Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
Lead scoring software is a tool that autoscores leads for businesses so they can uncover the viability of sales opportunities and nurture the prospects most likely to convert. The top scoring software are typically CRMs or marketing software that have built-in scoring functionality based on specified demographics and customer behavior. To help you choose the right one for you, we’ve dived into the top options and how best to use each one.
Here are the six best lead scoring software for salespeople:
Lead scoring software is a feature of many top CRMs and marketing automation software, so every option we reviewed had lead scoring at minimum. On top of that, the best lead scoring software offers certain general and advanced features; for this reason, we based our evaluation on these features, plus the price of each option. We also looked at ease of use and customization to ensure the software would work for most teams, as well as customer service offered.
Note: All per-user prices are with a one-year commitment unless noted. Not all tiers include lead scoring; the starting prices in the bulleted list above indicate the lowest tier in which lead scoring is included.
Even though some options scored highly in one category or another, overall, we found that Zoho CRM offers the best overall value for those seeking a way to score and manage leads. Check out how each scored regarding pricing, features, and primary use cases.
A well-rounded CRM with powerful marketing features and lead management tools to help companies close deals quickly.
Price Range: Free to $52 per user, per month ($14+ for lead scoring) (15- to 30-day free trial)
Zoho CRM is a marketing-forward software that helps generate leads from multiple channels and score them for further nurturing. Users can reach out to leads via email and social media campaigns and set scoring rules based on their demographics and engagement, like email opens, clicks, and bounces; Facebook likes, comments, and messages; and website visits. For this reason, Zoho CRM is a fit for those who attract leads through multi-channel marketing.
A heavy-duty marketing automation tool with a CRM for those who rely on workflows to generate and nurture leads.
ActiveCampaign is a marketing tool with CRM functions built in. With this setup, you can use marketing automations and send targeted email campaigns to segmented lists, then score generated leads using AI based on behavior. Using the scores, over 500 prebuilt workflows can then be triggered to send highly personalized, effective messages. ActiveCampaign works for busy, marketing-focused companies that want to automate lead generation and scoring.
Uses state-of-the-art AI to help businesses focus on high priority leads and close more deals.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is software that uses powerful AI for lead scoring, lead prediction, and deal management. Its AI assistant, Freddy, scores new leads with historical data like engagement levels. Along with this predictive scoring, Freddy supplies analytics for sales forecasting and triggers follow-ups to keep deals moving. This makes Freshsales good for businesses that want to use AI for lead scoring and nurturing to build relationships with the right leads.
Tracks leads from start to close, routes them quickly, and offers a full suite of customizable CRM and marketing tools.
Price Range: $25 to $300 per user, per month ($75+ for lead scoring) (14-day free trial)
Salesforce Sales Cloud is CRM software that automatically scores and routes leads to the right rep for quick follow-up. Before leads engage with your brand, you can assign scoring points to the demographics or behaviors you deem most valuable, then set assignment rules regarding the criteria you’ll use to distribute leads. This makes Salesforce Sales Cloud ideal for high-volume sales teams that need accurate automatic lead routing to increase conversions.
Helps companies that use Google Workspace tools, such as Gmail, Docs, Sheets, and Calendar, manage their leads.
Price Range: $25 to $119 per user, per month ($119+ for lead scoring) (14-day free trial)
Copper is a productivity-forward CRM that manages leads through seamless integration with Google Workspace. Salespeople can pull lead information directly from Gmail, which will automatically update the customer database and trigger workflows. These leads are then scored by the number of website visits and email engagement and updated to their records. Copper looks and behaves like a Google app, integrating perfectly for Google Workspace users.
A fusion of email marketing with a CRM, including lead management tools and comprehensive personal setup.
Price Range: $79 to $199 ($199+ for lead scoring) supports one user per month and 500 contacts, then $30 each additional user, per month; $499 one-time fee for setup (14-day free trial)
Keap is an email marketing tool with a CRM, lead management, and workflow automations. Rather than having companies implement its features alone, Keap requires the purchase of expert coaching with one-on-one consultation, webinars, and custom support so users maximize the lead scoring capabilities. For this reason, Keap is best for solopreneurs and small to midsize businesses that are new to lead scoring and want personalized support.
Having good lead scoring software as a part of your CRM is an excellent way to get salespeople focused on qualified leads and using the right tasks to convert them into wins. In fast-paced sales departments, time can’t be wasted chasing uninterested prospects. This is when a CRM with lead management software becomes an essential sales tool. Our list will show you the ways lead scoring can help you reach sales goals using the latest in intelligence and automations.