In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Financial advisors and CFPs who want to generate leads, close deals, and organize client data should invest in customer relationship management (CRM) software. The best CRMs for financial advisors are customizable and easy to implement, offer a variety of tools to streamline workflow, help market financial services, and keep accounts in compliance. To help you choose the one for you, we evaluated over a dozen options and narrowed it down to the six best CRMs.
These are the best CRMs for financial advisors and wealth managers:
While the above options scored highest in our analysis of the top CRMs for financial advisors, some industry-specific options lack robust general features you'd expect out of a CRM. If a more general CRM sounds better for you, check out our review of the best overall CRM software.
In our evaluation, we looked at both industry-specific and general options offering the best mix of features and pricing for financial advisors. To determine the best, we first outlined six weighted evaluation categories for financial advisor CRMs. Then, we used these categories to assign each option on our list a score out of five, including the identification of primary use cases. You can check out our specific evaluation criteria below.
Because advisors need security and compliance, we also made sure each option secures its data and adheres to compliance standards such as the Financial Industry Regulatory Authority (FINRA).
Note: All monthly prices are with a one-year commitment unless noted.
Most categories feature a clear winner, but we found the top CRM for financial advisors to be Zoho CRM with a total of 4.2 stars and two criteria wins. We also found the best industry-specific option to be Wealthbox. Check out how each option scored below:
CRM software can take the place of multiple individual tools — spreadsheets, calendars, and word processors, to name a few. Plus, you’ll also avail of features like automation, activity tracking, and lead generation. Do yourself (and your clients) a favor by adopting any one of our top financial advisor CRMs to bring your wealth management services to the next level.