6 Best CRMs for Startups in 2022 & Beyond - Selling Signals

6 Best CRMs for Startups in 2022 & Beyond

Written By
Eze Onukwube
Eze Onukwube
Jul 1, 2022
2 minute read
Selling Signals content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

CRMs for startups are CRM software that help early-stage companies attract and manage leads to grow their customer base and revenue. The best options typically provide workflow automation tools and third-party integrations to save time and reduce menial work so startup employees can focus on other crucial tasks to grow the business. To help you choose the right CRM, we’ve evaluated the top six that provide robust but affordable functionality for startups.

Here are the six best CRMs for startups:

  • Freshsales: Best CRM for features, price, and usability (free starting price)
  • HubSpot CRM: Best free startup CRM software option (free starting price)
  • Pipedrive: Best startup CRM option with add-on upgrades (14-day free trial)
  • Zoho CRM: Best startup CRM for multichannel marketing (free starting price)
  • Insightly: Best startup CRM option for project management (free starting price)
  • Salesforce Essentials: Best for long or complex sales cyles (30-day free trial)

How We Evaluated the Best CRMs for Startups

Startups are typically budget-conscious but want their CRM software to provide a rich set of easy-to-use features. When determining the best startup CRM, We based our scoring criteria on six weighted categories, each of which contained subcriteria. After assigning scores for each subcriteria, we totaled the categories and gave each CRM a final score out of five to rank the top six and primary use cases for each.

Evaluation Criteria

We first evaluated cost, core features, and ease of use. Next, we looked at integrations and customization so startups can modify it to meet their unique needs. Finally, we measured the level of support provided, as most startups have a small, busy team that rely on the CRM’s customer service.

Methodology weights
Cost 25%
Core Features 25%
Ease of Use 20%
Integrations 15%
Customization 10%
Customer Support 5%

We looked at each option’s pricing transparency, subscription tiers and supported users, and free trials.

Winner Criteria Winner: Freshsales →

This evaluates the functions startups need to work effectively, such as contact management, workflow automation, and email marketing.

Winner Criteria Winner: Freshsales →

We evaluated whether the options are fast, intuitive, and easy to use.

Winner Criteria Winner: Multiple Winners

Does each option offer third-party applications with other contact management and sales platforms, as well as with productivity and mobile apps?

Winner Criteria Winner: Multiple Winners

We reviewed whether the CRMs offer custom dashboards, reports, pipelines, workflows, and/or pages.

Winner Criteria Winner: Zoho CRM →

Does each option offer support via phone, email, and/or live chat?

Winner Criteria Winner: Multiple Winners

Note: All per-user prices are with a one-year commitment unless noted.

All of the startup CRMs we evaluated are worthy options, and most scored well in one category or another. However, we found that the best CRM for startups is Freshsales, which tied or earned the top spot for cost, core features, ease of use, and integrations. Read on to see how each CRM performed in each category.

Bottom Line: Best CRM for Startups

Startups need to stay nimble and fast, so they need a cost-effective, industry-specific CRM that can adapt and change quickly in a competitive environment, always offering the features they need to grow. The top six CRMs we featured here are great options for startups, so choose the one that feels right for your new business’s focus.

Eze Onukwube

Eze is a New Orleans-based writer, business software expert, and technologist holding a Master's Degree in communications. Apart from writing comparison guides, his multifaceted writing includes topics as wide-ranging as DevOps, cybersecurity, and more. He is a sports enthusiast who once considered a career in professional sports but says his talents never quite matched his ambitions.

Recommended for you...

The 6 Best Headless CMS for B2B Teams in 2026
Faithe Day
Mar 9, 2026
Best Marketing CRM Software for 2026: Top Picks for Modern Marketing Teams
HubSpot CRM Review 2026: Pros, Cons, Pricing, and How It Aligns Sales and Marketing
8 Best CRM for Freelancers Who Want More Repeat Clients
Selling Signals Logo

Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.