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Businesses that use Mailchimp for email marketing and campaign management often pair it with a separate CRM solution to automate tasks, monitor email activities, interject AI, and visualize data. The best Mailchimp CRMs meet these needs, but many provide ecommerce tools, third-party integration, or customizable dashboards that help you make the most of your software. In this article, we evaluated the best Mailchimp CRM solutions available.
Here are the top eight Mailchimp CRM solutions for salespeople in 2021:
Mailchimp is a comprehensive email marketing and automation platform that helps users manage clients, customers, and contacts. It offers some native CRM functionality (e.g., customizable email templates, social media outreach, process optimization), but it’s often used in tandem with dedicated CRM software. This gives users the full benefits of CRM software — lead nurturing, contact management, and customer service — by integrating directly with a third-party CRM.
We started our evaluation by looking at Mailchimp integration above all else, based primarily on the interchangeability between each option and Mailchimp itself. Next, we looked at ease of use, based on each entry’s overall usability, while expert score takes into account our own opinion along with the option’s public reputation. Core CRM features were considered next, followed by customization and pricing for each entry.
Note: All per-user prices require a one-year commitment unless otherwise noted.
Zoho CRM took the top spot in our evaluation of Mailchimp CRM software. Its pricing was a major contributor to its final score, but it also has a lot of features that are usable within Mailchimp. Read on to see how all the options fared in each category.
Zoho CRM is a full-scale CRM platform that helps nurture leads, provide customer service, and manage your email drip campaigns. It also lets you map mailing list subscribers with contacts and leads, receive notifications in Zoho CRM whenever a profile is updated in Mailchimp, and prioritize sales targets based on marketing data. It’s great for companies that run long-term email campaigns and want to maximize their conversion rates.
Pairs with Mailchimp to provide many features focused on email marketing, including comprehensive email monitoring.
Price Range: Free to $1,200 per month (Sales Hub)
HubSpot CRM provides a host of different business-oriented services, but their dedicated CRM combines with Mailchimp to improve the effectiveness of email marketing campaigns. It provides basic features, like lead and contact sync, but it excels in monitoring email activities. Receive automatic notifications whenever emails are opened, clicked, or replied to. As such, it’s a great choice for businesses that run direct outreach campaigns and similar initiatives.
Pipedrive makes it simple to manage contacts with one-click data export directly to Mailchimp.
Price Range: $14.90 to $99 per user, per month (14-day free trial)
If you constantly work with different contacts on behalf of your client base, Pipedrive is a must-have. With the ability to export your Pipedrive contacts to Mailchimp with one click, it provides the easiest method of transferring and managing contacts yet. It also lets you send personalized and targeted emails by segmenting customer lists for use in Mailchimp. It’s ideal for anyone who wants to take the hassle out of day-to-day contact management.
Leverages data from Mailchimp for email marketing and data sharing, displaying it through visual dashboards and reports.
Price Range: Free to $99 per user, per month
Insightly pairs with Mailchimp to help users visualize data in new and innovative ways. There are currently more than 50 different visualizations available, with more added on a regular basis. View advanced metrics, like win rate, average sale price, churn rate, and more, with line graphs, pie charts, visual funnels, regional overlays, and more. It’s great for those who prefer to see an aesthetic representation of their pipeline instead of numbers and figures.
OnePageCRM makes it easy to capture data from leads through customized online forms.
Price Range: $13.50 to $59 per user, month
If you regularly work with online forms, or if you’re interested in using online forms to capture leads from your web traffic, then OnePageCRM is the solution for you. Not only does it help you set up forms to collect basic information — like names and email addresses — but it captures sources, statuses, custom labels, and more. All of this is easily achievable by setting up custom audiences and segmenting them to sync the information that matters most.
Mailchimp focuses on email marketing campaigns, ecommerce and sales, customer support, workflow automation, and more.
Price Range: Free to $299 per month (500 to 10,000 contacts)
Originally branded as a marketing automation and email marketing service, Mailchimp soon branched off to other areas — including CRM. Their CRM solution lets you automatically send emails based on user behaviors, abandoned shopping carts, previous shopping history, recent trends, and more. It’s the ideal solution for those who want to maximize the efficiency of their email marketing campaigns.
Bridges the gap between Mailchimp and Google Workspace by automating sales, marketing, and workflow tasks.
Price Range: $25 to $119 per user, per month (14-day free trial)
Copper is best for Google Workspace (G Suite) teams that work with Mailchimp to run their marketing campaigns. Most of the benefits here revolve around automation, but users can also add leads to their Mailchimp mailing lists with just a few clicks in Copper. Use automated actions to schedule phone calls when new leads are created or define workflow automations to instantly update records based on recent interactions with people or companies.
Dynamics 365 Sales injects next-gen AI forecasting into the Mailchimp platform.
Price Range: $65 to $162 per user, per month
Dynamics 365 Sales uses next-gen AI and BI (business intelligence) to optimize your email marketing campaigns within Mailchimp and forecast results. Users can sync contacts and leads between platforms, manage Mailchimp subscribers, and automate marketing activities on specific leads. Moreover, they can use proprietary AI or Microsoft’s add-on service, PowerBI, to process all of the contact data and create actionable insight from the results.
Although Mailchimp provides a lot of CRM functionality on its own, it works best when paired with a full-scale CRM solution. Not only does this software offer the tools needed to nurture leads and manage contacts, but many of them introduce unique features that help you make the most of your customer relationships.