6 Best Insurance CRM Software for Agents, Brokers & Teams

Learn about the best CRM software for insurance agents, along with the primary use case for each option, in our independent editorial review.

Insurance CRMs are sales software that help insurance agents, brokers, and teams manage their sales process and ongoing client relationships. Available to the insurance industry are general-use CRMs providing solid sales and marketing features as well as industry-specific insurance CRM software that include niche functions like commission management and claim resolution. To help you choose the best, we evaluated a variety of options and found six that stand out the most.

Here are the top six insurance CRM software for agents, brokers, and teams:

  • Freshsales: Best overall combination of features, pricing, and usability (free starting price)
  • Zoho CRM: Best for client communication across multiple channels (free starting price)
  • Salesforce Essentials: Best for larger insurance companies & agencies (14-day free trial)
  • Pipedrive: Best insurance CRM with add-on upgrade options (14-day free trial)
  • Insureio: Best for industry-specific sales & marketing automations (30-day free trial)
  • NextAgency: Best for agent commission tracking & management (14-day free trial)

The above six options are the top overall CRMs for insurance agents and agencies. However, oftentimes industry-specific options don't provide the best mix of general CRM features and can also be pricier. If a more general option sounds better for you, check out our best overall CRM article.

How We Evaluated the Best Insurance CRM Software

When comparing the top insurance CRM software options, we assessed both general and industry-specific options based on six weighted categories, using key subcriteria in each category to assign every option a score out of five. We then used these scores to determine a primary use case for each of our top options to help you choose the best for you. Check out our specific evaluation criteria and weights below, then read on to see how each option scored:

Evaluation Criteria

The best insurance CRM options are reasonably priced, simple to implement, and not lacking in essential tools. We therefore placed the most emphasis on features, cost, and ease of use. Other criteria included customization, third-party app integrations, customer support access, and our own expert score.

Cost:
25%
Core Features:
25%
Ease of Use:
20%
Customization:
15%
Expert Score:
10%
Customer Support:
5%

Note: All per-user prices are with a one-year commitment unless noted.

Although every category has at least one or more clear winners, Freshsales tops our list with a cumulative score of 4.3 stars and three criteria wins. See how our top insurance CRM options scored across all six categories, including a summary of features, pricing, and more.

Freshsales: Best Overall Insurance CRM

Solid combination of general features, industry-helpful functionality, and user experience for a reasonable price.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Score leads with Freddy AI
  • Automate day-to-day tasks
  • Free option available

Cons:

  • No native insurance app integrations
  • Free tier is limited
  • Add-ons are useful but costly

Freshsales takes the crown as the top insurance CRM. Its affordability plus solid contact management and pipeline tools make it a great option for agencies of all sizes, but larger firms wanting to streamline their workload will especially benefit from Freshsales' automation features. Its Freddy AI scores leads and forecasts insights to help teams focus on the most important tasks. Agents can also automate client updates, track claims, and set reminders.

Freshsales is our top-rated insurance CRM, however, it's missing some marketing features like social media management. If these features are important, check out Zoho CRM instead.

Freshsales Pricing

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days

Freshsales Key Features

  • Freddy AI: Use artificial intelligence to qualify, score, and engage with leads
  • Workflow Automation: Create emails, set reminders, and update policy statuses
  • Visual Pipeline: Keep up with every move through an easy-to-follow, drag-and-drop UI
  • App Integrations: Connect to popular software like Zapier, MailChimp, and more

freshsales dashboard example

Visit Freshsales

Zoho CRM: Best for Multi-Channel Communication

Zoho's multichannel communication hub makes it easy to engage with customers through social media, live chat, and email.

Price Range: Free to $52 per user monthly (15+ day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Manage social media platforms
  • Automation and assignment rules
  • Customizable dashboards and reports

Cons:

  • Insurance app integration limited
  • Free platform lacks key tools
  • Setup takes time

Zoho CRM is an excellent choice for insurance teams that actively nurture leads and engage with clients through multiple channels. This includes platforms like Facebook and Twitter, which agents can access through Zoho CRM’s dedicated social media tab. Teams can also interact with customers using live chat widgets, automated emails, and in-app phone calls (via telephony). Plus, every interaction is logged so agents can pick up where they left off.

Even though Zoho offers a wealth of communication and marketing tools, it's user interface can be hard to use. If you need a more intuitive CRM with robust sales features, try Freshsales.

Zoho CRM Pricing

  • Free-for-Life: Support for 3 users
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • Free Trial: 15 to 30 days

Zoho CRM Key Features

  • Multichannel Outreach: Engage with clients via live chat, email, and social media
  • Claim Resolution: Use assignment rules to ensure clients are receiving proper help
  • Automation: Help customers stay on top of renewals with automated reminders
  • Multi-Page Layouts: Maintain multiple client policies in one central location

Visit Zoho CRM

Salesforce Essentials: Best for Large Agencies

Ideal for larger insurance teams that require a customizable platform with access to third-party app integrations.

Price Range: $25 per user, per month (14-day trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-full star-fullstar-full

Pros:

  • Customize reports and workflows
  • Over 100 insurance integrations
  • Team collaboration features

Cons:

  • Upgrades can be pricey
  • Learning curve required
  • Missing some marketing features

Salesforce Essentials is the small business CRM offered by salesforce, helping teams of all sizes manage leads, opportunities, and ongoing customer relationships. Use Salesforce Essentials to create robust reporting dashboards and collaborate with team members via shared communication channels. Also included are native email integrations, a built in phone dialer, and a robust app exchange for insurance customization.

Salesforce Essentials is great for insurance teams, but it can be complicated to learn and use. If you need an easier-to-use CRM with advanced sales features, check out Freshsales.

