8 Best CRM Software for Email Marketing

Learn about the best CRM software for email marketing with our independent editorial review, including use cases for each.

Email is a crucial part of the lead generation and nurturing process. But with automated responses, email blasts, newsletters, drip feeds, and more, it isn’t always a novice-friendly experience. Not only do the best email marketing CRMs help you generate leads, but they also help you nurture those leads via robust email marketing and core CRM functionality.

Here are the top eight email marketing CRMs for marketers and salespeople:

  • Agile CRM (Overall Winner): Best for third-party email accessibility ($8.99 starting price)
  • Zoho CRM: Best solution with in-house email hosting (free starting price)
  • ActiveCampaign: Best solution for email automation ($9.00 starting price)
  • HubSpot CRM: Best solution for live chat (free starting price)
  • Microsoft Dynamics 365: Best for current Microsoft users ($50 starting price)
  • MailChimp: Best solution for email marketing drips (free starting price)
  • Constant Contact: Best for building an online storefront ($20 starting price)
  • Copper CRM: Best for Google Workspace users ($25 starting price)

How We Evaluated the Best Email Marketing CRM Software

There are many options to consider here, so we narrowed down the list by focusing on CRM software with the maximum amount of email integration, automation, and usability. Additionally, we put a lot of consideration into those with strong public reputations and unique features that can’t be found anywhere else.

Evaluation Criteria

We established six categories, along with more specific subcriteria to find a leader in every category. This gave us a specific score for each entry, which was ultimately used to determine their overall ranking.

Pricing:
10%
Core Features:
15%
Email Integration:
30%
Customization:
10%
Ease of Use:
20%
Expert Score:
15%

All pricing based on annual commitments unless otherwise noted.

Overall, we found Agile CRM to be the best overall CRM for email marketing based on our analysis above. However, all of the options on our list provide good solutions for specific use cases. Check out how each scored below.

Agile CRM: Best for Third-Party Email Accessibility

Agile CRM provides third-party email accessibility at an affordable price.

Price Range: Free to $47.99 per month

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Email Integration star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • Supports Gmail, Office 365 & IMAP
  • Easily send group or bulk emails
  • Scoring system tracks lead engagement

Cons:

  • Takes time to learn all the features
  • Custom API is restricted
  • Reporting lacks customizability

While some solutions are only compatible with one or two email services, Agile CRM features more integrations than any other entry on the list. Fully compatible with Gmail, Office 365, and IMAP, Agile CRM is a versatile solution that lets you keep your current provider while still enjoying the benefits of email marketing and CRM.

Agile CRM Cost

  • Free version available
  • Starter: $8.99 per user, per month
  • Regular: $29.99 per user, per month
  • Enterprise: $47.99 per user, per month

Agile CRM Key Features

  • Multi-Platform Compatibility: Agile CRM supports some of the most popular email services, including Gmail, Office 365, and IMAP.
  • Email Templates Builder: The easy-to-use Email Templates Builder lets you design custom templates and canned responses to use as needed.
  • Free for Up to 10 Users: With support for up to 10 users, small teams can benefit immensely from Agile CRM’s free service.
  • Chrome Extension: Google Chrome users can take advantage of everything Agile CRM without ever having to leave their web browser.

AgileCRM dashboard

Visit Agile CRM

Zoho CRM: Best for In-House Email Hosting

Zoho CRM offers in-house email hosting with a free version available, also rated our top marketing CRM.

Price Range: Free to $52 per month (15-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Email Integration star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Free version available for all users
  • Live chat available at higher tier
  • Web and mobile access available

Cons:

  • Third-party integrations are tricky
  • Admin menus difficult to navigate
  • Customer support is hit-or-miss

Zoho CRM provides an in-house email client that integrates directly with your CRM. This is perfect for salespeople who have yet to settle on a permanent email client or for those who want an all-in-one solution. Not only does this let you manage business leads while simultaneously viewing previous emails, but it lets you easily add email addresses to your database, auto-suggest potential contacts before sending new emails, and more.

Zoho CRM Cost

  • Free version available for three users
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month

Zoho CRM Key Features

  • Lead Nurturing: Manage and nurture leads from your CRM while accessing past email interactions and ongoing conversations.
  • Lead Profiles: Build lead profiles and link them directly to each lead’s email address. Just click on their email address to view their complete CRM profile.
  • Sync Contacts & Leads: Automatically scan incoming emails in Zoho Mail, view the sender’s profile, and decide if they’re a contact or a lead.
  • Email Compatibility: If you’d prefer to use your current email address, Zoho CRM supports Gmail, Outlook, and Yahoo.

