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B2B lead generation companies are businesses that serve B2B clients by researching and engaging with leads on their behalf. The top B2B lead generation companies typically offer custom solutions involving inbound or outbound lead sourcing, appointment scheduling, and even lead scoring or nurturing. To help you choose the right one for you, we’ve scored the top companies on their core offerings, additional tech features, pricing, and more.
Here are the six best B2B lead generation companies for salespeople:
The companies in this article specifically help B2B businesses generate leads. If you’re a B2C company or you want to see a broader list, check out our guide to the best lead generation companies, including their use cases and offerings.
To find the top B2B lead generation companies, we scored 10 popular options using five weighted categories. Within each category were subcriteria that we used to score each company, totaling an overall score of five points — the one that scored the highest was named the winner. Using each company's total score and notable strengths, we then created a best use case for each company that made our list.
We prioritized each company’s core and advanced offerings since these tend to be the key factors in deciding which company to work with. We scored their customer service next to ensure that each option on our list provides quality support. We then finished our evaluation with each company’s pricing and tech features.
We evaluated expected features like campaign creation, direct outreach, appointment setting, and lead researching and qualifying.
We looked for special offerings like industry specialization, lead scoring and nurturing, and assigned sales development representatives (SDRs).
Some companies provide account managers to customers; here we checked for that service as well as phone, live chat, and email contact options.
We scored each company on available information, including basic monthly subscription costs, available add-ons, and any test pilots or sample leads offered.
Here we scored if CRM integrations, web page upgrades, or a client database are available.
Even though some options scored highly in one category or another, we found that Callbox offers the best overall value for B2B businesses seeking a lead generation service. The lack of transparent pricing affected overall scores for certain companies — since all six options offer great services, consider requesting quotes where applicable. Keep reading to see how each company ranked for cost, offerings, and features.
Provides robust offerings for generating sales leads and additional marketing services.
Callbox is an end-to-end lead generation company that provides full-service offerings. Their dedicated sales team generates ideal leads for you through several channels including email, phone, mobile, website, and social media, then they build lead profiles and strategize how and when to get in front of them. Callbox also offers advanced offerings like a dedicated SDR, making it a great option for anyone looking for holistic support.
Callbox is a useful one-stop shop for lead generating services, but they have limited CRM data integration features. If you need solid offerings plus specialized assistance in understanding and cleaning your reported lead data, check out EBQ.
Offers comprehensive multi-channel lead prospecting to drive sales engagement.
CIENCE is a top lead generation firm that assigns a domestic or international team to you, depending on your audience. That team then creates qualified contact cards full of valuable, clear, and concise messaging and targets ideal leads through multiple channels, including cold calls, emails, and social media marketing. All of these different engagement avenues open the door for you to connect with pre-qualified and promising B2B leads.
CIENCE discloses their pricing online, but it may be steep for your allocated budget. If you’re looking for a less expensive but similar option, check out RevBoss.
Assigns true data specialists to build, validate, and enrich your lead database.
EBQ is a full service company that offers CRM management and advanced B2B data features. EBQ has a holistic four-step data building process including familiarizing, aggregating, building, and refining your data. From collecting and verifying data to holding bi-weekly continuous improvement meetings to review strategies, EBQ focuses on quality data to target relevant prospective buyers that align with your ideal customer profile and record their info.
EBQ offers advanced data research, but its integrated marketing services are limited in outreach options. If you want to focus on direct outreach plus receive some data enrichment, check out Callbox.
Assigns an entire creative team to design websites that target your ideal customer.
LeadGeneration.com is a B2B lead generation company that uses a spectrum of online marketing strategies, including website design, to capture leads for you. They offer custom platform development that includes web development, landing page creation, and even SEO strategy. Their creative team works to ensure that your content not only identifies visitors but also generates leads by tracking their engagement on your site and placing lead capture forms.
LeadGeneration.com offers free consultations to chat through your marketing needs, but if you need a service that also offers outbound lead sourcing such as cold emailing or calling, look into Callbox and their offerings.
Optimizes demand marketing by using AI campaigns to target the right leads at the right time.
UnboundB2B is a B2B lead generating company that offers streamlined services like appointment scheduling and email marketing with a specialization in AI-driven campaigns. These intuitive campaigns collect true purchase intent data from buyers of your product or service and others like it. With this data, UnboundB2B helps create dimensional ideal lead and buyer profiles that then determine the best strategy for lead generation and nurturing.
UnboundB2B’s AI campaigns are great for identifying and generating leads, but they don’t nurture leads themselves. If you’re looking to outsource nurturing tasks, consider CIENCE.
Offers both products and services for B2B lead generation with an emphasis on live marketing.
RevBoss is a lead generation company that offers B2B businesses a unique event attendee service within their full lifecycle marketing features. Together you can build an ideal attendee profile for any event, virtual or in person, from executive dinners to regional conferences. RevBoss then builds custom campaigns to drive your leads to attend. This is a valuable offering if you have busy marketing calendars and are looking for targeted, reliable attendees to join.
Although RevBoss offers event attendee acquisitions, live marketing may not be a priority for your business plan. If you’re looking for a B2B lead generating company with more diverse outreach specializations, consider checking out Callbox, our overall winner.
The best B2B lead generation companies usually offer the four services below:
Inbound marketing includes strategies like social media campaigns and other online lead generation methods for targeting leads and inspiring them to get in touch with you.
Choosing to outsource lead generation allows you and your sales team to focus on bigger tasks in your sales process. Deciding which company best suits you typically depends on how and to what degree they research, source, and engage with your ideal leads. Check out any of these six companies and book a consultation with their team to learn how they could take your lead generation efforts to the next level.
Allyssa is a sales writer with a background in B2B sales and account management. After earning her degree in English and communications, she spent her selling career supporting Fortune 1000 IT and finance companies including Bank of America, Wells Fargo, and Credit Karma. As a staff writer for Selling Signals, her specialties include lead nurturing, lead generation, and sales software topics. When she's not writing or updating articles, you can find Allyssa writing poetry, traveling, or picking up any new creative hobby.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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