6 Best Mailchimp CRM Software for Sales & Marketing

Read our independent editorial review on the best Mailchimp CRM software for email marketing and automation.

Mailchimp CRMs are platforms that help you manage your clients, customers, and contacts as well as integrate with Mailchimp for access to advanced email marketing and automation tools. The top Mailchimp CRMs help automate tasks, monitor email activity, generate and nurture leads, and visualize data, all while also integrating seamlessly with the Mailchimp platform. To help you choose one for your team, we've evaluated the best Mailchimp CRMs available.

Here are the top six Mailchimp CRM solutions for salespeople and marketers in 2022:

  • Zoho CRM: Best overall Mailchimp CRM for pricing and features (free starting price)
  • HubSpot CRM: Best free Mailchimp CRM with premium upgrades (free starting price)
  • Pipedrive: Best Mailchimp CRM for advanced email segmentation (14-day free trial)
  • Insightly: Best Mailchimp CRM for post-sale workflow automations (free starting price)
  • monday sales CRM: Best for visual lead and campaign management (free starting price)
  • Mailchimp CRM: Best simple CRM option with native integrations (free starting price

How We Evaluated the Best Mailchimp CRM Software

We first split key criteria into six weighted categories, each containing specific subcriteria. We then assigned subcriteria scores for each CRM software, which added up to category scores. Finally, we added up the category scores for each platform that we researched, totaling an overall score out of five for each, and the ones with the highest scores ultimately made our list. Our scoring system and research helped us determine a primary use case for all of the platforms that made the cut.

Evaluation Criteria

We started our evaluation by looking at Mailchimp integration, then we considered core features to ensure that each CRM offers the standard contact management features users expect and need. We then reviewed pricing, followed by ease of use for the average user. The level of customization each CRM offers came next, with our expert score rounding out our evaluation.

Mailchimp Integration:
25%
Core Features:
20%
Pricing:
20%
Ease of Use:
15%
Customization:
10%
Expert Score:
10%

Note: All per-user prices require a one-year commitment unless otherwise noted.

Zoho CRM took the top spot in our evaluation of Mailchimp CRM software. Its pricing was a major contributor to its final score, but it also has advanced contact management and email marketing features that are usable within Mailchimp. Read on to see how all the options fared in each category.

Zoho CRM: Best Overall Mailchimp CRM

Powerful, affordable top marketing CRM that works with Mailchimp to send and track your email campaigns.

Price Range: Free to $52 per user, per month (15- to 30-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Mailchimp Integration star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-full

Pros:

  • Easy Mailchimp integration
  • API integration
  • Built-in onboarding tools

Cons:

  • Steep learning curve
  • Some features are buggy
  • Lack of multi-language support

Zoho CRM is a full-scale CRM tool that helps users generate marketing leads via methods like social media, then nurture them through email drip campaigns. With Mailchimp integration, you'll get access to two-way sync between the two platforms, receive notifications in Zoho when profiles are added or updated in Mailchimp, and easily send attractive emails to the right segments of your audience. In either platform, you can track who interacts with your emails.

Zoho CRM is a great option for Mailchimp integration and overall features, and it offers a free trial plus affordable tiers. However, its interface can be tough to use. For a more intuitive UI, check out Pipedrive, or HubSpot CRM for a free option.

Zoho CRM Cost

  • Free Version: Supports up to 3 users
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • Free Trial: 15 to 30 days for all paid plans

Zoho CRM Key Features

  • Subscriber Mapping: Map your subscribers’ activities and connect them to profiles.
  • Sales Prioritization: Prioritize your sales targets based on key marketing data.
  • Instant Notifications: Receive a heads-up whenever new info is added from Mailchimp.
  • Data Sync: Sync Zoho CRM and Mailchimp so you always have the latest information.

Zoho CRM MailChimp Integration

Visit Zoho CRM

HubSpot CRM: Best Free CRM With Upgrades

Top free CRM that pairs with Mailchimp for robust email marketing features, including email monitoring.

