Looking to brush up on your sales vocabulary? Check out our top sales terms and their definitions, and you can sharpen your communication skills in no time.
Sales podcasts are audio programs produced by businesses or individuals to help salespeople hone their skills and learn about new trends in their industry. The ability to listen rather than read is a unique benefit of podcasts, as listeners can multitask as they absorb the information. Although there are many sales podcast lists out there, some providing 50+, we’ve actually done the work of listening to dozens of podcasts to cull our list down to the 21 most helpful ones.
The top sales podcasts are categorized as following:
All of the podcasts on this list are free to listen to and are available on Apple Podcasts and/or Stitcher; we’ve linked each one to help you find them and start listening. For additional reading, check out our list of the best sales blogs.
The podcasts in this category are meant for the sales representative role because they offer the most tangible direct sales advice. These podcasts are chock-full of information on cold calling, cold canvassing, cold emailing, objection handling, and rapport building. We’ve listed some options that are better for beginners, and others that work for reps of any experience level.
Formerly known as Getting in the Door, Winning at Selling is a 30- to 50-minute podcast hosted by professional sales trainers Scott Plum and Bill Helkamp. It’s focused primarily on the process of lead qualification and sales planning. These are some of the first basic skills needed by a sales rep, and make this podcast a solid jumping off point when starting out as a sales professional. It’s usually just the two cohosts, but they have a guest on from time to time.
If you’re a beginner in the sales industry, Winning at Selling offers many of the basic skills that you should pick up in your first few months as a salesperson. They offer some advanced skills but keep things consumable and actionable for people who are just starting out.
Sales Hacker is a comprehensive information source that we also recommend in our article on the best sales blogs, and their podcast is as informative as their written content. The show has rotating hosts from the sales Hacker staff, often features their founder and CEO Max Altschuler, and invites frequent expert guests. They cover almost everything you’ll need to know as a sales professional in about a half hour per episode.
Sales Hacker is the most general information source on this list and serves people who are looking to spend their entire career in sales. The information they offer can be used no matter where you are on the corporate ladder, but is most important when you are building your foundation as a sales representative.
Art of Charm is an hour-long sales podcast focused on developing a charismatic salesperson personality. The topics include being persuasive without sounding “salesy,” networking, and rapport building. All of these interpersonal skills are vital to improving the effectiveness of your contact with leads. There is one primary host, professional sales and life coach AJ Harbinger, who interviews CEOs, psychologists, and many other experts in their field.
If you’re getting a solid handle on the logistical part of sales, but aren’t getting the results you’re looking for on your calls, Art of Charm is a great place to go for tips on improving your interpersonal connection skills. A strong work ethic is great, but this sales podcast will teach you how to complement it by being an enjoyable person to talk to.
Sell or Die is focused on actionable tips to help you through a day in your life as a salesperson. The show is hosted by authors and sales training gurus Jeffrey and Jennifer Gitomer. They cover lifestyle habits to improve performance at work, tips for dealing with common issues on the phone, and questions you should be asking on sales calls. Episodes are usually 15-30 minutes, but sometimes they have a guest, and those last an hour.
If you’re looking for quick, actionable tips to immediately implement into your daily routine to improve your numbers, Sell or Die is the place to go. Since their focus is almost entirely on the habits of a good salesperson, every episode should have something you can carry over into your workflow right away to increase success.
The podcasts in this category are geared toward leading a team of salespeople by motivating and coaching them to reap the best results. They focus less on the direct sales tips, and more on things like coaching, training, team building, and sales planning.
Coach the Sale is a podcast focused on improving listeners’ ability to lead. Hosted by Matt Hayman, Marketing Manager at Refract.ai, this show is focused on the guests. There is a new expert guest every week, and they discuss all of the basic skills involved with coaching a sales team, like implementing onboarding processes, instilling confidence in your sales planning, and getting your team to synergize well with the marketing team. Episodes are often 30-50 minutes.
If you’re looking to become a better teacher of your craft, Coach the Sale has a plethora of useful information for you. They have a clear focus, and their episodes provide targeted information that will help you become a better leader.
Run by Sales Hacker, The Sales Engagement Podcast is their client-engagement-focused podcast covering tips and guides specifically on bettering your team’s communication skills with prospects and customers. Hosted by Outreach VP of Marketing Max Altschuler, they strike a balance between maintaining a logical approach to your sales process and caring for the culture and emotions of your sales team. Each episode is around 20-30 minutes.
