with apps such as Gmail, Google Docs, Google Drive, and more. Not only, but Copper CRM even boasts some features that can’t be found in other Workspace integrations, including advanced reports from Google Sheets, analytics from Google Data Studio, and more.
Copper is great for Google Workspace users, but it might not be a good fit for Microsoft or other users. If you need a more widely-applicable email marketing CRM, try Pipedrive,
The below email marketing features are included in the top CRMs for email marketing:
Create reusable email marketing templates using drag-and-drop builders. Many of the top email marketing CRMs also offer pre-built templates you can use as is or customize for your specific needs. Save important templates and tag them for easy management.
Segment you list of leads or prospects based on demographics, psychographics, or online interactions. From there, you can send personalized mass emails or email drips that are tailored to your intended audience. This is especially important for those with multiple customer profiles or buyer personas.
Send mass sales emails for promotions or nurturing. While mass email sends can't be used as automated, ongoing drip sequences, it's a time-saving feature when you need to share the same or similar information with your wide audience.
Email drip sequences automate your email efforts by creating automated email flows that send specific emails over a specified period or when an email subscriber takes a specific action. This email automation is less common than the mass send functionality, but still available in many CRMs for email marketing.
Stay on top of email marketing performance with robust email analytics. This data can include things like email sends, opens, clicks, and more. Review this information using pre-built or custom reports and reporting dashboards.
Never underestimate the reach of a strong email marketing campaign. Although they often work best when paired with other strategies, your email campaigns have the potential to reach far more consumers than social media or SMS advertising alone. Since campaigns can be difficult to manage, it’s recommended to find a CRM solution with built-in email marketing integration available.