In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Mailchimp CRMs are platforms that help you manage your clients, customers, and contacts as well as integrate with Mailchimp for access to advanced email marketing and automation tools. The top Mailchimp CRMs help automate tasks, monitor email activity, generate and nurture leads, and visualize data, all while also integrating seamlessly with the Mailchimp platform. To help you choose one for your team, we've evaluated the best Mailchimp CRMs available.
Here are the top six Mailchimp CRM solutions for salespeople and marketers in 2022:
We first split key criteria into six weighted categories, each containing specific subcriteria. We then assigned subcriteria scores for each CRM software, which added up to category scores. Finally, we added up the category scores for each platform that we researched, totaling an overall score out of five for each, and the ones with the highest scores ultimately made our list. Our scoring system and research helped us determine a primary use case for all of the platforms that made the cut.
Note: All per-user prices require a one-year commitment unless otherwise noted.
Zoho CRM took the top spot in our evaluation of Mailchimp CRM software. Its pricing was a major contributor to its final score, but it also has advanced contact management and email marketing features that are usable within Mailchimp. Read on to see how all the options fared in each category.
Powerful, affordable top marketing CRM that works with Mailchimp to send and track your email campaigns.
Price Range: Free to $52 per user, per month (15- to 30-day free trial)
Zoho CRM is a full-scale CRM tool that helps users generate marketing leads via methods like social media, then nurture them through email drip campaigns. With Mailchimp integration, you'll get access to two-way sync between the two platforms, receive notifications in Zoho when profiles are added or updated in Mailchimp, and easily send attractive emails to the right segments of your audience. In either platform, you can track who interacts with your emails.
Zoho CRM is a great option for Mailchimp integration and overall features, and it offers a free trial plus affordable tiers. However, its interface can be tough to use. For a more intuitive UI, check out Pipedrive, or HubSpot CRM for a free option.
Top free CRM that pairs with Mailchimp for robust email marketing features, including email monitoring.
Price Range: Free to $3,200 per month (Marketing Hub)
HubSpot CRM is a free sales, marketing, and service CRM with easy Mailchimp integration. After integrating, you can place pop-up forms on your website that capture and add new leads to segmented lists within Mailchimp so you can send relevant campaigns to them. Its email monitoring feature will even send you notifications whenever your leads open, click, or reply to your email campaigns. Start with the free tier, then upgrade for advanced email marketing tools.
HubSpot CRM is the easiest-to-use free CRM on our list, but upgrading can get pricey for teams that don't need the additional included users. If you expect to upgrade eventually, consider trying Zoho CRM instead.
Offers advanced email segmentation via an email marketing add-on, then one-click data export to Mailchimp.
Price Range: $14.90 to $99 per user, per month (14-day trial)
Pipedrive is an easy-to-use sales CRM with a visual pipeline and basic email marketing features. But what makes Pipedrive our top email marketing CRM is its Campaigns add-on for advanced email functionality. You can segment and no-code filter your leads as much as you'd like so you're targeting the right marketing segments at the right time, then integrate with Mailchimp to export those lists in one click and design, send, and track your emails from Mailchimp.
Pipedrive's Campaigns tool helps users heavily segment their leads before importing them into Mailchimp, but some users will prefer to pay a flat fee over buying an add-on outside of the standard tiers. If you're looking to pay just for a plan and avoid extra costs, check out Zoho CRM.
Offers simple-to-create email workflows that trigger when a deal closes and converts into an ongoing project.
Price Range: Free to $99 per user, per month (14-day free trial)
Insightly is a sales and project management CRM that integrates with Mailchimp to send automated email campaigns to potential, new, and existing customers. One of the best ways to use its workflow automations are by pairing it with its project management tools — for instance, converting a closed deal into an ongoing project can trigger a Mailchimp welcome campaign for the new customer, plus a drip campaign that keeps them in the loop on your business.
Insightly's project-related workflows make it a great option for emailing customers, but its rigidity can negatively affect its UX. For a strong CRM that's also easy to learn and use, consider HubSpot CRM instead.
Shows you your leads, contacts, and campaigns at a glance through colorful, customizable boards.
Price Range: Free to $24+ per user, per month (14-day free trial)
monday sales CRM is the CRM product offered by the open platform monday.com. Use its hundreds of templates to customize how your leads, clients, and campaigns are displayed, then integrate with Mailchimp to track your past and planned email campaigns. monday will automatically display each campaign's performance, including open rates and more, as well as create records for new Mailchimp subscribers so you can see and manage all of your contacts.
monday sales CRM is helpful for seeing all of your campaigns and how they're doing at a glance, but common complaints include a steep learning curve and a lack of certain features that many other CRMs offer. For a CRM with more robust features, try Zoho CRM.
Mailchimp offers its own CRM for email campaigns and basic lead and contact management tools in one place.
Price Range: Free to $299+ per month
Mailchimp CRM is a platform with powerful email marketing capabilities plus some native CRM functionality. While it's not as robust as others on our list, it's a solid option if you need a basic way to manage your contacts and prefer to use a single tool over integrating your Mailchimp account with a separate CRM. Get insights into your audiences, create detailed contact profiles, and auto-send personalized emails based on behaviors, shopping history, and more.
Naturally, this is the CRM on our list that integrates best with Mailchimp's email campaign features, but its CRM tools are very basic and aren't sufficient for many users. If you need a CRM with stronger functionality that still integrates well with Mailchimp, see Zoho CRM.
Mailchimp provides CRM functionality on its own, but it also works well when paired with a full-scale CRM solution. The most fitting software for you will offer the tools needed to nurture your leads and manage contacts, plus any features that help you make the most of your unique customer relationships. Read through our list, consider our rankings and use cases, and try the CRM that you believe will best help you organize and send targeted email campaigns to your audience.
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