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Website visitor tracking software are online tools that help B2B salespeople and marketers identify companies that come to their website. The top visitor tracking tools identify anonymous site visitors, reveal their demographics and web activity, and score and rank them based on these factors. To help you choose the right software for you, we’ve scored the six best tools and highlighted their use cases, pricing, lead generation features, and more.
Here are the six best website visitor tracking software for salespeople:
To figure out the leading website visitor tracking tools in the space, we first divided our scoring criteria into six overarching categories, each consisting of its own weighted subcriteria. Next, we scored each tool out of five total points for each category, and then summed them up to arrive at a total score for each software. The software with the highest overall score was the winner, but each tool has its own specific use case that makes it the best option for certain users.
Note: All per-user prices are with a one-year commitment unless noted.
Even though some software platforms dominated one category or another, we found that Leadfeeder is overall the most valuable website visitor tracking software for those trying to identify web visitors for purposes of lead generation. Continue reading to learn about each tool’s use cases, pricing, and core features.
Website activity tracking software should enable you to reveal the identities of anonymous companies visiting your lead generation website, track their web behavior, and rank them based on a variety of factors. These features help you find leads, qualify them, and reach out to them in a personalized, timely manner. That said, any one of the above six tools would make a great addition to your business’s lead generation software stack.