6 Best Insurance CRM Software for Agents, Brokers & Teams

Learn about the best CRM software for insurance agents, along with the primary use case for each option, in our independent editorial review.

Many insurance professionals rely on a myriad of software to manage their business, one of the most important being CRM software. Available to the insurance industry are general-use CRMs providing solid sales and marketing features as well as industry-specific insurance CRM software that also includes niche functions like commission management and claim resolution. To help you choose the best, we evaluated a variety of options and found six that stand out the most.

Here are the top six insurance CRM software for agents, brokers, and teams:

  • Freshsales(Overall Winner) Best combination of features and experience (free starting price)
  • Zoho CRM: Best for client communication across multiple channels (free starting price)
  • Salesforce Financial Services Cloud: Best for larger insurance companies (30-day free trial)
  • HubSpot CRM: Best free CRM option with premium upgrades (free starting price)
  • Insureio: Best CRM for industry-specific sales & marketing automations (30-day free trial)
  • NextAgency: Best for agent commission tracking and management (14-day free trial)

How We Evaluated the Best Insurance CRM Software

When comparing the top insurance CRM software options, we assessed both general and industry-specific options based on six weighted categories, using key subcriteria in each category to assign every option a score out of five. We then used these scores and criteria to determine a primary use case for each of our top options to help you choose the best for you and your team. Check out our specific evaluation criteria and weights below, then read on to see how each option scored:

Evaluation Criteria

The best insurance CRM options are reasonably priced, simple to implement, and not lacking in essential tools. We therefore placed the most emphasis on features, cost, and ease of use. Other criteria included customization, third-party app integrations, customer support access, and our own expert score.

Cost:
25%
Core Features:
25%
Ease of Use:
20%
Customization:
15%
Expert Score:
10%
Customer Support:
5%

Note: All per-user prices are with a one-year commitment unless noted.

Although every category has at least one or more clear winners, Freshsales tops our list with a cumulative score of 4.3 stars and three criteria wins. See how our top insurance CRM options scored across all six categories, including a summary of features, pricing, and more.

Freshsales: Best Overall Insurance CRM

Solid combination of general features, industry-helpful functionality, and user experience for a reasonable price.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Score leads with Freddy AI
  • Automate day-to-day tasks
  • Try for free before committing

Cons:

  • No native insurance app integrations
  • Cheaper plans lack Freddy AI
  • Add-ons are useful but costly

Freshsales takes the crown as the top insurance CRM. Its affordability plus solid contact management and pipeline tools make it a great option for agencies of all sizes, but larger firms wanting to streamline their workload will especially benefit from Freshsales' automation features. Its Freddy AI scores leads and forecasts insights to help teams focus on the most important tasks. Agents can also automate client updates, track claims, and set reminders.

Freshsales Pricing

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days

Freshsales Key Features

  • Freddy AI: Use artificial intelligence to qualify, score, and engage with leads
  • Workflow Automation: Create emails, set reminders, and update policy statuses
  • Visual Pipeline: Keep up with every move through an easy-to-follow, drag-and-drop UI
  • App Integrations: Connect to popular software like Zapier, MailChimp, and more

freshsales dashboard example

Visit Freshsales

Zoho CRM: Best for Multi-channel Communication

Its multichannel communication hub makes it easy to engage with customers through social media, live chat, and email.

Price Range: Free to $52 per user monthly (15- to 30-day trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Access social media platforms in-app
  • Automation and assignment rules
  • Customizable dashboards and reports

Cons:

  • Insurance app integration limited
  • Free platform lacks key tools
  • Setup takes time

Zoho CRM is an excellent choice for insurance teams that actively nurture leads and engage with clients through multiple channels. This includes platforms like Facebook and Twitter, which agents can access through Zoho CRM’s dedicated social media tab. Teams can also interact with customers using live chat widgets, automated emails, and in-app phone calls (via telephony). Plus, every interaction is logged so agents can pick up where they left off.

Zoho CRM Pricing

  • Free-for-Life: Support for 3 users
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • Free Trial: 15 to 30 days

Zoho CRM Key Features

  • Multichannel Outreach: Engage with clients via live chat, email, and social media
  • Claim Resolution: Use assignment rules to ensure clients are receiving proper help
  • Automation: Help customers stay on top of renewals with automated reminders
  • Multi-Page Layouts: Maintain multiple client policies in one central location

Visit Zoho CRM

Salesforce Financial Services Cloud: Best for Large Agencies

Ideal for large insurance companies that require a customizable platform with access to third-party app integrations.

Price Range: $150 to $400 per user, per month (30-day trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-full star-fullstar-full

Pros:

  • Customize reports and workflows
  • Over 100 insurance app integrations
  • Comprehensive policyholder data

Cons:

  • Too pricey for smaller companies
  • Will take time to set up and learn
  • Lower tiers have limited support

Salesforce Financial Services Cloud is a version of the renowned CRM designed for insurance companies that offers a 360-degree view of policy lifecycles. It’s suited for larger companies seeking a malleable piece of software that can be tailored to their exact needs, from reporting to automation. The CRM can be further customized with many third-party app integrations from Salesforce AppExchange, which includes more than 100 insurance-centric programs.

If this options gives you sticker shock, try out Salesforce Essentials first. Starting at $25 with a 14-day trial, Essentials is the small business CRM offered by Salesforce and provides an attractive entry price that let's you scale up later if you decide it's a good fit.

