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Freshsales and Salesforce are both high-quality CRMs, but each has unique strengths and weaknesses. Freshsales is affordable and intuitive, with renowned AI-powered sales tools and strong feature value for cost. Salesforce, on the other hand, comes with both a larger price tag and a massive array of features and customization options. Learning what sets these CRMs apart from one another will help you choose which one best suits your business.
Here are the situations when businesses might use one or the other:
While Freshsales and Salesforce are both great choices, they might not be right for you and your business. If that’s true, we suggest expanding your search with our articles on the best overall CRMs and best industry-specific CRM solutions. Otherwise, check out this overview of both platforms.
|Price Range (Annual)
|Free to $69 per user, per month
|$25 to $500 per user, per month
|AI-powered content and lead insights
|Advanced lead, pipeline, and contact management tools
|Ease of Use
|Accessible setup and usability
|Best for experienced CRM users
|24-hour weekday support for all plans
|24/7 chat support for basic plans; advanced support costs extra
|Graphical reports and simple dashboards
|Incredibly customizable reports and dashboards
|Basic automation for a variety of categories
|Comprehensive workflow automation options
|Useful for calls and data viewing
|Customizable offline access available
|Basic integrations like calendar and email
|Over 7,000 apps, about 1,700 are free
Freshsales and Salesforce are alike in many ways, but also have their fair share of contrasts. Continue reading to learn more about what sets these two platforms apart from one another in six major categories, plus critical CRM features such as reports and dashboards, workflow automation, and mobile applications. Or, skip down to see how we scored each software.
|Yes (3-user maximum)
|Starting Price (Annual)
|$15 per user, per month
|$25 per user, per month
|Pro Price (Annual)
|$39 per user, per month
|$80 per user, per month
|Enterprise Price (Annual)
|$69 per user, per month
|$165 per user, per month
Winner: Freshsales is the more economical option, with its low price compared to the features it offers.
Freshsales is the less expensive choice compared to Salesforce. While Freshsales’ free-for-life option is admittedly bare-bones, it serves as a useful tool for contact and account management. Their three paid plans offer a denser suite of features and higher customization options, and their low prices give you exceptional value for your money. Their monthly rate is slightly more expensive, but offers further flexibility for your budget.
Salesforce is the more expensive option, especially considering the costs of higher-tier plans. However, the starter tier offers a robust suite of tools for sales cycle management, as well as custom reports and dashboards. Higher levels offer further customization and insight features, including opportunity and lead scoring, along with comprehensive workflow automation options. The unlimited plan includes a suite of built-in Einstein AI insights.
|360-degree contact view; activity timeline for engagement-tracking
|Complete contact view; syncs with Gmail or Outlook; option to pull social media data
|AI-powered lead analysis; custom auto-assignment
|Automated lead routing; deep customization options
|Visual pipeline; AI-powered analysis and predictions
|Lead and opportunity views; highly customizable
|Lead scoring; Freddy AI insights
|Multiple pipelines; custom field forecasts
Winner: Salesforce is one of the most feature-rich CRM options out there, and takes the win over Freshsales.
Freshsales has a solid suite of features. The software’s Freddy AI enables users of the Pro plan and up to retrieve useful insights from their leads and deals, using historical data to provide real-time recommendations. Its lead scoring features are also available on more plans than Salesforce. Its customization is limited, however, only offering up to 10 pipelines on its highest tier.
Salesforce, meanwhile, has a richness of features that is rarely matched. It extracts contact data from Gmail and Outlook, and its lead and opportunity pipeline management tools are incredibly customizable. Salesforce’s contact pages allow you to store comprehensive client information, and easy search filters and views let sales teams draw all manner of insights and forecasts.
|Ease of Setup
|Quick and easy
|Time-intensive and involved
|Common Positive Reviews
|User-friendly, great value for price
|Great customization, comprehensive features and integrations
|Common Negative Reviews
|Frequent bugs, poor customer support
|Expensive, too complex
Winner: Freshsales’ simple setup and easily understandable interface put it above Salesforce in this category.