Salesforce Essentials Pricing

  • Essentials: $25 per user, per month
  • Free Trial: 14 days

Salesforce Sales Cloud Upgrade Pricing

  • Professional: $75 per user, per month
  • Enterprise: $150 per user, per month
  • Unlimited: $300 per user, per month

*Salesforce Financial Services Cloud can be purchased for $150 - $400 per user, monthly

Salesforce Essentials Key Features

  • Customization: Create custom dashboards, reports, and automation rules
  • Salesforce AppExchange: Choose from hundreds of popular app integrations
  • Policy Lifecycle: Track every step, from quoting and underwriting to billing
  • Mobile App: View the Salesforce SFC dashboard anytime with offline mobile access

Salesforce essentials dashboard example

Visit Salesforce Essentials

Pipedrive: Best for Add On Upgrades

Easy-to-use CRM offering an intuitive dashboard and add-on upgrades letting you pay for the features you need.

Price Range: $14.90 - $99 per user, per montn (14-day trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • A la carte upgrades available
  • Intuitive pipeline dashboard
  • Claim resolution capabilities

Cons:

  • No free plan available
  • Missing some app integrations
  • Upgrades can become pricey

Pipedrive is an intuitive and easy-to-use sales pipeline CRM offering insurance agents the ability to create digital workflows and manage their overall sales process. In addition to its out-of-the-box tiers, it offers add-on upgrades you can purchase a la carte so you only pay for what you need. Included in these add-ons are prospecting, marketing, and document management features helpful to insurance agents and companies.

Pipedrive is great if you want to custom-build your own insurance CRM solution. However, if you want a CRM offering robust, preset tiers, try Freshsales.

Pipedrive Pricing

  • Essential: $14.90 per user, per month
  • Advanced: $24.90 per user, per month
  • Professional: $49.90 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days

Pipedrive Key Features

  • Intuitive Dashboard: Leverage an easy-to-use pipeline and reporting interface.
  • Automated Workflows: Create digital workflows that save insurance reps time.
  • Third-Party Integrations: Integrate insurance apps natively or via Zapier.
  • Add-On Upgrades: Choose a la carte upgrades for prospecting, marketing, and more.

Dashboard in Pipedrive

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Insureio: Best for Sales & Marketing Automations

Insureio makes it easier for agents to generate leads and manage clients with robust marketing and sales tools.

Price Range: $25 to $75 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Customization & Integrations star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Robust marketing automations
  • Automated lead nurture campaigns
  • Custom insurance-centric landing page

Cons:

  • Steep learning curve
  • No native mobile app
  • CRM kept freezing during trial

Insureio is an industry-specific CRM offering a robust set of marketing tools, from pre-built email templates to social media integration for lead generation. It even provides agents with an insurance landing page that can be customized with quoting widgets, images, and social share buttons. From there, nurture insurance leads and process applications with sales and service automations that streamline workflows for more deal-wins.

Insurio is our highest scoring industry-specific CRM, but there are better options for general sales features. If you're looking for robust sales pipeline features, check out Freshsales instead.

Insureio Pricing

  • Basic: $25 per user, per month
  • Marketing: $50 per user, per month
  • Agency Management: $50 per user, per month
  • Marketing and Agency Management: $75 per user, per month
  • Free Trial: 30 days

Insureio Key Features

  • Application Fulfillment: Fulfill and deliver policies with help from distribution partners.
  • Lead Management: Automatically assign leads based on brand, referrer, or source.
  • Campaign Management: Capture leads with email templates and web widgets.
  • Custom Landing Pages: Images, content, and quoting widgets are all provided.

Insureio Insurance CRM

Visit Insureio

NextAgency: Best for Commission Tracking

Agencies working with a small team or sub-agents can utilize this CRM’s suite of commission management tools.

Price Range: From $62.50 per month for one user + $27.50 per month for additional users (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Customization & Integrations star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-full star-full Customer Support star-fullstar-full star-fullstar-full

Pros:

  • Commission management tools
  • Pay annually and get 2 months free
  • NAHU discounts available

Cons:

  • Can become expensive
  • Limited customer support
  • Zapier integration costs extra

NextAgency is an insurance CRM that helps small teams and agencies operate efficiently. The NextCommission module features tracking and auditing tools so all deals are recorded accurately. Users can also manage downstream agents (commission splitting) and flag clients who are on the verge of policy lapses. In addition to preventing lost wages, NextAgency also offers automated workflows, email campaign management, and over 50 app integrations.

NextAgency provides a solid industry-specific option but there are better general-use CRMs for more general pipeline features. If this sounds like you, check out Freshsales.

NextAgency Pricing

  • First User: $78.12 per month ($62.50 with NAHU)
  • Additional Users: $34.37 per month ($27.50 with NAHU)
  • NextCommission Module: $78.12 per month ($62.50 with NAHU)
  • Add-Ons: Marketing and integration add-ons from $4.16 per month
  • Free Trial: 14 days

NextAgency Key Features

  • Commission Management: Manage sub-agents and stay on top of lapsing policies.
  • Campaign Management: Engage with leads via email, SMS, and web widgets.
  • Integrations: Connect to an agency website and add over 50 third-party apps.
  • Automated Messages: Send follow-ups, birthday wishes, and renewal reminders.

nextagency dashboard example

Visit NextAgency

Bottom Line: Best Insurance CRM Software

Whether you’re a team of one or one hundred, a reliable insurance CRM is a must if you want to grow your client list and maintain a solid customer base. Think about the areas where your company could use the most help — we’re confident that any of the top industry-specific CRM options featured on our list can provide you with the right tools to help you reach your goals.

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