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Lead management software is a sales tool that helps sales professionals track, score, manage, qualify, and nurture leads, plus track communications and manage pipelines. The top lead management software offer features for contact management, email sequencing, sales forecasting, and workflow automation, among others. To help you choose the right solution, we’ve highlighted the best lead management tools plus their use cases, pricing, and more.
Here are the seven best lead management software for salespeople:
To find the best lead management tool, we scored over a dozen popular CRM software using six weighted scoring categories and related subcriteria. We assigned each option subcriteria scores, which totaled an overall score out of five, with the software scoring the highest identified as our winner. Finally, we determined a primary use case for each tool that scored highly enough to make our list to help you decide if it’s right for your specific needs.
We first considered pricing and core features since these tend to be the primary considerations for salespeople and business owners when choosing a lead management platform. We then reviewed usability, with customer service, integrations, and customizations rounding out our evaluation.
We evaluated cost of entry, premium costs, and any free trials, versions, or demos offered.
We checked for common lead management features and their strengths, including lead management, collaboration, and email sequencing.
We tested ease of use and configuration and checked whether coaching was available.
We measured types of support: email, chat, phone, and hours of operation.
Did the software offer third-party integrations, types, and number of integrations per category?
Did it offer customizations for the lead management processes, including lead capture, reporting, and more?
Note: All per-user prices are with a one-year commitment unless noted.
Although some lead management software that made our list scored highly in a given category, overall, we found that Freshales offers the best value for salespeople looking for a way to manage and distribute leads. Below, we showcase how each tool fared in regards to pricing, features, and primary use cases.
The best lead management software and tools enable sales teams to nurture leads and keep conversations going, regardless of where they occur: email, social, chatbot, or telephone. When searching for a lead management solution, seek features that fit your sales team's needs, such as lead scoring, lead capture, and sales forecasting. Read our list of sales software for lead management and pick the one you think will help your team capture and nurture leads the best.
Ronnie Payne has a background in ecommerce marketing and web development, having acted as a digital marketing consultant and operator of several online stores. He specializes in ecommerce, Internet marketing, content marketing, and web design.
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