Top 42 CRM Statistics for Sales Automation & Productivity

Check out our detailed list of CRM statistics to learn how to increase your sales and improve customer relationships.

CRM is one of the fastest growing markets and considered by many to be an essential sales tool. Because of its rapid growth and effectiveness, there are many studies done both on CRM software and on the relationships made in sales. To help, we have compiled a list of the top CRM statistics to help you learn about CRM software and how it helps close deals with customers.

Here's a list of the top CRM statistics and why they matter:

  • Effectiveness of CRM Software: See how CRM software can increase productivity, data accessibility and more. Read more below.
  • How Salespeople Use CRM Software: Learn salespeople's views on CRM software and how it helps them close more deals. Read more below.
  • How Companies Implement CRM Software: Learn about how companies view CRM software and how they use it to increase their company sales. Read more below.
  • Make Up of the CRM Software Industry: Read about the growth and popularity of CRM software. Read more below.
  • Customer Relationship Management Process: Learn customer views on salespeople and how positive and negative experiences impact company perception. Read more below.

If you're looking for more than just statistics, check out our article about CRM software to learn about implementation, pros and cons, and how CRM software works.

CRM Statistics Infographic

Effectiveness of CRM Software

CRM can help decrease the sales cycle by 8-14% because of the improved data accessibility. (Source: Nucleus Research)

Sales can be increased by 29% when using a CRM software. (Source: Salesforce)

Sales productivity can be increased by 34% when using a CRM. (Source: Estuate)

CRM can help increase sales forecasting by 42%. (Source Estuate)

Conversion rates can increase by 300% when using CRM software. (Source: Thrive My Way)

CRM software gives back an average ROI of $8.71 for every dollar spent. (Source: Adam Enfroy)

How Salespeople Use CRM Software

Decision makers are 14.6% more productive when using a CRM. (Source: Adam Enfroy)

Salespeople's job satisfaction increases by 17% once adopting CRM. (Source: Thrive My Way)

22% of salespeople don't know what CRM software is. (Source: HubSpot)

28% of millennial salespeople believe that CRM software is critical to their success. (Source: HubSpot)

40% of salespeople still use spreadsheets and email programs instead of a CRM. (Source: HubSpot)

51% of CRM users think that data synchronization is the biggest flaw with CRM software. (Source: Thrive My Way)

65% of salespeople who use mobile CRM hit their sales quota. (Source: Salesmate)

81% of marketers use their CRM software on multiple devices. (Source: One Page Express)

84% of marketers believe CRM analytics are important for decision making. (Source: Thrive My Way)

How Companies Implement CRM Software

48% of companies say one of their top priorities is improving their CRM sales funnel. (Source: Adam Enfroy)

Over 50% of CRM software buyers are in real estate, consulting, distribution and insurance. (Source: Software Advice)

Businesses only use on average 50% of the CRM features they are paying for. (Source: Thrive My Way)

60% of small businesses plan to adopt CRM for email marketing initiatives in the next few years. (Source: Estuate)

64% of companies say CRM tools are impactful and important. (Source: LinkedIn)

74% of companies say CRM software gives them access to more customer information. (Source: Resco)

82% of sales organizations use CRM for sales reporting. (Source: Grand View Research)

91% of organizations with 10 people or more use CRM software. (Source: Grand View Research)

92% of companies use databases to store customer information. (Source: GDMA)

92% of companies believe CRM software is crucial for salespeople to use in order to meet their goals. (Source: Super Office)

Make Up of the CRM Software Industry

The mobile CRM will grow 11% this year to become a $15 billion industry. (Source: Marketing Dive)

On average, the CRM market grows about 12% each year. (Source: Thrive My Way)

19.8% of the CRM software market share belongs to Salesforce. (Source: 99 Firms)

There are about 400 CRM platforms in the world, but 80% of them do not have a good rating. (Source: Adam Enfroy)

The most requested CRM features include contact management (94%), interaction tracking (88%), and schedule/reminder creation (85%). (Source: HubSpot)

The global CRM market is valued at about $66.5 billion. (Source: Adam Enfroy)

By 2025, the CRM software market is expected to be valued at $82 billion, growing 12% every year. (Source: Salesmate)

Customer Relationship Management Process

An average of 30% of CRM projects don't succeed due to a lack of attention to the process, a focus on technology instead of the customer, or a failure to adopt proper implementation if CRM. (Source: Harvard Business Review)

37% of companies say that sales enablement is a top priority. (Source: HubSpot)

59% of customers say that companies knowing past information about them improves their customer experience. (Source: Select Hub)

Better customer relationships are part of 72% of the reason why companies use CRM software. (Source: Adam Enfroy)

73% of customers say one extraordinary experience with a company raises their expectations for other companies. (Source: Salesforce)

77% of customers said that an increased awareness of corporate values, ethics and business practices made their expectations change. (Source: Salesforce)

78% of customers are more loyal to companies when they are transparent about the usage of customer data. (Source: Salesforce)

81% of salespeople say that sales technology needs to be changed. (Source: Salesforce)

85% of buyers say the customer experience is just as important as the products and services offered. (Source: Salesforce)

87% of customers believe companies need more consistency when it comes to their customer experience. (Source: HubSpot)

Bottom Line: CRM Statistics

CRM is a great way to improve sales and help your company run smoother. Whether you focus on improving your relationships with customers or use a CRM software to organize and automate your leads, CRM is proven to be an effective tool in improving sales numbers for companies. Use these CRM sales statistics to help supercharge the effectiveness and efficiency of your sales software.

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