Over six million businesses worldwide use Google Workspace to send emails, share documents, and schedule appointments. While Google itself only offers one CRM, there are several third-party CRMs that integrate well with Workspace and other Google tools, creating a central hub for contact management and event tracking. If you’re among the millions of businesses firmly planted in the Google ecosystem, browse our list of the best Google CRM options.
Here are the eight best Google CRM software options for 2021:
- Zoho CRM (Overall Winner): Best CRM for multichannel marketing (free starting price)
- Insightly: Best Google CRM for project management (free starting price)
- NetHunt CRM: Best CRM for automated Gmail drip campaigns ($24 starting price)
- Salesmate: Best Google CRM for enhancing team collaboration ($12 starting price)
- Streak: Best free Google CRM that lives directly in your inbox (free starting price)
- Copper CRM: Best for customizable reports via Google Data Studio ($25 starting price)
- Freshworks CRM: Best for synching and scheduling appointments (free starting price)
- Bitrix24: Best CRM for Google Maps integrations (free starting price)
How We Evaluated The Best Google CRM Software
We believe the best Google CRMs seamlessly link to Workspace and other Google apps while simultaneously providing a range of general CRM functions, creating a localized hub that effectively streamlines the sales process. They’re also affordable and accessible, with sufficient user support should things go awry. All of these criteria were accounted for in our final scores.
Evaluation Criteria
We divided our scoring criteria into five categories. Then, we used a list of key subcriteria to assign every option a score out of five in each category and used that information to determine an overall score for the Google CRM software on our list.
Google Integration:
Cost:
General Features:
Ease of Use:
User Support:
Google Integration Overview
We evaluated how well a CRM integrates with Workspace and other popular apps, like Google Analytics.
Criteria Winner: NetHunt CRM
Cost Overview
We considered monthly costs, no-cost options (trials and free-for-life versions), and applicable user caps.
Criteria Winner: Freshworks CRM
General Features Overview
Aside from Google integration, we also looked for standalone CRM features like lead scoring and task automation.
Criteria Winner: Zoho CRM
Ease of Use Overview
Is the software easy to implement and maneuver? We based this grade on our own experiences with each CRM plus user feedback.
Criteria Winner: Streak
User Support Overview
What can users do in case of a problem? We reviewed each CRM’s knowledge base and access to live support channels.
Criteria Winner: Freshworks CRM
Note: All per-user prices are with a one-year commitment unless noted.
Our list contains two types of Google CRMs — standalone software that integrates closely with Google’s ecosystem, and CRMs that live right inside Gmail. No one type is better than the other; it all comes down to what will make the most sense for your business in the day-to-day.
Per our scoring, Zoho CRM takes the top spot as the best Google CRM with an overall rating of 4.4 stars — also placing first in general features and second overall in Google integrations. Meanwhile, NetHunt CRM is the CRM with the most robust Google integration, while Freshworks CRM ranks first in affordability and support. Keep reading for a complete breakdown of how our top Google CRM software options fared across all five major categories.
Zoho CRM: Best for Multichannel Marketing
A combination of exceptional customer outreach tools and key Google integrations gives Zoho CRM the top spot.
Price Range: Free to $52 per user, per month (15-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros
- Robust lead gen features
- Publish web forms to Google Sites
- Gmail extension syncs with CRM
Cons
- Limited Google apps with free plan
- Free plan only supports three users
- Gmail extension requires Chrome
Businesses running multichannel campaigns should consider Zoho CRM, which takes the top spot on our list thanks to a robust suite of core features and Google integrations. Publish web forms on Google Sites, monitor Google AdWords conversions, and create personalized email templates by merging CRM data with Google Docs. Take your outreach efforts even further with Zoho CRM’s live chat widgets, social media lead gen tools, and Phonebridge call tracking.
Zoho CRM also takes the top spot in our editorially independent marketing CRM comparative guide. Check it out for a complete list of the best options.
Zoho CRM Pricing
- Zoho Free-for-Life: Support for 3 users
- Standard: $14 per user, per month
- Professional: $23 per user, per month
- Enterprise: $40 per user, per month
- Ultimate: $52 per user, per month
- Free Trial: 15 days
Zoho CRM Key Features
- Google Apps: Sync Zoho CRM to Workspace, Analytics, Contacts, and AdWords.
- Zoho CRM for Gmail: Create leads, then convert them into contacts right from Gmail.
- Google Sites Web Forms: Create forms in Zoho CRM, then publish to Google Sites.
- CRM Tools: Automate tasks, customize reports, manage email campaigns, and more.
Insightly: Best CRM for Project Management
Streamline data entry, track milestones, and deliver projects by integrating Google Workspace plus many other third-party apps.
