6 Best LinkedIn Lead Generation Software for Sales in 2022

Check out our comprehensive buyer’s guide of the six best LinkedIn lead generation software for salespeople and marketers, including use cases.

LinkedIn lead generation software are online tools that help salespeople and marketers find, message, engage with, and even convert leads on LinkedIn. The best tools offer advanced lead search, bulk InMail and connection requests, activity automation, and lead management. To help you choose the right tool, we put several of the best LinkedIn lead gen tools through a rigorous analysis, found the six top scorers, and wrote up their use cases, pricing, and features. 

Here are the six best LinkedIn lead generation software for salespeople:

  • LinkedIn Sales Navigator: Best overall LinkedIn lead generation software (30-day trial)
  • Zopto: Best LinkedIn lead generation software for advanced automation (free demo)
  • Dux-Soup: Best software for simple, affordable LinkedIn automation (14-day free trial)
  • Expandi: Best software for automated personalized InMail campaigns (7-day free trial)
  • Zoho CRM: Best tool for CRM and LinkedIn Sales Navigator features (15- to 30-day trial)
  • HubSpot Marketing Hub: Best lead gen software for LinkedIn advertisements (free demo)

How We Evaluated the Best LinkedIn Lead Generation Software

We first created a rubric with five main criteria and their associated subcriteria, which we assigned weights to based on how important they are to successful LinkedIn lead generation. We then scored several lead generation software for LinkedIn, and the six tools with the highest scores out of five total possible points made it into this write-up. We also identified each software's primary use case.

Evaluation Criteria

Our main criteria, in descending order of their weight, were core features specifically for generating leads on LinkedIn, followed by cost considerations, customer support levels and options, CRM and marketing tool integration capabilities, and finally overall ease of use.

Core Features:
30%
Cost:
25%
Customer Support:
20%
Integrations:
15%
Ease of Use:
10%

Note: All per-user prices are with a one-year commitment unless noted.

Although some software platforms scored highest in certain categories, overall, we discovered that LinkedIn Sales Navigator has the greatest overall value for those looking to generate high-quality leads on LinkedIn. Keep reading to learn how each software scored in terms of pricing, features, and use cases.

LinkedIn Sales Navigator: Best Overall Option

LinkedIn Sales Navigator is the premium version of LinkedIn designed for cold outreach.

Price Range: $79.99+ per month (30-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full

Pros:

  • Advanced lead search & filtering
  • InMail message non-connections
  • Integrates with most common CRMs

Cons:

  • Limited LinkedIn activity automation
  • No phone customer support option
  • Slightly cost-prohibitive for individuals

LinkedIn Sales Navigator is LinkedIn’s prospecting tool built for lead research and cold outreach. With its advanced search and filter feature, you can easily find companies and leads that match your ideal customer profile. And, thanks to the tool’s real-time sales updates, you'll get notifications about key changes on target leads, such as a new role. Once you identify a potential lead, you can send a direct InMail message to them even if you're not connected.

Unfortunately, Sales Navigator doesn’t offer LinkedIn activity automation like automatic post likes, connection requests, or profile endorsements. If you’re looking for these features, check out Zopto, which also has cold outreach tools.

LinkedIn Sales Navigator Pricing

  • Call for Quote: Starts at $79.99 per month
  • Free Trial: 30 days

LinkedIn Sales Navigator Key Features

  • Advanced Search and Filtering: Use numerous filters to find lists of high-quality leads.
  • Real-Time Sales Updates: Get relevant alerts about changes on your leads’ accounts.
  • InMail Messaging: Direct message people, regardless of whether you're connected.
  • Lead Organization: Tag leads and create lists that can be synced to your CRM.

LinkedIn Sales Navigator LinkedIn lead generation software

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Zopto: Best for Advanced LinkedIn Automation

Zopto is a social selling tool offering advanced automation features and a dedicated account manager.

Price Range: $172 to $688 per user, per month (free demo)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Cost star-full star-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full

Pros:

  • Comes with customer success manager
  • Advanced LinkedIn activity automation
  • HubSpot & Salesforce integrations

Cons:

  • Higher prices than similar tools
  • No free trial offered
  • Setup can be time-intensive

Zopto is a cloud-based social selling tool that helps sellers expand their network and source leads on LinkedIn. Use its advanced filtering to build out lists of targeted leads, who you can engage using the tool’s powerful automation features like profile views, post likes, follows, and even AI-assisted follow-up messages. You can also schedule personalized outreach campaigns based on lead data, all with the guidance of a dedicated account manager.

