Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
Many insurance agents rely on a combination of spreadsheets, email clients, and scheduling software to run their business. However, following up with clients and generating leads is difficult when everything is splintered across multiple applications. An insurance CRM rolls those functions into one while also adding niche functions like commission management and claim resolution. We evaluated a variety of insurance CRMs and found seven that stand out the most.
These are the top seven insurance CRM software options in 2021:
We believe the best CRM software for insurance sales is reasonably priced, simple to implement, and not lacking in essential contact management tools. Thus, in evaluating close to 20 options, we placed the most emphasis on each CRM’s features, overall costs, and ease of use. Other criteria included how customizable a CRM is, the selection of third-party app integrations each CRM offers, customer support access, and our own expert score.
Note: All per-user prices are with a one-year commitment unless noted.
Although every category has at least one clear winner, Freshsales tops our list with a cumulative score of 4.3 stars and three criteria wins. See how our top insurance CRM options scored across all six categories, including a summary of features, pricing, and more.
Use AI to streamline day-to-day tasks and score leads to have more time to cultivate meaningful client relationships.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales takes the crown as the top insurance CRM. Its affordability and solid contact management tools make it a great option for agencies of all sizes, but larger firms wanting to streamline their workload will especially benefit from Freshsales' automation features. Its Freddy AI scores leads and forecasts insights to help teams focus on the most important tasks. Agents can also automate client updates, track claims, and set appointment reminders.
Its multichannel communication hub makes it easy to engage with customers through social media, live chat, and email.
Price Range: Free to $52 per user, per month (15- to 30-day free trial)
Zoho CRM is an excellent choice for insurance teams that actively nurture leads and engage with clients through multiple channels. This includes platforms like Facebook and Twitter, which agents can access through Zoho CRM’s dedicated social media tab. Teams can also interact with customers using live chat widgets, automated emails, and in-app phone calls (via telephony). Plus, every interaction is logged so agents can pick up where they left off.
Ideal for large insurance companies that require a customizable platform with access to key third-party app integrations.
Price Range: $150 to $400 per user, per month (30-day free trial)
Salesforce Financial Services Cloud is a version of the renowned CRM designed for insurance companies that offers a 360-degree view of policy lifecycles. It’s suited for larger companies seeking a malleable piece of software that can be tailored to their exact needs, from reporting to automation. The CRM can be further customized with many third-party app integrations from Salesforce AppExchange, which includes more than 100 insurance-centric programs.
Solo agents or small teams that want a reliable and secure way to store client data will like this straightforward CRM.
Price Range: $15 per user, per month (30-day free trial)
Less Annoying CRM is a no-frills program that will suit solo insurance agents or small teams needing robust contact management tools. Users can store and access essential client info on one screen, from follow-up notes to personal milestones. Agents can also group contacts together if they’re on a shared policy. A fair amount of customization is required out of the box, but Less Annoying CRM eases that burden by providing free setup and support.
New insurance teams — or teams new to CRMs — will find value in this free platform’s unlimited user seats, contacts, and leads.
Price Range: Free to $159 per user, per month (30-day free trial)
For new insurance companies (or companies new to CRMs), Bitrix24’s free platform is a great start. Support for unlimited users, leads, and contacts allows Bitrix24 to scale alongside a growing business. Free features include generating and sending policy quotes, integrating client data from major email clients, and customizing stages so agents can track what they need. Affordable paid plans add automation and third-party apps, but also cap user limits.
Insureio makes it easier for agents to initiate and deliver life insurance policies and provides a robust set of marketing tools.
Price Range: $25 to $75 per user, per month (30-day free trial)
Insureio is a CRM made especially for life insurance agents. It partners with over 30 carriers to fulfill applications and electronically deliver policies for long-term care, disability, and other types. Insureio also has a robust set of marketing tools, from pre-built email templates to social media integration for lead generation. It even provides agents with an insurance landing page that can be customized with quoting widgets, images, and social share buttons.
Agents who want to make sure they’re receiving their fair share can utilize this CRM’s suite of commission management tools.
Price Range: From $62.50 per month for one user + $27.50 per month for additional users (14-day free trial)
NextAgency is an insurance CRM that helps agents receive their fair share. The NextCommission module features tracking and auditing tools so all deals are recorded accurately. Users can also manage downstream agents (commission splitting) and flag clients who are on the verge of policy lapses. In addition to preventing lost wages, NextAgency also offers automated workflows, email campaign management, and over 50 app integrations.
Whether you’re a team of one or one hundred, a reliable insurance CRM is a must if you want to grow your client list and maintain a solid customer base. Think about the areas where your company could use the most help — we’re confident that any of the top industry-specific CRM options featured on our list can provide you with the right tools to help you reach your goals.