10 Best AI CRMs for Improved Sales Productivity & Smarter Marketing Campaigns

My expert opinion on HubSpot CRM

HubSpot CRM gives you a real, usable platform for both sales and marketing without an upfront price tag. The free tier covers core CRM needs such as contacts, deals, tasks, email tracking, forms, and simple landing pages, all inside one shared database that both teams can rely on.

You also get practical AI tools from day one, including AI writing for emails and marketing copy, which helps small B2B teams move faster on outreach and campaigns without adding more tools. Call me biased, but in my view, that combination makes HubSpot CRM the strongest free AI-powered CRM for B2B teams.

The main drawback is that costs can rise as you add paid Hubs, advanced automation, and more AI usage through Breeze features. However, those upgrades sit on top of the same Smart CRM, so you never have to switch systems or rebuild your data.

As your pipeline and campaigns grow more complex, you can gradually turn on smarter routing, deeper automation, and richer insights while keeping all your contact and deal history in one place. In practice, the ability to start free and scale into a fully AI-powered revenue engine on the same platform often outweighs the higher price at the upper tiers.

Overall, we rated the platform 4 out of 5 stars in our last HubSpot review.

HubSpot CRM key AI features

• Free AI content and email writers: Campaign Assistant and the free AI Email Copy Creator generate landing page copy, emails, and ad copy for Google, Facebook, and LinkedIn, giving small teams real marketing AI on the free CRM tier.
• Breeze Assistant (Copilot inside the CRM): Conversational assistant that helps reps and marketers prospect companies, prepare for meetings, summarize records, and generate content directly in HubSpot.
• Breeze Agents and Breeze Studio: Prebuilt and custom AI agents that automate tasks across sales, marketing, and service, managed from Breeze Studio. These agents can handle things like enrichment, routing, outreach, and follow-up based on your Smart CRM data.

HubSpot CRM provides your team with a central source of customer intelligence from a unified platform. (Source: HubSpot)

HubSpot CRM pricing

My expert opinion on Salesforce

Salesforce is the best AI CRM for enterprises because it can model almost any B2B sales and marketing motion, including layered org charts, complex product mixes, and strict approval chains. Its Sales Cloud gives sales teams strong tools for leads, accounts, opportunities, and forecasting, while Einstein AI scores leads and deals, summarizes conversations, and flags risk in the pipeline.

Marketing teams, on the other hand, benefit from shared data and connections to Marketing Cloud, so they can see which campaigns create real pipelines and tailor journeys based on sales activity. Both teams work from the same customizable data model, objects, and workflows, which makes handoffs cleaner and performance reporting more consistent.

The biggest drawback is cost and complexity. Licenses, implementation, and ongoing admin work are significant, and Salesforce can feel heavy for teams without dedicated owners. For large enterprises, however, the investment often pays off.

When sales and marketing operate in multiple regions and product lines, Salesforce customization, governance controls, and Einstein features help them coordinate campaigns, prioritize the right accounts, and forecast revenue more accurately.

Salesforce key AI features

• Einstein lead and opportunity scoring: Scores leads and deals based on historical win patterns so that reps can focus on what’s most likely to convert.
• Einstein conversation insights: Analyzes call recordings to surface key topics, sentiment, and next steps, then generates summaries for faster deal reviews.
• Einstein forecasting: Uses pipeline and activity data to predict revenue more accurately and give leaders a clearer view of future performance.

Salesforce’s Einstein for Flow generates workflows from a text prompt to help businesses work more efficiently. (Source: Salesforce)

Salesforce pricing

My expert opinion on Zoho CRM

Zoho CRM’s pricing is very accessible, and when you bundle it inside Zoho One, you get a full business app suite that covers marketing, support, finance, projects, and more alongside your CRM.

As a result, small or midsize B2B teams can manage leads, deals, campaigns, customer tickets, invoices, and even internal projects in one connected ecosystem. There’s no need to stitch together lots of separate tools.

Zia, the built-in AI, adds predictive scoring, anomaly detection, and workflow suggestions to this shared data. This smart assistant helps lean teams focus on high-value opportunities without paying enterprise-level prices.

The trade-off is that the interface and setup can feel more complex than some simpler CRMs, and the most advanced Zia features are reserved for higher tiers. For many budget-minded teams, though, the overall value still comes out ahead.