Freshsales has a very user-friendly interface, as reported by a multitude of customers. Higher levels of customization do increase complexity, but its easily-navigable support page contains answers to many possible user questions, sorted by a dozen different subjects. Negative reviews reported bugs and an unhelpful customer support team, but overall, Freshsales is incredibly accessible.
Salesforce’s suite of tools and features comes with the side-effect of a steep learning curve. Many sales teams will hire a software expert to streamline the process, but that requires time and resources. Once that curve is surmounted, though, many customers praise Salesforce’s breadth of options and depth of customization. In addition, Salesforce’s learning center Trailhead supplies helpful classes and modules for subscribers to upgrade their CRM skills.
|Standard Business Hours
|24 hours on weekdays
|Weekdays during local business hours (24/7 for higher plans)
|Phone, email, live chat for all plans
|Phone and live chat for all plans
Winner: Freshsales wins this category for its email support functionality and availability to more basic plans.
Freshsales’ customer service is available all day on weekdays, and has comprehensive phone, email, and live chat support. While some people have had less helpful experiences with the support team, the breadth of availability increases the chances that someone will be able to help with your concern. Freshsales also includes complimentary 1:1 sessions with an expert to onboard your organization and tailor the software to your goals.
Salesforce, meanwhile, does have strong customer service options available–for a price. Its Premier Success Plan offers 24/7 support, but it only comes with Unlimited; users of other plans must pay 30% of their net license fees. On the Standard Success Plan, phone support is limited to business hours and serious issues. Salesforce has a customizable onboarding system that organizations can set up to teach their employees relevant basic skills with the software.
|Basic Report Templates
|All paid plans
|All paid plans
|Pro and Enterprise
|Enterprise and Unlimited
|Up to 6 reports per dashboard
|Up to 20 reports per dashboard
Winner: Salesforce wins for best reporting due to its incredibly customizable reports and dashboards.
Freshsales has strong visual dashboards that allow up to six reports each. Its reports allow for viewing of granular metrics, along with custom and premade widgets for graphs and displays. These graphs can present several metrics at once, allowing you to group relevant data and visualize how certain measures affect one another. Advanced dashboards on higher plans can show team performance insights and sales trends.
Salesforce offers basic and custom reports and dashboards for all plans, with advanced reporting features like joint reports and buckets available at higher tiers. Its dashboards allow up to 20 reports, giving sales teams a truly comprehensive view of their sales and pipelines. Salesforce offers a wide variety of filters, views, and variables for you to customize reports to your organization’s precise needs.
|Workflow Editor Interface
|Contacts, email sends, lead qualifications
|Deal management, approval requests, notifications
|Workflow Rule Limits
|Free: No workflows offered
Growth: Up to 20 flows
Pro: Up to 50 flows
Enterprise: Up to 100 flows
|Starter: No workflows offered
Professional: Up to 5 flows
Enterprise: No limits
Unlimited: No limits
|Workflows From Scratch
Winner: Salesforce offers a staggering amount of customization in its workflows, and no limits at higher plans.
Freshsales users can create custom workflows for leads, contacts, accounts, deals, tasks, meetings, and call logs. Its workflow interface is easy to understand, and it contains a variety of options for triggers, conditions, and actions. Pro and Enterprise plans provide time-based workflows that operate daily, weekly, or monthly.
Salesforce offers more customization and variety for workflow automation. From data and task management to marketing functions to report creation and beyond, Salesforce has the tools to help you automate whatever processes your team needs done so you can focus on sales. Its flow-chart process builder allows for high levels of process management, delivered in an easy-to-see visual fashion.
|Mobile App Cost
|Mobile App Platforms
|iOS and Android
|iOS and Android
|Mobile Sync With CRM
|View and create records and activities
|Various items, customizable
|Average User Rating
|4.5/5 stars (iOS Store)
4.2/5 stars (Google Play)
|4.7/5 stars (iOS Store)
3.8/5 stars (Google Play)
|Virtual phone number, intuitive UI
|Real-time reporting, mobile dashboards
Winner: Both mobile apps have unique features and high usability, putting them on equal footing.