Zopto is a great automation tool, but it can be a little pricey. If you want a platform with LinkedIn automation features that’s a bit more affordable, check out Dux-Soup, which even comes with a free version.

Zopto Pricing

  • Personal: $172 per month for 1 LinkedIn account
  • Grow: $275 per month for 2 LinkedIn accounts
  • Agency & Enterprise: $688 per month for 5+ accounts
  • Free Demo: Contact for information

Zopto Key Features

  • Account Manager: Onboards users and offers data-driven advice throughout.
  • LinkedIn Activity Automation: Automated follow-ups, likes, endorsements, and more.
  • Automated Campaigns: Create and monitor personalized InMail outreach campaigns.
  • Advanced Filtering: Find leads that fit your ideal customer profile with numerous filters.

Zopto LinkedIn lead generation software

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Dux-Soup: Best for Simple, Affordable LinkedIn Automation

Dux-Soup is a LinkedIn automation tool with affordable plans for individual sellers.

Price Range: Free to $41.25 per user, per month (14-day trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full

Pros:

  • Easy to set up & use
  • Offers a free Chrome extension
  • Integrates with HubSpot & Pipedrive

Cons:

  • No lead updates or recommendations
  • No automated post scheduling
  • Free version has limited automations

Dux-Soup is a LinkedIn automation tool with comparably low-priced plans for salespeople looking to generate leads. Although limited, its free Chrome extension enables users to tag profiles, search by tags, and scan and auto-visit profiles. For $11.25 per month, you'll get more automated outreach functionality, like connection requests and endorsements. At $41.25 a month, you'll gain the ability to run and track personalized InMail drip campaigns.

Some people like having access to a customer success manager who can help them make the most out of the software they invested in. Dux-Soup doesn't offer this feature, but its competitor Zopto does, along with similar yet more advanced activity automation.

Dux-Soup Pricing

  • Starter Dux: Free Chrome extension
  • Individual Pro Dux: $11.25 per user, per month
  • Individual Turbo Dux: $41.25 per user, per month
  • Free Trial: 14 days

Dux-Soup Key Features

  • LinkedIn Activity Automation: Bulk auto-endorse, visit, connect, follow up, etc.
  • Outreach Campaigns: Create and manage unlimited concurrent InMail drip campaigns.
  • Lead Management: Turbo plan allows for funnel management and campaign analytics.
  • Search and Filter: Auto-tag profiles in plans Pro and up, and search by tags in all plans.

Dux-Soup LinkedIn lead generation software

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Expandi: Best for Auto-Personalized InMail Campaigns

Expandi is a LinkedIn automation tool offering top-notch dynamic personalization.

Price Range: $99 per user, per month (7-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full

Pros:

  • Image & GIF personalization
  • Dynamic InMail templates
  • Online academy for LinkedIn automation

Cons:

  • No search & filter capacity
  • No upgrades available
  • Learning curve can be steep

Expandi is a LinkedIn automation tool that allows sellers to build hyper-personalized LinkedIn InMail campaigns. Unlike most outreach tools, Expandi offers dynamic placeholders, so users can create InMail templates with smart fields that go beyond just {lead name}. For example, they can create templates that auto-populate fields like {name of lead’s blog post}. That, plus the ability to create and include custom GIFs, allows you to make your leads feel special.

Although great for messaging and interacting with leads you’ve already discovered, Expandi lacks the search and filter functionality for identifying quality leads and building lead lists. For that, check out LinkedIn Sales Navigator, which also has great InMail features.

Expandi Pricing

  • Expandi: $99 per user, per month
  • Free Trial: 7 days

Expandi Key Features

  • Dynamic Placeholders: Add InMail template fields like {article name} or {website}.
  • Smart Sequences: Create personalized outreach campaigns based on lead behavior.
  • Activity Automation: Automate profile views, follows, endorsements, and post likes.
  • Lead Signaling: Target leads who reacted to one of your LinkedIn posts.

Expandi.io LinkedIn lead generation software

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Zoho CRM: Best for CRM & LinkedIn Integration

Zoho CRM is a CRM tool that allows you to handle most Sales Navigator tasks from within Zoho’s platform.