You get a rich feature set, solid AI, and tight integration across the rest of the Zoho apps in one subscription. This bundle is hard to match if you try to assemble the same capabilities from separate point solutions.

Zoho CRM key AI features

• Predictive lead and deal scoring: Zia evaluates past performance and engagement data to score leads and deals to help reps focus on opportunities with the strongest chance of converting.
• Sales predictions and forecasting insights: Zia forecasts win probability and expected revenue, and surfaces insights about where your pipeline is at risk.
• Anomaly detection and workflow suggestions: Zia flags unusual changes in your CRM data and suggests automations to fix issues or streamline repetitive tasks.

Zoho CRM’s Zia AI identifies and notifies relevant stakeholders about unusual events that represent significant deviations from expected sales trends. (Source: Zoho CRM)

Zoho CRM pricing

Zoho One pricing*

• All Employee: $37/employee/month when you commit to purchasing a Zoho One license for all employees on payroll
• Flexible User: $90/user/month

*Includes over 45 unified Zoho business apps.

My expert opinion on Freshsales Suite

I recommend Freshsales Suite for teams that want integrated sales and marketing automation without enterprise-level complexity. This platform gives you one place to manage leads, deals, email campaigns, and customer engagement so that sales and marketing are not fighting over separate tools.

Freddy AI sits on top of Freshsales Suite’s shared data to score leads and deals, flag at-risk opportunities, suggest next best actions, and help reps write better outreach emails inside the CRM. That combination of built-in communication tools, simple automation, and practical AI is a strong fit for growing B2B teams that need to move fast and keep the whole funnel visible in one system.

The main limitation is that its marketing automation does not go as deep as a heavyweight enterprise platform, and some of the strongest AI capabilities are only available on higher plans. Even so, many SMB and mid-market teams still come out ahead.

Rather than juggling a separate CRM, standalone marketing tool, and extra AI add-ons, they can run on a single, AI-enabled suite that is quicker to implement, simpler to manage day to day, and still powerful enough to support both sales execution and routine campaigns in one place.

Freshsales Suite key AI features

• Predictive lead and deal scoring: Freddy AI helps reps act faster on high-intent prospects by evaluating buyer signals and deal activity.
• Next best actions and deal insights: Flags at-risk deals and suggests what to do next based on activity and engagement.
• AI-generated sales emails: Helps reps draft personalized prospecting emails and follow-ups directly in the CRM.

Freshsales Suite’s Freddy AI provides you with insights that predict deal success, display activity trends, and suggest next best actions. (Source: Freshsales)

Freshsales Suite pricing

My expert opinion on Dynamics 365 Sales

Dynamics 365 Sales is a core component of the broader Microsoft ecosystem, so it connects seamlessly with other Microsoft apps, like Outlook, Teams, Excel, and Power BI. This integration brings CRM data and insights into the tools employees already use every day.

Its AI tool Copilot for Sales adds real productivity benefits by summarizing meetings, generating follow-up emails, and surfacing key insights without leaving the workflow.

That said, I’m not a fan of its interface, which can feel heavy and cluttered compared with newer, lighter CRMs like Pipedrive and HubSpot CRM.

Still, for large enterprises invested in Microsoft 365, the tight integration, advanced AI capabilities, and enterprise-grade scalability more than make up for the interface’s complexity. All these features make Dynamics 365 Sales a natural extension of their existing workspace.

Dynamics 365 Sales key features

• Copilot-driven conversation and content insights: The Copilot for Sales assistant automatically summarizes meetings and calls, identifies key topics and action items, drafts personalized emails, and generates next-step suggestions.
• Predictive scoring, forecasting, and next best action: AI models analyze past deals, engagement, and activities to score leads and opportunities, forecast revenue, highlight at-risk deals, and recommend what to do next.
• Automated data capture and insight generation across tools: The system links with Outlook, Teams, and other Microsoft 365 services to auto-capture emails and meetings, surface relationship health, and bring CRM context into productivity tools.

