Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
Financial advisors and CFPs who want to generate leads and organize client data should invest in customer relationship management (CRM) software. The best CRMs for financial advisors are customizable and easy to implement, and offer a variety of tools to streamline workflow, market financial services, and keep accounts in compliance. To help you choose the one for you, we evaluated over a dozen options and narrowed it down to the seven best CRMs.
These are the best CRMs for financial advisors and wealth managers in 2021:
In evaluating the best CRMs for financial advisors, we placed the most weight on overall cost, ease of use, as well as core and industry-specific features. Because advisors also need to prioritize security and compliance, we considered how well each option secures its data and adheres to compliance standards such as the Financial Industry Regulatory Authority (FINRA). Rounding out our scores are integrations and customizations plus customer support.
Note: All monthly prices are with a one-year commitment unless noted.
Most categories feature a clear winner, but we found the top CRM for financial advisors to be Zoho CRM with a total of 4.2 stars and two criteria wins. Salesforce Financial Services Cloud earned three criteria wins and tied for second overall with Wealthbox, which placed right behind Zoho CRM in the price category. See how every CRM scored across all six categories below.
The best CRM for financial planners assists in maintaining client trust through multi-channel marketing and communication.
Price Range: Free to $52 per user, per month (15-day free trial)
Zoho CRM propelled to the top of our list of best financial advisor CRMs for its affordability, accessibility, and suite of core features. However, it stands out for its multi-channel marketing tools — advisors can create email campaigns for specific leads and customers, as well as interact with Facebook and Instagram leads right within the CRM. This makes Zoho CRM a solid choice for planners who want to generate new leads through various channels.
This version of the renowned CRM has an array of features to help large firms streamline workflow and build relationships.
Price Range: $150 to $400 per user, per month (30-day free trial)
Salesforce Financial Services Cloud is a version of the renowned Salesforce CRM made for large financial organizations that need a CRM that offers advanced features. It has a heavy price tag, but it includes workflow automation, 365-degree client profiles, milestone tracking, and intelligent AI-powered forecasting. Add to Salesforce Financial Cloud’s already robust suite of features by integrating apps from the vast Salesforce AppExchange.
Create a custom one-stop hub for wealth management by integrating any of its 80-plus industry-specific partner apps.
Price Range: $35 to $65 per user, per month (30-day free trial)
Wealthbox can serve as an all-in-one hub for independent advisors and small firms thanks to its breadth of industry-relevant app integrations. Advisors who need a custom CRM can tailor it to their needs by adding partner apps like eMoney (financial planning), DataPoints (risk analysis), and RIA in a Box (compliance). Flesh out Wealthbox’s features by integrating third-party apps for email marketing, communication, scheduling, and social media.
Pipedrive’s intuitive, visual-heavy interface makes it the best choice for financial planners who are new to using a CRM.
Price Range: $12.50 to $99 per user, per month (14-day free trial)
Pipedrive is a highly-visual CRM with a low barrier to entry. It has an accessible interface with kanban-style pipelines and interactive visual reports, plus an easy-to-follow security dashboard on which advisors can monitor all data activity and set custom rules to head off potential security breaches. For an added layer of accessibility, Pipedrive offers around-the-clock email and live chat support, making it the best option for advisors who are new to CRMs.
Use the built-in seminar tool to promote your services and market informational sessions to prospective/current clients.
Price Range: $99 per month for up to 15 users (30-day free trial)
Redtail is a CRM made specifically for financial advisors. Market to prospective and existing customers with a built-in seminar tool that tracks attendance, organizes past sessions, and merges contact info so follow-up messages can be sent. Its seminar tool can also monitor phone and email campaigns for multichannel marketing. Redtail is great for advisors who want to create financial information resources to attract clients as a respected authority.
UGRU CRM helps financial planners handle multiple facets of wealth management, from retirement income to investments.
Price Range: $59 to $324 per month for 3 users (14-day free trial)
UGRU CRM boasts an impressive suite of financial planning tools for advisors who deal in multiple facets of wealth management. Whether that’s tracking liquid assets like charitable bequests, planning retirement income, or forecasting Roth IRA conversions, UGRU CRM has it covered. Building client profiles is easy with data aggregates from over 10,000 financial institutions plus integration with Aqumulate, which pools info from an additional 11,000 sites.
AI is the heart of this CRM, helping busy advisors streamline workflow and provide personalized recommendations to clients.
Price Range: Call for quote (90-day trial)
NexJ CRM uses artificial intelligence to help advisors streamline workflow and engage with clients. It’s not the only CRM on our list to offer AI, but its NexJ Nudge-AI — a combination of AI, machine learning, and natural language processing — is best at providing tailored financial advice for customers. Nudge AI also makes investment recommendations and suggests optimum times to follow up with clients so busy advisors are on hand with timely, useful info.
Robust CRM brought to you by AdvisorEngine focused on ongoing client management.
Price Range: $65 per user, per month (30-day free trial)
Junxure CRM is the client relationship management solution brought to you by AdvisorEngine. Their CRM focuses on providing robust ongoing client management services that provide clients with a personalized wealth management experience. This includes automated workflows, at-a-glance service monitoring, and custom reporting for each client. The CRM also integrates with other AdvisorEngine products, like custom client portals and digital onboarding.
CRM software can take the place of multiple individual tools — spreadsheets, calendars, and word processors, to name a few. Plus, you’ll also avail of features like automation, activity tracking, and lead generation. Do yourself (and your clients) a favor by adopting any one of our top financial advisor CRMs to bring your wealth management services to the next level.