6 Best Automotive CRM Software for 2021

Learn about the best automotive CRM software options and their primary use cases in our independent editorial review for dealerships.

An automotive CRM helps dealerships connect with leads and prioritize prospects who are ready to buy a vehicle. The best CRMs organize daily work plans, manage internet leads, and automate follow-up tasks, ultimately helping salespeople speed up the buying process and provide great service to their customers. We’ve evaluated the top six automotive CRM software to help you choose the right one for your dealership.

Here are the top six automotive CRMs:

  • Elead CRM (Overall Winner): Best for customer service management (call for quote)
  • AutoRaptor: Best for managing leads through a centralized dashboard (call for quote)
  • VinSolutions Connect CRM: Best for advanced lead data insights (call for quote)
  • Selly Automotive: Best for online lead nurturing (call for quote)
  • Pipedrive: Best for a highly visual sales pipeline ($12.50 starting price)
  • DealerSocket CRM: Best for inventory management (call for quote)

How We Evaluated the Best Automotive CRM Software

General-purpose CRMs typically offer lead generation and pipeline management; automotive CRMs also need to provide specific functions like license and VIN scanning and DMS sales data integration. In our scoring, we prioritized the features dealerships need and their cost. We also looked at customer support, integrations, and customizations to further support dealerships. Most didn’t list pricing on their website, which affected scoring, but all six are worthy options.

Evaluation Criteria

We divided our scoring into six major categories for our auto CRM analysis, each of which included several weighted subcriteria. We then tallied up each category to assign all CRMs with a score for each as well as a total score out of five.

Cost:
25%
Core Features:
25%
Ease of Use:
20%
Integrations:
15%
Customization:
10%
Customer Support:
5%

Note: All per-user prices are with a one-year commitment unless noted.

While several auto CRMs performed well in various categories, a winner emerged after we totaled the results. Elead CRM, which also tied for the top spot in core features, scored best overall. Read below to understand how each individual CRM fared in each category.

Elead CRM: Best for Customer Service Management

A cloud-based CRM designed for automotive retail groups that helps them grow through service-oriented operations.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-full star-full Customizations star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Easy to find information
  • Robust desking tools
  • Proprietary business tools

Cons:

  • Support needs improvement
  • Prone to duplicate entries
  • Slowness, latency issues

Elead CRM is a pioneer in automotive CRMs, with a flexible, easy-to-use, cloud-based CRM for dealerships of all sizes. Auto dealers can build relationships by communicating with prospects in their preferred way (phone, text, online, or in person), sending follow-ups prompted by alerts, and saving all customer data along the way. This makes it a good choice for auto dealerships that want to improve the ways they nurture new leads and existing customers.

Elead CRM Pricing

  • Call for Quote

Elead CRM Key Features

  • Building Sales Relationships: Elead provides customized follow-up processes to address individual needs.
  • DMS Providers: Integrates seamlessly with all the major DMS and third-party providers to give relevant purchase insights.
  • Communication Overview: Full communication visibility because it logs, records, and maps all calls.
  • Customizable Processes and Dashboards: Customize interfaces and benchmarks.
  • Desking: Provide professional presentations to customers in the form of payment matrix and trade evaluations.

Visit Elead CRM

AutoRaptor: Best for Lead Centralized Dashboard

A powerful CRM that consolidates leads from various sources into a single, optimized dashboard.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • User-friendly
  • All leads in a searchable app
  • Great for customer follow-up

Cons:

  • No free trial available
  • No built-in desking
  • Lacks telephony services

AutoRaptor is a powerful, easy to use auto dealership CRM. Its sales manager dashboard provides a single place where you can find customers and opportunities plus their engagement touchpoints, giving you a 360-degree view of activities at different stages in the pipeline, new sale opportunities, and closed deals. AutoRaptor is ideal for independent dealers who want the convenience of finding all their leads from every source in a central location.

AutoRaptor Pricing

  • Call for Quote

AutoRaptor Key Features

  • Sales Manager: Centralized dashboard to keep track of metrics and opportunities coming through the entire auto sales funnel.
  • Round-Robin: This automatic feature ensures leads are equally distributed so sales representatives can promptly respond to them.
  • Robust Communication: Connect communication records with notes on inventory and customer information.
  • License Scanner: Scan VIN barcodes and customers’ licenses to easily save information.

AutoRaptor Automotive CRM screenshot

Visit Autoraptor

VinSolutions Connect CRM: Best for Lead Data

Streamlines the buying process with targeted data insights to ensure dealers identify the right customers at the right time.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-full star-full Customizations star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Easy to use
  • Feature-rich platform
  • Simplified contact tracking

Cons:

  • Cluttered dashboard
  • Limited email templates
  • Navigation initially confusing

VinSolutions Connect CRM is a data-driven auto dealership CRM with powerful lead analytics that deliver insights into how customers shop. The CRM’s database pulls customer data from sources like Dealer.com, Xtime, and vAuto, which users can review to create customizable, personalized services that appeal to customers’ preferences. Those wanting to use advanced data on their leads to better connect with them will benefit from VinSolutions Connect CRM.