Copilot for Dynamics 365 Sales provides you with an enhanced summary of critical insights and key talking points to help reps prepare for client interactions. (Source: Microsoft Dynamics 365)

Dynamics 365 Sales pricing*

• Professional: $65/user/month
• Enterprise: $105/user/month
• Premium: $150/user/month
• Microsoft Relationship Sales: Custom

*Annual billing only.

My expert opinion on monday CRM

As a former user of monday CRM, I can vouch for its flexibility and visual clarity when managing deal pipelines. Unlike traditional CRMs with rigid stages and dense layouts, this platform lets you shape every part of your pipeline to match your exact sales process.

You can customize columns, automations, and even views. Plus, you can drag and drop deals between stages, automate follow-ups, and even connect campaign boards so marketing and sales stay in sync.

What really stands out is how intuitive it feels. You don’t need an admin or developer to adjust workflows or dashboards because everything is visual and self-serve. The downside is that monday CRM isn’t built for highly complex enterprise setups.

Still, its balance of customization, collaboration, and simplicity makes it the best AI CRM for growing B2B teams that want a dynamic, easy-to-maintain sales pipeline.

monday CRM key AI features

• AI-powered email and content generation: Compose or rephrase emails and mass-outreach messages directly in the CRM based on prompts and context.
• Automated task creation and workflow suggestions: Automatically turn meeting outcomes, board changes, or content into actionable tasks or next steps without manual intervention.
• Smart data categorization and field autofill: Use AI to extract data from documents, detect sentiment in activities, and populate CRM fields or columns to reduce admin overhead.

On monday CRM, you can select the “Autofill with AI” option to automate actions like detecting sentiment, extracting information, improving the text, and summarizing. (Source: monday CRM)

monday CRM pricing*

*All plans require a minimum of three users.

My expert opinion on Pipedrive

Pipedrive is the best choice for sales-driven teams that want an easy, visual pipeline tool because it’s designed specifically for deal movement and rep productivity.

I especially love its card-style interface and drag-and-drop pipelines because of their clean and simple design. These features make it simple for reps to track deals, understand next steps, and stay organized without needing heavy setup or training.

Pipedrive’s AI features help sellers focus on high-value deals and outreach instead of manual data entry. The AI Sales Assistant analyzes pipeline activity to surface at-risk deals, recommend next steps, and forecast outcomes, giving reps clearer priorities every day.

The AI email generator, on the other hand, helps craft personalized messages faster, so sales teams can spend more time connecting with prospects and less time writing repetitive emails.

One disadvantage of Pipedrive is that it does not offer the same depth in marketing automation or enterprise-level forecasting as larger CRMs like HubSpot or Salesforce. However, its simplicity, affordability, and speed make it ideal for teams that prioritize pipeline visibility and quick execution over complex configurations.

Pipedrive key AI features

• AI Sales Assistant: Analyzes deals, contacts, and activity to predict win probability, surface high-value deals, and recommend next best actions.
• AI email generator and summarizer: Helps users craft personalized outreach emails via simple prompts and summarises email threads to speed up inbox processing.
• AI-powered reporting and marketplace intelligence: Users can generate reports in plain language and receive smart app recommendations or search integrations via natural-language prompts.

Pipedrive offers AI features for predicting deal success, automating routine tasks, and drafting personalized messages. (Source: Pipedrive)

Pipedrive pricing

My expert opinion on Salesmate

Salesmate unifies email, SMS, phone, and chat inside one workspace. Reps can run sequences, follow up across channels, and track every touchpoint without switching tools. This unified view helps teams stay consistent and responsive, ensuring that leads never slip through the cracks.

Its AI Copilot adds even more value by drafting personalized emails, summarizing calls, analyzing sentiment, and recommending next steps. Combined with automation triggers that react to lead behavior, Salesmate helps reps reach out at the right time and with the right message. Both sales and marketing teams benefit from this shared, real-time visibility, making campaign follow-ups and lead handoffs seamless.

The only real drawback is that its marketing automation and advanced analytics aren’t as robust as those of enterprise-grade systems. However, Salesmate is a great tool for growing B2B teams that need a fast, flexible, AI-powered CRM to manage high-volume outreach across multiple channels.

