6 Best Facebook Ad Agencies for Lead Generation 2021

Check out our independent editorial review of the six best Facebook ad agencies for generating leads, including their use cases.

Facebook advertising agencies are companies that help sellers generate leads and hit other marketing objectives, such as increased traffic or purchases. The top Facebook ad agencies typically take a personalized approach and create custom ad campaigns for each client that they then manage, optimize, and report on, making lead generation feel automatic for the client. To help you choose the right one, we’ve evaluated the best Facebook ad agencies. 

Here are the six best Facebook ad agencies for salespeople:

  • Hibu (Overall Winner): Best for a customized campaign (call for quote)
  • Voy Media: Best for a la carte services ($49.99 starting price)
  • Marketing 360: Best all-in-one ad agency and marketing platform ($595 starting price)
  • MuteSix: Best for creative video and image Facebook ads ($23,000 starting price)
  • Disruptive Advertising: Best for long-term Facebook ad campaigns (call for quote)
  • LYFE Marketing: Best budget option for small businesses ($1,150 starting price)

How We Evaluated the Best Facebook Ad Agencies

To generate high-quality social media leads through Facebook ads, you need an agency that takes a bespoke approach to creating, managing, and optimizing your Facebook ad campaigns. For this reason, we placed the most emphasis on each agency's core offerings that bring leads to your site. Next, we looked at price and access to agency data to ensure a reasonable cost and transparency. Reporting and analytics and additional features rounded out our evaluation.

Evaluation Criteria

In our evaluation, we based our scores on five weighted categories, each of which contained a subset of weighted criteria. We then totaled the category scores and determined a winner.

Core Offerings:
30%
Cost:
20%
Access to Agency Ad Data:
20%
Reporting and Analytics:
20%
Additional Services:
10%

Note: All prices are with a month-to-month commitment unless noted.

Even though some options scored highly in one category or another, overall, we found that Hibu offers the best overall value, especially for those seeking a Facebook advertising agency that focuses on customizing the ad campaigns to your objectives and audience. Read on to see how each fared in terms of core offerings, pricing, and main use cases.

Hibu: Best for a Customized Campaign

Learns about your specific objectives and audience to create a custom Facebook ad package for you.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-fullstar-full Core Offerings star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Access to Agency Ad Data star-fullstar-fullstar-fullstar-fullstar-full Reporting and Analytics star-fullstar-fullstar-fullstar-full Additional Services star-fullstar-fullstar-full star-full

Pros:

  • Customized ad management packages
  • Online dashboard to track performance
  • Data-driven ad campaigns

Cons:

  • No email marketing service
  • Must call for pricing
  • Few additional services

Hibu is a digital marketing agency that focuses on creating and running customized Facebook advertising campaigns with the goal of generating high-quality leads. They talk with you on the phone to learn about your objectives and design your perfect ad package. They then create and manage your campaign, tweaking it whenever a strategy is underperforming. This personalization makes them great for businesses wanting a strategy tailored to their needs.

Hibu Pricing

  • Call for Quote

Hibu Key Offerings

  • Bespoke Approach: A Hibu rep learns about your business and goals over a call and then designs a Facebook page and ad strategy that fits your needs. 
  • Advanced Ad Placement: Creates ads and places them on the Facebook marketplace, Messenger app, or newsfeed. 
  • Ongoing Ad Testing and Optimization: Tests ads’ placement, content, headlines, and more to consistently improve them over time.  
  • Dedicated Account Manager: A Hibu team member designs your ad strategy, answers your questions, and takes action on any new requests. 
  • 24/7 Online Dashboard: Track the click-through rates, impressions, and other performance indicators of your ads at any time.

Hibu - Facebook Ad Agencies

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Voy Media: Best for A La Carte Services

Provides full-service Facebook ad management and a la carte services to support your Facebook ad campaign.

Price Range: $49.99 to $249.99 one-time fee for Facebook copywriting; $4,500 to $10,000+ monthly management fee plus monthly ad spend

Overall Rating star-fullstar-fullstar-full star-full Core Offerings star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Access to Agency Ad Data star-fullstar-fullstar-fullstar-full Reporting and Analytics star-fullstar-fullstar-full star-full Additional Services star-fullstar-full star-fullstar-full

Pros:

  • A la carte options
  • Low ad management fees
  • Effective ad retargeting capabilities

Cons:

  • Minimum monthly ad budget of $4,500
  • Limited additional marketing services
  • Some reviews indicate average service

Voy Media is a Facebook ad agency that offers one-off services like ad copywriting or ad targeting research or full-service ad management. For companies ready for full-service, "Boost" offers Facebook, Instagram, and Google ads; and "Boost+" also includes email management and a growth consulting course. As such, Voy Media is perfect for those looking to test the company via a la carte ad services and then eventually outsource all Facebook advertising.