Salesforce Financial Services Cloud Pricing

  • Professional: $150 per user, per month
  • Enterprise: $300 per user, per month
  • Unlimited: $400 per user, per month
  • Free Trial: 30 days

Salesforce Financial Services Cloud Key Features

  • Customization: Create custom dashboards, reports, and automation rules
  • Salesforce AppExchange: Choose from hundreds of popular app integrations
  • Policy Lifecycle: Track every step, from quoting and underwriting to billing
  • Mobile App: View the Salesforce SFC dashboard anytime with offline mobile access

Visit Salesforce Financial Services Cloud

HubSpot CRM: Best Free CRM With Upgrades

Robust free CRM offering solid sales and marketing features with ability to upgrade for advanced functionality.

Price Range: Free to $1,200 per month for 10+ users

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Free platform supports unlimited users
  • Free platform supports 1mm contacts
  • Upgrade for premium features

Cons:

  • No automation with free plan
  • Missing some app integrations
  • Premium plans can be costly

HubSpot Sales Hub offers one of the most robust and easy-to-use free CRMs around with the ability to track contacts, companies, and deals through a visual pipeline. Also included in the free tier is basic reporting as well as features like live chat, team email, and a built-in caller. Upgrade to one of its paid tiers to unlock advanced reporting and forecasting, document management including e-signing, lead scoring and routing, and more.

HubSpot CRM Pricing

  • Free Plan: Support for unlimited users
  • Sales Hub Starter: $45 per month for two users
  • Sales Hub Professional: $450 per month for five paid users
  • Sales Hub Enterprise: $1,200 per month for 10 paid users
  • Additional users can be added for an extra fee

HubSpot CRM Key Features

  • Robust Free Tier: Support unlimited users and one million sales contacts
  • Policy Quotes: Generate quotes, then save as a PDF or send via email
  • Live Chat: Communicate with customers via live chat or chatbots
  • Document Management: Edit documents via the cloud and send for e-signatures

HubSpot CRM dashboard

Visit HubSpot CRM

Insureio: Best for Sales & Marketing Automations

Insureio makes it easier for agents to generate leads and manage clients with robust marketing and sales tools.

Price Range: $25 to $75 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Customization & Integrations star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Robust marketing automations
  • Automated lead nurture campaigns
  • Custom insurance-centric landing page

Cons:

  • Steep learning curve
  • No native mobile app
  • CRM kept freezing during trial

Insureio is an industry-specific CRM offering a robust set of marketing tools, from pre-built email templates to social media integration for lead generation. It even provides agents with an insurance landing page that can be customized with quoting widgets, images, and social share buttons. From there, nurture insurance leads and process applications with sales and service automations that streamline workflows for more deal-wins.

Insureio Pricing

  • Basic: $25 per user, per month
  • Marketing: $50 per user, per month
  • Agency Management: $50 per user, per month
  • Marketing and Agency Management: $75 per user, per month
  • Free Trial: 30 days

Insureio Key Features

  • Application Fulfillment: Fulfill and deliver policies with help from distribution partners.
  • Lead Management: Automatically assign leads based on brand, referrer, or source.
  • Campaign Management: Capture leads with email templates and web widgets.
  • Custom Landing Pages: Images, content, and quoting widgets are all provided.

Insureio Insurance CRM

Visit Insureio

NextAgency: Best for Commission Tracking

Agencies working with a small team or sub-agents can utilize this CRM’s suite of commission management tools.

Price Range: From $62.50 per month for one user + $27.50 per month for additional users (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Customization & Integrations star-fullstar-fullstar-full star-full Expert Score star-fullstar-fullstar-full star-full Customer Support star-fullstar-full star-fullstar-full

Pros:

  • Commission management tools
  • Pay annually and get 2 months free
  • NAHU discounts available

Cons:

  • Can become expensive
  • Limited customer support
  • Zapier integration costs extra

NextAgency is an insurance CRM that helps small teams and agencies operate efficiently. The NextCommission module features tracking and auditing tools so all deals are recorded accurately. Users can also manage downstream agents (commission splitting) and flag clients who are on the verge of policy lapses. In addition to preventing lost wages, NextAgency also offers automated workflows, email campaign management, and over 50 app integrations.

NextAgency Pricing

  • First User: $78.12 per month ($62.50 with NAHU)
  • Additional Users: $34.37 per month ($27.50 with NAHU)
  • NextCommission Module: $78.12 per month ($62.50 with NAHU)
  • Add-Ons: Marketing and integration add-ons from $4.16 per month
  • Free Trial: 14 days

NextAgency Key Features

  • Commission Management: Manage sub-agents and stay on top of lapsing policies.
  • Campaign Management: Engage with leads via email, SMS, and web widgets.
  • Integrations: Connect to an agency website and add over 50 third-party apps.
  • Automated Messages: Send follow-ups, birthday wishes, and renewal reminders.

nextagency dashboard example

Visit NextAgency

Bottom Line: Best Insurance CRM Software

Whether you’re a team of one or one hundred, a reliable insurance CRM is a must if you want to grow your client list and maintain a solid customer base. Think about the areas where your company could use the most help — we’re confident that any of the top industry-specific CRM options featured on our list can provide you with the right tools to help you reach your goals.

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