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6 Best B2B Databases for Lead Contact Information 2022

Written By

May 6, 2022

2 minute read

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B2B lead database software help sellers and marketers find key data and contact information for their current leads as well as relevant new ones. The best lead generation databases help you find leads and info via the database itself and a Chrome extension, and they also connect to your CRM and enrich your current lead data through APIs. To find the top database for you, we reviewed the most useful software available and determined several winners and their use cases.

Here are the six best B2B databases to find lead information:

UpLead: Best overall B2B lead database software for qualified prospects (7-day free trial)
Lusha: Most affordable B2B database software option for small teams (free starting price)
LinkedIn Sales Navigator: Best for generating B2B leads on LinkedIn (30-day free trial)
Lead411: Best B2B lead database software option for CRM integrations (7-day free trial)
ZoomInfo: Best B2B lead database platform for measuring buyer intent (14-day free trial)
Pipedrive: Best CRM software option with a native B2B lead database (14-day free trial)

How We Evaluated the Best B2B Databases

In our evaluation of the top B2B lead generation databases, we first created six weighted categories containing key subcriteria. We then used the subcriteria to assign the databases on our list category scores out of five, which gave us a total score for each option. The databases with the highest overall scores made our list. Our evaluation also helped us determine primary use cases for the contact databases that made the cut.

Evaluation Criteria

The best B2B databases are fairly priced and help sellers identify and reach out to potential buyers, so we assigned the highest weights to cost and offerings. They're also easy to operate and integrate with users' existing software, so we factored in ease of use, integrations, and customer support.

Methodology weights

Cost 25%

Core Offerings 25%

Advanced Offerings 20%

Integrations 15%

Ease of Use 10%

Customer Support 5%

Note: All monthly per-user prices are with a one-year commitment unless otherwise noted.

All databases included in our list scored highly enough to be named as the best options available, but we found UpLead to be the top option overall. It received high scores in each of the six categories, including five out of five stars for cost, ease of use, and customer support. Read on to see how each option fared in terms of offerings, cost, and primary use case.

UpLead: Best Overall B2B Database Software

UpLead is a trusted database and Chrome extension that provides great features and usability for a fair monthly cost.

Price Range: $74 to $299 per month (7-day free trial)

Overall Rating

4.5

Cost

5.0

Core Offerings

4.4

Advanced Offerings

4.0

Integrations

4.0

Ease of Use

5.0

Customer Support

5.0

Pros

Free trial including 5 credits
Easy to use
Highly-rated customer support

Cons

No lead scoring provided
Other databases contain more leads
Few custom native integrations

UpLead is a B2B database offering a solid mix of core and advanced features at a reasonable price. Users can search among its 85 million contacts to find key information such as contact info, firmographics, geographics, and technographics. Start with a free trial that includes five contacts, then upgrade to one of the paid tiers to receive access to UpLead's relevant prospecting tools like data enrichment, buyer intent, email verification, and more.

While UpLead has great features, it doesn't offer lead scoring or as many search filters as some of the other options on this list. If these are important to you, take a look at ZoomInfo, which offers both plus advanced buyer intent insights.

UpLead Pricing

Essentials: $74 per user, per month
Plus: $149 per user, per month
Professional: $299 per month for up to 5 users
Free Trial: 7 days

UpLead Key Offerings

Chrome Extension: Find information on a lead's website or LinkedIn profile.
Accuracy Guarantee: Experience 95% accuracy or receive your credits back.
Technographics: Search among 16,000 technologies to find relevant leads.
API: Enrich the company and contact information you currently have on file.

Lusha: Most Affordable Option for Small Teams

Lusha gives teams of up to five members affordable access to leads plus the ability to upgrade as they scale.

Price Range: Free to $44+ per user, per month

Overall Rating

4.0

Cost

5.0

Core Offerings

4.0

Advanced Offerings

3.3

Integrations

4.3

Ease of Use

4.3

Customer Support

2.5

Pros

Some of the best prices available
Solid mix of custom native integrations
Data enrichment via API

Cons

Fewer leads than other databases
No true accuracy guarantee
Doesn't provide company news

Lusha is an affordable B2B database software designed to help make cold calling and marketing easier and more successful for small teams. Its free version lets you find the emails and phone numbers of five contacts per month, but you can upgrade to a paid tier for more information about more leads and to export the ones you find. Lusha's 50 million direct dials, its ability to find missing info, and its suggestions for similar leads can help small teams on a tight budget.

