Sam Rinko

Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.

How to Create a Buyer Persona in 9 Steps + Free Template

Learn how a buyer persona works, why you should create one, and how to do it, and to see some persona templates and examples.

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6 Best Places to Buy Quality Business Leads in 2022

Learn where to buy business leads, along with who each option is right for, in our independent review of the best sources to buy leads.

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How to Create a Customer Profile in 7 Steps + Free Template

Learn the process for building an effective customer profile, grab a free customer profile template, and understand how profiles work.

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6 Best B2B Databases for Lead Contact Information 2022

Check out our independent editorial review of the best B2B databases to find relevant leads, along with what each platform does best.

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How to Create & Deliver a Sales Product Demo 2022

Read our step-by-step guide on how to create and deliver a live sales product demo that sells your potential buyers on the value of your solution.

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Top 8 Free Buyer Persona Templates for Any Customer

Get free buyer persona templates for any sales situation, and learn the common components and best practices for creating your own template.

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Top 26 Negotiation Tactics From Sales Experts 2022

Check out our curated list of the top sales negotiation tactics from expert sellers plus their commentary on how to use them effectively.

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How to Create & Deliver a Sales Pitch (+ Examples)

Learn the fundamentals of a great sales pitch and how to create and deliver one, while also seeing some examples of effective pitches.

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Top 9 Free Customer Profile Templates for Any Profile Need

Check out various customer profile templates to understand the components of an insightful customer profile and how to create your own template.

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