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7 Best Product Demo Software for Salespeople in 2023

Written By

May 24, 2023

2 minute read

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Product demo software are tools to help salespeople create and deliver sales demos to their leads. The top sales demo software typically offer template libraries and content editing tools, allow interactivity with leads, and integrate with third-party software including your CRM. To help you pick the right demo software, we’ve scored the top tools and included in this guide their core offerings, cost, individual use cases, and more.

Below are the seven best product demo software for salespeople:

Canva: Best overall mix of pricing and features (free starting price)
Demostack: Best option for tracking demo metrics (contact for quote)
Google Slides: Best for team collaboration on demos (free starting price)
Zoom: Best for hosting and presenting live demos (free starting price)
Freshsales: Best CRM and demo software in one (21-day free trial)
Demodesk: Best for scheduling demo presentations (7-day free trial)
Walnut: Best for creating client interactive demos (contact for quote)

While some options scored highly in one category or another, we found that Canva offers the best overall selection for those seeking a sales demo software to optimize lead nurturing. Continue reading to learn how each software ranked in terms of their pricing, features, and the primary use case we’ve assigned them. Jump down to see how we approached evaluating these software.

Note: All per-user prices are with a one-year commitment unless noted.

Canva: Best Overall for Pricing & Features

Create and save personalized sales product demos with insightful and affordable design tools.

Price Range: Free to $14.99 per month (30-day free trial)

Overall Rating

4.2

Core Features

4.2

Cost

5.0

Ease of Use

5.0

Advanced Features

3.5

Customer Support

3.2

Pros

Budget-friendly plans
Highly scored UX
Customizable templates

Cons

No hosting capabilities
Capped exporting options
Limited free version

Canva is a graphic design tool that helps users create highly visual documents, presentations, and demos through affordable tier plans. In a collaborative file, you can import your logo and brand colors to create or edit visual demos with teammates. Starting with the library of templates, stock photos, and widgets, use Canva’s robust design tools, including AI Magic Design, to generate personalized elements, then share your demos via PDF, JPG, or PNG.

While Canva is a strong and intuitive design software, you can’t schedule or host presentation meetings through it. If you’re looking for a tool to host demo presentations, consider Zoom for their demo sharing and video conferencing capabilities.

Canva Pricing

Canva Free: Supports 1 user with basic access
Canva Pro: $12.99 per month for 1 user
Canva Teams: $14.99 per month for 5 users
Free Trial: 30 days

Canva Key Features

AI Design Tools: Get intuitive design ideas or edit suggestions for images and text.
Template Library: Access thousands of templates, stock images, and logos to use.
Brand Controls: Activate your approved brand kit across all designs for consistency.
Link Sharing: Share or collaborate in real time with external or selective team sharing.

Demostack: Best for Tracking Demo Metrics

Send, track, and monitor metrics that reflect how your demos are received by prospects.

Price Range: Contact for quote

Overall Rating

3.9

Core Features

3.7

Cost

2.5

Ease of Use

4.7

Advanced Features

4.4

Customer Support

3.8

Pros

User-friendly report dashboard
Custom domains with fee
Mobile app available

Cons

No free trial offered
Limited integration options
Pricing isn’t disclosed online

Demostack is a demo experience software that captures imported data from your product and then automatically creates code-free demo presentations. Through two different demo options, you can send prospects a self-guided product demo or host a live one. Demostack then stores data like how long a prospect views a page, what elements they clicked, and how many demos it takes to close a deal. This helps to understand what features prospects prioritize in a purchase.

Demostack is a high-quality product demo software with robust sharing and tracking features. If you’re in need of a software with more diverse design options, check out Walnut for their creative tools and demo analytics dashboard.

Demostack Pricing

Contact for Quote: Choose between Tours, Live, and Environment plans

Demostack Key Features

Asset Analytics: Track engagement on demos, including view count and duration.
Org-Level Analytics: See which demos lead to deal closes and industry comparisons.
Salesforce Integration: Sync stored data with your CRM to help prioritize prospects.
Access Control: Control which elements of a demo prospects can interact with.

Google Slides: Best for Team Collaboration

Work alongside team members on demo presentations with access control features.

