Check out this guide on writing cold emails to generate leads, which includes detail on how cold emailing works and how to do it successfully.
Email verification tools are software that salespeople and marketers use to confirm their leads’ email addresses to avoid emailing incorrect or defunct addresses. The top email verification tools help ensure a high deliverability rate by preventing hard bounces with spam-trap detection, disposable email account detection, and email verification APIs. To help you choose the right one for you, we’ve researched and evaluated the best options.
Here are the seven best email verification software tools for sales and marketing:
There are some email verification tools that also offer email finding services for prospecting. If you're looking for the best email-finding tools, check out our article on the best email finder software.
Because salespeople and marketers use email verification software to reduce bounce rates and keep their email lists clean, we looked at the core features offered by each software to help prevent bounces. Next, we considered cost, especially the number of email verifications offered at different price points, as well as integrations with popular email service providers (ESP) and CRM software. Ease of use and customer service wrapped up our research.
Note: All per-month prices are with a one-year commitment unless noted.
Based on our evaluation, the best email verification software overall is DeBounce, which earned the highest total score, also scoring the highest in the cost category and tying for first in integrations. Read on to learn more about each software and its features.
Provides powerful and affordably priced email verification for any business, with the credits purchased never expiring.
Price Range: $10 - $1,500, pay as you go (100 free verifications)
DeBounce is an affordable verification tool that makes detecting toxic emails easy and straightforward. It starts at 5,000 email verifications for only $10, and users receive discounts for larger orders. Though DeBounce’s cost is low, it eliminates bounces entirely, leaving users with a clean, effective email list — it even provides detailed reporting to prove it. DeBounce is great for cost-sensitive businesses looking for a reliable email verification system.
Provides markete with real-time email list cleaning facilitated by its abundant third-party integrations to detect bad emails.
Price Range: $23.20 - $4,440 monthly subscription or $21 - $1,100 pay as you go (100 free verifications)
Clearout is an email verification service that protects users’ reputation with many third-party integrations. It integrates with popular email marketing services like HubSpot and Mailchimp so users can verify the associated email list before hitting “send” on an email campaign. Since Clearout supports most marketing platforms, businesses whose marketing and sales teams send frequent email campaigns to generate and nurture leads will enjoy using the software.
Note: Credits can also be used for email finding
A leading email marketing tool that improves email deliverability with smart scoring and provides in-depth lead insights.
Price Range: $15 - $2,760 monthly subscription or $16 - $3,050 pay as you go (100 free verifications)
ZeroBounce is a cloud-based tool that helps users identify the best leads. It filters out invalid emails and adds key lead details to your email list, like name, age, and location. You can also use verification credits toward ZeroBounce Score, which identifies leads that interact most with your emails so you can focus future nurturing efforts on them. ZeroBounce is best for sellers and marketers looking to clean their email lists and learn more about their leads.
A “set it and forget it” tool that automatically removes invalid email addresses daily to eliminate hard bounces.
Price Range: $14.17 - $166.67 monthly subscription or $4.00 - $1,300 pay as you go (7-day free trial)
Mailfloss is an automated email verification software that aims to improve users’ email domain reputation. Once users complete the one-time, one-minute setup, it consistently checks their email lists via automated daily cleanup. When it finds invalid email addresses, it can fix typos, remove or unsubscribe the addresses, and/or update the addresses’ custom fields. Mailfloss is right for busy businesses that want to use “set it and forget it” email verification.
Provides bulk and real-time email verification by quickly detecting threats, removing duplicates, and verifying emails.
Price Range: $8.00 - $799.20 monthly subscription or $4.00 - $3,000+ pay as you go (one-time free test)
NeverBounce is an email deliverability tool that provides bulk email list cleaning services through its dashboard or API. Users can upload email lists of any size to the dashboard and then clean and download the results, or they can connect directly to its custom API to verify bulk lists. Purchased credits never expire, making NeverBounce a good option for those who verify many emails at a time, but do so infrequently.
Email verification tool built to eliminate hard bounces and identify the quality of leads from affiliates.
Price Range: $5.00 to $2,500 monthly subscription (100 free verifications)
Xverify is an industry leader in email verification for digital marketers and sellers. Businesses that receive leads from affiliate marketers can use its affiliate tracking tools, which provide reports identifying high- and low-quality emails. Businesses can then act on the reports by continuing to work only with the sources that provide the highest percentage of valid leads. Xverify is for those who buy leads and need to ensure they pay for valid contact information.
Helps salespeople find emails and build clean email lists that can be used for cold outreach and prospecting.
Price Range: Free to $279 monthly subscription
Hunter is a SaaS platform that helps users both find and validate email addresses. With Hunter, search for leads’ email addresses by name and company domain and/or verify the email addresses you already have. Specifically, sales teams can use the email finder with the email verifier to quickly build a clean email list of prospects to contact, making Hunter ideal for businesses looking for an all-in-one solution for finding and verifying emails.
Data quality is an important part of sales and marketing. The last thing salespeople and marketers want is for an email list containing duplicate, catch-all, spam trap, deactivated/non-operational, or disposable email addresses to result in hard bounces, reducing their sender score. These seven best email verification tools offer lead generation software that can keep your email account healthy and clean to reduce bounce rates.