7 Best B2B CRM Software for Businesses

Find the best B2B CRM software available using our list, and compare the options to find the right one to help your business manage customers.

B2B CRMs software is designed for companies that sell their products and services directly to other businesses. These best CRMs for B2B businesses include features to help them better understand their customers, organize their data, prioritize marketing, and reach decision makers. To help you choose which one is right for you, we’ve researched the best B2B CRM tools, as well as identified an overall winner.

Here are the top seven B2B CRM software for salespeople:

  • HubSpot CRM (Overall Winner): Best free plan with premium upgrades (free starting price)
  • ActiveCampaign: Best for marketing and workflow automation ($9.00 starting price)
  • Freshsales: Best for AI sales forecasting ($29 starting price)
  • Insightly: Best for project management (free starting price)
  • Salesforce CRM: Best for collaborating across departments ($25 starting price)
  • Pipedrive: Best for highly visual pipelines ($12.50 starting price)
  • noCRM.io: Best to reduce manual data entry ($12 starting price)

How We Evaluated the Best B2B CRM Software

In our evaluation, we looked at whether each B2B CRM offers general features to organize sales data, automate marketing, and manage emails and B2B leads, plus how much each CRM charges for these features. Next, we reviewed the industry-specific features offered, as well as customizability to ensure the technology can be modified to fit B2B businesses’ existing frameworks and grow with them. Finally, we evaluated each option’s ease of use and support.

Evaluation Criteria

For our list, we based our scores on six weighted categories, each containing subcriteria. After we totaled the scores, the B2B CRM system scoring the highest overall was named the winner.

Pricing:
25%
General Features:
25%
Ease-of-Use:
20%
Advanced Features:
15%
Customization:
10%
Customer Service:
5%

Note: All per-user prices are with a one-year commitment unless noted.

After totaling the scores, we found that HubSpot CRM provides the best overall value for B2B businesses seeking a CRMBelow, read how each option fared across all six categories.

HubSpot CRM: Best Free Plan With Upgrades

Offers a feature-packed free version that helps B2B sales teams streamline sales, marketing, and service.

Price Range: Free to $1,200+ per month (Sales Hub)

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-full star-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-full star-fullstar-full

Pros:

  • Centralizes sales and marketing data
  • Integrates with many other tools
  • Highly scalable as you grow

Cons:

  • Full potential expensive to lock
  • Limited reporting
  • Added cost for customer support

HubSpot CRM is a cost-optional, feature-rich system that supports B2B businesses’ sales. The robust free plan helps teams collaborate on prospects via a shared inbox and maintain progress with automated task assignment, deal management, and customizable dashboards and reports. Premium tiers are also available with Sales Hub, making HubSpot CRM right for B2B companies needing a free option with the ability to upgrade later.

HubSpot was also rated our top overall CRM for salespeople. Check out our best CRM guide for more information.

HubSpot CRM Pricing

  • Free Plan: Supports unlimited users and can be upgraded to below paid plans
  • Sales Hub Starter: Starts at $45 per month for 2 users
  • Sales Hub Professional: Starts at $450 per month for 5 users
  • Sales Hub Enterprise: Starts at $1,200 for per month for 10+ users

HubSpot CRM Key Features

  • All-in-One Sales and Marketing: All touchpoints are recorded across departments from lead to close.
  • Email Marketing: Salespeople can send, track, and auto-log personalized emails from inside the platform.
  • Behavior Tracking: Get insights into how your prospects interact with your website.
  • List Segmentation: Build sales through targeted emails, phone calls, social media ads, and content all from one platform.
  • Cloud-Based: Access the platform while on the road or working remotely.

HubSpot CRM b2b CRM

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ActiveCampaign: Best for Marketing & Workflow Automation

A heavy-duty marketing automation tool for B2B companies that rely on workflows to nurture customer relationships.