Price Range: Free to $12 per user, per month (14-day free trial)

Overall Rating

3.7

Core Features

4.4

Cost

3.7

Ease of Use

4.7

Advanced Features

3.2

Customer Support

2.5

Pros

Google Suite integrations
Access & edit demos offline
Easy software to navigate

Cons

Capped free storage
Limited template design options
Security concerns

Google Slides is a presentation tool included in Google Suite. With Slides, you can collaborate with your team and design slideshow-style demos from scratch or a premade template. Control who has access to your presentation file and what editing capabilities each user has within the sharing tab. Assign tasks to team members within the live document and see edits to your demo sync instantaneously. Then, present and share your demo directly from Slides into Google Meet.

Google Slides offers easily navigated demo and presentation tools, but if you’re in the market for more advanced or visually complex designs, consider using Canva, which also offers team collaboration tools.

Google Slides Pricing

Free Personal: Supports 1 user
Business Standard: $12 per month for 1 user
Free Trial: 14 days

Google Slides Key Features

Real-Time Editing: Stay in sync with team members by tracking edits in real time.
Suggestion Mode: Comment suggestions to slides without interfering with live edits.
Assignment Feature: Tag users on slides or content boxes to assign them tasks.
Team Google Drive: Securely house presentations within a shared Google Drive folder.

Zoom: Best for Hosting Live Demos

Host demo presentations with prospects via live video streaming and screen sharing.

Price Range: Free to $25 per user, per month (30-day free trial)

Overall Rating

3.7

Core Features

3.0

Cost

4.3

Ease of Use

4.7

Advanced Features

3.0

Customer Support

3.8

Pros

Variety of add-on features
Supports large participation lists
Google Calendar integration

Cons

Timed meetings in free tier
Mandatory app download
Reported video & audio lag

Zoom is a video conferencing software that offers meeting, call, chat, and whiteboard services. Schedule a live demo with prospects by emailing them a Zoom invite. On the conference call, you can share your screen to present your product demo as well as record the meeting, control participants' access throughout, and pin a participant or a team member's presentation to everyone’s screen for viewing. Hold 40-minute meetings free or upgrade for more time.

Since Zoom is strictly a meeting and conferencing program, if you’re looking for software to both create and share demos, check out Demostack for their advanced tracking features.

Zoom Pricing

Free Basic: Supports 1 user and up to 40 minutes per meeting
Pro: $15.99 per user, per month
Business: $19.99 per user, per month
Business Plus: $25 per user, per month
Enterprise: Contact for quote
Free Trial: 30 days

Zoom Key Features

Unlimited Meetings: Schedule and host unlimited meetings under any pricing tier.
Screen Sharing: Share an entire desktop or a single application with participants.
Meeting Recording: Record and save meetings in MP4 video and M4A audio.
Meeting Reporting: Run usage reports to show participation lists and meeting minutes.

Freshsales: Best CRM & Demo Software in One

Organize your demos along with managing contacts via an all-in-one software.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating

3.7

Core Features

3.7

Cost

2.8

Ease of Use

3.7

Advanced Features

4.0

Customer Support

4.4

Pros

Freddy AI support add-on
Lead & contact organization
Customizable UI & dashboards

Cons

Minimal custom reporting
Limited third-party integrations
Upgrades can get expensive

Freshsales is a top-rated CRM that offers product demo software features and free access for three users. Within the Pro tier, AI-powered tools include contact scoring and next best action suggestions. This way, you know where a prospect is in your sales process and how receptive they may be to a demo. Create calendar invites for demos and set follow-up reminders from your dashboard —post-presentation, record meeting notes in your prospect's profile.

If you already have a CRM implemented into your sales process and don’t wish to make an entire system switch, consider adopting Walnut as your sales demo software for their design, exporting, and tracking features.

Freshsales Pricing

Free Version: Supports up to 3 users
Growth: $15 per user, per month
Pro: $39 per user, per month
Enterprise: $69 per, user per month
Free Trial: 21 days
Integration with Freshworks’ free marketing and service platform tiers
Access to Freshworks Marketplace

Freshsales Key Features

Contact Management: House all lead contact information for quick demo sharing.
Activity Tracking: Record prospect interactions and their sales process progression.
Intelligent Workflows: Automate sales tasks like emails, follow-ups, and reminders.
Metric Reporting: Utilize features like sales forecasting to identify demo opportunities.

Demodesk: Best for Scheduling Demos

Improve productivity by automating your booking process and coordinating meeting details.

