In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
B2B lead database software help sellers and marketers find key data and contact information for their current leads as well as relevant new ones. The best lead generation databases help you find leads and info via the database itself and a Chrome extension, and they also connect to your CRM and enrich your current lead data through APIs. To find the top database for you, we reviewed the most useful software available and determined several winners and their use cases.
Here are the six best B2B databases to find lead information:
In our evaluation of the top B2B lead generation databases, we first created six weighted categories containing key subcriteria. We then used the subcriteria to assign the databases on our list category scores out of five, which gave us a total score for each option. The databases with the highest overall scores made our list. Our evaluation also helped us determine primary use cases for the contact databases that made the cut.
Note: All monthly per-user prices are with a one-year commitment unless otherwise noted.
All databases included in our list scored highly enough to be named as the best options available, but we found UpLead to be the top option overall. It received high scores in each of the six categories, including five out of five stars for cost, ease of use, and customer support. Read on to see how each option fared in terms of offerings, cost, and primary use case.
UpLead is a trusted database and Chrome extension that provides great features and usability for a fair monthly cost.
Price Range: $74 to $299 per month (7-day free trial)
UpLead is a B2B database offering a solid mix of core and advanced features at a reasonable price. Users can search among its 85 million contacts to find key information such as contact info, firmographics, geographics, and technographics. Start with a free trial that includes five contacts, then upgrade to one of the paid tiers to receive access to UpLead's relevant prospecting tools like data enrichment, buyer intent, email verification, and more.
While UpLead has great features, it doesn't offer lead scoring or as many search filters as some of the other options on this list. If these are important to you, take a look at ZoomInfo, which offers both plus advanced buyer intent insights.
Lusha gives teams of up to five members affordable access to leads plus the ability to upgrade as they scale.
Price Range: Free to $44+ per user, per month
Lusha is an affordable B2B database software designed to help make cold calling and marketing easier and more successful for small teams. Its free version lets you find the emails and phone numbers of five contacts per month, but you can upgrade to a paid tier for more information about more leads and to export the ones you find. Lusha's 50 million direct dials, its ability to find missing info, and its suggestions for similar leads can help small teams on a tight budget.
Lusha's pricing is the best on this list, but its database doesn't have as many leads as some of the other options. If you want access to more leads, check out UpLead, which has 85 million leads in its database and is still well priced.
LinkedIn Sales Navigator is a prospecting and insights tool offered within the LinkedIn platform. Use the search filters to find relevant leads, then see a summary of their public page and the contact information associated with their account. You'll also get insights into their activity, groups you've both joined, and the best mutual contact to connect you, plus other lead recommendations from their company. Start with a 30-day trial to get a feel for the platform.
All tiers come with 50 monthly InMails, but sellers who don't want to use their personal LinkedIn page to reach out to leads won't find the platform as useful. If this is you, try a more traditional database like UpLead (our top recommendation), which also gives you access to many leads.
Lead411 integrates with many major CRMs so both platforms can work together to get you the best info possible.
Price Range: $75 to $150+ per user, per month (7-day free trial)
Lead411 is a B2B marketing and sales contact database that integrates with 25 CRMs — the most out of all options in this guide — including Salesforce, HubSpot, Pipedrive, Insightly, Zoho, and more. This integration comes in handy with their contact enrichment and cleansing feature, which improves the data in your CRM by filling in holes and filtering outdated info. All tiers with a set fee include CRM integration, but you can also request a custom deal after the free trial.
Lead411 is a great option since you can almost be sure that it will integrate well with your CRM, but its other custom native integrations are lacking. If you're looking to integrate with a broader list of software, consider using Lusha instead.
ZoomInfo's upper tiers use buyer intent and web activity to help users reach out to the best leads at the right time.
Price Range: Call for quote (14-day free trial)
ZoomInfo is a sales intelligence platform that helps users find company and contact data plus detailed insight into their buyers. In Advanced and up, indicate your ideal customer profile, then ZoomInfo will track leads' website activity and their research into solutions like yours so you can know which leads are a good fit and when they want to buy. You can even create workflows within your CRM and other software, enabling you to automatically reach out at the right time.
Because ZoomInfo offers a large database and sophisticated offerings, it can get expensive and doesn't list pricing on its website. For software with more affordable, transparent pricing and great features, check out UpLead instead.
Pipedrive is a leading CRM offering a B2B database as an add-on with 10 million companies and 400 million contacts.
Price Range: $14.90 to $99 per user, per month + LeadBooster add-on (14-day free trial)
Pipedrive is a top-rated CRM offering an intuitive, drag-and-drop sales pipeline as well as a la carte upgrades you can purchase for an additional fee. One of these add-ons is LeadBooster, which offers live chat, web forms, as well as a database called "Prospector" that includes 10 million businesses and 400 million contacts. Also available are add-ons for email marketing as well as document management, making it a robust lead generation and nurturing tool.
Even though Pipedrive is a solid blend of sales pipeline and B2B database, its LeadBooster tool costs extra and it's not predominantly a lead database. If you're specifically looking for a B2B database, check out UpLead.
All of the B2B contact databases in our guide provide powerful filters to find the essential info you need for each lead, including verified email and phone number, social media profiles, and job title plus company website, firmographics, geographics, and technographics. Narrow down your choices according to advanced offerings, integrations, or another key factor for your business, then head to the software's website to learn more and start buying business leads to contact.