VinSolutions Pricing

  • Call for Quote

VinSolutions Key Features

  • Connect Automotive Intelligence: Gives sales three insights to close deals — buying signals, engagement strength, and sentiment analysis.
  • Deep Platform Integrations: Turns data into insights with a database that pulls from relevant sources.
  • Customizable Capabilities: High degree of customizable preferences and settings to fit into each dealership’s sales process.
  • Equity/Data Mining: Discover new sales opportunities with customer data to enhance sales and marketing.
  • Accountability Tracking: Call tracking software ensures accountability and service satisfaction among dealership staff.

VinSolutions Automotive CRM

Visit Vinsolutions

Selly Automotive: Best for Managing Online Leads

An auto CRM that helps dealerships nurture leads captured via website forms, social media, and other online sources.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Drive more traffic online
  • Call recording and texting
  • Easy to learn and setup

Cons:

  • Insufficient lead automation
  • No Facebook Messenger
  • Lagging and latency issues

Selly Automotive is a cloud-based CRM and internet lead management (ILM) platform. It’s designed mainly for used-car dealerships, helping them manage leads that come from website forms and Facebook Marketplace. Dealerships can automate follow-ups and manage all the leads from one system — it even has a Facebook module to nurture the social media leads. Selly is good for dealers who primarily find leads online and want help managing them.

Selly Automotive Pricing

  • Call for Quote

Selly Automotive Key Features

  • Internet Lead Management: Lead routing strategy to capture leads, automate follow-ups, and contact customers online.
  • Modernized Processes: In an industry with too many legacy applications, it’s modern, secure, and cloud-based.
  • Smart Automation: Create customization for work plans, automate email replies, and enable smarter follow-ups with task reminders.
  • Built-in Texting Feature: Use Selly’s proprietary Notes feature to follow up with clients who prefer text communication.

Visit Selly Automotive

Pipedrive: Best for a Highly Visual Pipeline

A general-purpose CRM and sales management tool that allows dealers to visually organize and track their sales pipeline.

Price Range: $12.50 to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-full star-fullstar-full Customizations star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Easy and intuitive interface
  • Prioritizes tasks effectively
  • Clear overview of activities

Cons:

  • Lacks behavioral tracking
  • Limited feature set
  • No A/B testing features

Pipedrive is a general-purpose CRM known for its user-friendliness and visual pipeline. Its Kanban-style interface allows dealerships to customize their pipeline according to the unique process they follow to sell vehicles and then use it to see where leads are in the pipeline, identify bottlenecks, and track employee performance. This makes Pipedrive a good fit for auto dealers that want an intuitive, visual representation of their sales funnel.

Pipedrive Pricing

  • Essential: $12.50 per user, per month
  • Advanced: $24.90 per user, per month
  • Professional: $49.90 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days

Pipedrive Key Features

  • Deal Visibility: Pipedrive provides full insight into the pipeline process, so auto dealers can gauge the progress of sales activities.
  • Intuitive Interface: Drag-and-drop functionality simplifies auto dealerships’ sales process and tracking.
  • Multi-Functional Features: From building chatbots and web forms to feeding leads into the sales pipeline, Pipedrive provides multifaceted tools.
  • Workflow Automation: Easily automate repetitive daily work plans with AI.
  • Activity-Based Selling: Helps salespeople focus on meaningful sales process activities.

Pipedrive Automotive CRM

Visit Pipedrive

DealerSocket CRM: Best to Manage Inventory

Helps auto dealers maximize profit through optimized inventory management and streamlined workflows.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-full star-fullstar-full Customizations star-fullstar-full star-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Automatic lead follow-up
  • Good customer support
  • Intuitive functionalities

Cons:

  • Annoying outbound call reminders
  • Out-of-date email templates
  • No data export functions

DealerSocket CRM is an auto platform geared toward independent, used-car franchises, or buy-here-pay-here (BHPH) dealers. It combines inventory management, market information, and transaction history to show dealers the types of vehicles that would sell best so they can add them to their inventory. It also helps them manage their inventory and supply chain; as such, it’s right for dealerships wanting to use inventory management to increase sales.

DealerSocket CRM Pricing

  • Call for Quote

DealerSocket CRM Key Features

  • Inventory Scoring: Provides unique scoring with TrueScore to let dealers know how their vehicles will perform.
  • Analytics: Offers tools to allow dealers to price their auto inventory more competitively.
  • Real-Time Data: Provides access to timely, meaningful data to drive sales, accountability, and performance.
  • Enterprise Management: Manage several auto stores and leverage inventory at each.
  • Build Customer Bonds: Communicate with customers on any device across departments.

Visit Dealersocket CRM

Bottom Line: Best Automotive CRM Software

Automotive CRM software help car dealerships efficiently manage their interactions with existing and new customers. They help to facilitate the sales process by giving dealerships the industry-specific CRM tools they need to close more deals. The top six auto CRMs highlighted provide dealerships with useful resources to sell and engage with clients; check them out, and choose the one that will serve you best.

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