In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Social media CRMs are sales and marketing tools that help you generate and nurture leads via social media sites like Facebook, LinkedIn, Twitter, and more. The top social CRMs help you manage your paid and organic social media activity in an effort to engage with social media leads and add relevant prospects to your sales pipeline for further lead nurturing. To help you choose the right option, we reviewed dozens of options to arrive at the six best social CRM software.
Here are the top six social media CRMs for sales and marketing:
Social CRMs are a type of sales and marketing CRM software specializing in social media integrations and native social media features. In addition to providing core CRM functions you’d expect for successful lead management, they offer features that help with social media lead generation and management, including social posting, social listening, social selling, social media ad management, contact data enrichment, and more.
To determine the best social media CRM software, we broke down our evaluation into six weighted categories, assigning each potential option a score in every category. From there, we tallied all the weighted categories to give each option an overall score out of five. The top six scoring social CRMs made our list, along with a primary use case for each. Check out our evaluation criteria below:
Note: All per-user prices are based on an annual commitment unless otherwise noted.
Overall, we found Zoho CRM to score the highest across our combined criteria and rank as the best overall social CRM software. Check out a detailed breakdown of how each of our top options scored below, including which one is right for you:
The best social CRMs should offer a mix of sales pipeline and social media management features. Check out the top CRM features found in the best social media CRM software:
The best social media CRMs allow you to post updates from within the platform across all the major social networks. You can even schedule posts multiple months in advance using a social calendar as well as create recurring posting schedules for automated social media interactions.
Social whispering, also known as social monitoring, allows you to monitor top social media accounts as well as specific keywords related to your businesses. This helps you keep track of competitors' and top prospects' social activity including things like brand mentions and macro trends you can include in your social strategy.
Track social media data via powerful reports that can help you assess your social media performance. Also included is social profile enrichment which adds information from lead social profiles to contact records within your CRM.
Many social CRMs let you track, manage, and respond to conversations and social messages directly from within the CRM. This allows you to tie social conversations to contact records so you have a robust chat history. Some even aggregate all conversations into a single inbox for efficient follow up.
There are many benefits provided by social media CRM software that can help individual team members as well as your company as a whol. Check out these key benefits of using a social CRM:
From live chat to interactive forms, advertisements, and everything in between, the most successful salespeople and marketers know how to utilize social CRMs to their fullest extent. However, with so many different CRMs available, it can be tough to find the one that’s right for you. By narrowing down your choices to the best general options available, you can easily refine your search and locate the perfect solution for your needs.