The Sales Engagement Podcast is a solid general resource that will give your perspective on how to better lead your team from both the analytical and emotional perspectives, ultimately training them to effectively engage your current and prospective clients. This makes the show a comprehensive resource for sales managers to learn the ropes of leading a team.
The Sales Leadership Podcast is an interview-heavy podcast focusing on guests’ stories, typically relating to sales training and coaching. As opposed to a tip-based or advice-based platform, most of the information comes in the form of guests’ stories of success. The host is Rob Jeppsen, a popular sales coach, and he interviews high-level sales managers, executives, and trainers for around an hour.
Listening to the Sales Leadership Podcast is a great way to understand exactly what solid team-building, coaching, and training can achieve for your sales team. It mixes advice with motivation, through uplifting stories of success, to give you a versatile and entertaining show.
Sales Pipeline Radio is hosted by Founder of Heinz Marketing Matt Heinz. It’s all about lead generation, lead nurturing, and pipeline analytics, focusing on how to measure the success of your sales team in these areas and improve on lackluster performance. Each episode is around 15-30 minutes.
If you’re looking for a more analytical or logistical look at sales management, like how to measure the success of your sales team by looking at their call metrics or how to examine the effectiveness of your sales plan, Sales Pipeline Radio is your show.
These podcasts include useful tips for all sales professionals but are focused specifically on developing a successful and motivated sales mindset. While you can still learn actionable strategies to better your workflow, these podcasts are about the lifestyle and attitude of a successful salesperson.
Gary Vaynerchuk is a famous sales professional who became a popular motivational content creator. His podcast, The GaryVee Audio Experience, involves him speaking about current events, emerging markets like NFTs, and his own sales experiences in order to motivate and coach listeners. Episodes vary widely in length, from 15 minutes to an hour.
If you want to know what a hyper-successful sales professional like Gary Vaynerchuk thinks about emerging trends and running your business or starting out as a salesperson, check out his podcast. The GaryVee Audio Experience is motivational, topical, and entertaining.
Conversations with Women in Sales invites successful women in the sales industry to share their experiences and tips for success. With many of the most famous sales icons being male, this podcast gives due credit and attention to the women making waves in the industry and helps inspire and educate those who want to emulate their journey. Episodes are usually 20-40 minutes long.
Anybody can be educated and inspired by the stories and tips covered by Conversations with Women in Sales. While the focus is on the success stories and opportunities for saleswomen, the skillset and mindset discussed on the podcast can teach and motivate anybody who feels overwhelmed by the sales trade or simply wants to continue learning and improving.
The Ziglar Show was originally created as a tribute to world famous motivator Zig Ziglar, and has turned into a solid advice podcast hosted by his son Tom. The Ziglar Show focuses on inspirational stories from guests and advice that can pick you up when rejection, slow business, or any number of personal woes have got you down. Episodes are usually 30-60 minutes long.
The Ziglar Show lives up to its namesake by being inspiring even to those ready to give up sales. Being a sales professional can be grueling and result in long periods of stagnant performance. Having a pick-me-up like The Ziglar Show in your back pocket can turn that around.
Sales Success Stories has a simple formula: they invite successful salespeople, from regular reps to sales executives and entrepreneurs, to tell their stories about how they struck oil. Every episode covers a clear example of each guest’s behavior that led them to success, and each of attributes their achievement to something that listeners can try to emulate. Episodes are usually 1-2 hours, with guestless bonus episodes that last around a half hour.
If you just want to hear story after story of winning salespeople, Sales Success Stories is for you. You’ll get to hear how people in all sales-driven industries have managed to generate leads, maintain a pipeline, and become millionaires.
These podcasts pertain to sales leadership and executive roles, discussing how you can better grow your business’s revenue. While managers may also be interested in listening to these podcasts, they focus on strategies and tips that may require more decision-making power, like small business owners, sole proprietors, and executives.
The Catalyst Sale Podcast is focused primarily on identifying the roles of sales and marketing in vital business functions such as demand generation, buyer experience, and revenue generation. The hosts are Mike Simmons, the founder of Catalyst Sale, and professional show host Jody Maberry. Episodes last around 40-55 minutes.
The Catalyst Sale Podcast offers solid information on developing a company culture that’s conducive to efficient, growth-friendly business practices. While it focuses less on specific logistical processes, the tips they offer are great for executives looking to delegate better among different departments to reduce barriers to revenue growth.
