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Cold email subject lines are the short messages that appear in cold leads' inboxes before they open an email; they essentially serve as a preview of the email. The goal of the subject line is to grab the recipient’s attention and influence them to open and read the sales email. Salespeople can craft effective cold email subject lines by following a specific subject line framework and best practices, or they can use field-tested email subject lines as templates for their own.
Salespeople use cold email subject lines to evoke feelings of curiosity, urgency, or desire in their leads, and therefore influence them to open the email and read their sales message. It can be difficult to grab the attention and interest of a lead because you’re competing with hundreds of other emails from salespeople, marketers, and people they know. Fortunately, there’s a framework you can use to help your subject line stand out from the crowd.
Here is the best framework to follow when writing a cold email subject line:
A quality cold email subject line that follows this framework will help you win the battle for your lead’s attention. Keep in mind that these are more so guidelines than rules, so you have the liberty to break them if need be. Below we share examples of effective cold email subject lines that for the most part adhere to the framework above. Some vary from the framework but are still viable options due to their upsides and impressive psychological tactics.
We reached out to business, marketing, and sales professionals to figure out which cold email subject lines have brought them the most success. Below we share these great subject line examples and explain why they work. Feel free to use them verbatim for your cold emailing efforts or tweak them to fit your target audience.
As you create your own subject line, there are some tips you can follow to produce the most effective one possible. Read on to learn what expert sellers and businesspeople have to say about crafting cold email subject lines for their lead generation efforts.
Cold email subject lines influence a lead to open and read your sales email. They can do this by creating feelings of desire, curiosity, or urgency. Remember, if you don’t get a response, be sure to follow up. After you’ve crafted your subject line, you have to write the email body. To learn how, read our article on how to write a cold email that works.