Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
Social CRM lets you connect with customers via modern social media sites like Facebook, LinkedIn, Twitter and more. Not only is this helpful in online lead generation, but it’s useful when capturing inbound leads and converting your online traffic into potential customers. Once the conversion has been made, social CRM lets you maintain contact with your demographics in order to gather feedback, solve technical issues and market other products or services.
Check out the top eight social CRMs for sales and marketing:
Social CRMs are a type of marketing CRM software specializing in social media integrations and management. In addition to providing the core CRM features you’d expect for successful lead management, it helps take your social media strategy to the next level for finding and engaging with prospects and customers.
We began our evaluation by looking at the options with high levels of social media integration and functionality. Ease of use is next, which covers accessibility for novices and professionals alike, while standard CRM features include the most common features of CRM software in general. Expert score, pricing, and customization round out the scoring criteria.
Note: All per-user prices include an annual commitment unless otherwise noted.
Overall, we found Zoho CRM to score the highest across our combined criteria. Check out a detailed breakdown of each of our top options below, including which one is right for you.
The best choice for experienced CRM users who want a combination of affordability, accessibility and interactivity, Zoho CRM is ideal for those who rely on Facebook or Instagram to connect with leads or customers. Not only does it monitor customer feedback across the social media sites and more, but it tracks customer-specific social media interactions, adds social media leads to the CRM database, manages your social media accounts, and more.
HubSpot CRM provides native integration for Facebook, LinkedIn, Instagram, Twitter, and more without sacrificing quality. Whereas others tend to provide integration through third-party apps, and some might only be compatible with one major network, HubSpot CRM lets you post directly to social media. Start with the free version, then upgrade to Sales Hub for additional features, including integration with Marketing Hub for an additional monthly cost.
Robust CRM that integrates with all third-party email clients, allowing you to easily manage emails within the CRM.
Price Range: Free to $47.99 per user, per month
Agile CRM gives you the advantage of keeping your current email address for all of your future marketing needs. It includes native support for Office 365 and Gmail accounts, but it really stands out due to its IMAP functionality. Since this is the modern standard for most email clients and servers, you shouldn’t run into any compatibility issues.
Fully integratable with G Suite, Microsoft 365, and many popular social media platforms, Nimble makes a great choice for your social CRM. The “Nimble Prospector” plugin really puts it ahead of its competitors, with the ability to create and enrich lead contact records directly from any social media profile, and it’s perfect for those who frequently engage in social media prospecting, direct outreach and sales nurturing.
Sprout Social actively monitors conversations based around the specific keywords and topics you choose. It also lets you refine your research by filtering your target audience based on age, gender, geographic location and more. Finally, Sprout Social combines your inboxes from other sites, like Facebook and LinkedIn, to provide a centralized communication hub for all of your social needs.
Offering a sales and service platform, Zendesk Sell lets your service team engage with customers on social media.
Price Range: $19 – $99 per user, per month (30-day free trial)
As a virtual or online help desk, Zendesk Sell fulfills a vital role in the sales pipeline. Not only does it provide native support for Facebook and Twitter, allowing you to respond to messages and tweets, but it provides customized services to accommodate your specific industry and customer demographics.
Highly-visual, kanban-style CRM with a robust marketplace of third-party app integrations for social media customization.
Price Range: $12.50 – $99 per user, per month (14-day free trial)
Salespeople who want to customize their social CRM with third-party apps will benefit most from Pipedrive’s 150+ integrations. If this wasn’t enough, you can add even more functionality with higher pricing tiers or by subscribing to various add-on services. Apps like “Quickdialog” let you combine your social media messages with your email and third-party messaging apps, while “Missive” provides a team-based approach to customer support via Pipedrive and social media.
Introduced just a few short years ago and still receiving regular updates, Freshsales' Freddy AI is a full-scale artificial intelligence platform that’s meant to enrich the customer experience at every touchpoint. This includes social media, where Freddy AI can automatically respond to posts and even learn new information from customer records.
From live chat to interactive forms, advertisements and everything in between, the most successful salespeople know how to utilize social media to its fullest extent. However, with so many different approaches available, it can be tough to find the one that’s right for you. By narrowing down your choices to the best general options available, you can easily refine your search and locate the perfect solution for your needs.