Salesmate key AI features

• AI copilot/assistant for sales outreach: Salesmate’s AI assistant (Sandy AI) drafts personalized emails, suggests next-steps, and summarizes calls and meetings to help reps save time and improve follow-up.
• Call transcription, summary, and sentiment analysis: Built-in calling logs include AI-powered transcriptions of calls, sentiment markers, and automatically generated summaries and tasks.
• Smart campaigns and automation powered by AI: Lead and contact journeys, segmentation, behavior-based triggers, and “Smart Flows” enable AI-driven automation across sales, marketing, and support workflows.

Salesmate’s Sandy AI surfaces relevant notes and descriptions to activities to provide more context for customer engagement. (Source: Salesmate)

Salesmate pricing

My expert opinion on Creatio

Creatio combines advanced automation with a true no-code design. Its Studio workspace lets teams build, modify, and scale AI-driven workflows visually, without writing a single line of code. This means even non-technical users can design predictive lead flows, automated follow-ups, and personalized customer journeys using drag-and-drop tools backed by machine learning.

The platform’s AI models enhance these workflows with predictive scoring, next-best-action recommendations, and performance insights. Because Creatio’s sales, marketing, and service modules share the same data model, every AI-driven process runs on unified information.

This integrated system helps improve accuracy and coordination across departments. As a result, it’s ideal for organizations with complex, multi-stage sales and customer engagement processes that need both flexibility and intelligence.

Among its major drawbacks is a lengthy setup process, especially for smaller teams without process specialists. However, once configured, Creatio gives businesses a rare mix of power and accessibility that paves the way for enterprise-grade AI customization with the ease of a visual builder.

Creatio key features

• Predictive lead and deal scoring: AI models analyze deal history, engagement, and activity patterns to assign a probability of winning for leads and opportunities, helping reps and managers focus on the best bets.
• Workflow automation with AI triggers: You can set up no-code process flows that fire when AI detects certain conditions (e.g., deal inactivity, sentiment drop, low engagement), turning insights into actions automatically.
• Unified AI-powered analytics and forecasting: Combines data across marketing, sales, and service to surface revenue insights, pipeline health, churn risk, and multi-stage forecasting scenarios.

Creatio lets you automate enterprise-grade operational processes using its no-code designer and integrations. (Source: Creatio)

Creatio pricing*

Platform

• Growth: $25/user/month (minimum of 5 users)
• Enterprise: $55/user/month (minimum of 5 users)
• Unlimited: $85/user/month (minimum of 50 users)

Products

• Sales: $15/user/month
• Marketing: $15/user/month
• Service: $15/user/month

Creatio.ai (embedded AI)

• Start: $5,000/year
• Grow: $25,000/year
• Accelerate: $75,000/year
• Scale: $125,000/year
• Freedom: Custom

*Annual billing only.

My expert opinion on LeadSquared

LeadSquared is the best AI CRM for high-velocity lead-driven businesses because it’s built for rapid capture, routing, and conversion of large volumes of incoming leads. The platform offers sophisticated AI-based lead scoring and prioritization workflows.

Its behavior-triggered automation ensures your sales team focuses on the right leads at the right time. With multichannel engagement tools and a unified pipeline, marketing and sales are tightly aligned around high-volume funnel flows.

I recommend LeadSquared for high-velocity lead-driven verticals, such as edtech, financial services, SaaS freemium, and event-driven industries. It provides flexible workflows tailored for high-throughput use cases and has the agility to adapt rules and triggers as your business scales. That combination of speed, alignment, and AI-driven prioritization helps facilitate faster touch times, better follow-ups, and higher conversion.

One limitation to note is its lack of ultra-deep marketing automation, complex multi-touch attribution, and enterprise-grade analytics at large scale. However, LeadSquared delivers exceptional value for high-velocity lead-driven operations where speed and alignment matter most.

LeadSquared key features

• AI-based lead scoring and prioritization: Uses behavioral and profile insights to identify which leads are ready for outreach.
• AI chatbots and auto-response workflows: Engage and qualify leads instantly across web, chat, and SMS, reducing response times and manual follow-up.
• Behavioral trigger automation: Detects lead activities (website clicks, email opens, inactivity, form fills) and fires follow-ups, segmentation, or deal assignment automatically to keep volumes moving.

LeadSquared’s AI-powered Lead Propensity Score automatically predicts how likely a lead is to convert. (Source: LeadSquared)

LeadSquared pricing