7 Best Google CRM Software & Integrations for 2022

If you’re among the millions of businesses that rely on Google Workspace, check out our comprehensive guide to the best Google CRM software.

Over six million businesses worldwide use Google Workspace to send emails, share documents, and schedule appointments. While Google itself only offers one CRM, there are several third-party CRMs that integrate well with Workspace and other Google tools, creating a central hub for contact management and event tracking. If you’re among the millions of businesses firmly planted in the Google ecosystem, browse our list of the best Google CRM options.

Here are the seven best Google CRM software options for 2022:

  • Zoho CRM: Best Google CRM for multichannel marketing (free starting price)
  • Insightly: Best Google CRM for project management (free starting price)
  • Salesforce Essentials: Best for longer or more complex sales cycles (14-day free trial)
  • Salesflare: Best Google CRM for B2B sales prospecting (30-day free trial)
  • Streak: Best Google CRM software for native Gmail integration (free starting price
  • Copper CRM: Best for customizable reports via Google Data Studio (14-day free trial)
  • Freshsales: Best for synching and scheduling appointments (free starting price)

How We Evaluated The Best Google CRM Software

When assessing the best Google CRM software, we divided our scoring criteria into five weighted categories. Then, we used a list of key subcriteria to score each of our options across all five categories. Then, we summed the category scores to assign each option an overall score out of five, including the identification of primary use cases. Check out our specific evaluation criteria below:

Evaluation Criteria

The best Google CRMs seamlessly link to Workspace and other Google apps while simultaneously providing a range of general CRM functions. They’re also affordable and accessible, with sufficient user support. All of these criteria were accounted for in our final scores.

Google Integration:
35%
Cost:
25%
General Features:
20%
Ease of Use:
15%
User Support:
5%

Note: All per-user prices are with a one-year commitment unless noted.

Per our scoring, Zoho CRM takes the top spot as the best Google CRM with an overall rating of 4.4 stars — also placing first in general features and second overall in Google integrations. Meanwhile, Freshsales ranks first in affordability and support. Keep reading for a complete breakdown of how our top Google CRM software options fared across all five major categories.

Zoho CRM: Best for Multichannel Marketing

A combination of exceptional customer outreach tools and key Google integrations gives Zoho CRM the top spot.

Price Range: Free to $52 per user, per month (15+ day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Google Integrations star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full User Support star-fullstar-fullstar-fullstar-full

Pros:

  • Robust lead gen features
  • Publish web forms to Google Sites
  • Gmail extension syncs with CRM

Cons:

  • Limited Google apps with free plan
  • Free plan only supports three users
  • Gmail extension requires Chrome

Businesses running multichannel campaigns should consider Zoho CRM, rated our best marketing CRM and best Google CRM thanks to a robust suite of core features and Google integrations. Publish web forms on Google Sites, monitor Google AdWords, and create personalized email templates by merging CRM data with Google Docs. Also leverage Zoho CRM’s live chat widgets, social media lead gen tools, and Phonebridge call tracking.

Zoho CRM Pricing

  • Zoho Free-for-Life: Support for 3 users
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • Free Trial: 15 to 30 days for all paid plans

Zoho CRM Key Features

  • Google Apps: Sync Zoho CRM to Workspace, Analytics, Contacts, and AdWords.
  • Zoho CRM for Gmail: Create leads, then convert them into contacts right from Gmail.
  • Google Sites Web Forms: Create forms in Zoho CRM, then publish to Google Sites.
  • CRM Tools: Automate tasks, customize reports, manage email campaigns, and more.

Dashboard in Zoho CRM

Visit Zoho CRM

Insightly: Best CRM for Project Management

Streamline data entry, track milestones, and deliver projects by integrating Google Workspace plus many other third-party apps.

Price Range: Free to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Google Integrations star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full User Support star-fullstar-fullstar-full star-full

Pros:

  • Integrated sidebar within Gmail
  • 250+ third-party software integrations
  • Superb iOS/Android app

Cons:

  • Only supports two users on free plan
  • Sidebar integration sometimes buggy
  • Premium service plans are costly

Insightly is a project management–forward CRM known for a vast library of third-party integrations (over 250 apps out of the box). Among those apps is Google Workspace, which works in tandem with Insightly’s native features to streamline data entry, track milestones, and deliver collateral and other documents to clients. Meanwhile, Insightly Sidebar for Gmail saves messages and then links them to relevant projects in the CRM from within your inbox.

