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LinkedIn marketing agencies are companies that help brands and salespeople expand their following and generate leads on the platform. Typically, the best agencies offer audience identification, content creation and scheduling, direct InMail outreach, LinkedIn profile optimization, or some combination of these services. To help you pick the right agency for you, we’ve scored six of the best and illuminated their pricing, core offerings, and primary use cases.
Here are the six best LinkedIn marketing agencies for salespeople:
The agencies in this article provide organic outreach support, and some also offer paid campaign services. If you're looking for help specifically with your paid LinkedIn outreach strategies, check out our guide to the best LinkedIn advertising agencies, which includes some of these marketing agencies plus advertising-only companies.
To determine the top agencies, we built a scoring rubric with six weighted categories, from core offerings to reporting, each with their own set of subcriteria. Next, we researched 10 of the most commonly recommended LinkedIn marketing agencies, assigning them scores from zero to five for each subcriteria. From this process, we found the six agencies with the best total scores. In the end, we found the overall winner and teased out each agency’s primary use case.
We started by evaluating each company’s core offerings, awarding them points if they have certain marketing services that are essential for LinkedIn lead generation. Next, we looked into their pricing, reporting features, and customer service. Lastly, we scored them on their additional services and experience in LinkedIn marketing.
We checked each option’s LinkedIn marketing offerings like profile optimization, content creation and scheduling, direct messaging, and more.
We looked at each agency’s management fees as well as their setup fees, custom package availability, and a la carte options.
This takes into account the frequency and transparency of their performance reports, as well as user access to an analytics dashboard.
We looked at their customer service reviews, their hours of customer support, and how much monthly consultation time clients get with them.
This includes LinkedIn ad management, social media marketing for other channels, PPC ads, and website SEO services.
We checked to see how long they've been in business and how many leads they’ve generated for their customers.
Note: All prices are with a three-month commitment unless otherwise noted in the Pros sections.
Although some agencies won specific categories, we discovered through extensive research that Impactable provides salespeople and business owners with the most overall value when it comes to full-service LinkedIn marketing. Keep reading for insight into each company’s pricing, core offerings, and primary use cases.
Impactable is a marketing agency offering a variety of affordable LinkedIn marketing services.
Impactable is a triple-threat LinkedIn marketing agency that offers ongoing LinkedIn content generation and management, InMail outreach campaign management, and paid advertising.
For $449 per month, their talented copywriters will create and publish 12 posts monthly from your profile to position you as a thought leader and drive inbound leads into your inbox. You can also build your own combo by adding LinkedIn ads and outreach to level up your marketing mix.
Impactable is great at many things, but they don’t provide some social selling activities you might want, such as liking posts and visiting profiles. For a social selling assistant who’ll build relationships with specific leads via these methods and organic content, check out Sociallyin.
Cleverly is a marketing agency that offers LinkedIn post creation with a network growth feature.
Cleverly is a LinkedIn marketing and top ad agency with a content service that posts from your personal profile on an ongoing basis to generate leads. They’ll optimize your profile, define your audience, write and schedule insightful posts, and send connection invites to people to expand each post’s reach. You can tack on InMail outreach campaigns for meeting booking by buying their Lead Generation Platinum package, which also includes four content posts per month.
Although Cleverly is great at LinkedIn marketing, it doesn’t offer marketing services for other networks like Facebook or Instagram. For a multichannel marketing approach, check out LYFE Marketing.
Sociallyin is an agency that engages with decision-makers on LinkedIn to build relationships.
Sociallyin is an agency with a range of LinkedIn marketing services, including a Social Selling Assistant that helps you generate inbound leads. A LinkedIn marketing expert will take control of your profile, optimize it, and then engage with target decision-makers using post likes, endorsements, connect requests, and even relevant content posting. It’s perfect for sellers who want a constant influx of warm LinkedIn leads InMail messaging them asking about their offer.
Although Sociallyin will help you create LinkedIn direct outreach sequences and create and send the connection request, they won’t follow up with potential leads for you via direct messaging. For a company that executes follow-ups, check out Impactable, our overall winner.
LYFE Marketing is a social media agency with an organic and paid LinkedIn marketing package.
LYFE Marketing is a social media agency that helps businesses generate inbound leads with full-service LinkedIn marketing. LYFE identifies your target audience and posts relevant content from your business page, personal profile, or both. Also a quality LinkedIn ad agency, LYFE uses paid post boosts to expand the content’s reach and employs follower ads to inspire users to follow your business. This is ideal if you want the best of both worlds: paid and organic.
LYFE Marketing is great at organic LinkedIn marketing and LinkedIn advertising, but their packages are more set in stone than some buyers might prefer. For more customizable marketing packages and a la carte options, check out Sculpt.
Sculpt is a LinkedIn marketing agency that builds a service package based on your situation.
Sculpt is a boutique B2B social media agency that helps brands generate inbound leads through LinkedIn marketing services such as LinkedIn content creation, posting, and promoting. You can go to them with your marketing budget, specific goals, ideal number of posts per month, preferred consult frequency, and other specifications, and they’ll design the optimal package. This makes Sculpt perfect for those wanting a package that fits their unique needs.
While Sculpt will respond reactively to leads leaving comments on your page and posts, they don’t offer direct messaging campaigns on LinkedIn. For that, along with the ability to create semi-customized packages, check out Impactable, our overall winner.
BAMF Media is a LinkedIn marketing agency that writes posts that get views and engagement.
BAMF Media is a LinkedIn-only marketing agency that offers a combination of content posting and direct outreach. Their team writes and publishes three thought-leadership posts per week from your profile, spanning from slides and infographics to story-driven posts that paint you as relatable. Their aim is to get you at least 50,000 organic views per month. BAMF also messages leads who interact with your content and tries to get them to agree to schedule a call with you.
BAMF Media has everything you need when it comes to LinkedIn marketing, but they lack services for other social networks. If you want a multichannel strategy, head over to LYFE Marketing, which offers organic and paid marketing on multiple social platforms.
A LinkedIn marketing agency can help you grow your personal and company brand, engage with decision-makers on the platform, post viral content, and, ultimately, generate leads for your business. Hopefully our guide has provided you with a starting point for your quest to find the perfect agency to help you reach your goals. From here, the best way to vet a potential team is to schedule a free consultation and ask them if they’re the right fit for your needs.
Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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