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To prioritize high-quality leads and avoid spending time on bad-fit leads that won’t end up becoming customers, you must create a solid lead scoring system. Accurately scoring newly generated leads can be tricky, but there are tactics you can use to establish a lead scoring philosophy, create a point system, and automate your lead scoring activities. We asked sales experts for lead scoring tips that you can use to qualify your leads before reaching out.
To learn more about scoring leads beyond these tips, check out our article on lead scoring, where you’ll find a step-by-step process for building your own lead scoring system.
Before setting up a point system, it’s crucial that you create a philosophy about how you and your team will handle lead scoring. Read on to see some tips from our sales experts about how they approach the art and science of lead scoring.
When lead scoring, it’s important to choose attributes and behaviors that earn or lose a lead points. Below, read about some of the actions that sales experts take and the specific factors they consider when setting up a lead scoring point system.
From lead scoring point solutions to CRM software with scoring functionality, there are many tools out there that are built to help you automate parts of your lead scoring process. Below, check out the software our sales experts use to track leads, automatically assign them points, and more.
Lead scoring is an essential aspect of lead generation and qualification. Without it, salespeople risk spending too much time talking with leads who are unlikely to buy their product or service, and you might even miss out on reaching out to the best leads in time for them to consider your business. That said, make sure to use these tips from our sales experts as you build out or tinker with your lead scoring system.