Read our independent editorial review of the best contact management software for salespeople, including the best use cases for each option.
Over six million businesses worldwide use Google Workspace to send emails, share documents, and schedule appointments. While Google itself only offers one CRM, there are several third-party CRMs that integrate well with Workspace and other Google tools, creating a central hub for contact management and event tracking. If you’re among the millions of businesses firmly planted in the Google ecosystem, browse our list of the best Google CRM options.
Here are the seven best Google CRM software options for 2022:
Per our scoring, Zoho CRM takes the top spot as the best Google CRM with an overall rating of 4.4 stars — also placing first in general features and second overall in Google integrations. Meanwhile, Freshsales ranks first in affordability and support. Keep reading for a complete breakdown of how our top Google CRM software options fared across all five major categories. To know how we scored these CRMs, skip down to our evaluation section.
Note: All per-user prices are with a one-year commitment unless noted.
A combination of exceptional customer outreach tools and key Google integrations gives Zoho CRM the top spot.
Price Range: Free to $52 per user, per month (15+ day free trial)
Businesses running multichannel campaigns should consider Zoho CRM, rated our best marketing CRM and best Google CRM thanks to a robust suite of core features and Google integrations. Publish web forms on Google Sites, monitor Google AdWords, and create personalized email templates by merging CRM data with Google Docs. Also leverage Zoho CRM’s live chat widgets, social media lead gen tools, and Phonebridge call tracking.
Streamline data entry, track milestones, and deliver projects by integrating Google Workspace plus many other third-party apps.
Price Range: Free to $99 per user, per month (14-day free trial)
Insightly is a project management–forward CRM known for a vast library of third-party integrations (over 250 apps out of the box). Among those apps is Google Workspace, which works in tandem with Insightly’s native features to streamline data entry, track milestones, and deliver collateral and other documents to clients. Meanwhile, Insightly Sidebar for Gmail saves messages and then links them to relevant projects in the CRM from within your inbox.
Salesforce Essentials offers a small business entry-point that lets you take advantage of the robust Salesforce framework.
Price Range: $25 per user, per month (14-day free trial)
Salesforce Essentials is the small business version of the renown Salesforce CRM offering a robust sales tool that lets you track leads and opportunities in separate pipelines for efficient sales process management. In addition to advanced reporting and a vast online marketplace of integrations, Salesforce Essentials integrates natively with Google Workspace. This allows you to manage your Gmail and Google Calendar as well as files in Drive and data in Sheets.
Salesflare is built directly on the Google Cloud and offers robust integrations as well as sales prospecting tools.
Price Range: $29 to $99 per user, per month (30-day free trial)
Salesflare is a B2B CRM built directly on the Google Cloud framework. Its clean and simple interface allows you to manage prospects, opportunities, and customers throughout your sales pipeline. It integrates with almost any Google app you need, and also offers sales prospecting tools for B2B success. Leverage their email finder tool, LinkedIn prospecting capabilities, as well as relationships score to maximize your efforts.
Turn your Gmail inbox into a legitimate CRM that automatically categorizes and tracks emails.
Price Range: Free to $129 per user, per month (14-day free trial)
Streak turns Gmail into a bonafide CRM. The free version offers plenty of functionality out of the box, such as message tracking, automatic email categorization, and custom pipelines. Since Streak lives right inside Gmail, it’s easy to navigate, which makes the lack of free user support easier to accept (there is a vast knowledge base, however). Upgrade to the Solo plan for increased send limits, then scale up to Pro once you’ve assembled a team.
Copper CRM integrates with Google Sheets and Google Data Studio to create custom visual reports that are easy to use.
Price Range: $25 to $119 per user, per month (14-day free trial)
Copper CRM isn’t an official Google product, but it might as well be, given the familiar interface and close integration with Google’s data-driven apps. This CRM truly shines when it comes to generating visual reports and dashboards; it syncs with Google Sheets and Google Data Studio to create custom charts and graphs via premade templates or your own designs. It also integrates with Workspace to streamline data entry, activity tracking, and event scheduling.
A two-way sync between Freshsales and Google Calendar allows you to update your schedule in either app with ease.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is a saving grace for teams that rely on Google Calendar to schedule appointments and major events. A two-way sync between the CRM and Google Calendar makes it possible to add dates in either app and update across platforms. Plus, appointments are linked to relevant contact or lead records in your database. Freshsales features two-way sync with Gmail, as well; for added convenience, it even extends to the Gmail mobile app.
When assessing the best Google CRM software, we divided our scoring criteria into five weighted categories. Then, we used a list of key subcriteria to score each of our options across all five categories. Then, we summed the category scores to assign each option an overall score out of five, including the identification of primary use cases. Check out our specific evaluation criteria below:
Google Workspace can serve as a reliable CRM in its own right when it comes to organizing contact data and scheduling appointments. However, a Google CRM will fill the gaps as far as important sales-centric features are concerned — think automation and sales forecasting. Enhance your overall Workspace experience and increase your close rates by implementing one of these Google-friendly CRM options today.
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