Price Range: Free to $3,200 per month (Marketing Hub)

Overall Rating star-fullstar-fullstar-fullstar-full Mailchimp Integration star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Mailchimp integration with free version
  • Email monitoring and logging
  • Track contacts with simple lists

Cons:

  • Lacking search functionality
  • Email verification is finicky
  • Limited post-sale support

HubSpot CRM is a free sales, marketing, and service CRM with easy Mailchimp integration. After integrating, you can place pop-up forms on your website that capture and add new leads to segmented lists within Mailchimp so you can send relevant campaigns to them. Its email monitoring feature will even send you notifications whenever your leads open, click, or reply to your email campaigns. Start with the free tier, then upgrade for advanced email marketing tools.

HubSpot CRM is the easiest-to-use free CRM on our list, but upgrading can get pricey for teams that don't need the additional included users. If you expect to upgrade eventually, consider trying Zoho CRM instead.

HubSpot CRM Cost

  • Free Plan: Supports unlimited users
  • Marketing Hub Starter: $45 per month for 2 users
  • Marketing Hub Professional: $450 per month for 5 users
  • Marketing Hub Enterprise: $1,200 per month for 10 users
  • Additional users can be purchased for extra
  • Integration with HubSpot's free sales, service, and operation platform tiers

HubSpot CRM Key Features

  • Email Monitoring: View Mailchimp email activity (opens, clicks, and more) in HubSpot.
  • Error Handling: HubSpot's smart monitoring fixes data sync errors in Mailchimp.
  • Data Sharing: Share important data like email reply dates between the two platforms.
  • Extra Integration: Mailchimp integrates with HubSpot CRM pop-up forms, lists, and more.

HubSpot CRM MailChimp Integration

Visit Hubspot CRM

Pipedrive: Best for Email Segmentation

Offers advanced email segmentation via an email marketing add-on, then one-click data export to Mailchimp.

Price Range: $14.90 to $99 per user, per month (14-day trial)

Overall Rating star-fullstar-fullstar-fullstar-full Mailchimp Integration star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Android and iOS compatible
  • Highly intuitive interface
  • Automation for repetitive activities

Cons:

  • Overly complex reporting tools
  • Lack of social media integration
  • Campaigns add-on costs extra

Pipedrive is an easy-to-use sales CRM with a visual pipeline and basic email marketing features. But what makes Pipedrive our top email marketing CRM is its Campaigns add-on for advanced email functionality. You can segment and no-code filter your leads as much as you'd like so you're targeting the right marketing segments at the right time, then integrate with Mailchimp to export those lists in one click and design, send, and track your emails from Mailchimp.

Pipedrive's Campaigns tool helps users heavily segment their leads before importing them into Mailchimp, but some users will prefer to pay a flat fee over buying an add-on outside of the standard tiers. If you're looking to pay just for a plan and avoid extra costs, check out Zoho CRM.

Pipedrive Cost

  • Essential: $14.90 per user, per month
  • Advanced: $24.90 per user, per month
  • Professional: $49.90 per user, per month
  • Enterprise: $99 per user, per month (minimum 10 users)
  • Free Trial: 14 days for all plans
  • Pay for sales and marketing add-ons: Campaigns, LeadBooster, Web Visitors, or Smart Docs

Pipedrive Key Features

  • One-Click Data Export: Export your contacts from Pipedrive to Mailchimp with one click.
  • Personalized Emails: Greet leads or customers and recommend products or services.
  • Targeted Emails: Define customer segments within Pipedrive and send targeted emails.
  • Online Tutorials: Access online tutorials to help you connect Mailchimp with Pipedrive.

Pipedrive Campaigns add-on

Visit Pipedrive

Insightly: Best for Post-Sale Workflow Automations

Offers simple-to-create email workflows that trigger when a deal closes and converts into an ongoing project.

Price Range: Free to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Mailchimp Integration star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • API integration
  • Easily import and export data
  • Great customer support

Cons:

  • Email limitations
  • Dashboards are lacking
  • More rigid than other CRMs

Insightly is a sales and project management CRM that integrates with Mailchimp to send automated email campaigns to potential, new, and existing customers. One of the best ways to use its workflow automations are by pairing it with its project management tools — for instance, converting a closed deal into an ongoing project can trigger a Mailchimp welcome campaign for the new customer, plus a drip campaign that keeps them in the loop on your business.

Insightly's project-related workflows make it a great option for emailing customers, but its rigidity can negatively affect its UX. For a strong CRM that's also easy to learn and use, consider HubSpot CRM instead.