Price Range: Free to $99 per user, per month (14-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros
- Integrated sidebar within Gmail
- 250+ third-party software integrations
- Superb iOS/Android app
Cons
- Only supports two users on free plan
- Sidebar integration sometimes buggy
- Premium service plans are costly
Insightly is a project management–forward CRM known for a vast library of third-party integrations (over 250 apps out of the box). Among those apps is Google Workspace, which works in tandem with Insightly’s native features to streamline data entry, track milestones, and deliver collateral and other documents to clients. Meanwhile, Insightly Sidebar for Gmail saves messages and then links them to relevant projects in the CRM from within your inbox.
Insightly Pricing
- Insightly Free-for-Life: Support for 2 users
- Plus: $29 per user, per month
- Professional: $49 per user, per month
- Enterprise: $99 per user, per month
- Free Trial: 14 days
Insightly Key Features
- Google Apps: Integrates natively with Google Workspace and Google Contacts.
- 250+ Integrations: Works with Quickbooks, MailChimp, Zapier, Zoom, and more.
- Insightly Sidebar: Save emails within Gmail, then link to relevant projects in the CRM.
- Project Management Tools: Track milestones and convert opportunities to projects.
NetHunt: Best for Gmail Drip Campaigns
Use NetHunt CRM to set up unlimited email drip campaigns within Gmail.
Price Range: $24 to $96 per user, per month (14-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros
- Unlimited Gmail drip campaigns
- Custom reports via Data Studio
- Also integrates with LinkedIn
Cons
- Few integrations outside of Google
- No workflow rules with Basic plan
- UI is somewhat clunky
NetHunt CRM can be used on its own or incorporated into Gmail via an optional extension. It’s best for businesses invested in email marketing because it provides unlimited drip campaigns, email sends, and list segmentations. Measure how well your campaigns are received with a comprehensive view history that tracks email opens, clicks, and completed CTAs. Then integrate NetHunt CRM with Google Data Studio to reflect campaign data through reports.
NetHunt CRM Pricing
- Basic: $24 per user, per month
- Business: $48 per user, per month
- Advanced: $96 per user, per month
- Free Trial: 14 days
NetHunt CRM Key Features
- Google Apps: Integrates with Workspace, Data Studio, Contacts, and Hangouts.
- Gmail Drip Campaigns: Set up unlimited automated marketing campaigns.
- Custom Reports: Create interactive charts and tables with help from Data Studio.
- LinkedIn Integration: Use LinkedIn to find and engage with new leads.
Salesmate: Best CRM for Team Collaboration
Salesmate natively syncs with Gmail and Google Drive for team-wide access to messages, documents, and marketing materials.
Price Range: $12 to $40 per user, per month (15-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros
- Team Inbox syncs with Gmail
- File sharing via Google Drive
- Built-in phone system with SMS
Cons
- Support database is confusing
- Google Maps on mobile app only
- Starter plan lacks Team Inbox
Salesmate is the best Google CRM for teams seeking to streamline communication and improve collaborative efforts. It integrates with Google Drive for ease of sharing, editing, and managing spreadsheets, brochures, and other collateral. Meanwhile, Salesmate’s Team Inbox links with Gmail to consolidate email chains and offer pre-written messages. Plus, all plans include a built-in phone with SMS so teams can reach clients and track activity in one place.
Salesmate Pricing
- Starter: $12 per user, per month
- Growth: $24 per user, per month
- Boost: $40 per user, per month
- Free Trial: 15 days
Salesmate Key Features
- Google Apps: Native integrations include Workspace, Maps, and Data Studio.
- Google Drive Sharing: Upload files to Google Drive for anyone to access and edit.
- Team Inbox: Streamline communications with an inbox that tidies up long email chains.
- Gamification: Set goals to motivate team members and encourage friendly competition.
Streak: Best Free CRM That Lives in Your Inbox
Turn your Gmail inbox into a legitimate CRM that automatically categorizes and tracks emails.
Price Range: Free to $129 per user, per month (14-day free trial with Pro)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros
- Lives right inside Gmail
- Easy to set up and use
- Autoboxing streamlines data entry
Cons
- No user support with free plan
- Reports not included for single users
- Zapier integration Pro and up only
Streak turns Gmail into a bonafide CRM. The free version offers plenty of functionality out of the box, such as message tracking, automatic email categorization, and custom pipelines. Since Streak lives right inside Gmail, it’s easy to navigate, which makes the lack of free user support easier to accept (there is a vast knowledge base, however). Upgrade to the Solo plan for increased send limits, then scale up to Pro once you’ve assembled a team.
Streak Pricing
- Streak Free-for-Life: Support for 1 user
- Solo: $15 per month
- Pro: $49 per user, per month
- Enterprise: $129 per user, per month
- Free Trial: 14 days with Pro
Streak Key Features
- Google Apps: Syncs with the entire Google Workspace suite of apps.
