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Google CRMs are software that natively integrate with Google Workspace and other Google applications. Over six million businesses worldwide use Workspace to send emails, share documents, and schedule appointments. Several third-party CRMs sync well with the Google ecosystem, creating a central hub for contact management and event tracking. To help you decide which one is best for your business, we’ve compiled a list of the best Google CRMs.
Here are the six best Google CRM software and integrations:
While several options scored highly in one category or another, Zoho CRM took the top spot as the best Google CRM, placing first in the core features and Google integration categories and tying for cost. Keep reading to see our top Google CRM software options’ pricing, key features, and primary use cases, or skip down to know how we scored these CRMs.
Note: All per-user prices are with a one-year commitment unless noted otherwise.
The best Google CRMs offer these functionalities:
Google CRMs should provide standard CRM features like pipeline management, which helps you track your sales activities and customize deal stages, as well as identify opportunities and potential risks in your business or organization.
When assessing the best Google CRM software, we divided our scoring criteria into six weighted categories. Then, we used a list of key subcriteria to score each of our options across all categories. Then, we summed the category scores to assign each option an overall score out of five, including the identification of primary use cases.
First, we looked at how Google CRMs seamlessly link to Workspace and other Google apps while simultaneously providing a range of general CRM functions. Then, we looked at the affordability of their pricing plans, followed by their ease of use and advanced features offered. Finally, we considered how each option offers reliable customer support solutions.
We evaluated how well a CRM software option integrates with Workspace and other popular apps, like Google Analytics.
Aside from Google integration, we also looked for standalone CRM features like contact and lead management, pipelines, and reports.
We considered each CRM’s pricing plans, billing options, and no-cost options available.
Is the software easy to implement and maneuver? We based this grade on real user feedback from reputable review sites and the availability of their knowledge bases or learning resources.
Does the Google CRM offer lead scoring and distribution, forecasting, live chat, and artificial intelligence?
We reviewed each CRM’s user rating on certified sites and its accessibility to support channels via phone, email, and live chat.
Google CRMs are software that natively integrate with Google Workspace (formerly G Suite) and other relevant tools, offering a unified platform for team communication, calendar scheduling, file sharing, and more. With this type of CRM, businesses can access and organize customer data efficiently, improve marketing campaigns, and make data-driven decisions.
You can determine the best Google CRM for your business by researching the top options available in the market, assessing your business’ specific needs and goals, and considering essential factors like business size, budget, and your ideal customer. Compare how each CRM option is mentioned above and see which one aligns best with your business and plans for scaling in the future.
Google CRMs are suitable for startups and small to medium-sized businesses, as they offer a mix of affordability and a wide range of features and functionalities for scaling. However, each business might require different levels of customization, so it’s important to evaluate which Google CRM best suits your business.
Google Workspace can serve as a reliable CRM in its own right when it comes to organizing contact data and scheduling appointments. However, a Google CRM will fill the gaps as far as important sales-centric features are concerned — think automation and sales forecasting. Let our list be a guide to finding the right Google CRM that fits your business and industry. If you’re looking for a general CRM option instead, see our review of the best CRMs for salespeople.
Alison is a Philadelphia-based technology writer for Selling Signals. She has 15 years of experience in the digital space, and her specialties include comparison guides and reviews across CRM, ecommerce, and various SaaS products. In her free time, Alison has received two HubSpot certifications plus a TEFL certification, as well as leads an online martial arts learning program.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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