Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
B2B CRMs software is designed for companies that sell their products and services directly to other businesses. These best CRMs for B2B businesses include features to help them better understand their customers, organize their data, prioritize marketing, and reach decision makers. To help you choose which one is right for you, we’ve researched the best B2B CRM tools, as well as identified an overall winner.
Here are the top seven B2B CRM software for salespeople:
In our evaluation, we looked at whether each B2B CRM offers general features to organize sales data, automate marketing, and manage emails and B2B leads, plus how much each CRM charges for these features. Next, we reviewed the industry-specific features offered, as well as customizability to ensure the technology can be modified to fit B2B businesses’ existing frameworks and grow with them. Finally, we evaluated each option’s ease of use and support.
Note: All per-user prices are with a one-year commitment unless noted.
After totaling the scores, we found that HubSpot CRM provides the best overall value for B2B businesses seeking a CRM. Below, read how each option fared across all six categories.
Offers a feature-packed free version that helps B2B sales teams streamline sales, marketing, and service.
Price Range: Free to $1,200+ per month (Sales Hub)
HubSpot CRM is a cost-optional, feature-rich system that supports B2B businesses’ sales. The robust free plan helps teams collaborate on prospects via a shared inbox and maintain progress with automated task assignment, deal management, and customizable dashboards and reports. Premium tiers are also available with Sales Hub, making HubSpot CRM right for B2B companies needing a free option with the ability to upgrade later.
HubSpot was also rated our top overall CRM for salespeople. Check out our best CRM guide for more information.
A heavy-duty marketing automation tool for B2B companies that rely on workflows to nurture customer relationships.
Price Range: $9.00 to $229 per month for 3 to unlimited users
ActiveCampaign is a marketing tool paired with a CRM so that B2B salespeople can focus on closing deals. Through more than 500 prebuilt workflows triggered on a variety of events, you can automatically send personalized messages to prospects, bill customers, and review lost deal feedback. For this reason, ActiveCampaign works well for companies that rely on email marketing to connect with corporate decision makers and workflows to save time.
Uses AI to give B2B companies a deeper understanding of their customers as they progress through the pipeline.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales uses the power of AI to help businesses predict and close deals. Its Freddy AI scores leads and sends their contact information to sales for nurturing. Freddy auto-enriches records and uses history to predict when a prospect is ready to buy; then, when a seller notes they’re confident in a certain sale, the business can use this info for forecasting. Freshsales is good for B2B companies that need help predicting monthly or quarterly sales.
Provides project management tools and workflow automations so the entire team can access updates and work in real time.
Price Range: Free to $99 per user, per month
Insightly is a powerful project management CRM that turns opportunities into projects, keeping customer records intact along the way. Users can customize their dashboard so the entire B2B team can track every step — including milestones, metrics, and activity — to final delivery. Insightly also integrates with external programs to automate workflows across all systems, so it’s great for businesses that complete detailed projects for their clients.
Powerful software that provides a unified view of every contact from every department for a seamless customer experience.
Price Range: $25 to $300 per user, per month (30-day free trial)
Salesforce CRM is the leading relationship management software globally. One of the reasons for this is it provides sales, marketing, customer service, and IT operations with the customer data they need to collaborate on B2B deals for seamless order delivery. Various departments can also use a record’s chatter feed to share important information in an instant. Salesforce CRM works best for enterprises needing to align sales, marketing, service, and technology.
Features highly visual kanban-style pipelines so salespeople can easily monitor B2B deal progression.
Price Range: $12.50 to $99 per user, per month (14-day free trial)
Pipedrive is known for their unlimited attractive drag-and-drop pipelines that show exactly where prospects are sitting in the sales process, along with ownership, history, and activity. This way, salespeople can see which tasks they need to complete to keep deals from stalling. Pipelines also add accountability along with insight into which sales activities bring results, so Pipedrive works well for B2B companies that have long sales cycles with multiple steps.
noCRM gives salespeople a lead management system that reduces the need for forms and manual data entry.
Price Range: $12 per month for 3 users to $32 per user, per month (15-day free trial)
noCRM is a cloud-based lead management solution that provides a CRM alternative to help B2B salespeople easily manage their leads. Its built-in lead capturing feature automatically collects contact information through forms, emails, social media, and business cards, so sales reps can spend their time closing deals instead of on data collection. noCRM is perfect for B2B businesses that prefer simplicity without having to navigate a full-featured CRM.
If you’re running a B2B sales department, good CRM software is a necessary investment. However, it’s essential you get the one that’s the best fit now and in the future. While the basic CRM functions are usually included, each option will differ in the kinds of advanced features offered, customization capabilities, ease of use, and price. Let our list be your guide in determining which B2B CRM software has the overall best qualities that will help your department succeed.