The Belkins Growth Podcast is run by Michael Maximoff, co-founder of the award-winning appointment-setting agency Belkins, Inc. As a result, it includes quite a bit of insight involving converting contacts to appointments and sales. The podcast covers topics like growing your audience, client engagement, and entrepreneurship. Episodes last around 40-60 minutes.
The Belkins Growth Podcast lives up to its name as a source of actionable business development tips. If you’re hoping to scale your business by setting more appointments and optimizing your contacts, give it a listen.
If you’re a B2B sales marketer that likes to have something to listen to every day, B2B Growth is the show for you. Similar to the Belkins Growth Podcast, they cover all things B2B growth, from marketing strategy to effective use of email and phone. The primary value is in the sheer volume of uploads, giving you something new almost every day of the week. Hosted by marketing trainer Dan Sanchez, the show features 40- to 55-minute interviews with expert guests.
Having a daily podcast to rely on is great, and B2B Growth offers high-level B2B marketing advice much more frequently than most of the other podcasts on this list. This frequency of new information sets them apart, but the quality is still there.
The Official SaaStr Podcast offers expert interviews on all things SaaS to help sales professionals in the industry grow their businesses through examples of those who do it right. They interview investors, CEOs, and even founders of successful SaaS companies. Hosted by venture capitalist and professional podcaster Harry Stebbings, the show usually lasts around 20-30 minutes.
The Official SaaStr Podcast is the all-encompassing SaaS podcast with tips to drive growth in your niche industry. It’s an obvious choice if you’re looking for an educational podcast to help you sell for SaaS.
The podcasts in this section focus more on general business information that can benefit all salespeople. They cover common business and financial principles, current events in the business world, and entrepreneurship strategies that will help salespeople improve their library of business knowledge.
Entrepreneurs on Fire is an entrepreneurship podcast hosted by John Lee Dumas, author of the popular finance advice book The Common Path to Uncommon Success. This podcast focuses on bringing in experts from a wide variety of industries and fields of knowledge to bring you insight on how to build your own business no matter where you are. Episodes are about 20-30 minutes.
Entrepreneurs on Fire is a great podcast for sales professionals looking to go out on their own and create an income stream for themselves. Their episodes are nice and short, and you can count on a wide variety of experts to ensure that you get tips relevant to your industry.
The EntreLeadership Podcast is hosted by financial coach and business leader George Kamel, and is part of the well-known Ramsay Network of shows that all promote responsible financial management and debt avoidance. The focus of the EntreLeadership podcast is to help listeners become better business leaders and treat your employees the right way, and get the results that you need from them. Episodes usually last around one hour.
The EntreLeadership Podcast is a solid choice for those looking to develop strong leadership principles. If you’re already in a position of authority in your business, this podcast will help you improve your results.
My First Million is a podcast that focuses on new trends and ideas for entrepreneurs to make money. While they cover some basic entrepreneurship skills, the primary goal is to take current events and trends and show entrepreneurs how they can use them to start a business. It’s hosted by entrepreneurs Shaan Purio and Sam Parr and is typically around an hour.
My First Million is a valuable source for fresh information on modern financial opportunities. While it isn’t the podcast that will train you to become an entrepreneur, it is a great option for people who already have entrepreneurial skills that want to know where to direct them.
The Tim Ferriss Show is hosted by bestselling author Tim Ferriss, who wrote The 4-Hour Workweek, a book focused on optimizing your time to become the most efficient and effective entrepreneur out there. His podcast focuses on those same themes. Most episodes invite an expert guest to discuss a way to improve your life and your work. Each episode is two hours.
If you’re looking for the all-around life advice podcast for salespeople, The Tim Ferriss Show makes a solid case for becoming your new go-to. With a variety of tools, tips, and philosophy to help you feel and work better, it’s one of the most versatile podcasts on this list.
This one isn’t a single podcast, but rather the entire HubSpot Podcast Network. A couple podcasts in their network are already on this list, but if you’re looking for a variety of options, every podcast they offer will provide valuable information for a sales professional.
If you can’t decide on any one podcast, why not refer back to an entire library of podcasts to keep a diverse pool of options? No matter what you need to know about business, HubSpot Podcast Network has a show for you.
There are many sales podcasts out there, and if you listen to the right ones, they can offer you relevant information wherever you are in your sales career. So, if you need something to listen to that will improve your performance, check out some of the options we’ve laid out for you here.