In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Lead scoring software is a tool that autoscores leads for businesses so they can uncover the viability of sales opportunities and nurture the prospects most likely to convert. The top scoring software are typically CRMs or marketing software that have built-in scoring functionality based on specified demographics and customer behavior. To help you choose the right one for you, we’ve ranked the top options and what they each do best.
Here are the best lead scoring software, however, some tiers listed do not include scoring features:
Most of the above lead scoring options also offer additional lead management features like lead distribution that can effectively route qualified leads to sales reps. If you'd like to read more, check out our article on the best lead distribution software.
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Lead scoring software is a feature of many top CRMs and marketing automation software, so every option we reviewed had lead scoring at minimum. To determine the best, we based our scoring on six weighted evaluation criteria important to lead scoring software. The lead scoring software with the highest aggregate score across the six categories was deemed the overall winner and best value. Also determined were primary use cases every top-scoring option.
Note: All per-user prices are with a one-year commitment unless noted.
Even though some options scored highly in one category or another, overall, we found that Zoho CRM offers the best overall value for those seeking a way to score and manage leads. Check out how each scored regarding pricing, features, and primary use cases.
Having good lead scoring software as a part of your CRM is an excellent way to get salespeople focused on qualified leads and using the right tasks to convert them into wins. In fast-paced sales departments, time can’t be wasted chasing uninterested prospects. This is when a CRM with lead management software becomes an essential sales tool. Our list will show you the ways lead scoring can help you reach sales goals using the latest in intelligence and automations.