Learn about the best CRM for law firms, plus the primary use case of each top law firm CRM option, in our independent editorial review.
Businesses that use Mailchimp for email marketing and campaign management often pair it with a separate CRM solution to automate tasks, monitor email activities, interject AI, and visualize data. The best Mailchimp CRMs meet these needs, but many provide ecommerce tools, third-party integration, or customizable dashboards that help you make the most of your software. In this article, we evaluated the best Mailchimp CRM solutions available.
Here are the top eight Mailchimp CRM solutions for salespeople in 2021:
Mailchimp is a comprehensive email marketing and automation platform that helps users manage clients, customers, and contacts. It offers some native CRM functionality (e.g., customizable email templates, social media outreach, process optimization), but it’s often used in tandem with dedicated CRM software. This gives users the full benefits of CRM software — lead nurturing, contact management, and customer service — by integrating directly with a third-party CRM.
We started our evaluation by looking at Mailchimp integration above all else, based primarily on the interchangeability between each option and Mailchimp itself. Next, we looked at ease of use, based on each entry’s overall usability, while expert score takes into account our own opinion along with the option’s public reputation. Core CRM features were considered next, followed by customization and pricing for each entry.
Note: All per-user prices require a one-year commitment unless otherwise noted.
Zoho CRM took the top spot in our evaluation of Mailchimp CRM software. Its pricing was a major contributor to its final score, but it also has a lot of features that are usable within Mailchimp. Read on to see how all the options fared in each category.
Although Mailchimp provides a lot of CRM functionality on its own, it works best when paired with a full-scale CRM solution. Not only does this software offer the tools needed to nurture leads and manage contacts, but many of them introduce unique features that help you make the most of your customer relationships.