Price Range: $29 to $79 per user, per month (7-day free trial)

Overall Rating

3.6

Core Features

3.9

Cost

2.2

Ease of Use

4.2

Advanced Features

4.4

Customer Support

3.2

Pros

CRM & calendar integrations
Live chat support
Unlimited event hosting

Cons

Comparatively pricey tier options
Reported lengthy onboarding & setup
Occasional buggy interface

Demodesk is a sales meeting and demo software that offers advanced scheduling and video hosting features, dependent on the selected plan. Automate your entire booking process by creating easy and professional branded booking pages for prospects to schedule demo meetings with you based on your team's availability. After a prospect books a demo, they'll receive automated meeting invites and reminders through email and calendar notifications.

While Demodesk provides branded scheduling pages and can even host the demo meetings, it doesn’t offer specific demo creation or design tools. If you want a demo software that provides those capabilities, check out Demostack.

Demodesk Pricing

Scheduling: $29 per user, per month
Business: $79 per user, per month
Enterprise: Get a custom quote
Free Trial: 7 days

Demodesk Key Features

Branded Booking Pages: Invite prospects to book a demo on a branded landing page.
Invites & Reminders: Automate demo reminders via email or calendar notifications.
Video Hosting: Host unlimited meetings with HD audio and video sharing.
Waiting Rooms: Control meeting participants and when they can join the call.

Walnut: Best for Creating Interactive Demos

Create and share demos that allow prospects to interact with the presentation or product itself.

Price Range: Contact for quote

Overall Rating

3.5

Core Features

3.8

Cost

2.5

Ease of Use

3.7

Advanced Features

4.7

Customer Support

2.5

Pros

Third-party integrations
Reuse standardized demo templates
Easy-to-use editing tools

Cons

No free trial offered
Pricing isn’t disclosed online
Must manually save all edits

Walnut is a demo software platform that prioritizes making demos an entertaining and interactive experience for prospects. Customize sales demos for each prospect quickly with Walnut’s OpenAI feature. Then send out demos that personally identify your prospect by name and invite them to click through engaging content elements. Prospects can even leave comments or questions on the demo that you can quickly address to shorten sales cycles.

While Walnut creates entertaining and interactive demos for its users, their pricing information isn’t available online without requesting a customized quote from their sales team. If you’re in need of a quick and low-cost demo design tool, check out Canva.

Walnut Pricing

Contact for Quote: Book a demo meeting with a sales rep

Walnut Key Features

Guided Demos: Prospects can click through your premade demo at their own pace.
Live Demos: Present live demos to prospects with personalized content elements.
Standardized Templates: Create a standardized template for team members to edit.
Buyer Behavior Tool: Utilize a visual flow chart of how prospects move through demos.

Top 4 Demo Software Features

The top scoring demo software all offer features such as:

Choose from a library of premade demo samples and templates to help influence and inspire the creation of your own.

How We Evaluated the Best Demo Software

To determine the top product demo software available for salespeople, we built a detailed rubric with five weighted categories. Then within each category, we created sets of subcriteria. Using this rubric to score 10 of the most popular demo software available, we took the top seven scoring software and assigned each an individual use case for our readers.

Evaluation Criteria

First we prioritized the core features of each software with an emphasis on the ones that help you create and present demos to leads. Next, we scored them on the pricing information available online and their ease of use. We investigated what additional features each software has including how they track your demos and what metrics can be provided. Lastly, we assessed each tool's customer support options.

Methodology weights

Core Features 25%

Cost 20%

Ease of Use 20%

Advanced Features 20%

Customer Support 15%

Bottom Line: Demo Software

When you’re in the lead nurturing stage of your sales process and you’re prepared to present demos to your leads, the help of a sales demo software can drastically improve this process. These tools will aid in the creation, presentation, and tracking of your demos. Consider getting quotes or starting the free trials to any of the seven tools we’ve scored above. Once you have the right software, check out our full guide on how to create a product demo.

Allyssa Haygood-Taylor

Allyssa is a sales writer with a background in B2B sales and account management. After earning her degree in English and communications, she spent her selling career supporting Fortune 1000 IT and finance companies including Bank of America, Wells Fargo, and Credit Karma. As a staff writer for Selling Signals, her specialties include lead nurturing, lead generation, and sales software topics. When she's not writing or updating articles, you can find Allyssa writing poetry, traveling, or picking up any new creative hobby.

7 Best Product Demo Software for Salespeople in 2023

Top 4 Demo Software Features

How We Evaluated the Best Demo Software

Evaluation Criteria

Bottom Line: Demo Software

Allyssa Haygood-Taylor

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