Insightly Pricing

  • Insightly Free-for-Life: Support for 2 users
  • Plus: $29 per user, per month
  • Professional: $49 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days for all paid plans

Insightly Key Features

  • Google Apps: Integrates natively with Google Workspace and Google Contacts.
  • 250+ Integrations: Works with Quickbooks, MailChimp, Zapier, Zoom, and more.
  • Insightly Sidebar: Save emails within Gmail, then link to relevant projects in the CRM.
  • Project Management Tools: Track milestones and convert opportunities to projects.

Insightly CRM dashboard

Visit Insightly

Salesforce Essentials: Best for Complex Sales

Salesforce Essentials offers a small business entry-point that lets you take advantage of the robust Salesforce framework.

Price Range: $25 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Google Integrations star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full General Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full User Support star-fullstar-fullstar-full star-full

Pros:

  • Native Google integration
  • Connects with Google Drive
  • Robust Google data sync

Cons:

  • Upgrades can be costly
  • Missing some marketing features
  • UI is somewhat clunky

Salesforce Essentials is the small business version of the renown Salesforce CRM offering a robust sales tool that lets you track leads and opportunities in separate pipelines for efficient sales process management. In addition to advanced reporting and a vast online marketplace of integrations, Salesforce Essentials integrates natively with Google Workspace. This allows you to manage your Gmail and Google Calendar as well as files in Drive and data in Sheets.

Salesforce Essentials Pricing

  • Single Tier Pricing: $25 per user, per month
  • Free Trial: 14 days

Salesforce Sales Cloud Upgrade Pricing

  • Professional: $75 per user, per month
  • Enterprise: $150 per user, per month
  • Unlimited: $300 per user, per month
  • Free Trial: 30 days

Salesforce Essentials Key Features

  • Google Integration: Integrates with Workspace, Data Studio, Contacts, and Hangouts.
  • Files Connect: Attach Google Drive files to Salesforce records, processes, and posts.
  • Custom Reports: Create interactive charts and tables with help from Data Studio.
  • Multiple Pipelines: Manage leads and opportunities in separate pipelines.

Salesforce essentials dashboard example

Visit Salesforce Essentials

Salesflare: Best for B2B Sales Prospecting

Salesflare is built directly on the Google Cloud and offers robust integrations as well as sales prospecting tools.

Price Range: $29 to $99 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Google Integrations star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full General Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full User Support star-fullstar-fullstar-full star-full

Pros:

  • Team Inbox syncs with Gmail
  • File sharing via Google Drive
  • Sales prospecting tools

Cons:

  • Knowlege base can be confusing
  • Lacks some customizations
  • No free tier available

Salesflare is a B2B CRM built directly on the Google Cloud framework. Its clean and simple interface allows you to manage prospects, opportunities, and customers throughout your sales pipeline. It integrates with almost any Google app you need, and also offers sales prospecting tools for B2B success. Leverage their email finder tool, LinkedIn prospecting capabilities, as well as relationships score to maximize your efforts.

Salesflare Pricing

  • Growth: $29 per user, per month
  • Pro: $49 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 30 days (must complete a setup checklist for full trial)

Salesflare Key Features

  • Google Apps: Native and third-party integrations for Workspace, Gmail, and more.
  • Google Drive Sharing: Upload files to Google Drive for anyone to access and edit.
  • Google Forms: Integrates with Google Forms to collect data on customers and prospects.
  • Prospecting Tools: Find email address, aggregate data, and source contacts on LinkedIn.

salesflare pipeline

Visit Salesflare

Streak: Best Free CRM That Lives in Your Inbox

Turn your Gmail inbox into a legitimate CRM that automatically categorizes and tracks emails.

Price Range: Free to $129 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Google Integrations star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full User Support star-fullstar-fullstar-full star-full

Pros:

  • Lives right inside Gmail
  • Easy to set up and use
  • Autoboxing streamlines data entry

Cons:

  • No user support with free plan
  • Reports not included for single users
  • Zapier integration Pro and up only

Streak turns Gmail into a bonafide CRM. The free version offers plenty of functionality out of the box, such as message tracking, automatic email categorization, and custom pipelines. Since Streak lives right inside Gmail, it’s easy to navigate, which makes the lack of free user support easier to accept (there is a vast knowledge base, however). Upgrade to the Solo plan for increased send limits, then scale up to Pro once you’ve assembled a team.

