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Analytical CRMs are software that help you collect, manage, and analyze your data so you can forecast sales and other key metrics and better understand your customers. The best options offer robust data management, comprehensive analytics, advanced forecasting, and customizability to measure the details that matter most to your business. In this article, we compare the top analytical CRM options to help determine the one that's best for you.
Here are the top six analytical CRMs for salespeople in 2022:
To assess the best options, we first split our scoring criteria into six weighted categories, each consisting of specific subcriteria. Next, we gave each CRM software on our list a score out of five for each category, then we added up the category scores to determine a total score for each software and an overall winner among all CRMs. Finally, we considered what each software does best and assigned primary use cases.
Note: All per-user prices require a one-year commitment unless otherwise noted.
Overall, Freshsales offers the best combination of analytical features and pricing out of all the entries. It also earned the highest scores for analytical features, sales features, and our expert score. Take a look at our breakdown for specific details on all CRMs that made our list.
The analytical CRMs on our list share all four of the following features:
One of the most important functions analytical CRMs offer users is the ability to store data in its database and then search and extract certain metrics into reports. This allows you to use specific data when making calculated decisions for your business.
Related to data warehousing, data mining allows users to sort through a large amount of data to discover key correlations or patterns. This helps you to understand your customers' behaviors and how best to reach and engage them.
Analytical CRMs tend to offer artificial intelligence tools that can forecast sales and other key metrics. By forecasting these numbers, you can prioritize your time on certain leads or actions.
Through the OLAP computing method offered in analytical CRMs, you can easy extract and query certain data points to analyze trends, sales, budgets, and more. This feature is great when you're planning for the short- or long-term future of your business.
It’s nearly impossible to gain a 360-degree view of sales, marketing, and customer data without an analytical CRM solution. Not only does this software make it easy to collect, organize, process, and manage data, but each one provides unique visualizations, reports, and actionable insight to help you make the most of this information. For more information on how analytical CRMs compare to the other main CRM types, check out our article on the four types of CRMs.