Price Range: $9.00 to $229 per month for 3 to unlimited users

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-full star-full Advanced Features star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Automations can have multiple triggers
  • Marketing tools are intuitive
  • Integrates with over 2,000 apps

Cons:

  • No email drip functionality
  • Reporting is cumbersome
  • Need Plus plan for CRM functions

ActiveCampaign is a marketing tool paired with a CRM so that B2B salespeople can focus on closing deals. Through more than 500 prebuilt workflows triggered on a variety of events, you can automatically send personalized messages to prospects, bill customers, and review lost deal feedback. For this reason, ActiveCampaign works well for companies that rely on email marketing to connect with corporate decision makers and workflows to save time.

ActiveCampaign Pricing

  • Lite: $9.00 per month for 3 users
  • Plus: $49 per month for 25 users
  • Professional: $129 per month for 50 users
  • Enterprise: $229 per month for unlimited users

ActiveCampaign Key Features

  • Automated Marketing: Uses events to trigger targeted marketing to segmented lists.
  • Deal Manager: Automatically creates deals based on customer engagement activity.
  • Email Marketing: Build personalized emails and send them to the right decision maker at the optimal time.
  • Lead Scoring: Lets you see what prospects are ready to talk to sales based on engagement and activity.
  • Contact Manager: Records deal history accessible by mobile app and updates from any email account.

ActiveCampaign b2b CRM

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Freshsales: Best for AI Sales Forecasting

Uses AI to give B2B companies a deeper understanding of their customers as they progress through the pipeline.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-full star-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Excellent features for the price
  • Intuitive and simple to use
  • Robust automation tools

Cons:

  • Integrations are limited
  • Expensive per-user cost
  • More contact storage is an upgrade

Freshsales uses the power of AI to help businesses predict and close deals. Its Freddy AI scores leads and sends their contact information to sales for nurturing. Freddy auto-enriches records and uses history to predict when a prospect is ready to buy; then, when a seller notes they’re confident in a certain sale, the business can use this info for forecasting. Freshsales is good for B2B companies that need help predicting monthly or quarterly sales.

Freshsales Pricing

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days

Freshsales Key Features

  • Clean, Uncluttered Interface: Easy to use and find important contact details.
  • Automated Workflows: Automate outreach to prospects and customers via email, phone, or text messages.
  • Lead Management: Filter and export contacts easily and create drag-and-drop pipelines to view their journeys to customers.
  • Customized Reporting and Analytics: Build reports to understand exactly what your B2B company needs to know or use one of the templates.
  • Customer Support: Available 24 hours a day, 7 days a week by live chat or 5 days a week by phone.

 

Freshworks CRM b2b CRM

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Insightly: Best for Project Management

Provides project management tools and workflow automations so the entire team can access updates and work in real time.

Price Range: Free to $99 per user, per month

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Dynamic project activity timelines
  • Extensive integrations
  • Useful custom reporting

Cons:

  • No refunds in case of cancellation
  • Live customer support an add-on
  • Free plan is limited in features

Insightly is a powerful project management CRM that turns opportunities into projects, keeping customer records intact along the way. Users can customize their dashboard so the entire B2B team can track every step — including milestones, metrics, and activity — to final delivery. Insightly also integrates with external programs to automate workflows across all systems, so it’s great for businesses that complete detailed projects for their clients.

Insightly Pricing

  • Free Plan: Supports 2 users
  • Plus: $29 per user, per month
  • Professional: $49 per user, per month
  • Enterprise: $99 per user, per month

Insightly Key Features

  • Project Management: Track activity and communication for a project across assigned team members.
  • Lead Management: Manage, track, and qualify leads to route them to the right rep automatically.
  • Email Marketing: Send custom or templated emails to segmented lists and track email open rates.
  • Relationship Linking: See an overall map of complex B2B customer relationships with flexible linking of records, emails, and contact information.
  • Custom Reporting: Built-in business intelligence dashboards are configurable with drag-and-drop capability.

Insightly b2b CRM

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Salesforce CRM: Best for Cross-Department Collaboration

Powerful software that provides a unified view of every contact from every department for a seamless customer experience.

Price Range: $25 to $300 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-fullstar-full star-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Highly customizable
  • Popular and familiar for sales
  • Cloud-based for remote access

Cons:

  • More expensive than most
  • Add-ons needed for full capability
  • Setup is a time investment

Salesforce CRM is the leading relationship management software globally. One of the reasons for this is it provides sales, marketing, customer service, and IT operations with the customer data they need to collaborate on B2B deals for seamless order delivery. Various departments can also use a record’s chatter feed to share important information in an instant. Salesforce CRM works best for enterprises needing to align sales, marketing, service, and technology.

