Read our comparison of Pipedrive vs Salesforce to decide which CRM is right for your business based on their price, usability, features, and more.
Salesforce CRM is a time-tested customer management software solution with a ton of features for a fair price. But many companies don’t need or want to pay for Salesforce’s full suite of capabilities. Luckily, there are simpler alternatives that offer contact management, email marketing, reporting, and other valued features. We looked at the main Salesforce competitors and determined the top alternatives, including an overall winner.
Here are the seven best Salesforce alternatives for salespeople:
Salesforce is a top CRM tool with superb filtering, reporting and task management. But despite all its capability, such a weighty system is not worth the price tag or labor in set-up for smaller teams. So it’s good there are some great alternatives available. To help, we looked for the best Salesforce competitors and alternatives that scored highly on pipeline management functions, core features offered, integrations, and price. We also looked for options with high marks in ease of use compared to Salesforce, too.
Note: All per-user prices are with a one-year commitment unless noted.
An overall winner clearly emerged across all criteria, shining in several categories. Freshsales scored the highest for levels of customer service provided and tied with others in advanced features and ease of use. Freshsales also scored highly in general features. Read on for how well Freshsales and all the evaluated CRMs fared as competitors to Salesforce.
Specializes in using artificial intelligence, or AI, for ultraprecise sales forecasting.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales provides businesses with an advanced artificial intelligence sales assistant that uses history, sales and marketing activity, and current engagement levels to score leads and forecast sales. Salespeople can then use this insight to prioritize the right leads and hit their sales goals. This level of AI is a great value at a much lower cost than Salesforce, making it right for sales teams who need forecasting insight to manage their leads and opportunities.
Provides sales reps with a visual pipeline so they can see exactly where prospects are for better engagement and retention.
Price Range: $12.50 to $49.90 per user, per month (14-day free trial)
Pipedrive is a well-known CRM with a highly visual pipeline. This helps salespeople see where their prospects are in the sales process so they can make better decisions about engaging them. To keep the entire team in the loop regarding each lead, Pipedrive also syncs sales activity like phone calls, emails, and appointments, which makes it great for smaller teams who want a complete, easy-to-understand view of their sales pipelines and activity.
Competitive free sales tool helping salespeople manage leads, contact data, and tasks with the ability to add more functions.
Price Range: Free to $1,200 per month (Sales Hub)
HubSpot CRM offers a free tool that gives users robust features to manage prospects into customers with a simple interface. Store up to one million contacts for an unlimited number of users, track deals, build forms to capture leads, and more for free. Upgrade to paid tiers for access to customized reporting, content management, and other advanced features. Small businesses wanting a robust free option with the ability to upgrade as they scale are a great fit for HubSpot CRM.
Helps companies using Google tools, like Gmail, Docs, Sheets, and Calendar manage their customer relationships.
Price Range: $25 to $119 per user, per month (14-day free trial)
Copper helps businesses manage customer relationships by integrating seamlessly within an existing Google Workspace framework. Salespeople can pull lead information directly from Google Sheets and Gmail and automatically update the customer database. It also logs email activity and creates follow-up reminders in Google Calendar. Copper looks and acts like a Google app, so it has a familiar feel, making it a great fit for Google Workspace users.
Multi-tasking software for small to medium-sized businesses offering a range of customizable features to manage leads.
Price Range: Free to $52 per user, per month (15- to 30-day free trial)
Zoho CRM is a customizable, feature-rich CRM with an attractive price. It’s almost as customizable as Salesforce and allows users to tailor lead management by creating custom fields, buttons, and more to collect the right information from leads. When you receive info and set up a custom profile for a lead, you can even copy those settings for similar leads. Zoho CRM would work well for small businesses that generate leads online since they can choose the info to collect.
Created with small business sales teams in mind, it helps manage contracts, notes, leads, and more in a single app.
Price Range: $15 per user, per month (30-day free trial)
Less Annoying CRM is straightforward, sales software with one-tier pricing and basic contact, pipeline, and task management tools. When users collect new leads, they can import them from spreadsheets or Google Sheets quickly, then they can sort and organize those leads plus their sales pipeline. Less Annoying CRM is good for small businesses and startups that need a simple system that launches effortlessly and provides the CRM essentials.
CRM and project management software best for SMBs with complex products.
Price Range: Free to $99 per user, per month
Insightly offers a CRM with project management tools so organizations can manage post-sales customer relationships. Its interface clearly shows tasks, emails, meetings, calls, and more to ensure goals are met and deliverables are timely. Manage marketing campaigns through automation, too, with the CRM’s data-driven insights. This makes this option great for service-based businesses with long-term customer relationships.
Salesforce is often thought of as the standard of CRM software, but it won’t fully serve every type and size of business. It doesn’t make financial sense to pay for features you can’t use, and customizing every detail is daunting for many offices. But there are many high performing options available to fit every budget. Take some time to figure out a list of needs along with a few wish items, then use our list to find the best solution for you.