Price Range: $14 to $52 per user, per month (15-to 30-day trial)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-full star-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-full star-fullstar-full

Pros:

  • Native Sales Navigator integration
  • Auto-enrich CRM data from LinkedIn
  • InMail leads from Zoho CRM dashboard

Cons:

  • Free plan excludes Sales Navigator
  • Running ads requires Zoho Social
  • No LinkedIn activity automations

Zoho CRM is sales and marketing CRM software that offers native integrations with LinkedIn Sales Navigator in its lowest paid tier, making it great for businesses that prospect via LinkedIn. To reduce screen-switching, users can send InMail messages to leads, plus view their LinkedIn info directly from Zoho and automatically keep a communication record along the way. While you view a profile in the CRM, Zoho will also recommend other good-fit leads to reach out to.

Zoho’s a great CRM for cold outreach and inbound marketing, but it lacks some LinkedIn advertising tools that marketers might want. But HubSpot Marketing Hub enables users with the LinkedIn integration to manage LinkedIn ads from HubSpot, and it also comes free CRM tools.

Zoho CRM Pricing

  • Free Version: Support for 3 users (no Sales Navigator integration)
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • Free Trial: 15 days, or 30 days with Ultimate

Zoho CRM Key Features

  • InMail From Zoho Dashboard: Craft, send, and track InMails on the Zoho platform.
  • Automated Contact Enrichment: AI automatically updates CRM with LinkedIn data.
  • Data Sync: Push CRM contacts to Sales Navigator to follow up with them on LinkedIn.
  • Lead Alerts: Receive updates on your customers' professional activities on LinkedIn.

Zoho CRM LinkedIn lead generation software

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HubSpot Marketing Hub: Best for LinkedIn Ads

HubSpot Marketing Hub is a marketing platform where marketers can manage LinkedIn advertisements.

Price Range: Free to $3,600 per user, per month (free demo)

Overall Rating star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Customer Support star-fullstar-fullstar-full star-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full

Pros:

  • Manage LinkedIn ads from platform
  • High-quality customer support
  • Free CRM tools included

Cons:

  • Pay more for additional contacts
  • No free LinkedIn ad management
  • Setup can be complicated

HubSpot Marketing Hub is a suite of marketing tools that help you manage many types of marketing initiatives, including LinkedIn ad campaigns via a great LinkedIn integration. With the Professional or Enterprise plan, you can build and manage LinkedIn ad campaigns directly from HubSpot, benefiting from the platform’s impressive audience-building and ad reporting features. Plus, you get access to the free HubSpot CRM to track and engage your leads.

HubSpot Marketing Hub is great for running ads, but if you’re focused on direct outreach, your money is best spent on LinkedIn Sales Navigator, the overall winner. If you want to equip your marketing and sales teams with LinkedIn lead gen software, consider using the two in tandem.

HubSpot Marketing Hub Pricing

  • Free CRM: Support for unlimited users (no LinkedIn ad tools included)
  • Marketing Hub Starter: $45 per user, per month
  • Marketing Hub Professional: $800 per user, per month
  • Marketing Hub Enterprise: $3,600 per user, per month
  • Free Demo: Contact for information
  • Integration with free CRM, sales, operations, and service tools

HubSpot Marketing Hub Key Features

  • LinkedIn Ad Management: ​​Create, run, and track Linkedin ad campaigns in HubSpot.
  • Ad Targeting: Create highly targeted ad audiences based on web visitors and more.
  • Campaign Reporting: Run HubSpot reports to discover the ROI of LinkedIn ads.
  • Free CRM: Get access to HubSpot’s free CRM and other sales tools like live chat.

HubSpot Marketing Hub LinkedIn lead generation software

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Top 4 LinkedIn Lead Generation Software Features

The best LinkedIn lead generation software commonly include these tools:

Advanced Lead Search

Bulk InMail & Connection Requests

Activity Automation

Lead Management

Advanced lead search helps you filter the pool of LinkedIn users by job title, industry, and other categories to build targeted lists of leads who fit your ideal customer profile.

Via automated placeholders, many LinkedIn lead generation tools enable you to send out personalized InMail messages and connection requests to a group of leads simultaneously.

LinkedIn lead generation software often empowers you to set on autopilot LinkedIn activity like endorsements, likes, and follows so you can build relationships with leads and expand your network passively.

Most LinkedIn tools provide you with list-building and tagging features that help you organize your leads and track your engagement with them.

Bottom Line: Best LinkedIn Lead Generation Software

LinkedIn lead generation software refers to tools that can help sellers and marketers find and source leads on LinkedIn through InMail campaigns, LinkedIn activity automation, and other techniques. We listed six great tools, each with its own special pricing and primary use case. Pick the one that best helps you achieve your business’s LinkedIn lead generation goals, and always do your due diligence — demos, free trials, etc. — before settling on one software.

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