B2B lead database software help sellers and marketers find key data and contact information for their current leads as well as relevant new ones. The best lead generation databases help you find leads and info via the database itself and a Chrome extension, and they also connect to your CRM and enrich your current lead data through APIs. To find the top database for you, we reviewed the most useful software available and determined several winners and their use cases.
Here are the six best B2B databases to find lead information:
- UpLead: Best overall B2B lead database software for qualified prospects (7-day free trial)
- Lusha: Most affordable B2B database software option for small teams (free starting price)
- LinkedIn Sales Navigator: Best for generating B2B leads on LinkedIn (30-day free trial)
- Lead411: Best B2B lead database software option for CRM integrations (7-day free trial)
- ZoomInfo: Best B2B lead database platform for measuring buyer intent (14-day free trial)
- Pipedrive: Best CRM software option with a native B2B lead database (14-day free trial)
How We Evaluated the Best B2B Databases
In our evaluation of the top B2B lead generation databases, we first created six weighted categories containing key subcriteria. We then used the subcriteria to assign the databases on our list category scores out of five, which gave us a total score for each option. The databases with the highest overall scores made our list. Our evaluation also helped us determine primary use cases for the contact databases that made the cut.
Evaluation Criteria
The best B2B databases are fairly priced and help sellers identify and reach out to potential buyers, so we assigned the highest weights to cost and offerings. They're also easy to operate and integrate with users' existing software, so we factored in ease of use, integrations, and customer support.
We looked at each B2B database's starting price per user plus the availability of a free trial to test out the platform.
We evaluated each platform's offerings, such as the amount of leads in the database, the filters offered, and the information revealed, plus an accuracy guarantee.
These included additional offerings like lead scoring, direct dial, data enrichment, and the ability to save good-fit leads.
We looked at whether the databases integrate with top CRMs and/or offer custom native integrations, as well as whether they provide a Chrome extension.
We read reviews from real customers to see what they had to say about the platforms' usability.
This reflects actual users' feedback on the level of support each software provides.
Note: All monthly per-user prices are with a one-year commitment unless otherwise noted.
All databases included in our list scored highly enough to be named as the best options available, but we found UpLead to be the top option overall. It received high scores in each of the six categories, including five out of five stars for cost, ease of use, and customer support. Read on to see how each option fared in terms of offerings, cost, and primary use case.
Bottom Line: Best B2B Database
All of the B2B contact databases in our guide provide powerful filters to find the essential info you need for each lead, including verified email and phone number, social media profiles, and job title plus company website, firmographics, geographics, and technographics. Narrow down your choices according to advanced offerings, integrations, or another key factor for your business, then head to the software's website to learn more and start buying business leads to contact.
