Read our independent editorial review of the best contact management software for salespeople, including the best use cases for each option.
Lead distribution software is a tool that helps salespeople and marketers route leads to the correct rep or team. The top software streamline lead distribution by scoring leads on preset criteria and automating assignments to agents based on predefined rules. There are dozens of lead distribution options available spanning both sales and marketing automation software; we’ve evaluated the top tools to help you find the one that best fits your organization’s needs.
Here are the best lead distribution software, however, some tiers listed do not include lead routing:
Most of the lead routing options above also offer robust lead scoring that helps automate the distribution process. If you're looking for software that also helps with lead scoring, check out our article on the best lead scoring software.
The best lead distribution software are either CRMs, marketing automation software, or lead routing tools that integrate with CRMs, all of which include lead distribution or workflow automation as a primary function. When evaluating the best, we scored each option quantitatively across six weighted categories to arrive at an overall score for every lead routing tool, including the identification of primary use-cases for each.
Overall, the top scorers were CRM software offering native lead routing, native workflow automations, or integrations with third-party tools. Check out our evaluation criteria below:
Note: All per-user prices are with a one-year commitment unless noted.
Per our evaluation, Zoho CRM is the best lead distribution software with a first-place tie for core CRM features and above average scores in other categories. Read on to see how every lead distribution option fared across all six criteria.
Leadfeeder is a marketing tool that coverts online B2B traffic to leads by identifying anonymous companies visiting your website and routes them to your CRM so your sales team can follow up. Not only does Leadfeeder identify the company, but it also sources the best contact to reach out to as well as scores the leads so you can prioritize for the best results. Leadfeeder syncs with most major CRMs as well as creates individual and team notifications so the right sales rep can follow up.
Chili Piper is a web form conversion and meeting scheduling tool that integrates with HubSpot CRM and Salesforce. Add Chili Piper to your online forms to supercharge your lead distribution efforts by qualifying and routing leads who fill out your forms in real time. It can also auto-schedule meetings such as product demos or consultative calls based on availability.
Similar to Lead Assign, LeanData is an enterprise-level lead routing and automation software used by many Fortune 500-level brands and highlighted in the Salesforce AppExchange. Create visual distribution workflows and optimize those flows through advanced automation and intelligence. Receive robust data insights into your lead system; must call for a quote.
Distribution Engine is a third-party lead routing tool featured in the Salesforce AppExchange. Integrate with your CRM to create lead distribution rules based on a variety of criteria, including round robin, load balancing, pull distribution, and more. However, this may not be a viable option if you don't use Salesforce.
It’s prudent for sales and marketing teams to stay on top of leads before they go cold. Lead distribution software automates the assignment process to prevent the likelihood of any prospect being ignored or overlooked. Any of the top CRM or marketing options we’ve featured on our list will play a significant role in increasing conversions and bolstering your company’s bottom line.