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Product demo software are tools to help salespeople create and deliver sales demos to their leads. The top sales demo software typically offer template libraries and content editing tools, allow interactivity with leads, and integrate with third-party software including your CRM. To help you pick the right demo software, we’ve scored the top tools and included in this guide their core offerings, cost, individual use cases, and more.
Below are the seven best product demo software for salespeople:
While some options scored highly in one category or another, we found that Canva offers the best overall selection for those seeking a sales demo software to optimize lead nurturing. Continue reading to learn how each software ranked in terms of their pricing, features, and the primary use case we’ve assigned them. Jump down to see how we approached evaluating these software.
Note: All per-user prices are with a one-year commitment unless noted.
Create and save personalized sales product demos with insightful and affordable design tools.
Canva is a graphic design tool that helps users create highly visual documents, presentations, and demos through affordable tier plans. In a collaborative file, you can import your logo and brand colors to create or edit visual demos with teammates. Starting with the library of templates, stock photos, and widgets, use Canva’s robust design tools, including AI Magic Design, to generate personalized elements, then share your demos via PDF, JPG, or PNG.
While Canva is a strong and intuitive design software, you can’t schedule or host presentation meetings through it. If you’re looking for a tool to host demo presentations, consider Zoom for their demo sharing and video conferencing capabilities.
Send, track, and monitor metrics that reflect how your demos are received by prospects.
Demostack is a demo experience software that captures imported data from your product and then automatically creates code-free demo presentations. Through two different demo options, you can send prospects a self-guided product demo or host a live one. Demostack then stores data like how long a prospect views a page, what elements they clicked, and how many demos it takes to close a deal. This helps to understand what features prospects prioritize in a purchase.
Demostack is a high-quality product demo software with robust sharing and tracking features. If you’re in need of a software with more diverse design options, check out Walnut for their creative tools and demo analytics dashboard.
Work alongside team members on demo presentations with access control features.
Google Slides is a presentation tool included in Google Suite. With Slides, you can collaborate with your team and design slideshow-style demos from scratch or a premade template. Control who has access to your presentation file and what editing capabilities each user has within the sharing tab. Assign tasks to team members within the live document and see edits to your demo sync instantaneously. Then, present and share your demo directly from Slides into Google Meet.
Google Slides offers easily navigated demo and presentation tools, but if you’re in the market for more advanced or visually complex designs, consider using Canva, which also offers team collaboration tools.
Host demo presentations with prospects via live video streaming and screen sharing.
Zoom is a video conferencing software that offers meeting, call, chat, and whiteboard services. Schedule a live demo with prospects by emailing them a Zoom invite. On the conference call, you can share your screen to present your product demo as well as record the meeting, control participants' access throughout, and pin a participant or a team member's presentation to everyone’s screen for viewing. Hold 40-minute meetings free or upgrade for more time.
Since Zoom is strictly a meeting and conferencing program, if you’re looking for software to both create and share demos, check out Demostack for their advanced tracking features.
Organize your demos along with managing contacts via an all-in-one software.
Freshsales is a top-rated CRM that offers product demo software features and free access for three users. Within the Pro tier, AI-powered tools include contact scoring and next best action suggestions. This way, you know where a prospect is in your sales process and how receptive they may be to a demo. Create calendar invites for demos and set follow-up reminders from your dashboard —post-presentation, record meeting notes in your prospect's profile.
If you already have a CRM implemented into your sales process and don’t wish to make an entire system switch, consider adopting Walnut as your sales demo software for their design, exporting, and tracking features.
Improve productivity by automating your booking process and coordinating meeting details.
Demodesk is a sales meeting and demo software that offers advanced scheduling and video hosting features, dependent on the selected plan. Automate your entire booking process by creating easy and professional branded booking pages for prospects to schedule demo meetings with you based on your team's availability. After a prospect books a demo, they'll receive automated meeting invites and reminders through email and calendar notifications.
While Demodesk provides branded scheduling pages and can even host the demo meetings, it doesn’t offer specific demo creation or design tools. If you want a demo software that provides those capabilities, check out Demostack.
Create and share demos that allow prospects to interact with the presentation or product itself.
Walnut is a demo software platform that prioritizes making demos an entertaining and interactive experience for prospects. Customize sales demos for each prospect quickly with Walnut’s OpenAI feature. Then send out demos that personally identify your prospect by name and invite them to click through engaging content elements. Prospects can even leave comments or questions on the demo that you can quickly address to shorten sales cycles.
While Walnut creates entertaining and interactive demos for its users, their pricing information isn’t available online without requesting a customized quote from their sales team. If you’re in need of a quick and low-cost demo design tool, check out Canva.
The top scoring demo software all offer features such as:
Choose from a library of premade demo samples and templates to help influence and inspire the creation of your own.
To determine the top product demo software available for salespeople, we built a detailed rubric with five weighted categories. Then within each category, we created sets of subcriteria. Using this rubric to score 10 of the most popular demo software available, we took the top seven scoring software and assigned each an individual use case for our readers.
First we prioritized the core features of each software with an emphasis on the ones that help you create and present demos to leads. Next, we scored them on the pricing information available online and their ease of use. We investigated what additional features each software has including how they track your demos and what metrics can be provided. Lastly, we assessed each tool's customer support options.
This accounts for all of the basic features a demo software should offer like template libraries, content editing, booking links, and CRM integrations.
We evaluated each tool’s lowest and highest pricing tiers, free trials, and diversity of billing options.
We checked customer scoring of setup, support, and ease of use for each software.
This includes data-related features like demo view tracking, lead capturing metrics, and meeting settings.
We checked what user support is offered, including live chat, phone, and email as well as what hours the support is available.
When you’re in the lead nurturing stage of your sales process and you’re prepared to present demos to your leads, the help of a sales demo software can drastically improve this process. These tools will aid in the creation, presentation, and tracking of your demos. Consider getting quotes or starting the free trials to any of the seven tools we’ve scored above. Once you have the right software, check out our full guide on how to create a product demo.
Allyssa is a sales writer with a background in B2B sales and account management. After earning her degree in English and communications, she spent her selling career supporting Fortune 1000 IT and finance companies including Bank of America, Wells Fargo, and Credit Karma. As a staff writer for Selling Signals, her specialties include lead nurturing, lead generation, and sales software topics. When she's not writing or updating articles, you can find Allyssa writing poetry, traveling, or picking up any new creative hobby.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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