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6 Best LinkedIn Advertising Agencies for Lead Generation

Name: Cleverly
Item: Cleverly
Rating: 4.3
Author: Sam Rinko

Written By

Sam Rinko

Jan 5, 2023

2 minute read

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LinkedIn advertising agencies are teams of marketing experts that help businesses create and manage paid advertising campaigns on LinkedIn to generate leads. The top options typically manage your entire advertising process, from campaign strategy and targeting all the way to ad design, bidding, and ongoing campaign monitoring and reporting. To help you find the right partner, we’ve evaluated the best agencies on their pricing, use cases, offerings, and more.

Here are the six best LinkedIn ad agencies for salespeople:

Cleverly: Best overall LinkedIn ad agency for pricing and offerings ($1,299 starting price)
Fiverr Pro: Best agency for a la carte LinkedIn advertising services ($100 starting price)
LYFE Marketing: Best agency for multichannel ad management ($1,250 starting price)
Disruptive Advertising: Best agency for additional off-platform services (call for quote)
Impactable: Best LinkedIn ad agency for performance reporting ($1,049 starting price)
Sculpt: Best LinkedIn ad agency for custom advertising packages ($5,000 starting price)

How We Evaluated the Best LinkedIn Ad Agencies

To find and assess the most valuable LinkedIn ad agencies, we started by creating a rubric of six weighted categories and their associated subcriteria (which were also weighted). We then researched each agency in depth and scored them on the subcriteria until the rubric was complete and we found our overall winner and the winner for each category. Our extensive research also allowed us to identify each agency’s ideal use case.

Evaluation Criteria

We assigned the most weight to core offerings, followed by cost, as these two factors are the most important for potential buyers. We then evaluated each agency on the quality of their customer service, the transparency of their performance reporting, and the breadth of their additional services. Lastly, we checked each agency's experience in the work they do.

Methodology weights

Core Offerings 25%

Cost 20%

Customer Service 15%

Reporting 15%

Additional Services 15%

Experience 10%

All prices are with a three-month commitment unless otherwise noted in the Pros sections.

Although some of the agencies won one or more specific categories, we found that Cleverly delivers the most outstanding overall value for those in need of a LinkedIn advertising partner. Keep reading to learn how each agency did in use cases, pricing, core offerings, and more.

Cleverly: Best Overall LinkedIn Ad Agency

Cleverly is a LinkedIn ad agency with affordable and powerful LinkedIn ad management.

Price Range: $799 to $1799 monthly management fee plus $500 to $10,000 monthly ad spend

Overall Rating

4.3

Core Offerings

4.9

Cost

4.7

Customer Service

4.6

Reporting

4.8

Additional Services

2.5

Experience

3.3

Pros

Low minimum monthly ad spend
Great custom lead magnet design
Month-to-month commitment

Cons

No Facebook or Instagram advertising
Can’t do video animations
No CRM integrations on lowest plan

Cleverly is a LinkedIn ad agency that offers affordable full-service advertising on the platform, from strategy and customer targeting to ad design and ongoing campaign management. Across all plans, you’ll receive an account manager who’ll work with you to define your target audience and build a funnel of various LinkedIn ad types and retargeting campaigns. They'll then A/B test the ads to optimize performance and hold free monthly strategy calls to update you.

Although it’s our top option, Cleverly focuses on LinkedIn ads and doesn't offer advertising services across other popular networks like Facebook or Instagram. If you want a multichannel social media advertising strategy, check out LYFE Marketing.

Cleverly Pricing

Starter: $799 monthly management fee plus $500 to $2,500 monthly ad spend
Scale: $1,199 monthly management fee plus $2,500 to $5,000 monthly ad spend
Enterprise: $1,799 monthly management fee plus $5,000 to $10,000 monthly ad spend

Cleverly Key Offerings

Ad Targeting: Identifies your ideal customers and segments them for personalization.
Custom Lead Magnets: Designs effective lead magnets that align with your brand.
Ad Optimization: Regularly A/B tests underperforming ads against fresh creatives.
Organic LinkedIn Service: Sends messages, writes and publishes posts, and more.

Fiverr Pro: Best for a La Carte Ad Services

Fiverr Pro is an online marketplace where freelancers offer a variety of low-cost ad services to choose from.