Voy Media Pricing

  • Facebook Copywriting: $49.99 one-time fee
  • Target Audience Research: $249.99 one-time fee
  • "Boost" Fully-Managed Facebook Advertising: $4,500+ monthly management fee plus monthly ad spend
  • "Boost+" Fully-Managed Facebook Advertising: $10,000+ monthly management fee plus monthly ad spend

Voy Media Key Offerings

  • A La Carte Offerings: Pick from low-priced Facebook ad services like copywriting or ad targeting research to support your own Facebook strategy. 
  • Campaign Setup: With their full-service management, Voy Media will target lookalike audiences that match your ideal customer profile.
  • Ongoing Ad Testing and Optimization: Tests your ads’ placement, content, pictures, and headlines to consistently improve them.  
  • Consistent Reporting: Provides bi-weekly performance reports and 24/7 access to your ads’ analytics.

Voy Media Logo - Facebook Ad Agencies

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Marketing 360: Best All-in-One Ad & Marketing Agency

A SaaS company and digital marketing agency that helps generate leads through Facebook advertising.

Price Range: $595+ monthly management fee plus monthly ad spend

Overall Rating star-fullstar-fullstar-full star-full Core Offerings star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Access to Agency Ad Data star-fullstar-full star-fullstar-full Reporting and Analytics star-fullstar-fullstar-fullstar-fullstar-full Additional Services star-fullstar-fullstar-full star-full

Pros:

  • Robust end-to-end marketing platform
  • Access to team of marketing experts
  • No minimum ad spend

Cons:

  • Takes time to learn the software
  • Expensive if you don't use the platform
  • Lacking in access to data

Marketing 360 is a marketing agency with a robust marketing automation platform enabling clients to easily manage every aspect of online marketing, from social ads to email marketing. Additionally, from $595 per month, a dedicated account manager will create, manage, and optimize your Facebook ad campaigns. The platform and human approach make Marketing 360 a fit for those wanting both the ad technology and the full-service ad creation and management.

Marketing 360 Pricing

  • Social Media Package: $595+ per month for social media advertising management plus monthly ad spend

Marketing 360 Key Offerings

  • End-to-End Online Marketing Platform: Marketing automation software that enables you to easily manage all marketing activities.
  • Account Manager: Easy to request a Facebook ad campaign or other services from your rep; they’ll alert you if your ask requires additional payments.  
  • Campaign Creation: Analyzes your current customers’ demographics for ad targeting, then the in-house creative team makes the ads. 
  • Campaign Management and Optimization: Both the online platform’s algorithm and your account manager manage your ads.
  • Additional Features: The platform makes it easy to run ads on other networks, manage social accounts for organic traffic, design a website, and market via email or SMS.

Marketing 360 - Facebook Ad Agencies

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MuteSix: Best for Creative Video & Image Ads

Leverages its in-house design and video production team to create stunning Facebook ads to hook leads.

Price Range: $3,000+ monthly management fee plus $20,000+ monthly ad spend

Overall Rating star-fullstar-fullstar-full star-full Core Offerings star-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Access to Agency Ad Data star-fullstar-fullstar-fullstar-full Reporting and Analytics star-fullstar-fullstar-fullstar-full Additional Services star-fullstar-full star-fullstar-full

Pros:

  • Creates unique, eye-catching ads
  • Most awarded Facebook ad agency
  • Focused on Facebook ad trend-spotting

Cons:

  • No website design offering
  • Minimum ad spend is $20,000
  • High management fee

MuteSix is a digital marketing agency that creates and manages custom and data-driven Facebook ad campaigns for direct-to-consumer brands. They have a powerful in-house creative team that can produce bespoke image and video ads for you and even create visually appealing landing pages. These eye-catching campaigns make MuteSix an appropriate choice for businesses selling aesthetic products (e.g., beauty, consumer products, food, fashion).

MuteSix Pricing

  • Single-Tier Pricing: $3,000+ monthly management fee plus $20,000+ monthly ad spend

MuteSix Key Offerings

  • In-House Creative Team: Their team specializes in video production, photography, graphic design, landing page creation, banner creation, and more. 
  • Audit and Analysis: Analyzes your current ad strategy, goals, and customers to come up with the perfect campaign and targeting tactic for your business. 
  • Full-Funnel Ad Creation: Creates a Facebook ad campaign for you that is targeted to each lead's stage in the customer journey.
  • Campaign Management and Optimization: Monitors the performance of different ads and makes tweaks to them. 
  • Facebook Trend-Spotting: 80% of their customers use them for Facebook advertising — a higher percentage than most agencies on this list.