Insightly Cost

  • Free Plan: Support for 2 users
  • Plus: $29 per user, per month
  • Professional: $49 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days for all paid plans

Insightly Key Features

  • Data Visualization: See email data in line or bar graphs, visual funnels, and more.
  • Data Sharing: Easily import or export data from Insightly to Mailchimp, and vice versa.
  • Campaign Assignments: Assign Insightly contacts to email campaigns in Mailchimp.
  • Email Tracking: Track your sent emails to eliminate duplicate or redundant messages.

Insightly Mailchimp integration

Visit Insightly

monday sales CRM: Best for Visual Campaign Management

Shows you your leads, contacts, and campaigns at a glance through colorful, customizable boards.

Price Range: Free to $24+ per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Mailchimp Integration star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Expert Score star-fullstar-full star-fullstar-full

Pros:

  • Custom visual dashboards
  • Auto-import Mailchimp subscribers
  • Segment leads into lists using tags

Cons:

  • Can't assign comments to users
  • Free plan only allows 2 users
  • No live chat for support

monday sales CRM is the CRM product offered by the open platform monday.com. Use its hundreds of templates to customize how your leads, clients, and campaigns are displayed, then integrate with Mailchimp to track your past and planned email campaigns. monday will automatically display each campaign's performance, including open rates and more, as well as create records for new Mailchimp subscribers so you can see and manage all of your contacts.

monday sales CRM is helpful for seeing all of your campaigns and how they're doing at a glance, but common complaints include a steep learning curve and a lack of certain features that many other CRMs offer. For a CRM with more robust features, try Zoho CRM.

monday sales CRM Cost

  • Individual: Free for 2 users
  • Basic: $10+ per user, per month
  • Standard: $14+ per user, per month
  • Pro: $24+ per user, per month
  • Enterprise: Contact for quote
  • Free Trial: 14 days

monday sales CRM Key Features

  • Automatic Data Transfer: Automatically import new Mailchimp subscribers into monday.
  • Visual Boards: Start with and customize 200+ templates and 30+ column types.
  • Newsletter Reminders: Set up reminders and tasks for sending newsletters.
  • List Segmentation: Sort contacts for email campaigns using custom color-coded tags.

monday sales CRM Mailchimp integration

Visit monday sales CRM

Mailchimp CRM: Best All-in-One Platform

Mailchimp offers its own CRM for email campaigns and basic lead and contact management tools in one place.

Price Range: Free to $299+ per month

Overall Rating star-fullstar-fullstar-full star-full Mailchimp Integration star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Multiple automation options
  • Social media integration
  • Customizable email templates

Cons:

  • Premium tier is expensive
  • Not as strong as other CRMs
  • Difficult to configure

Mailchimp CRM is a platform with powerful email marketing capabilities plus some native CRM functionality. While it's not as robust as others on our list, it's a solid option if you need a basic way to manage your contacts and prefer to use a single tool over integrating your Mailchimp account with a separate CRM. Get insights into your audiences, create detailed contact profiles, and auto-send personalized emails based on behaviors, shopping history, and more.

Naturally, this is the CRM on our list that integrates best with Mailchimp's email campaign features, but its CRM tools are very basic and aren't sufficient for many users. If you need a CRM with stronger functionality that still integrates well with Mailchimp, see Zoho CRM.

Mailchimp CRM Cost

  • Free Version: Supports 1 user
  • Essentials: $11+ per month for 3 users
  • Standard: $17+ per month for 5 users
  • Premium: $299+ per month for unlimited users

Mailchimp CRM Key Features

  • Automated Emails: Message contacts based on interactions with your site and emails.
  • Mobile App: Access the CRM and email marketing functions on mobile or desktop.
  • Product Recommendations: Track purchase history and auto-send suggestion emails.
  • Order Notifications: Customize automatic order notifications for brand consistency.

Visit Mailchimp CRM

Bottom Line: Best Mailchimp CRM Software

Mailchimp provides CRM functionality on its own, but it also works well when paired with a full-scale CRM solution. The most fitting software for you will offer the tools needed to nurture your leads and manage contacts, plus any features that help you make the most of your unique customer relationships. Read through our list, consider our rankings and use cases, and try the CRM that you believe will best help you organize and send targeted email campaigns to your audience.

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