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Insightly is a popular CRM with extensive project management tools, a user-friendly interface, and affordable pricing. It'll suit most small to medium-sized businesses (SMBs) wanting an accessible way to track post-sale activities, but it won’t meet the needs of larger companies seeking a CRM with myriad customization options and advanced forecasting and analytics. Read our in-depth Insightly review to learn about its core features, pricing, and ideal use cases.
Ratings only tell one part of the story. Also consider scenarios where Insightly could be a successful solution — and learn why it may fall short in some situations:
If the above points sound good to you, visit Insightly to compare individual plans according to cost and features. All paid plans come with a 14-day risk-free trial.
Should Insightly not align with your sales goals, head to our roundup of the best CRM software for a complete look at other CRMs according to cost, functions, and use cases — or skip down for a list of Insightly alternatives.
Insightly’s free-for-life plan includes all of its core project management tools, but it’s limited to two users. For access to a broader range of features plus unlimited seats, choose one of its three paid plans from $29 per user, per month. A 14-day free trial is available with its Plus and Professional plans. (The Enterprise tier only available via demo.) Full pricing details are below:
Free | Plus | Professional | Enterprise | |
---|---|---|---|---|
Annual Plan Monthly Rate | $0 for up to 2 users | $29 per user, per month | $49 per user, per month | $99 per user, per month |
Monthly Plan Monthly Rate | N/A | $39 per user, per month | $59 per user, per month | $129 per user, per month |
Key Features | Basic project management tools, custom reports, Outlook add-on, Gmail sidebar | Kanban view, mobile business card scanner, Mailchimp auto-import, standard user support | Workflow automation, lead assignment rules, custom objects, unlimited email templates | Unlimited records, storage, and dashboards — plus support for custom functions on AWS Lambda |
Record Limit | 2,500 records | 100,000 records | 250,000 records | Unlimited records |
File Storage | 200MB | 10GB | 100GB | Unlimited storage |
Mass Email Sends Per Day | N/A | 2,500 sends per day | 5,000 sends per day | 10,000 sends per day |
Custom Fields | 2 custom fields per record type | 50 custom fields per record type | 100 custom fields per record type | 200 custom fields per record type |
Scheduled reports or smart alerts | N/A | 25 scheduled reports or smart alerts | 100 scheduled reports or smart alerts | 250 scheduled reports or smart alerts |
Unlike a lot of popular CRMs, Insightly is sparse with the paid add-ons, which can be a good thing if you’re hoping to keep overall costs down. However, there are a couple of paid extras worth purchasing for telephony functionality and fully-automated app integrations.
Insightly offers two add-ons: Insightly Voice (a telephony service) and Insightly AppConnect (an expanded app integrations platform). Prices start at $35 per user, per month for Insightly Voice, and range from $249 to $3,499 per month for AppConnect.
Insightly Voice is an add-on for Insightly’s Professional or Enterprise plans that allows users to call leads and contacts from within the CRM. It also adds call routing, missed call notifications, incoming call forwarding, and call activity tracking. Insightly Voice costs $35 per user, per month and includes 500 minutes of talk time (inbound and outbound). Extra talk time can be purchased monthly at 4 cents per minute (unused minutes don’t roll over).
Insightly AppConnect streamlines integrations by enabling users to to build automated workflows between Insightly CRM (Professional or Enterprise) and third-party applications without extensive coding. It includes hundreds of pre-built connectors and enables Insightly CRM to integrate with over 1,000 apps total. Prices range from $249 per month for 25,000 tasks to $3,499 per month for 500,000 tasks. A $2,500 onboarding fee applies.
Meanwhile, Insightly All-in-One is a comprehensive platform that combines Insightly CRM with Insightly AppConnect, Insightly Marketing, and Insightly Service. Plans range from $349 per month (for two users) to $2,999 per month (for 10 users), with the option to add extra seats from $29 per user, per month.
Insightly is a collaborative CRM with a focus on project management, but its core CRM features offer ways to manage contacts and leads, build custom reports, and trigger basic workflows. Upgraded plans add advanced automation, email marketing tools, and customizable dashboards. Learn more about Insightly's features below:
Insightly's free plan offers access to project management tools, but it can only be used by two people and has limited functionality otherwise. Upgrade to one of its paid subscriptions for more features, expanded data storage, and increased contact record limits.
Insightly combines an intuitive interface with a rich feature set to satisfy novice and experienced CRM users alike. Colorful kanban boards and a straightforward layout will help CRM newbies feel at ease, while CRM veterans will appreciate Insightly’s rich suite of sales and project management tools, particularly in its highest tiers.
However, Insightly doesn’t allow for much flexibility when it comes to customization, outside of integrations and custom fields. This is advantageous for companies wanting a turnkey platform. (Plus, it’ll result in fewer moving parts breaking during CRM implementation, although some users claim that app integrations are prone to errors.) On the other hand, niche industries seeking a bespoke platform might find Insightly too rigid.