Zoho CRM Email Marketing

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ActiveCampaign: Best for Email Automation

ActiveCampaign provides full-service CRM marketing and email automation in one.

Price Range: $9 to $229 per month

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Email Integration star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • Comprehensive technical support
  • Only pay for marketable contacts
  • Affordable pricing with 14-day trial

Cons:

  • Contacts above 500 cost extra
  • Visual reports aides are lacking
  • Automation is difficult to set up

ActiveCampaign lets you automate your email marketing campaigns with just a few clicks. Not only does it provide automated follow-ups and notifications, but you can kick off the entire customer relationship with an automated message that’s sent after they visit your site. Combine this with the ability to transfer from a fully automated campaign to a human representative, and you have one of the best email marketing CRM solutions available.

ActiveCampaign Cost

  • Lite: $9.00 per month
  • Plus: $49 per month
  • Professional: $129 per month
  • Enterprise: $229 per month

ActiveCampaign Key Features

  • Email Automation: Use their drag-and-drop editor to customize your automated email campaigns based on the interactions of leads and customers.
  • Identify Engaged Leads: Identify your most engaged leads and customers by assigning points to their interactions and sending automated emails at various milestones.
  • Third-Party Integration: Monitor third-party services, like Shopify, and send automated notifications to remind leads of abandoned shopping carts, discounts, or rebates.
  • Training & Onboarding: Included at every pricing tier, ActiveCampaign’s training and onboarding services make it easy to get started—regardless of your skill level.

active campaign dashboard example

Visit ActiveCampaign

HubSpot CRM: Best Solution for Live Chat

HubSpot CRM provides integrations for CRM email marketing and live chat for added customer support.

Price Range: Free to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Email Integration star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Online and voice chat available
  • Customizable email templates
  • Robust free version available

Cons:

  • Higher tiers can be expensive
  • Locating data can be troublesome
  • Difficult to import leads

HubSpot CRM lets you support your customer base regardless of their preferred platform. Start with the free option, then upgrade to Sales Hub for more functionality and integrations with Marketing Hub, which is sold separately at a monthly cost of $45-$3,200. With compatibility for email, online webchat, and voice chat, HubSpot CRM is the best choice for those working with diverse demographics and a variety of different technologies.

HubSpot CRM Cost

  • Free Plan: Supports unlimited users
  • Sales Hub Starter: $45 per month for 2 users
  • Sales Hub Professional: $450 per month for 5 users
  • Sales Hub Enterprise: $1,200 per month for 10 users

HubSpot CRM Key Features

  • Turn Emails Into Tickets: Automatically turn incoming emails—and chats—into support tickets for your team to prioritize and complete.
  • Integrated Phone Calls: If your customers prefer, you can easily use HubSpot CRM to address support issues via traditional or mobile voice chat.
  • Team-Oriented Emails: Communicate with your entire team by sending team-oriented emails and newsletters.
  • Online Knowledge Base: Access HubSpot CRM’s online knowledge base for helpful tips and tricks to optimize your email marketing campaigns.

hubspot dashboard

Visit Hubspot CRM

Microsoft Dynamics 365: Best for Microsoft Users

Microsoft Dynamics 365 offers their Dynamics 365 Sales platform for Microsoft users.

Price Range: $65 to $162 per month

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Email Integration star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Native integration with Microsoft
  • Detailed analytics capabilities
  • Trustworthy and reputable brand

Cons:

  • User interface is a little clunky
  • Lags when processing data
  • Critical data hard to find

If you’re already a user of Microsoft products like Outlook, Word, Excel, or Access, then you’re already an excellent match for Dynamics 365 Sales. Featuring a familiar platform and full integration with all of the Microsoft Office tools you’re accustomed to, this is an excellent choice for those who want to stick with a brand they already know. However, it may be pricey for some.

Dynamics 365 Sales Cost

  • Professional: $65 per user, per month
  • Enterprise: $95 per user, per month
  • Premium: $135 per user, per month
  • Relationship Sales: $162 per user, per month

Dynamics 365 Sales Key Features

  • Microsoft Office Compatibility: Enjoy full integration with Microsoft Outlook, Word, Excel, Access, and more.
  • Opportunity Linking: Connect new opportunities directly to accounts for easy access whenever it’s needed.
  • Extensive Online Community: Not only will you receive support from their expert customer service team, but the online community itself is knowledgeable and helpful.
  • Customizable Dashboards & Reports: View in-depth analyses and keep all of the important data at your fingertips with highly customizable dashboards and reports.

