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Facebook advertising agencies are companies that help sellers generate leads and hit other marketing objectives, such as increased traffic or purchases. The top agencies typically take a personalized approach and create custom ad campaigns for each client that they then manage, optimize, and report on, making lead generation feel automatic for the client. To help you choose the right one, we’ve evaluated the best options and created ideal use cases for each.
Here are the six best Facebook ad agencies for salespeople:
Even though some options scored highly in one category or another, overall, we found that Hibu offers the best overall value, especially for those seeking a Facebook advertising agency that focuses on customizing the ad campaigns to your objectives and audience. Read on to see how each fared in terms of core offerings, pricing, and main use cases. To see exactly how we scored these agencies, jump down to our evaluation criteria.
Note: All prices are with a month-to-month commitment unless noted.
The four most popular offerings by agencies include:
Top ad agencies will provide you with a dedicated account manager or agency representative who supports your company directly from beginning to end. This account manager will act as your main point of contact when pitching new Facebook campaigns and then monitoring performance and ad spend.
To generate high-quality leads through Facebook ads, you need an agency that takes a bespoke approach to creating, managing, and optimizing your Facebook ad campaigns. For this reason, we based our evaluation on six weighted categories, each of which contained a subset of weighted criteria. We scored each agency using that subcriteria using resources and material provided by the agency. We then totaled the category scores and determined a winner.
Since we placed the most emphasis on each agency's core offerings that bring leads to your site, that’s what we scored first. Next, we scored price and access to agency data to ensure reasonable cost and transparency. Reporting capabilities, additional features, and customer support rounded out our evaluation.
This covers essential services offered, like ongoing ad management, a dedicated account manager, and creative ad design.
We looked at the starter ad management fee, minimum monthly ad spend, availability of a la carte options, and any account setup fees.
This refers to the amount of ad spend each company has managed since inception, customers they’ve helped, and years they've been in operation.
We assessed how often the companies deliver performance reports and analytics, along with the availability of their performance.
We researched if the company also offers supplemental services like website optimization, Google advertising, or email marketing.
This criteria refers to the customer service available including live chat, phone, and email support and the hours they operate in.
A quality Facebook ad agency should make lead generation easier for you. It should learn about your objectives, whether that’s lead generation or increased traffic to your site, and create an ad campaign that satisfies these goals. They’ll also consistently monitor your ads, test them, and tweak them for higher performance. Alongside the efforts of any of these top agencies, consider also using Facebook lead generating strategies to source leads in paid or organic ways.
Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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