MuteSix - Facebook Ad Agencies

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Disruptive Advertising: Best for Long-Term Ad Campaigns

Develops long-term relationships with clients to improve understanding, data, and results over time.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-full star-full Core Offerings star-fullstar-fullstar-fullstar-fullstar-full Cost star-full star-fullstar-fullstar-full Access to Agency Ad Data star-fullstar-fullstar-fullstar-full Reporting and Analytics star-fullstar-fullstar-fullstar-fullstar-full Additional Services star-fullstar-fullstar-full star-full

Pros:

  • Free Facebook ad account audit
  • Focus on long-term partnerships
  • Access to large quantity of ad data

Cons:

  • Must call for price quote
  • Generates mainly top-of-funnel leads
  • Core of business is PPC ads.

Disruptive Advertising is a digital marketing agency that creates, monitors, tests, and optimizes Facebook ad campaigns for its clients. They create long-term partnerships with the goal to enhance their understanding of your business and its interplay with the market. This longevity can lead to improved results — the more data they have from past campaigns, the more effective new ones will be — so Disruptive is great for those looking to run long-term campaigns.

Disruptive Advertising Pricing

  • Call for Quote: $10,000 minimum ad spend

Disruptive Advertising Key Offerings

  • Bespoke Approach: Takes time to understand your goals and uses different campaign objectives to create desired results. 
  • Audience Identification: Layers audience demographics and behavior to place ads in front of your ideal customer and reduce cost per click. 
  • Auto Advanced Matching: Sends Facebook customer information along with your Facebook pixel events to increase your custom audience size. 
  • Campaign Ad Budget Optimization: Takes your desired results into account and recommends the most effective ad budget. 
  • Ad Creation: In-house design team develops ads relevant to each lead’s phase in the customer journey.

Disruptive Advertising - Facebook Ad Agencies

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LYFE Marketing: Best Budget Option for Small Businesses

Requires a low minimum ad spend great for small businesses that want to outsource all of their Facebook advertising.

Price Range: $650 to $1,150 monthly management fee plus $500 to $9,999 monthly ad spend

Overall Rating star-fullstar-fullstar-full star-full Core Offerings star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Access to Agency Ad Data star-fullstar-full star-fullstar-full Reporting and Analytics star-fullstar-fullstar-full star-full Additional Services star-fullstar-fullstar-fullstar-full

Pros:

  • Industry low ad spend minimum
  • Landing page creation as needed
  • FB package includes IG ads

Cons:

  • Only 2 hrs free monthly consult
  • Pay for video ad creation
  • $300 setup fee (often waived)

LYFE Marketing is a boutique ad agency that creates and operates Facebook advertising at an affordable cost. For as little as $1,150 (ad spend of $500 + management fee of $650), LYFE Marketing creates and manages your Facebook ad campaigns, and you can add another social network for as little as $100 per month. Not only is their cost low, but they also specialize in helping small businesses, making it perfect for small, growing companies on a budget.

LYFE Marketing Pricing

  • Good Plan: $650 monthly management fee plus $500 to $3,499 monthly ad spend
  • Better Plan: $850 monthly management fee plus $3,500 to $6,999 monthly ad spend
  • Best Plan: $1,150 monthly management fee plus $7,000 to $9,999 monthly ad spend
  • Custom Plan: Call for quote
  • Setup Fee: $300 to set up an account (call to waive)
  • Add a Social Network: $100 per month

LYFE Marketing Key Offerings

  • Initial Campaign Strategy: Your dedicated account manager works with you to create an ad campaign that accomplishes your goals. 
  • Ad Creation and Development: The creative team creates your ads; for video ads, you can send them a video of your own or request a quote to make one for you. 
  • Ability to Add Other Networks: For $100 per network per month, LYFE Marketing runs your ads on other networks like Twitter or LinkedIn. 
  • Ad Management and Optimization: Continuously tests ad campaigns and makes adjustments to improve performance. 
  • Social Media Retargeting: Puts your ads in front of people who have already visited your site from social channels.

LYFE Marketing - Facebook Ad Agencies

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Bottom Line: Best Facebook Ad Agencies

A quality Facebook ad agency should make lead generation easier for you. It should learn about your objectives, whether that’s lead generation or increased traffic to your site, and create an ad campaign that satisfies these goals. A top-notch agency will consistently monitor your ads, test them, and tweak them for higher performance. All of the agencies on this list do this for you. Go hop on a call with one of their reps to learn more.

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