Salesforce CRM Pricing

  • Essentials: $25 per user, per month
  • Professional: $75 per user, per month
  • Enterprise: $150 per user, per month
  • Unlimited: $300 per user, per month
  • Free Trial: 30 days

Salesforce CRM Key Features

  • Collaboration Tools: Contact records are accessible company wide so all departments have a deeper understanding of customers.
  • Lead Management: Automatic lead scoring, routing, tracking, and updates.
  • Email Marketing: Use email templates and segmented lists for targeted outreach and track who received them.
  • Reporting and Analytics: Customizable reports show your pipeline, performance, and forecasts.
  • Cloud-Based: Work remotely and sync across devices through the mobile app.

Salesforce CRM b2b CRM

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Pipedrive: Best for Highly Visual Pipelines

Features highly visual kanban-style pipelines so salespeople can easily monitor B2B deal progression.

Price Range: $12.50 to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Easy to use interface
  • Syncs calls and emails remotely
  • Good for organizing contacts

Cons:

  • New leads & contacts aren’t separate
  • Email builder is limited
  • Complex workflows aren't automated

Pipedrive is known for their unlimited attractive drag-and-drop pipelines that show exactly where prospects are sitting in the sales process, along with ownership, history, and activity. This way, salespeople can see which tasks they need to complete to keep deals from stalling. Pipelines also add accountability along with insight into which sales activities bring results, so Pipedrive works well for B2B companies that have long sales cycles with multiple steps.

Pipedrive Pricing

  • Essential: $12.50 per user, per month
  • Advanced: $24.90 per user, per month
  • Professional: $49.90 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days

Pipedrive Key Features

  • Pipeline Management: Kanban-style pipelines help salespeople monitor progress and track deals.
  • Activity Management: Sync tasks and appointments with Google Calendar and receive alerts and follow-ups automatically.
  • Automated Workflows: Create new deals with every new contact, transfer ownership at different stages, and create activities as deals move.
  • Email Sync: Link emails to deals and contacts automatically.
  • Email Marketing: Personalize emails using templates and send and track them automatically when deals are created or moved to milestones.

Pipedrive b2b CRM

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noCRM: Best to Reduce Manual Data Entry

noCRM gives salespeople a lead management system that reduces the need for forms and manual data entry.

Price Range: $12 per month for 3 users to $32 per user, per month (15-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full General Features star-fullstar-fullstar-full star-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-full star-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Clean interface
  • Easy set up
  • Excellent task management

Cons:

  • Reporting limited
  • Cumbersome to import from spreadsheets
  • No content or script managers

noCRM is a cloud-based lead management solution that provides a CRM alternative to help B2B salespeople easily manage their leads. Its built-in lead capturing feature automatically collects contact information through forms, emails, social media, and business cards, so sales reps can spend their time closing deals instead of on data collection. noCRM is perfect for B2B businesses that prefer simplicity without having to navigate a full-featured CRM.

noCRM Pricing

  • Starter Kit: $12 for 3 users, per month
  • Sales Experts: $20 per user, per month
  • Dream Team: $32 per user, per month
  • Free Trial: 15 days

noCRM Key Features

  • Lead Management: Simple creation and management of sales leads.
  • Business Card Scanner: Converts business cards into a contact and generates a lead.
  • Task Management: To-do buckets hold leads until the task is completed and the lead is moved to the next bucket.
  • Email Sync: Creates new leads and records conversations.
  • Customizable Dashboards: Build pipelines, segment leads, see activities and results, and view post-sales procedures.

NoCRM b2b CRM

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Bottom Line: Best B2B CRM Software

If you’re running a B2B sales department, good CRM software is a necessary investment. However, it’s essential you get the one that’s the best fit now and in the future. While the basic CRM functions are usually included, each option will differ in the kinds of advanced features offered, customization capabilities, ease of use, and price. Let our list be your guide in determining which B2B CRM software has the overall best qualities that will help your department succeed.

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