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LinkedIn lead generation software are online tools that help salespeople and marketers find, message, engage with, and even convert leads on LinkedIn. The best tools offer advanced lead search, bulk InMail and connection requests, activity automation, and lead management. To help you choose the right tool, we put several of the best LinkedIn lead gen tools through a rigorous analysis, found the six top scorers, and wrote up their use cases, pricing, and features.
Here are the six best LinkedIn lead generation software for salespeople:
We first created a rubric with five main criteria and their associated subcriteria, which we assigned weights to based on how important they are to successful LinkedIn lead generation. We then scored several lead generation software for LinkedIn, and the six tools with the highest scores out of five total possible points made it into this write-up. We also identified each software's primary use case.
Our main criteria, in descending order of their weight, were core features specifically for generating leads on LinkedIn, followed by cost considerations, customer support levels and options, CRM and marketing tool integration capabilities, and finally overall ease of use.
We checked to see if the tools offered common LinkedIn lead generation features like search and filter, outreach, lead tagging, and activity automation.
We evaluated each tool’s pricing for its lowest and highest tier plans, and checked the length and value of their free trials.
We reviewed average customer support ratings for each tool and considered their phone, email, and chat options.
This takes into account the tool’s ability to integrate with marketing tools, common CRMs, email clients, and Zapier.
We checked average ease of use and setup reviews and assessed the intuitiveness of each platform’s user interface and the quality of their knowledge center.
Note: All per-user prices are with a one-year commitment unless noted.
Although some software platforms scored highest in certain categories, overall, we discovered that LinkedIn Sales Navigator has the greatest overall value for those looking to generate high-quality leads on LinkedIn. Keep reading to learn how each software scored in terms of pricing, features, and use cases.
The best LinkedIn lead generation software commonly include these tools:
Advanced lead search helps you filter the pool of LinkedIn users by job title, industry, and other categories to build targeted lists of leads who fit your ideal customer profile.
LinkedIn lead generation software refers to tools that can help sellers and marketers find and source leads on LinkedIn through InMail campaigns, LinkedIn activity automation, and other techniques. We listed six great tools, each with its own special pricing and primary use case. Pick the one that best helps you achieve your business’s LinkedIn lead generation goals, and always do your due diligence — demos, free trials, etc. — before settling on one software.
Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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