Learn about the best CRM for law firms, plus the primary use case of each top law firm CRM option, in our independent editorial review.
Over six million businesses worldwide use Google Workspace to send emails, share documents, and schedule appointments. While Google itself only offers one CRM, there are several third-party CRMs that integrate well with Workspace and other Google tools, creating a central hub for contact management and event tracking. If you’re among the millions of businesses firmly planted in the Google ecosystem, browse our list of the best Google CRM options.
Here are the eight best Google CRM software options for 2021:
We believe the best Google CRMs seamlessly link to Workspace and other Google apps while simultaneously providing a range of general CRM functions, creating a localized hub that effectively streamlines the sales process. They’re also affordable and accessible, with sufficient user support should things go awry. All of these criteria were accounted for in our final scores.
Note: All per-user prices are with a one-year commitment unless noted.
Our list contains two types of Google CRMs — standalone software that integrates closely with Google’s ecosystem, and CRMs that live right inside Gmail. No one type is better than the other; it all comes down to what will make the most sense for your business in the day-to-day.
Per our scoring, Zoho CRM takes the top spot as the best Google CRM with an overall rating of 4.4 stars — also placing first in general features and second overall in Google integrations. Meanwhile, NetHunt CRM is the CRM with the most robust Google integration, while Freshsales ranks first in affordability and support. Keep reading for a complete breakdown of how our top Google CRM software options fared across all five major categories.
Google Workspace can serve as a reliable CRM in its own right when it comes to organizing contact data and scheduling appointments. However, a Google CRM will fill the gaps as far as important sales-centric features are concerned — think automation and sales forecasting. Enhance your overall Workspace experience and increase your close rates by implementing one of these Google-friendly CRM options today.