Price Range: $100 to $850 per month

Overall Rating

4.0

Core Offerings

3.6

Cost

5.0

Customer Service

4.5

Reporting

3.5

Additional Services

5.0

Experience

1.7

Pros

Short commitment for most services
Access great copywriters & designers
Only pay for the services you need

Cons

Few offers for all-inclusive ad packages
No access to a large team of experts
Quality differs by the freelancer

Fiverr Pro is an online marketplace where businesses can find freelancers offering various LinkedIn ad services at low costs compared to what you’d find at a true agency. Offers include full-service ongoing ad management or one-off projects like building a lead magnet or creating a LinkedIn lead gen form campaign. Fiverr Pro is ideal if you want to outsource all or part of your LinkedIn advertising process at an affordable cost with no long-term commitment.

Even the most efficient and experienced freelancer can’t give you all the offerings you’d find at an ad agency. If you’re looking for a full-service LinkedIn advertising experience while still getting a variety of affordable service packages, check out Cleverly, our overall winner.

Fiverr Pro Pricing

Ad Creation and Management: Varies by freelancer (typically $100 to $850 per month)

Fiverr Pro Key Offerings

One-Off Services: Hire skilled freelancers for ad design, audience targeting, and more.
Campaign Management: Freelancers will create, monitor, and optimize your campaign.
Low Commitment: Get ongoing campaign management on a month-to-month basis.
Profile Optimization: Hire a freelancer to optimize your LinkedIn profile with keywords.

LYFE Marketing: Best for a Multi-Network Approach

LYFE Marketing is an agency offering paid social on LinkedIn, Facebook, and other networks.

Price Range: $750 to $2,600 monthly management fee plus $500 to $5,000+ monthly ad spend

Overall Rating

3.9

Core Offerings

4.6

Cost

4.2

Customer Service

3.2

Reporting

3.8

Additional Services

4.3

Experience

2.9

Pros

Low monthly minimum ad spend
Can run ads across multiple networks
Support responds in under 24 hours

Cons

Just 2 hours of free monthly consult
$300 setup fee (call to waive)
No video ads on starter plan

LYFE Marketing is a social media marketing agency that offers LinkedIn advertising services for small businesses. They provide ad strategy, audience targeting, ad development, campaign creation, and ongoing optimization for LinkedIn as well as other popular social networks like Facebook, Twitter, and Instagram. This allows you to run ads across all of the social networks where your customers are active without having to work with multiple agencies.

Social media platforms are great places for lead generation, but some businesses might want a more widespread approach. If you need an ad agency with expertise in paid social, SEO, website optimization, PPC ads, and email marketing, check out Disruptive Advertising.

LYFE Marketing Pricing

Starter: $750 monthly management fee plus $500 to $1,000 monthly ad spend
Growth: $1,350 monthly management fee plus $1,000 to $5,000 monthly ad spend
Scale: $2,600 monthly management fee plus $5,000+ monthly ad spend
Setup Fee: $300 (call to waive)

LYFE Marketing Key Offerings

Multichannel Ads: Run campaigns across LinkedIn, Twitter, Instagram, and Facebook.
Social Listening: Optimizes ads by monitoring online conversations about your brand.
Ad Management: Provides strategy, ad design, campaign monitoring, and reporting.
Video Ads: Makes animated or live-action videos for TikTok, Instagram, and Facebook.

Disruptive Advertising: Best for Additional Off-Platform Services

Disruptive Advertising is an advertising agency offering a variety of paid and organic services.

Price Range: Call for quote

Overall Rating

3.8

Core Offerings

4.0

Cost

2.9

Customer Service

3.8

Reporting

4.1

Additional Services

4.4

Experience

4.2

Pros

Large team of experienced advertisers
Wide range of additional services
High-quality copywriting & ad design

Cons

Must reach out for pricing
Not great for small businesses
Communication might be slow

Disruptive Advertising is a marketing agency that provides full-service LinkedIn ad creation and management in addition to a wide variety of off-platform advertising and marketing services, including PPC advertising, email marketing, and website optimization. Disruptive’s range makes it attractive to customers wanting to leverage and outsource a versatile lead gen strategy that combines LinkedIn ads with other powerful methods, all working in unison.

Though Disruptive Advertising's offerings are generally wide, when it comes to LinkedIn they stick solely to advertising. If you want top-notch LinkedIn advertising paired with LinkedIn organic marketing like direct outreach and post creation and scheduling, check out Cleverly.

Disruptive Advertising Pricing

Call for Quote: Custom packages available

Disruptive Advertising Key Offerings

Additional Services: Offers PPC, email marketing, website optimization, and SEO.
Advanced Targeting: Finds your target audience based on your ideal customer profile.
Campaign Management: Monitors and tests LinkedIn ads to optimize performance.
Content Creation: Creates ebooks, industry reports, and infographics for LinkedIn ads.

