Learn the differences between leads, prospects, and opportunities. Understand how to turn leads into prospects and opportunities.
A sales pitch is a 2- to 3-minute explanation of your product or service that you can use to convince a prospect to buy. As you write your own sales pitch, it can be helpful to read tried-and-true ideas and best practices regarding setting up, delivering, and closing a pitch. To provide the best sales pitch ideas, we asked experienced salespeople how they pitch to increase their prospects' interest in their offering and encourage them to accept next steps.
To learn more about the process of pitching, check out our guide on how to create and deliver a sales pitch, where we provide key steps to follow plus tips and examples.
Read our expert insights on how to prepare your sales pitch on your own and then set up the pitch at the beginning of a conversation so you can effectively talk about your product and the benefits it will bring each unique prospect.
Learn the tips and tricks of giving an effective sales pitch using the information you've uncovered from your research, past correspondence with the prospect, and the current conversation so far.
Read experts' advice on how best to close your sales pitch and ask your prospect to take next steps with you, such as drafting up a proposal or closing the sale right then and there.
Each of these ideas can help you refine your pitch — incorporate as many as possible to improve your lead nurturing skills and deal closing rate. The expert advice here has been refined over years of trial and error, so use the professionals’ experiences to your advantage. Choose some ideas to implement, improve and practice your pitch, and you'll see positive results in no time.