Lusha's pricing is the best on this list, but its database doesn't have as many leads as some of the other options. If you want access to more leads, check out UpLead, which has 85 million leads in its database and is still well priced.

Lusha Pricing

Free Starter Plan: 5 credits per month
Professional: $29 per user, per month (1-5 users)
Premium: $44 per user, per month (2-5 users)
Enterprise: Call for quote

Lusha Key Offerings

Key Lead Information: Find leads' websites, emails, locations, revenue, and more.
Chrome Extension: Discover leads' contact info as you search them online.
Direct Dial: Search for phone numbers and then call decision makers directly.
Integrations: Access a solid mix of custom CRM and other native integrations.

LinkedIn Sales Navigator: Best for LinkedIn Users

LinkedIn Sales Navigator helps active LinkedIn users dig into leads' profiles and reach out via email, phone, or InMail.

Price Range: $79.99 to $125+ per user, per month (30-day free trial)

Overall Rating

3.8

Cost

5.0

Core Offerings

4.3

Advanced Offerings

3.3

Integrations

2.3

Ease of Use

3.5

Customer Support

3.5

Pros

Access to all LinkedIn users
Save leads and create custom lists
50 InMail messages per month

Cons

Few native integrations
No company technographics
No lead scoring offered

LinkedIn Sales Navigator is a prospecting and insights tool offered within the LinkedIn platform. Use the search filters to find relevant leads, then see a summary of their public page and the contact information associated with their account. You'll also get insights into their activity, groups you've both joined, and the best mutual contact to connect you, plus other lead recommendations from their company. Start with a 30-day trial to get a feel for the platform.

All tiers come with 50 monthly InMails, but sellers who don't want to use their personal LinkedIn page to reach out to leads won't find the platform as useful. If this is you, try a more traditional database like UpLead (our top recommendation), which also gives you access to many leads.

LinkedIn Sales Navigator Pricing

Core: $79.99 per user, per month
Advanced: $125 per user, per month
Advanced Plus: Call for quote
Free Trial: 30 days

LinkedIn Sales Navigator Key Offerings

InMail Messages: Use phone or email, or reach out directly via LinkedIn InMail.
Large Database: Access LinkedIn's hundreds of millions of users and their info.
Custom Lists: Segment and prioritize your pipeline to stay focused and organized.
Notifications: Set up alerts for your saved leads to reach out at the right time.

Lead411: Best for CRM Integrations

Lead411 integrates with many major CRMs so both platforms can work together to get you the best info possible.

Price Range: $75 to $150+ per user, per month (7-day free trial)

Overall Rating

3.8

Cost

5.0

Core Offerings

3.8

Advanced Offerings

3.5

Integrations

2.7

Ease of Use

3.5

Customer Support

3.5

Pros

Domestic and international leads
Offers lead scoring
Chrome extension to find info online

Cons

Fewer search filters than other options
Few non-CRM native integrations
Can't save leads within the platform

Lead411 is a B2B marketing and sales contact database that integrates with 25 CRMs — the most out of all options in this guide — including Salesforce, HubSpot, Pipedrive, Insightly, Zoho, and more. This integration comes in handy with their contact enrichment and cleansing feature, which improves the data in your CRM by filling in holes and filtering outdated info. All tiers with a set fee include CRM integration, but you can also request a custom deal after the free trial.

Lead411 is a great option since you can almost be sure that it will integrate well with your CRM, but its other custom native integrations are lacking. If you're looking to integrate with a broader list of software, consider using Lusha instead.