Impactable: Best for Ad Performance Transparency

Impactable is a LinkedIn ad agency offering weekly video reports and a user reporting dashboard.

Price Range: $549 to $2,499 monthly management fee plus $500 to $30,000+ monthly ad spend

Overall Rating

3.8

Core Offerings

4.5

Cost

4.7

Customer Service

4.1

Reporting

5.0

Additional Services

1.3

Experience

1.7

Pros

Low-cost management fees
Month-to-month commitment
Weekly video performance reports

Cons

Can’t use reporting tool on Tier 1
No Instagram or Facebook advertising
Doesn’t make video ads

Impactable is a B2B LinkedIn advertising agency that handles audience targeting, design, and ongoing campaign management and optimization, primarily for small to midsize companies. To promote transparency, they offer in-depth weekly video or screenshare reports updating you on your campaign’s performance. You’ll also get access to an advanced reporting dashboard to which you can connect your other ad channels for unified reporting.

Impactable’s great for paid and organic LinkedIn lead generation, but they don’t offer many tangential services like Twitter or Facebook advertising. If you want an agency with expertise in multiple channels, check out LYFE Marketing.

Impactable Pricing

Tier 1: $549 monthly management fee plus $500 to $2,500 monthly ad spend
Tier 2: $949 monthly management fee plus $2,500 to $5,000 monthly ad spend
Tier 3: $1,449 monthly management fee plus $5,000 to $10,000 monthly ad spend
Tier 4: $1,949 monthly management fee plus $10,000 to $20,000 monthly ad spend
Tier 5: $2,449 monthly management fee plus $20,000 to $30,000 monthly ad spend
Custom: Call for quote if your monthly ad spend is over $30,000
LinkedIn Hybrid Multichannel Offering: $1,849 per month (includes organic + paid LinkedIn marketing, web identification, email marketing, and retargeting ads)

Impactable Key Offerings

Reporting Dashboard: Stay on top of ad metrics and gain insights into performance.
Campaign Management: Creates, monitors, and optimizes your ads and campaigns.
Weekly Updates: Enjoy weekly recorded video or video call reports on your campaigns.
Strategy Calls: Meet monthly with your account manager to identify ways to improve.

Sculpt: Best for Custom Advertising Packages

Sculpt is an agency that creates LinkedIn ad packages that reflect your budget and goals.

Price Range: $5,000 to $10,000 monthly management fee plus up to $30,000 ad spend

Overall Rating

3.7

Core Offerings

4.5

Cost

3.4

Customer Service

3.8

Reporting

4.3

Additional Services

3.0

Experience

2.9

Pros

In-depth audit of your past campaigns
Personalized ad packages & pricing
Offers Facebook and Instagram ads

Cons

Management fees can be prohibitive
Selective about who they work with
Onboarding process can feel long

Sculpt is a B2B social media marketing agency that offers LinkedIn advertising services and custom plans. While they do have three set services — one-off projects, ongoing ad management, and ad consulting — they want you to bring them your budget, goals, and historical advertising data. With this info, they create a personalized service package that uses the right ad spend and mix of services and social channels for your specific situation.

Although Sculpt will design a service package based on your budget, their minimum monthly management fee is $5,000. For more cost-friendly LinkedIn ad management that’s still personalized to your needs, consider Cleverly, our overall winner for pricing and offerings.

Sculpt Pricing

Ongoing LinkedIn Ad Management: $5,000 to $10,000 monthly management fee plus up to $30,000 ad spend
One-Off Project: $5,000 to $10,000 monthly or milestone fee (build, launch, then hand the campaign back to you)
Social Media Ad Consulting: $10,000+ per project (e.g., social media audit and targeting recommendations)

Sculpt Key Offerings

Custom Packages: Get a LinkedIn ads package tailored to your goals and budget.
Advertising Audit: Performs a two-week analysis of your ads to uncover opportunities.
Campaign Management: They create, monitor, and optimize LinkedIn ad campaigns.
Organic LinkedIn Marketing: Creates and posts content for your personal profile.

LinkedIn advertising agencies help your business generate leads on LinkedIn by creating and managing LinkedIn ad campaigns for you. Most offer audience targeting, ad bidding, ad design, performance reporting, and the other activities involved in effective LinkedIn advertising. Choose an agency that has experience working with businesses of your size and budget. Most offer a free consultation, so use that time with their sales rep to ensure they’re the right match.

Sam Rinko

Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.