Looking for the best recruitment CRM software for 2023? Explore the top CRM software for recruitment and find the best fit for your business.
Lead nurturing software are typically CRMs or marketing automation software that help sales and marketers attract, qualify, and engage leads to turn them into customers. The top software offer features like contact management, pipeline management, automated follow-ups, and drip marketing campaigns to guide prospects through the sales funnel and optimize conversion rates. To help you choose the right one for you, we’ve evaluated the best available options.
Here are the six best lead nurturing software:
Per our evaluation, Zoho CRM emerged as the best lead nurturing software, offering the best scoring the highest for core features and customization and tying for cost and third-party integrations. Read more to see each option’s key features, pricing plans, and primary use case, or skip down to learn how we scored each lead nurturing software across six categories.
Note: All per-user prices are with a one-year commitment unless noted otherwise.
The top CRMs for lead nurturing offer these core features:
Store, organize, and track your leads’ information in a centralized location so you and your sales team can access it anytime.
Track and manage every stage of the sales process using visual boards, a drag-and-drop interface, and custom deal stages.
Rank your leads automatically based on predefined criteria so you can direct your lead nurturing efforts to those with the highest potential for conversion.
Record your touch points with each lead, such as emails, calls, meetings, and social media outreach, to optimize your drip campaigns or other content and to know when you last contacted each lead.
In our evaluation, we first identified the six weighted categories important to lead nurturing software and assigned each category key subcriteria. From there, we assigned each subcriteria a score out of five and summed them all together to give each option an overall score, including the identification of use cases. Take a look at our evaluation criteria below:
Lead nurturing is essentially customer relationship management, but businesses can’t afford to waste time focusing on the wrong leads. Lead nurturing software zeroes in on the right leads, then enables teams to engage their audience with tailored lead-to-customer journeys. The top six lead nurturing software help you drive potential customers through the sales funnel. To know more about converting leads into customers, read our article on lead nurturing.