Product demo software are tools to help salespeople create and deliver sales demos to their leads. The top sales demo software typically offer template libraries and content editing tools, allow interactivity with leads, and integrate with third-party software including your CRM. To help you pick the right demo software, we’ve scored the top tools and included in this guide their core offerings, cost, individual use cases, and more.
Below are the seven best product demo software for salespeople:
- Canva: Best overall mix of pricing and features (free starting price)
- Demostack: Best option for tracking demo metrics (contact for quote)
- Google Slides: Best for team collaboration on demos (free starting price)
- Zoom: Best for hosting and presenting live demos (free starting price)
- Freshsales: Best CRM and demo software in one (21-day free trial)
- Demodesk: Best for scheduling demo presentations (7-day free trial)
- Walnut: Best for creating client interactive demos (contact for quote)
While some options scored highly in one category or another, we found that Canva offers the best overall selection for those seeking a sales demo software to optimize lead nurturing. Continue reading to learn how each software ranked in terms of their pricing, features, and the primary use case we’ve assigned them. Jump down to see how we approached evaluating these software.
Note: All per-user prices are with a one-year commitment unless noted.
Top 4 Demo Software Features
The top scoring demo software all offer features such as:
Choose from a library of premade demo samples and templates to help influence and inspire the creation of your own.
How We Evaluated the Best Demo Software
To determine the top product demo software available for salespeople, we built a detailed rubric with five weighted categories. Then within each category, we created sets of subcriteria. Using this rubric to score 10 of the most popular demo software available, we took the top seven scoring software and assigned each an individual use case for our readers.
Evaluation Criteria
First we prioritized the core features of each software with an emphasis on the ones that help you create and present demos to leads. Next, we scored them on the pricing information available online and their ease of use. We investigated what additional features each software has including how they track your demos and what metrics can be provided. Lastly, we assessed each tool's customer support options.
This accounts for all of the basic features a demo software should offer like template libraries, content editing, booking links, and CRM integrations.
We evaluated each tool’s lowest and highest pricing tiers, free trials, and diversity of billing options.
We checked customer scoring of setup, support, and ease of use for each software.
This includes data-related features like demo view tracking, lead capturing metrics, and meeting settings.
We checked what user support is offered, including live chat, phone, and email as well as what hours the support is available.
Bottom Line: Demo Software
When you’re in the lead nurturing stage of your sales process and you’re prepared to present demos to your leads, the help of a sales demo software can drastically improve this process. These tools will aid in the creation, presentation, and tracking of your demos. Consider getting quotes or starting the free trials to any of the seven tools we’ve scored above. Once you have the right software, check out our full guide on how to create a product demo.