Freshsales’ mobile app offers access to many of its core desktop features and unique mobile functionality. Its most useful feature is its virtual phone number, which allows salespeople to make calls from their personal devices without surrendering their own number to a client or business. Its offline functions are a bit limited, only containing three available functions: Read access, create new records or sales activities, and sync later when online.
Salesforce’s mobile app lets you access smart dashboards and custom notifications. Its offline mode is incredibly customizable, allowing you to select up to seven items to be available when not connected to the internet; options include tasks, dashboards, contacts, accounts, leads, and more. However, like its desktop counterpart, its interface can be unintuitive and possess a steep learning curve.
|Number of Total Apps
|Number of Free Apps
Winner: Salesforce wins this category due to its substantial offering of free and paid app integrations.
Freshsales’ lack of app integrations is one of its biggest downsides. However, it does have access to several crucial integrations, such as email, calendar apps, and Slack. You will probably be able to satisfy whatever basic integration needs you have; if you want to do something fancier or use more niche apps, though, you might have some difficulty accomplishing that with Freshsales.
Salesforce’s AppExchange offers a staggering number of free and paid integrations, from the basics and beyond. Its app compatibility adds to the customizability of the software. Alongside email, calendar, and communication integration, Salesforce has access to thousands of apps that improve efficiency, manage data, add ecommerce options, and more. Some integrations may take more work to implement, though, so choose carefully based on your needs.
Freshsales and Salesforce are, ultimately, reasonably different softwares. Both have their pros and cons, and there are definitely reasons not to select either as your CRM of choice. Ultimately, each sales team should consider what they need from their CRM, and decide which product meets their unique sales needs.
Organizations like these don’t usually find Freshsales to be the right fit:
If your team falls into those categories, don’t immediately decide on Salesforce. For a complete perspective on when you may want to use Freshsales, check out our detailed Freshsales CRM review. Then, consider who shouldn’t use Salesforce below.
Businesses such as the following often want to avoid Salesforce:
Don’t immediately discount Salesforce if you resonate with these groups, though. For a full grasp of Salesforce’s features and use cases, check out our detailed Salesforce CRM review.
Zoho CRM is a reasonably-priced marketing and sales CRM with multichannel touchpoints and strong social media integration. Its free-for-life version and paid plans starting at $14 per user, per month offer both sales and marketing tools, including Zia AI. Its breadth of customization options might make it inaccessible to new CRM users, however; for a more user-friendly option, check out Pipedrive.
Pipedrive is an intuitive CRM with visual sales pipelines that help you track your sales from beginning to end. There’s no free tier, but starting at $14.90 a month, teams can follow the platform’s soft learning curve and quickly develop an understanding of its features. Pipedrive uses kanban-style boards that you can customize using its drag-and-drop function. If you’re looking for a more robust CRM, though, try Zoho CRM.
HubSpot CRM is a leading free CRM software that scales easily into any of its premium levels. Its free-for-life plan supports up to 2,500 users and offers a wide variety of sales and marketing tools. Its lowest paid plan starts at $18 per user, per month, but its higher-level upgrades might be too expensive for small teams and individuals. For a more affordable paid software, check out Pipedrive.
You can also look into our list of the best Freshsales alternatives and best Salesforce alternatives for a broader view of their competitors. Read those to compare the features, pricing, and other criteria of even more CRMs to determine which is a truly perfect fit for your team.
To help you decide between Freshsales and Salesforce for your business, we chose six essential factors for teams that need a strong sales CRM. We then weighted those categories, divided them into critical subcriteria, and scored them out of five to determine the winner of each.
These two CRMs have radically different strengths; while Salesforce runs away with features and customization, Freshsales is the clear winner for usability and pricing. Both are excellent CRMs in their own right. Before deciding which option is best suited to your specific needs, consider signing up for a free trial or live demo, or read our independent review of best CRMs for salespeople.