- Exclusively in Gmail: Streak lives inside Gmail so there’s no need to tab out.
- Autoboxing: Emails are automatically categorized and added to a pipeline.
- Premium Features: These include shared pipelines with Zapier integration.
Copper CRM: Best for Customizable Reports
Copper CRM integrates with Google Sheets and Google Data Studio to create custom visual reports that are easy to use.
Price Range: $25 to $119 per user, per month (14-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros
- Good Google Workspace integration
- Reporting with Sheets or Data Studio
- Looks and feels like a Google product
Cons
- Three-user limit on Basic plan
- Limited third-party apps with Basic
- Non-Google integrations can be shaky
Copper CRM isn’t an official Google product, but it might as well be, given the familiar interface and close integration with Google’s data-driven apps. This CRM truly shines when it comes to generating visual reports and dashboards; it syncs with Google Sheets and Google Data Studio to create custom charts and graphs via premade templates or your own designs. It also integrates with Workspace to streamline data entry, activity tracking, and event scheduling.
Copper CRM Pricing
- Basic: $25 per user, per month; 3-seat limit
- Professional: $59 per user, per month
- Business: $119 per user, per month
- Free Trial: 14 days
Copper CRM Key Features
- Google Apps: Connects to Workspace, Contacts, and Google Data Studio.
- Data Visualization: Use Sheets or Data Studio to create reports and dashboards.
- Automated Scheduling: Automatically add tasks and meetings to Google Calendar.
- Familiar Interface: Copper CRM looks and feels just like a Google-made product.
Freshworks CRM: Best for Appointment Scheduling
A two-way sync between Freshworks CRM and Google Calendar allows you to update your schedule in either app with ease.
Price Range: Free to $125 per user, per month (21-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros
- Free plan supports unlimited users
- Two-way sync of Calendar and Gmail
- Mobile app includes Google Maps
Cons
- Most Google apps require Zapier
- AI largely missing from Growth plan
- Free plan is barebones
Freshworks CRM is a saving grace for teams that rely on Google Calendar to schedule appointments and major events. A two-way sync between the CRM and Google Calendar makes it possible to add dates in either app and update across platforms. Plus, appointments are linked to relevant contact or lead records in your database. Freshworks CRM features two-way sync with Gmail, as well; for added convenience, it even extends to the Gmail mobile app.
Freshworks CRM Pricing
- Freshworks Free-for-Life: Support for unlimited users
- Growth: $29 per user, per month
- Pro: $69 per user, per month
- Enterprise: $125 per user, per month
- Free Trial: 21 days
Freshworks CRM Key Features
- Google Apps: Native integrations include Gmail, Calendar, Tasks, and Contacts.
- Freshsales for Gmail: Chrome add-on provides complete sales history for senders.
- Two-Way Sync: Connect Gmail and Calendar; easily sync info in-app or via CRM.
- Automated Lead Generation: Capture and nurture leads using AI-powered bots.
Bitrix24: Best for Google Maps Integration
Create a route for finding new leads or easily locate current clients using Bitrix24’s built-in Google Maps desktop widget.
Price Range: Free to $159 per user, per month (30-day free trial)
Overall Rating
Google Integrations
Cost
General Features
Ease of Use
User Support
Pros
- Unlimited users with free plan
- Built-in Google Maps support
- Google Analytics Integration
Cons
- Free plan lacks Maps integration
- User caps on most paid plans
- Customer support channels limited
Bitrix24 features Google Maps baked into its desktop software — a rarity among CRMs that otherwise relegate it to a mobile app. This is great for sales teams that want to map routes to new leads or current clients from the comfort of their office. On the flip side, Bitrix24 offers a Google Maps block for landing pages so customers can find your business easily. Speaking of landing pages, Bitrix24 also integrates with Google Analytics to monitor real-time web traffic.
Bitrix24 Pricing
- Free-for-Life: Support for unlimited users
- Start+: $19 per user, per month; 2-seat max
- CRM+: $55 per user, per month; 6-seat max
- Project+: $55 per user, per month; 24-seat max
- Standard: $79 per user, per month; 50-seat max
- Professional: $159 per user, per month
- Free Trial: 30 days
Bitrix24 Key Features
- Google Apps: Compatible with Workspace, Google Maps, and Google Analytics.
- Geo-Locate Leads: Built-in Maps helps visualize locations for leads and prospects.
- Measure Web Traffic: Connect Google Analytics to a landing page or web site.
- Unlimited Resources: These include deals, leads, tasks, and projects.
Bottom Line: Best Google CRM Software
Google Workspace can serve as a reliable CRM in its own right when it comes to organizing contact data and scheduling appointments. However, a Google CRM will fill the gaps as far as important sales-centric features are concerned — think automation and sales forecasting. Enhance your overall Workspace experience and increase your close rates by implementing one of these Google-friendly CRM options today.
