Learn about the best CRM for law firms, plus the primary use case of each top law firm CRM option, in our independent editorial review.
Over six million businesses worldwide use Google Workspace to send emails, share documents, and schedule appointments. While Google itself only offers one CRM, there are several third-party CRMs that integrate well with Workspace and other Google tools, creating a central hub for contact management and event tracking. If you’re among the millions of businesses firmly planted in the Google ecosystem, browse our list of the best Google CRM options.
Here are the eight best Google CRM software options for 2021:
We believe the best Google CRMs seamlessly link to Workspace and other Google apps while simultaneously providing a range of general CRM functions, creating a localized hub that effectively streamlines the sales process. They’re also affordable and accessible, with sufficient user support should things go awry. All of these criteria were accounted for in our final scores.
Note: All per-user prices are with a one-year commitment unless noted.
Our list contains two types of Google CRMs — standalone software that integrates closely with Google’s ecosystem, and CRMs that live right inside Gmail. No one type is better than the other; it all comes down to what will make the most sense for your business in the day-to-day.
Per our scoring, Zoho CRM takes the top spot as the best Google CRM with an overall rating of 4.4 stars — also placing first in general features and second overall in Google integrations. Meanwhile, NetHunt CRM is the CRM with the most robust Google integration, while Freshsales ranks first in affordability and support. Keep reading for a complete breakdown of how our top Google CRM software options fared across all five major categories.
A combination of exceptional customer outreach tools and key Google integrations gives Zoho CRM the top spot.
Price Range: Free to $52 per user, per month (15-day free trial)
Businesses running multichannel campaigns should consider Zoho CRM, which takes the top spot on our list thanks to a robust suite of core features and Google integrations. Publish web forms on Google Sites, monitor Google AdWords conversions, and create personalized email templates by merging CRM data with Google Docs. Take your outreach efforts even further with Zoho CRM’s live chat widgets, social media lead gen tools, and Phonebridge call tracking.
Zoho CRM also takes the top spot in our editorially independent marketing CRM comparative guide. Check it out for a complete list of the best options.
Streamline data entry, track milestones, and deliver projects by integrating Google Workspace plus many other third-party apps.
Price Range: Free to $99 per user, per month (14-day free trial)
Insightly is a project management–forward CRM known for a vast library of third-party integrations (over 250 apps out of the box). Among those apps is Google Workspace, which works in tandem with Insightly’s native features to streamline data entry, track milestones, and deliver collateral and other documents to clients. Meanwhile, Insightly Sidebar for Gmail saves messages and then links them to relevant projects in the CRM from within your inbox.
Use NetHunt CRM to set up unlimited email drip campaigns within Gmail.
Price Range: $24 to $96 per user, per month (14-day free trial)
NetHunt CRM can be used on its own or incorporated into Gmail via an optional extension. It’s best for businesses invested in email marketing because it provides unlimited drip campaigns, email sends, and list segmentations. Measure how well your campaigns are received with a comprehensive view history that tracks email opens, clicks, and completed CTAs. Then integrate NetHunt CRM with Google Data Studio to reflect campaign data through reports.
Salesmate natively syncs with Gmail and Google Drive for team-wide access to messages, documents, and marketing materials.
Price Range: $12 to $40 per user, per month (15-day free trial)
Salesmate is the best Google CRM for teams seeking to streamline communication and improve collaborative efforts. It integrates with Google Drive for ease of sharing, editing, and managing spreadsheets, brochures, and other collateral. Meanwhile, Salesmate’s Team Inbox links with Gmail to consolidate email chains and offer pre-written messages. Plus, all plans include a built-in phone with SMS so teams can reach clients and track activity in one place.
Turn your Gmail inbox into a legitimate CRM that automatically categorizes and tracks emails.
Price Range: Free to $129 per user, per month (14-day free trial with Pro)
Streak turns Gmail into a bonafide CRM. The free version offers plenty of functionality out of the box, such as message tracking, automatic email categorization, and custom pipelines. Since Streak lives right inside Gmail, it’s easy to navigate, which makes the lack of free user support easier to accept (there is a vast knowledge base, however). Upgrade to the Solo plan for increased send limits, then scale up to Pro once you’ve assembled a team.
Copper CRM integrates with Google Sheets and Google Data Studio to create custom visual reports that are easy to use.
Price Range: $25 to $119 per user, per month (14-day free trial)
Copper CRM isn’t an official Google product, but it might as well be, given the familiar interface and close integration with Google’s data-driven apps. This CRM truly shines when it comes to generating visual reports and dashboards; it syncs with Google Sheets and Google Data Studio to create custom charts and graphs via premade templates or your own designs. It also integrates with Workspace to streamline data entry, activity tracking, and event scheduling.
A two-way sync between Freshsales and Google Calendar allows you to update your schedule in either app with ease.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is a saving grace for teams that rely on Google Calendar to schedule appointments and major events. A two-way sync between the CRM and Google Calendar makes it possible to add dates in either app and update across platforms. Plus, appointments are linked to relevant contact or lead records in your database. Freshsales features two-way sync with Gmail, as well; for added convenience, it even extends to the Gmail mobile app.
Create a route for finding new leads or easily locate current clients using Bitrix24’s built-in Google Maps desktop widget.
Price Range: Free to $159 per user, per month (30-day free trial)
Bitrix24 features Google Maps baked into its desktop software — a rarity among CRMs that otherwise relegate it to a mobile app. This is great for sales teams that want to map routes to new leads or current clients from the comfort of their office. On the flip side, Bitrix24 offers a Google Maps block for landing pages so customers can find your business easily. Speaking of landing pages, Bitrix24 also integrates with Google Analytics to monitor real-time web traffic.
Google Workspace can serve as a reliable CRM in its own right when it comes to organizing contact data and scheduling appointments. However, a Google CRM will fill the gaps as far as important sales-centric features are concerned — think automation and sales forecasting. Enhance your overall Workspace experience and increase your close rates by implementing one of these Google-friendly CRM options today.