Streak Pricing

  • Streak Free-for-Life: Support for 1 user
  • Solo: $15 per month
  • Pro: $49 per user, per month
  • Enterprise: $129 per user, per month
  • Free Trial: 14 days with Pro

Streak Key Features

  • Google Apps: Syncs with the entire Google Workspace suite of apps.
  • Exclusively in Gmail: Streak lives inside Gmail so there’s no need to tab out.
  • Autoboxing: Emails are automatically categorized and added to a pipeline.
  • Premium Features: These include shared pipelines with Zapier integration.

Visit Streak

Copper CRM: Best for Customizable Reports

Copper CRM integrates with Google Sheets and Google Data Studio to create custom visual reports that are easy to use.

Price Range: $25 to $119 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Google Integrations star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full General Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full User Support star-fullstar-fullstar-full star-full

Pros:

  • Good Google Workspace integration
  • Reporting with Sheets or Data Studio
  • Looks and feels like a Google product5

Cons:

  • Three-user limit on Basic plan
  • Limited third-party apps with Basic
  • Non-Google integrations can be shaky

Copper CRM isn’t an official Google product, but it might as well be, given the familiar interface and close integration with Google’s data-driven apps. This CRM truly shines when it comes to generating visual reports and dashboards; it syncs with Google Sheets and Google Data Studio to create custom charts and graphs via premade templates or your own designs. It also integrates with Workspace to streamline data entry, activity tracking, and event scheduling.

Copper CRM Pricing

  • Basic: $25 per user, per month; 3-seat limit
  • Professional: $59 per user, per month
  • Business: $119 per user, per month
  • Free Trial: 14 days

Copper CRM Key Features

  • Google Apps: Connects to Workspace, Contacts, and Google Data Studio.
  • Data Visualization: Use Sheets or Data Studio to create reports and dashboards.
  • Automated Scheduling: Automatically add tasks and meetings to Google Calendar.  
  • Familiar Interface: Copper CRM looks and feels just like a Google-made product.

Copper CRM Google CRM Integration

Visit Copper CRM

Freshsales: Best for Appointment Scheduling

A two-way sync between Freshsales and Google Calendar allows you to update your schedule in either app with ease.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Google Integrations star-fullstar-full star-fullstar-full Cost star-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full User Support star-fullstar-fullstar-fullstar-full

Pros:

  • Free plan supports unlimited users
  • Two-way sync of Calendar and Gmail
  • Mobile app includes Google Maps

Cons:

  • Most Google apps require Zapier
  • AI largely missing from Growth plan
  • Free plan is barebones

Freshsales is a saving grace for teams that rely on Google Calendar to schedule appointments and major events. A two-way sync between the CRM and Google Calendar makes it possible to add dates in either app and update across platforms. Plus, appointments are linked to relevant contact or lead records in your database. Freshsales features two-way sync with Gmail, as well; for added convenience, it even extends to the Gmail mobile app.

Freshsales Pricing

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days

Freshsales Key Features

  • Google Apps: Native integrations include Gmail, Calendar, Tasks, and Contacts.
  • Freshsales for Gmail: Chrome add-on provides complete sales history for senders.   
  • Two-Way Sync: Connect Gmail and Calendar; easily sync info in-app or via CRM.
  • Automated Lead Generation: Capture and nurture leads using AI-powered bots.

freshsales dashboard example

Visit Freshsales

Bottom Line: Best Google CRM Software

Google Workspace can serve as a reliable CRM in its own right when it comes to organizing contact data and scheduling appointments. However, a Google CRM will fill the gaps as far as important sales-centric features are concerned — think automation and sales forecasting. Enhance your overall Workspace experience and increase your close rates by implementing one of these Google-friendly CRM options today.

Selling Signals
Actionable advice for sales professionals
Address
355 Lexington Ave,
18th Floor,
New York, NY, 10017
COPYRIGHT SELLING SIGNALS, LLC – 2022