Insightly has three customer support tiers. All plans include access to Insightly’s knowledge base, webinars, and live chat (a hybrid of a chat bot and a human representative). Below is a breakdown of what each support plan entails:
Free Plan Support | Standard Plan Support | Premier Success Support | |
---|---|---|---|
Cost | Included with free plan | Included with paid plans | 20% of subscription ($3,000 minimum) |
Knowledge Base | ✔ | ✔ | ✔ |
Webinars | ✔ | ✔ | ✔ |
Live Chat | ✔ | ✔ | ✔ |
Email Support | ✘ | ✔ | ✔ |
Phone Support | ✘ | ✘ | ✔ |
Dedicated Support Manager | ✘ | ✘ | ✔ |
Guided onboarding is also available for $1,500 and includes implementation guidance plus ongoing CRM support. It’s a requirement for businesses that subscribe to the Insightly Premier Success Support plan as it’s their introduction to the customer success manager (CSM) who’ll provide dedicated support post-onboarding.
Insightly’s user service has a generally favorable reputation, although some customers have reported a lack of timeliness and professionalism with support reps. Opting for a Premier Success Support plan will yield faster turnaround times via email and phone, although this can be costly for small to medium businesses. However, Insightly's self-service knowledge base is comprehensive and user-friendly, and should suffice for most support needs.
Reviews for Insightly are mostly positive. Per Capterra, 62% of Insightly users would recommend the platform to others. Below is a brief look at how sales professionals rate Insightly across three of the most well-known software review aggregate sites:
Insightly has an average rating of 4.1 stars (out of 5) from a combined 1,900 users. However, we like to go beyond the score so we analyzed individual reviews from current and former Insightly customers for a comprehensive overview of its benefits and shortcomings. Here’s what people like about Insightly — and what it wish it did better:
Fans of Insightly praise its ease of use, minimalist UI, and streamlined organization of sales data. Project managers appreciate Insightly’s robust project management tools for allowing them to track real-time activity and share progress with colleagues and clients. Other reasons why people like Insightly include seamless data entry; tight integration with Mailchimp, Gmail, and Outlook; and good value for money.
Several customers say Insightly’s search engine is finicky, yielding unrelated results or oversights that could potentially lead to duplicate records. Some users have also experienced lag or logouts when dealing with large volumes of data. Meanwhile, Insightly’s simple interface, combined with its lack of customizable features, is a disadvantage for sales leaders who need a more flexible CRM.
Insightly is an excellent CRM, especially when it comes to project management. However, your organization may need something different — whether that’s a scalable free platform, AI-powered tools, a more malleable interface, or a diverse mix of sales and marketing functions. If Insightly isn’t ticking the right boxes for you, take a look at the five best Insightly alternatives below:
Pipedrive is a sales-centric CRM with a focus on pipeline management. It’s priced similarly to Insightly, with plans ranging from $14.90 to $99 per user, per month. However, Pipedrive also offers a variety of paid extras (from $7 per month) that add project management, marketing, and productivity features. Pipedrive is a great choice for teams new to CRMs thanks to its intuitive UI plus 24/7 access to user support.
Read our detailed Insightly vs Pipedrive comparison to see which of these two CRMs would be a better fit for your sales needs.
Salesforce is a better option than Insightly for most medium to large businesses because of its highly-customizable platform and robust suite of features — including advanced analytics, sales forecasting, and automations for nearly every sales process. The entry-level Salesforce Essentials plan starts at $25 per user per month for up to 10 users; advanced plans range between $75 and $300 per user, per month.
Our breakdown of Insightly vs Salesforce further highlights the differences and similarities between these two CRMs.
HubSpot CRM has a free version that supports an unlimited number of users and offers a comprehensive suite of sales and inbound marketing tools — making it an ideal solution for small businesses seeking a scalable CRM. However, upgrading to a paid HubSpot Sales Hub plan can be more expensive compared to Insightly, with prices ranging from $45 per month (for two users) to $1,200 per month (for 10 users).
Check out our complete HubSpot CRM review to find out more about this popular sales and marketing software, and discover how it could help your business.
Freshsales is the best Insightly alternative for companies wanting access to AI-powered sales tools and built-in telephony at an affordable cost. (Plans range from free and $69 per user, per month.) It also provides plenty of room for customization while sporting one of the cleanest interfaces on the market, although it’s not as visually-based as Insightly.
If you’re curious to know more about this CRM, take a look at our in-depth Freshsales review.
Zoho CRM is known for its tight social media integration, AI automation, and high level of personalization. It's a more affordable alternative to Insightly — paid plans range from $14 to $52 per user, per month, and a limited free version is also available. However, a steep learning curve and mediocre quality of customer support make it a less desirable option for CRM newbies.
If your sales and marketing teams often work together, give our Zoho CRM review a read and find out if it’s best for your business.
For more on these options and additional competitors, check out our Insightly alternatives article, where you'll find each platform's pricing, features, use case, and more.
Insightly has a price point and user interface that’ll appeal to small businesses new to CRM software, as well as a comprehensive set of project management tools and workflow automation options for growing companies. However, do your homework before deciding on Insightly — read hands-on reviews (such as this one), seek feedback from past and current customers, and try the platform out for yourself via free trial or a demo.