Lead411 Pricing

Basic: $75 per user, per month
Pro: $150 per user, per month
Enterprise: Call for quote
Free Trial: 7 days

Lead411 Key Offerings

Growth Intent Triggers: Know when a company grows so you can reach out.
Human-Verified Direct Dials: Phone numbers are double-checked for accuracy.
Credit Rollover: Unused monthly credits roll over for the duration of your subscription.
Reach Automation Add-On: Automate SMS and emails and get access to LeadCRM.

ZoomInfo: Best for Measuring Buyer Intent

ZoomInfo's upper tiers use buyer intent and web activity to help users reach out to the best leads at the right time.

Price Range: Call for quote (14-day free trial)

Overall Rating

3.7

Cost

2.5

Core Offerings

4.6

Advanced Offerings

4.7

Integrations

3.3

Ease of Use

3.5

Customer Support

2.8

Pros

Large database of leads
Native direct dialer and email tool
Free 14-day trial

Cons

No transparent pricing
Integrates with few CRMs
Buyer intent costs extra

ZoomInfo is a sales intelligence platform that helps users find company and contact data plus detailed insight into their buyers. In Advanced and up, indicate your ideal customer profile, then ZoomInfo will track leads' website activity and their research into solutions like yours so you can know which leads are a good fit and when they want to buy. You can even create workflows within your CRM and other software, enabling you to automatically reach out at the right time.

Because ZoomInfo offers a large database and sophisticated offerings, it can get expensive and doesn't list pricing on its website. For software with more affordable, transparent pricing and great features, check out UpLead instead.

ZoomInfo Pricing

Professional, Advanced, and Elite: Call for quote
Free Trial: 14 days

ZoomInfo Key Offerings

Buyer Intent Data: See when good-fit leads search for a solution like yours.
Website IP Tracking: Identify traffic across your pages and contact the best visitors.
Contact Tracking: Know when a lead changes roles or companies.
Workflows: Automate your outreach using intent signals to capture interested leads.

Pipedrive: Best CRM & B2B Database in One

Pipedrive is a leading CRM offering a B2B database as an add-on with 10 million companies and 400 million contacts.

Price Range: $14 to $99 per user, per month + LeadBooster add-on (14-day free trial)

Overall Rating

3.4

Cost

3.8

Core Offerings

3.2

Advanced Offerings

3.0

Integrations

3.0

Ease of Use

2.8

Customer Support

2.0

Pros

Native sales pipeline CRM
Large database of leads
Live chat & web forms

Cons

Database costs extra
Saved searches not available yet
Data enrichment is additional purchase

Pipedrive is a top-rated CRM offering an intuitive, drag-and-drop sales pipeline as well as a la carte upgrades you can purchase for an additional fee. One of these add-ons is LeadBooster, which offers live chat, web forms, as well as a database called "Prospector" that includes 10 million businesses and 400 million contacts. Also available are add-ons for email marketing as well as document management, making it a robust lead generation and nurturing tool.

Even though Pipedrive is a solid blend of sales pipeline and B2B database, its LeadBooster tool costs extra and it's not predominantly a lead database. If you're specifically looking for a B2B database, check out UpLead.

Pipedrive Pricing

Essential: $14 per user, per month (plus LeadBooster add-on)
Advanced: $29 per user, per month (plus LeadBooster add-on)
Professional: $49 per user, per month (plus LeadBooster add-on)
Power: $64 per user, per month (plus LeadBooster add-on)
Enterprise: $99 per user, per month (plus LeadBooster add-on)
LeadBooster Add-On: $32.50 per company, per month plus monthly credits
Free Trial: 14 days

Pipedrive Key Offerings

Sales Pipeline: Take advantage of Pipedrive's full pipeline management tool.
Searchable Database: Use Prospector, Pipedrive's database as part of LeadBooster.
Web Forms & Live Chat: Generate inbound leads in addition to outbound prospecting.
Additional Add-Ons: Pay for robust email marketing and document management.

Bottom Line: Best B2B Database

All of the B2B contact databases in our guide provide powerful filters to find the essential info you need for each lead, including verified email and phone number, social media profiles, and job title plus company website, firmographics, geographics, and technographics. Narrow down your choices according to advanced offerings, integrations, or another key factor for your business, then head to the software's website to learn more and start buying business leads to contact.

Sam Rinko

Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.