Microsoft Dynamics 365 CRM Email Marketing

Visit Dynamics 365 sales

MailChimp: Best for Email Marketing Drips

Mailchimp is an email marketing platform with CRM capabilities excelling at email drop campaigns.

Price Range: Free to $299 per month

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Email Integration star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Launch & monitor email drips
  • Integrates with 250+ apps
  • Easy-to-use interfaxce

Cons:

  • Free features are rather limited
  • Anti-spam filters need improvement
  • Confusing user interface

With more of a focus on email marketing rather than CRM, MailChimp offers plenty of tools that help drive sales, marketing, and customer service. MailChimp excels in email automation and email drip campaigns, which can segment your email list and send specific email sequences based on things like shopping behavior, order status, specific dates, and more. This is ideal for product retargeted ads, upselling campaigns, and follow-up messages.

MailChimp Cost

  • Free version available
  • Essentials: $9.99 per month
  • Standard: $14.99 per month
  • Premium: $299 per month

MailChimp Key Features

  • Comprehensive Auto-Responder: Automatically send messages, notifications, or alerts based on actions taken by customers and leads.
  • Automation Templates: Get up-and-running immediately with preconfigured auto-responder templates, or customize them to meet your exact needs.
  • Legacy Auto-Responder Support: MailChimp regularly updates their auto-responder functionality, but they still support legacy configurations, too.
  • MailChimp Domain: All accounts include an email address at the MailChimp domain, giving you instant credibility when communicating with customers and leads.

mailchimp dashboard example

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Constant Contact: Best for an Online Storefront

Constant Contact lets you build a digital storefront and an entire online presence.

Price Range: $20 to $45 per month

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Email Integration star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Website, landing page, and storefront
  • Use a custom domain for email
  • Send unlimited emails to leads

Cons:

  • Reporting can be improved
  • Templates hard to customize
  • Lacks two-way authentication

Constant Contact can get your brand online with a complete website and digital storefront for your ecommerce needs. It doesn’t matter if you specialize in physical or digital goods, or even whether you already have an online presence; Constant Contact helps build your brand with built-in tools for email marketing, social media marketing, and more.

Constant Contact Cost

  • Email: $20 per month
  • Email Plus: $45 per month

Constant Contact Key Features

  • AI-Powered Website Builder: Build a website—complete with online storefront—simply by answering a few questions. Customize it later as needed.
  • Email Interactivity: Solicit donations, create customer surveys, and offer coupons, all via email.
  • Native Web Hosting: Dedicated website hosting and an online storefront are included with every pricing tier, so you’ll have a custom email domain to send and receive emails.
  • LogoMaker: Whether you don’t have a logo or if you’re in need of a makeover, Constant Contact’s LogoMaker will help ensure brand consistency and continuity.

Constant Contact CRM email marketing

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Copper CRM: Best for Google Workspace

Cooper CRM is the best available solution for current Google Workspace users, formerly G Suite.

Price Range: $25 to $119 per month

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Email Integration star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Made for Google Workspace
  • Seamless integration with Gmail
  • Third-party integrations available

Cons:

  • Syncing data between apps tricky
  • Limited workflow automation
  • Many complaints about customer support

While it’s compatible with many other apps and services, Copper CRM was built with Google Workspace in mind. Formerly known as G Suite, it features native integration with apps such as Gmail, Google Docs, Google Drive, and more. Not only, but Copper CRM even boasts some features that can’t be found in other Workspace integrations, including advanced reports from Google Sheets, analytics from Google Data Studio, and more.

Copper CRM Cost

  • Basic: $25 per user, per month / billed annually
  • Professional: $59 per user, per month / billed annually
  • Business: $119 per user, per month / billed annually

Copper CRM Key Features

  • Automatically Update Records: Copper CRM automatically updates customer records based on your Gmail conversations.
  • Google Drive Integration: Store product photos, spec sheets, brochures, and more with Google Drive—and then link them directly to individual customer accounts.
  • Google Sheets Integration: Export CRM data from Copper into Google Sheets to create informative charts, graphs, and reports.
  • Google Data Studio Integration: Drag and drop data from multiple sources via Google Data Studio to build comprehensive profiles on contacts, leads, and partners.

Copper CRM email marketing

Visit Copper CRM

Bottom Line: Best CRM Email Marketing

Never underestimate the reach of a strong email marketing campaign. Although they often work best when paired with other strategies, your email campaigns have the potential to reach far more consumers than social media or SMS advertising alone. Since extended campaigns can be difficult to manage, it’s highly recommended to find a CRM solution with built-in email marketing integration available.

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