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Automotive CRMs help dealerships, OEMs, and garages connect with and organize leads and prioritize prospects ready to buy or service a vehicle. The top automotive CRMs offer general tools such as lead generation and pipeline management, plus industry-specific features like inventory management, license and VIN scanning, and dealership management system (DMS) integration. We’ve evaluated the top six automotive CRM software to help you choose the right one.
Here are the six best automotive CRMs in 2022:
In our evaluation of the best CRM software for automotive businesses, we divided our scoring into six major categories, each of which included several weighted subcriteria. We then assigned subcriteria scores and tallied up each category, which resulted in an overall score out of five for each CRM. Using our research, we assigned a primary use case to each CRM that scored highly enough to make our list.
Note: All per-user prices are with a one-year commitment unless noted.
While all general and industry-specific CRMs performed well in various categories, a winner emerged after we totaled the results. Salesforce scored best overall and also placed first in the Core Features, Integrations, and Customization categories. None of the industry-specific CRMs list pricing on their website, which affected their scores, but all six software on our list are worthy options. Read below to understand how each CRM fared in each category.
The best automotive CRM software have these features in common:
With these scanning tools, you can scan customers' license and their car’s vehicle identification number (VIN) and save it within their contact record in the CRM.
This type of integration gives you access to major dealership management system (DMS) providers so you can stay updated on buying insights.
With enterprise management, dealerships with more than one location can track and modify inventory at each location.
Communication management helps you contact leads and prospects through email, phone, or SMS, plus pull up a history of interactions within their contact record.
By tracking your automotive company staff members' calls, you can ensure that they provide quality service to potential and current customers.
Automotive CRM software helps automotive companies efficiently manage their interactions with existing and new customers. By giving dealerships the industry-specific CRM tools they need, these platforms can support dealerships and similar businesses to close more deals. The top six auto CRMs highlighted on our list provide useful features and resources to sell and engage with clients; check them out and choose the one that will serve you best.