In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
B2B CRM software are CRMs offering functionalities helpful to companies selling their products and services directly to other businesses. The best CRMs for B2B businesses include B2B-specific CRMs as well as general CRM software offering useful B2B features. Overall, the top B2B CRMs typically help salespeople find and nurture leads through long or more complex sales cycles toward a bigger-ticket purchase. To help, we scored the top B2B CRMs to find the best for you.
Here are the top B2B CRM software based on our scoring rubric:
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When determining our list of the best B2B CRM software, we assessed the top CRMs offering tools and resources most helpful for B2B salespeople. To rank these top options, we used six weighted scoring categories to assign each option an overall score out of five as well as a primary use case. The six highest-scoring options were included in our list along with a write-up of when to use each. Check out our specific evaluation criteria below, then continue for a breakdown of each option:
Note: All per-user prices are with a one-year commitment unless noted.
After totaling the scores, we found that Freshsales provides the best overall value for B2B businesses seeking a CRM. Below, read how each option fared across all six categories.
If you’re managing B2B leads and customers, B2B CRM software is a necessary investment. However, it’s essential you get the one that’s the best fit. While the basic CRM functions are usually included, each option will differ in the kinds of advanced features offered, customization capabilities, ease of use, and price. Let our list be your guide in determining which industry-relevant CRM software has the overall best qualities that will help your department succeed.