9 Free Follow-Up Email Templates That Inspire Responses

Subject Line: Reply to the thread from your first email so the lead can easily see it.

Hi {Name},

Hope your day is going well!

I sent you an email a few days back about how {Company Name} might be able to {Value Proposition — e.g., halve the number of compliance violations you’re getting}.

If that sounds like something that you’re interested in learning more about, please shoot me an email and we can set up some time to talk.

Oh, and before I sign off, I wanted to pass along this {Content — e.g., blog post} about {Topic of Interest — e.g., the changing regulatory landscape of NYC}, which one of my clients said should be required reading for all {Lead Descriptor — e.g., Property Managers in NYC}.

Hope to hear from you.

All the best,
{Your Name}
{Job Title}
{Company Name}
{Phone Number}
{Email Address}

Subject Line: Reply to the thread from your first email so the lead can easily see it.

Hey {Name},

Hope all is well!

Since the last email I sent your way, I came across a {Case Study or Testimonial} from a customer who’s also {Similar Attribute — the owner of a small florist business}.

You can read about it here, but long story short, they were able to {Benefit — e.g., increase inbound monthly leads by 32%} after {How You Helped — e.g., we created a Google Ads campaign for them}.

I’d love to talk with you and tell you how I think we can achieve similar results for you, so please let me know if you’d like to set something up.

All the best,
{Your Name}
{Job Title}
{Company Name}
{Phone Number}
{Email Address}

Subject Line: Reply to the thread from your first email so the lead can easily see it.

I hope you’ve had a good few {Time Since Last Email — e.g., weeks}.

I’ve tried to connect a couple of times to talk about how {Product or Service —e.g., payment gateway} could potentially be a good fit for helping you reduce {Suspected or Common Pain Point — e.g., your involuntary churn rate}, as this plagued many of our clients.

Since I haven't heard back from you, I’m guessing this isn’t the right time, or that you already have this problem covered (if so, I’m happy for you!).

But if you’re still interested, feel free to reach out. And if not, no worries, and I hope you enjoy this {Content — e.g., video you might enjoy on important payment trends}.

All the best,
{Your Name}
{Job Title}
{Company Name}
{Phone Number}
{Email Address}

Subject Line: Thanks for {Action — e.g., downloading our checklist, signing up for our newsletter}

Hey {Name},

Hope you’re doing well!

Thanks for {Action They Took — e.g., downloading our free checklist for backpacking}. We hope it helps you {Benefit of Magnet — e.g., have a safe and fun trip out into the wilderness}.

If you have any questions about {Topic of Interest — e.g., backpacking}, please feel free to reach out to me at {Email Address} or {Phone Number}.

Also, if you’re ever in need of a {Product or Service — e.g., lightweight multi-day trip backpacks} that {Value Proposition or Key Differentiator — e.g., don’t cause hip and lower back pain} check out our website to learn more.

Best,
{Your Name}
{Job Title}
{Company Name}
{Phone Number}
{Email Address}

Subject Line: Great meeting you at {Event — e.g., The Fertilizer Expo}

Hey {Name},

I hope you’ve been doing well since {Event — e.g., The Fertilizer Expo}.

Our conversation about {Conversation Topic — e.g., your initiative to expand your market share into the Northwest} has been on my mind pretty regularly, mostly because I keep thinking of ways that {Your Company Name} would be able to help.

Would you be open to hopping on a call to learn about them? Worst case you walk away with a new perspective on your situation. And best case you find that we’re a great fit.

Please let me know what you think.

Also, though you might like this {Content — e.g., HBS article about scaling sales teams}

All the best,
{Your Name}
{Job Title}
{Company Name}
{Phone Number}
{Email Address}

Subject Line: It was great talking with you today!

Hey {Name},

Thanks for taking the time to meet with me today and to discuss how {Product or Service — our CRM} can help you {Value Proposition — e.g., make your lead management process more scalable as your company grows}.

Here are the resources {I Promised To / I Wanted To} share with you:

• {Resource 1 — e.g., a short video demo of the software in action}
• {Resource 2 — e.g., a case study}

I’m looking forward to {Next Step — e.g., giving you a tour of the platform in our live demo} next {Date of Next Step — e.g., next Tuesday}.

Based on our conversation, I think you’re going to especially love {Feature or Service — e.g., the lead scoring feature set}. You can preview it here in this short video.

In the meantime, feel free to reach out if you have any questions.

Talk soon!
{Your Name}
{Job Title}
{Company Name}
{Phone Number}
{Email Address}

Subject Line: Reply to the email thread created by your first email that included the sales proposal as an attachment.

Hi {Name},

Hope you’re doing well!

I sent you a proposal several days back and wanted to quickly touch base to remind you that I’m available to answer any questions you may have during the review process.

We’re excited about the opportunity to collaborate with you and help you {Prospect Goal — e.g., expand your brand’s reach to include Gen Z via social media marketing}.

Again, don’t hesitate to reach out at {Phone Number} or through email.

All the best,
{Your Name}
{Job Title}
{Company Name}
{Phone Number}
{Email Address}

Subject Line: Just called about {Topic — e.g., our meeting today}

Hi {Name},

I hope you’re having a great day!

I called you a moment ago {Purpose of Call — e.g., for the live demo we’d scheduled for 4 PM today}. Please give me a call back at {Phone Number} when you get the chance.

In the meantime, check this {Content — e.g., article} out.

Thanks,
{Your Name}
{Job Title}
{Company Name}
{Phone Number}
{Email Address}