In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Lead nurturing software are typically CRMs or marketing automation software that help sales and marketers attract, qualify, and engage leads to turn them into customers. The top software offer features like contact management, pipeline management, automated follow-ups, and drip marketing campaigns to guide prospects through the sales funnel and optimize conversion rates. To help you choose the right one for you, we’ve evaluated the best available options.
Here are the six best lead nurturing software:
In our evaluation, we first identified the top six weighted categories important to lead nurturing software and assigned each category key subcriteria. From there, we used the subcriteria to give each category a score out of five, and summed them all together to give each option an overall score out of five, including the identification of primary use-cases. Take a look at our specific evaluation criteria below:
Note: All per-user prices are with a one-year commitment unless noted.
All software we evaluated are good options for businesses looking to capture leads and convert customers. However, Zoho CRM emerged as the best lead nurturing software, scoring the highest for core CRM features and customization and tying for cost. Read on to see how each CRM performed in each category.
The top CRMs for lead nurturing offer these features:
Store, organize, and track your leads’ information in a centralized location so you and your sales team can access it anytime.
Track and manage every stage of the sales process using visual boards, a drag-and-drop interface, and custom deal stages.
Rank your leads automatically based on predefined criteria so you can direct your lead nurturing efforts on those with the highest potential for conversion.
Record your touch points with each lead, such as emails, calls, meetings, and social media outreach to optimize your drip campaigns or other content and to know when you last contacted each lead.
Lead nurturing is essentially customer relationship management, but businesses can’t afford to waste time focusing on the wrong leads. Lead nurturing software zeroes in on the right leads, then enables teams to engage their audience with tailored lead-to-customer journeys. The top six lead nurturing software to help you drive potential customers through the sales funnel. To know more about converting leads into customers, read our article on lead nurturing.